TAG Heuer Reviews 562

TrustScore 3 out of 5

3.1

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers appreciate the kindness, politeness and helpfulness of the staff in store. People highlight the great customer service and the team's sales knowledge. Reviewers also mention how easy it is to shop online, the simple payment process and the possibility to pick a delivery date. Some customers highlight the fast delivery and the quality design. However, some consumers report negative experiences with customer service, mentioning long waiting times for a response. Others express concerns about warranty issues and problems with the quality of certain products, especially smartwatches. Some reviewers report issues with the contact process.

Based on these reviews

Rated 3 out of 5 stars

I received a response today, June 3rd. Still no proper response – disappointing customer service Despite finally receiving a reply from Tag Heuer’s customer service (after 14 days of silence),... See more

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Rated 4 out of 5 stars
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The seller was very attentive to us, even though I could not speak japanese, my wife ( japanese) could translate to English, he was very helpful and kind to my needs of the watch what I wanted .

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Rated 4 out of 5 stars

Took my watch into the local store to get the battery replaced, was told it would take about 4-5 weeks, so was really pleased when it was returned, FOC, cleaned and to my home, after 3 weeks.

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Rated 4 out of 5 stars

The fact that i could customisethe watch to see which model worked for me.

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Rated 5 out of 5 stars
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I bought Tag Heuer Carrera Date 36mm in Alamoana Honolulu Hawaii and I'm fully satisfied with the service that I received. Thanks to Mr Bert Lim who welcomed us and become attentive when we enter the... See more

Company replied

Rated 5 out of 5 stars
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So, I have a 25 year old TH Professional and I wanted to upgrade to a new Tag Heuer. I stopped into the LA boutique and the place was nice, comfortable and I didn't have someone suddenly shadowing me... See more

Company replied

Rated 2 out of 5 stars

Bought a connected E4 42mm back in May of this year 2025. Visited two boutiques and no one informed me a better model was launching in 4 months time. Spent 1000+ on the watch. Emailed Tag to ask abo... See more

Company replied

Rated 5 out of 5 stars

It was my first time in Paris, off course i walked the champs elysses, looking for my piece unique for the trip, i entered Tag Heuer and was greeted by a Michael, a really polite and nice guy, he... See more

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Rated 5 out of 5 stars

Very happy with my experience at Tag Heuer in Lakeside shopping centre in Essex. I thought I might get shade as I was wearing a Rolex, a rival brand, but nothing could have been further from the truth... See more

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Rated 5 out of 5 stars
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The staff at the TAG store at the Domain were exceptionally great. The excitement that they held for the opening of this store was evident. I found a watch that was beautiful and will become an heirlo... See more

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Rated 5 out of 5 stars

Ordered an aquaracer online and received it within 24 hours. So far has ran well, got plenty of compliments and is a real stunner. Visited the Boutique and had it sized within 10 minutes (completely f... See more

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Rated 5 out of 5 stars

Needed a new watch strap replacement for my Tag F1 watch and having searched about online and found nothing I went to Tag Heuer in the Bullring shopping centre, Birmingham. Was dealt with by someone n... See more

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Rated 5 out of 5 stars
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The store in Barcelona was great and Jin your Sales Agent was knowledgeable and helpful. She provided a great customer experience. My new watch is a beautiful timepiece.

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Rated 5 out of 5 stars

After buying one of your watches just over three years ago, the watch bezel fell out whilst on holiday. The watch came with a two year warranty which could be extended to five years free if you... See more

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Rated 5 out of 5 stars

We have just collected a watch from the Birmingham store after having it serviced . The support and communication we received was amazing, the treatment from staff, Dan, Faharah & Viral right from t... See more

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Rated 5 out of 5 stars

Had an amazing experience at the TAG Heuer Champs-Élysées store, thanks to Louis Jennes. He was warm, professional, and made us feel truly valued. Louis ensured a seamless and enjoyable purchase of a... See more

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Rated 2 out of 5 stars

I spent a lot of money on purchasing a TAG aquaracer from Goldsmiths. In the year and a half I've owned the watch from new (since feb 2023) it has spent probably 6 months back at the repairers, first... See more

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Rated 5 out of 5 stars

I cannot fault the tag heuer staff in queensgate Peterborough. Prebiotic the lovely lady who served me me was so nice . Polite and happy to serve me. Having been in previously with my wife's watch .... See more

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Rated 2 out of 5 stars

Bought a tag connected smart watch. The first one I had died the first time I swam with it on. Fair enough they replaced it. The replacement does random things like changes the face for no reason, I o... See more

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Rated 5 out of 5 stars

The Tag Heur store in Dadeland mall was amazing. Customer service was incredible. Employee Ozzi on my first visit was just has kind and knew everything about Tag watches I could imagine. 2nd visit Ar... See more

