TAG Heuer Reviews 562

TrustScore 3 out of 5

3.1

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers appreciate the kindness, politeness and helpfulness of the staff in store. People highlight the great customer service and the team's sales knowledge. Reviewers also mention how easy it is to shop online, the simple payment process and the possibility to pick a delivery date. Some customers highlight the fast delivery and the quality design. However, some consumers report negative experiences with customer service, mentioning long waiting times for a response. Others express concerns about warranty issues and problems with the quality of certain products, especially smartwatches. Some reviewers report issues with the contact process.

Based on these reviews

Rated 3 out of 5 stars

I received a response today, June 3rd. Still no proper response – disappointing customer service Despite finally receiving a reply from Tag Heuer’s customer service (after 14 days of silence),... See more

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Rated 4 out of 5 stars
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The seller was very attentive to us, even though I could not speak japanese, my wife ( japanese) could translate to English, he was very helpful and kind to my needs of the watch what I wanted .

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Rated 4 out of 5 stars

Took my watch into the local store to get the battery replaced, was told it would take about 4-5 weeks, so was really pleased when it was returned, FOC, cleaned and to my home, after 3 weeks.

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Rated 4 out of 5 stars

The fact that i could customisethe watch to see which model worked for me.

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Rated 5 out of 5 stars
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I bought Tag Heuer Carrera Date 36mm in Alamoana Honolulu Hawaii and I'm fully satisfied with the service that I received. Thanks to Mr Bert Lim who welcomed us and become attentive when we enter the... See more

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Rated 5 out of 5 stars
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So, I have a 25 year old TH Professional and I wanted to upgrade to a new Tag Heuer. I stopped into the LA boutique and the place was nice, comfortable and I didn't have someone suddenly shadowing me... See more

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Rated 2 out of 5 stars

Bought a connected E4 42mm back in May of this year 2025. Visited two boutiques and no one informed me a better model was launching in 4 months time. Spent 1000+ on the watch. Emailed Tag to ask abo... See more

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Rated 5 out of 5 stars

It was my first time in Paris, off course i walked the champs elysses, looking for my piece unique for the trip, i entered Tag Heuer and was greeted by a Michael, a really polite and nice guy, he... See more

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Rated 5 out of 5 stars

Very happy with my experience at Tag Heuer in Lakeside shopping centre in Essex. I thought I might get shade as I was wearing a Rolex, a rival brand, but nothing could have been further from the truth... See more

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Rated 5 out of 5 stars
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The staff at the TAG store at the Domain were exceptionally great. The excitement that they held for the opening of this store was evident. I found a watch that was beautiful and will become an heirlo... See more

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Rated 5 out of 5 stars

Ordered an aquaracer online and received it within 24 hours. So far has ran well, got plenty of compliments and is a real stunner. Visited the Boutique and had it sized within 10 minutes (completely f... See more

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Rated 5 out of 5 stars

Needed a new watch strap replacement for my Tag F1 watch and having searched about online and found nothing I went to Tag Heuer in the Bullring shopping centre, Birmingham. Was dealt with by someone n... See more

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Rated 5 out of 5 stars
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The store in Barcelona was great and Jin your Sales Agent was knowledgeable and helpful. She provided a great customer experience. My new watch is a beautiful timepiece.

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Rated 5 out of 5 stars

After buying one of your watches just over three years ago, the watch bezel fell out whilst on holiday. The watch came with a two year warranty which could be extended to five years free if you... See more

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Rated 5 out of 5 stars

We have just collected a watch from the Birmingham store after having it serviced . The support and communication we received was amazing, the treatment from staff, Dan, Faharah & Viral right from t... See more

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Rated 5 out of 5 stars

Had an amazing experience at the TAG Heuer Champs-Élysées store, thanks to Louis Jennes. He was warm, professional, and made us feel truly valued. Louis ensured a seamless and enjoyable purchase of a... See more

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Rated 2 out of 5 stars

I spent a lot of money on purchasing a TAG aquaracer from Goldsmiths. In the year and a half I've owned the watch from new (since feb 2023) it has spent probably 6 months back at the repairers, first... See more

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Rated 5 out of 5 stars

I cannot fault the tag heuer staff in queensgate Peterborough. Prebiotic the lovely lady who served me me was so nice . Polite and happy to serve me. Having been in previously with my wife's watch .... See more

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Rated 2 out of 5 stars

Bought a tag connected smart watch. The first one I had died the first time I swam with it on. Fair enough they replaced it. The replacement does random things like changes the face for no reason, I o... See more