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Rated 5 out of 5 stars

We visited the Tag Heuer store in Westfield Shopping Centre, Stratford, and was greeted by Jack. I said that I was interested in a smart watch, and Jack took the time to show me through the 'co... See more

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Rated 2 out of 5 stars

I bought a E3 Calibre in late 2022 -- right as they introduced the new E4. Good quality watch and classy looking but battery lasts less than a day and no sleep monitoring. My charger became corroded.... See more

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Rated 5 out of 5 stars

Two things to write about. First being so glad to see TAG Heuer in the bullring. My watch need a service so quick and easy to get it sorted. Secondly decided to buy one for my husband’s birthday. The... See more

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Rated 5 out of 5 stars

I purchased my son a Tag Aquaracer in Liverpool one store yesterday. Served by Georgie who made the whole shopping experience amazing. She is knowledgeable attentive, pleasant and really could not do... See more

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Rated 5 out of 5 stars

I visited the London Oxford St store today and was looked after by Joachim. The service from beginning to end was impeccable. What a charming, professional and friendly guy. I found out that he had... See more

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Rated 5 out of 5 stars

They have a great website and the shopping process is so simple and straight forward. Such a great product and I love the racing heritage.

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Rated 5 out of 5 stars
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Extremely friendly and helpful staff, they didn’t pushed me into buying anything, instead gave me relevant information about the watch making me feel more confident about spending the money

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Rated 5 out of 5 stars

The professional expertise and customer service that I received from Viral Joshi in purchasing my first Tag Aquaracer in Tag Heuer, Bull Ring Birmingham was exceptional! He was thorough, and payed att... See more

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Rated 5 out of 5 stars

It was easy to navigate the website to view all the timepieces. We added inscription, and a nice thank you note, with a gift box. This is a college graduation gift for our son.

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Rated 5 out of 5 stars

I previously purchased a watch from your brand and was extremely satisfied with it, which is why I decided to buy another watch from your company.

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Rated 5 out of 5 stars
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The host/staff is very welcoming and friendly and provide very good services

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Rated 5 out of 5 stars

Exceptional Services by the Harrods Tag Team. Highly professional services provided by Tarr and his team at TAG inside Harrods.

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Rated 5 out of 5 stars

Simple website and love that I could pick my delivery date. Thank you! Can’t wait to see my husband’s face when he opens this.

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Rated 5 out of 5 stars

Great smartwatch and great price. The service is what you would expect from a high end brand.

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Rated 4 out of 5 stars

Wasn’t sure if I ordered it. Had to do it twice. Otherwise watch looks great. Can’t wait for it to arrive.

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Rated 5 out of 5 stars

Highest standards for consideration and care of customers interests and process management.

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Rated 5 out of 5 stars

Wanted a watch for my daughter’s 16th birthday and what service I received from Liam at the Nottingham store. He kept in regular contact and set up a wonderful display. Made all the difference to her... See more

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Company details

  1. Watch Store
  2. Watch Manufacturer

Written by the company

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.


Contact info

  • Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland

  • www.tagheuer.com

3.1

Average

TrustScore 3 out of 5

562 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 month


Rated 1 out of 5 stars

Could not refund an item I had never had!!

Ordered the new TAG Heuer Connected E5 Golf edition watch after waiting 5 months for it to come out. Online order was simple and I was immediately sent the invoice. A day later got another email to say watch was to be delivered the next day by UPS. Took the day off at additional cost to myself as I'm self employed. Waited in all day with the tracking app stating the parcel will be with you by the end of the day. At 7pm this was updated to a statement which simply said returned damage reported. As this was a Friday evening I was unable to get anymore information than that. I did call UPS who could only confirm what had been posted on the tracking app and that the sender would have been sent a report. By the time Monday came round I was a little upset that I was 2.5k out of pocket and nothing to show for it (watch and lost income). I had also decided to get a refund now as I felt I no longer wanted the watch. I called TAG Heuer who did apologise that I had had this happen to me but did nothing other than that. They did tell me they would refund the watch as soon as the right person came into the office. 3 days later I get an email that states that a refund would be made once the watch had been returned and inspected. I called them to state that I was not happy with this as I had never had the watch, so why do I have to wait until they get it back and what happens if UPS didn't return it for some reason. The assistant could not help so I demanded to speak to a manager as it was simply unacceptable that I should be penalised for issues that had absolutely nothing to do with me. I was put through to a manager who I thought would be understanding and resolve the issues I was having. So I explained that I had not seen the watch, it had never been delivered to me, it wasn't returned by me, it was all down to the couriers. He stated that he was not going to refund the money until they have received the watch and inspected the damage. I asked why that had anything to do with me and he said that no one would refund money for an item that they did not have. After I put the phone down I realised that I had paid for the watch with a credit card, so I called them to put the transaction in dispute. I have always wanted a TAG watch but this experience has ruined that for me and I will never knowingly spend a penny with this company unless they were to eat humble pie. Unfortunately, like most big companies, just one customer means nothing to them. Their choice of couriers has caused this but I have had to pay the price. Thanks TAG you would not even get 1 star if that was possible. To the customer service manager I was put through to, thanks for showing me what type of company TAG is to hire a manager like you!

Look at the reviews regarding customer service. TAG Heure response to each of them is to contact customer service. They even have an automated response to bad reviews of customer service to contact customer services. Tells you everthing you need to know as well as the 77% 1 star reviews. This company is trading on its heritage. It will be a sinking ship if this keeps going. I have a Brietling watch as well and talking to their customer service is chalk and cheese compared to this lot. No doubt the response to this review will be, sorry for your experience please contact our customer services. JOKE OF A COMPANY!

October 15, 2025
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Rated 5 out of 5 stars
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Exceptional Service

My Fiancée and I received exceptional service from Hasti at the Pitt St Store. Her knowledge of the brand and range is exceptional. I highly recommend paying a visit even if this brand is not on your radar.

October 19, 2025
Unprompted review
Rated 5 out of 5 stars
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Excellent experience.

So, I have a 25 year old TH Professional and I wanted to upgrade to a new Tag Heuer. I stopped into the LA boutique and the place was nice, comfortable and I didn't have someone suddenly shadowing me until I was ready to ask questions - and they just knew when that time was. I believe it was Alex who helped me helped out and I found a watch I can't stop thinking about. I have a lot of watches, so that's rare now. Unfortunately, the retail is a bit too much for me to jump right in, but I guess I have a goal now. Normally, since I didn't purchase, I would not leave a review for this kind of thing. However, the truth is my experience in watch boutiques from other makers has been rather poor (like really poor). So, I thought some kudos was in order.

October 15, 2025
Unprompted review
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Reply from TAG Heuer

Dear Christopher,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience at our LA boutique and appreciate your positive feedback regarding our services.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 4 out of 5 stars
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The seller was very attentive to us

The seller was very attentive to us, even though I could not speak japanese, my wife ( japanese) could translate to English, he was very helpful and kind to my needs of the watch what I wanted .

October 15, 2025
Unprompted review
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Reply from TAG Heuer

Dear Richard Shepherd,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience and appreciated the attentive service.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars
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I bought Tag Heuer Carrera Date 36mm in…

I bought Tag Heuer Carrera Date 36mm in Alamoana Honolulu Hawaii and I'm fully satisfied with the service that I received. Thanks to Mr Bert Lim who welcomed us and become attentive when we enter the store. In the young age, he didn't show any hesitation or doubt that I'm capable of purchasing a luxury watch. Very friendly, knowledgeable and truly show his professionalism at work. Thankyou for having us and giving us a wonderful experience.

October 12, 2025
Unprompted review
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Reply from TAG Heuer

Dear Joybell Saldua,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience and appreciate your positive feedback regarding our services.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

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Rated 4 out of 5 stars

Easy to complete

The fact
that i could customisethe watch to see which model worked for me.

October 12, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Si Pratt,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience, especially the ability to customize your watch.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars
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Great experience

Great experience, I love my watch

October 10, 2025
Unprompted review
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Reply from TAG Heuer

Dear Juan castillo,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Expensive watch

Expensive watch, customer service is blunt and extremely unhelpful , you think it would be a lot more helpful with the prices they charge

I have reached out 2 to your customer service and that’s my complaint they were shockingly unhelpful

October 9, 2025
Unprompted review
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Reply from TAG Heuer

Dear Csm,

Thank you for your feedback. We apologize for your experience and suggest you contact our Customer Care team for assistance: https://www.tagheuer.com/contact/

Respectfully,
The TAG Heuer Team

Rated 2 out of 5 stars

Tag Heuer Connected Deprecation 83% in 4m

Bought a connected E4 42mm back in May of this year 2025. Visited two boutiques and no one informed me a better model was launching in 4 months time. Spent 1000+ on the watch. Emailed Tag to ask about a trade in or if I can get anything back and was offered 180.

Do not. Buy a Tag Heuer connected watch they are worth (according to Tag Heuer customer services) 180 pounds after a few months.

October 8, 2025
Unprompted review
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Reply from TAG Heuer

Dear Andy C,

Thank you for your feedback. We apologize for any inconvenience you experienced with your TAG Heuer Connected watch.
We suggest you contact our Customer Care team for further assistance: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

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Rated 1 out of 5 stars
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Standard wrist strap too short. No long strap available

I bought a new Formula 1 Solargraph direct from Tag. Wristband too short and only just fits around my wrist in last hole. My original Formula 1 from late 80's does have a strap that fits properly. Was told by sales Tag often bring out "accessories" inc a long strap. That story has now changed to no. after I bought it. feeling ripped off that's for sure.

October 2, 2025
Unprompted review
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Reply from TAG Heuer

Dear John,

Thank you for your feedback. We apologize for the inconvenience you experienced with the wrist strap of your new TAG Heuer Formula 1 Solargraph.

We suggest you contact our Customer Care team for assistance: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Love a Tag!!

So easy to deal with and fabulous watches too!!
Highly recommended 5 Stars

October 8, 2025
Unprompted review
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Reply from TAG Heuer

Dear Kitson Thomas,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience and appreciate your positive feedback regarding our products and services.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars
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Watch NOT delivered

Watch said to have been delivered, yet I do not have it.

October 3, 2025
Unprompted review
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Reply from TAG Heuer

Dear Catalina,

We apologize for the inconvenience regarding your watch delivery. We suggest you contact our Customer Care team for assistance: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team.

Rated 5 out of 5 stars
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The host/staff is very welcoming and…

The host/staff is very welcoming and friendly and provide very good services

October 1, 2025
Unprompted review
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Reply from TAG Heuer

Dear M Aman Ullah,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience. We appreciate your positive feedback regarding our products and services.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team.

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Rated 1 out of 5 stars

Disaster

Terrible long time I send my watch 3 weeks ago and till now they just confirm that battery will be change it was the hell what I send for 3 weeks pay special delivery 1st class post to be done fast not in a year for change battery you taking months .
That’s not acceptable for service I pay wich is not free .

Newer I will buy watch from tag again .

I did co tact costumer service as in you’re reply and it’s terrible they dont care
No estimated time and after 3 they send only co formation they revive it watch
I send while you receive it next day delivery .
For 80£ only batter change you taking 2 months to send each back ?!
This is joke

September 6, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Beata Liberadzka,

We apologize for the inconvenience you have experienced. We understand your frustration regarding the delay in servicing your watch.

We invite you to contact our Customer Care team: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Awesome Brand Great History!

They have a great website and the shopping process is so simple and straight forward. Such a great product and I love the racing heritage.

September 29, 2025
Unprompted review
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Reply from TAG Heuer

Dear Dale,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience. We appreciate your positive feedback regarding our products and services. We hope to see you again soon.

Best regards,
The TAG Heuer Team

Rated 5 out of 5 stars
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Extremely friendly and helpful staff

Extremely friendly and helpful staff, they didn’t pushed me into buying anything, instead gave me relevant information about the watch making me feel more confident about spending the money

September 27, 2025
Unprompted review
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Reply from TAG Heuer

Dear Jay Mattia V,

Thank you for your feedback.

We are delighted you enjoyed your TAG Heuer experience. We appreciate your positive feedback regarding our services.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team.

Rated 1 out of 5 stars

I am extremely disappointed with my…

I am extremely disappointed with my experience at TAG Heuer. I have done everything possible to resolve my issue privately: I visited the Dubai Mall boutique, I sent emails, I left messages, and even tried reaching leadership including Antoine Pin and Frédéric Arnault. Unfortunately, after repeated attempts, I received no meaningful support.

The watch in question is not just a purchase; it has been with me on the world’s highest mountains and in the harshest polar expeditions. When it failed, I was told that TAG Heuer watches are “not made for high altitude or extreme cold.” This was shocking to hear from a brand built on endurance and performance.

I had no choice but to write this review publicly. I expected much more from a company with TAG Heuer’s heritage.

September 1, 2025
Unprompted review
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Reply from TAG Heuer

Dear Mostafa Salameh,

Thank you for sharing your experience. We apologize for the inconvenience and understand your frustration.
TAG Heuer is dedicated to delivering exceptional service and performance.

We invite you to contact our Customer Care team: https://www.tagheuer.com/contact/ for further assistance.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars
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The store in Barcelona was great and…

The store in Barcelona was great and Jin your Sales Agent was knowledgeable and helpful.
She provided a great customer experience. My new watch is a beautiful timepiece.

September 20, 2025
Unprompted review
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Reply from TAG Heuer

Dear Scott Johnson,

Thank you for your fantastic feedback!

We're thrilled to hear that you had a great experience at our Barcelona boutique and that Jin provided you with knowledgeable and helpful service.

Enjoy your beautiful new timepiece, and we hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Fast delivery

Fast delivery, easy ordering and quality design

September 19, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Michael,

Thank you for your feedback. We are delighted you enjoyed your TAG Heuer experience.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars
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My experience way gratefull.

September 17, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Pablo Arazi,

Thank you for sharing your positive experience with us.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

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