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Rated 5 out of 5 stars

The Tag Heur store in Dadeland mall was amazing. Customer service was incredible. Employee Ozzi on my first visit was just has kind and knew everything about Tag watches I could imagine. 2nd visit Ar... See more

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Rated 5 out of 5 stars

We visited the Tag Heuer store in Westfield Shopping Centre, Stratford, and was greeted by Jack. I said that I was interested in a smart watch, and Jack took the time to show me through the 'co... See more

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Rated 2 out of 5 stars

I bought a E3 Calibre in late 2022 -- right as they introduced the new E4. Good quality watch and classy looking but battery lasts less than a day and no sleep monitoring. My charger became corroded.... See more

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Rated 5 out of 5 stars

Two things to write about. First being so glad to see TAG Heuer in the bullring. My watch need a service so quick and easy to get it sorted. Secondly decided to buy one for my husband’s birthday. The... See more

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Rated 5 out of 5 stars

I purchased my son a Tag Aquaracer in Liverpool one store yesterday. Served by Georgie who made the whole shopping experience amazing. She is knowledgeable attentive, pleasant and really could not do... See more

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Rated 5 out of 5 stars

I visited the London Oxford St store today and was looked after by Joachim. The service from beginning to end was impeccable. What a charming, professional and friendly guy. I found out that he had... See more

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Rated 5 out of 5 stars

They have a great website and the shopping process is so simple and straight forward. Such a great product and I love the racing heritage.

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Rated 5 out of 5 stars
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Extremely friendly and helpful staff, they didn’t pushed me into buying anything, instead gave me relevant information about the watch making me feel more confident about spending the money

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Rated 5 out of 5 stars

The professional expertise and customer service that I received from Viral Joshi in purchasing my first Tag Aquaracer in Tag Heuer, Bull Ring Birmingham was exceptional! He was thorough, and payed att... See more

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Rated 5 out of 5 stars

It was easy to navigate the website to view all the timepieces. We added inscription, and a nice thank you note, with a gift box. This is a college graduation gift for our son.

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Rated 5 out of 5 stars

I previously purchased a watch from your brand and was extremely satisfied with it, which is why I decided to buy another watch from your company.

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Rated 5 out of 5 stars
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The host/staff is very welcoming and friendly and provide very good services

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Rated 5 out of 5 stars

Exceptional Services by the Harrods Tag Team. Highly professional services provided by Tarr and his team at TAG inside Harrods.

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Rated 5 out of 5 stars

Simple website and love that I could pick my delivery date. Thank you! Can’t wait to see my husband’s face when he opens this.

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Rated 5 out of 5 stars

Great smartwatch and great price. The service is what you would expect from a high end brand.

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Rated 4 out of 5 stars

Wasn’t sure if I ordered it. Had to do it twice. Otherwise watch looks great. Can’t wait for it to arrive.

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Rated 5 out of 5 stars

Highest standards for consideration and care of customers interests and process management.

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Rated 5 out of 5 stars

Wanted a watch for my daughter’s 16th birthday and what service I received from Liam at the Nottingham store. He kept in regular contact and set up a wonderful display. Made all the difference to her... See more

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Company details

  1. Watch Store
  2. Watch Manufacturer

Written by the company

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.


Contact info

  • Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland

  • www.tagheuer.com

3.1

Average

TrustScore 3 out of 5

562 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 month


Rated 5 out of 5 stars

Easy on line shopping

Easy on line shopping. Super quick and simple. Took less than 3 minutes.

July 22, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Francisco Dalmau,

Thank you for your positive feedback! We're thrilled to hear that your online shopping experience with TAG Heuer was quick and simple. We hope to see you again.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars

Its easy to use and the process

July 14, 2025
Unprompted review
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Reply from TAG Heuer

Dear Nicolas Cipriano Jr,

Thank you for your positive feedback. We're delighted to hear that you found the process easy to use.

We look forward to seeing you again.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

I bought a Tagheuer watch 5/6 years…

I bought a Tagheuer watch 5/6 years ago. This year I look scared at my display and see that all the letters have glared and are ALL scattered on the display. I am not in the water with the watch, have treated it very well, monstrous!!!!
I have other watches, for example Breitling, Rolex etc these watches are 15/20 years old.
Nothing like this has ever happened before. When I took the watch to the jeweler, he told me that the day heuer charged $ 700 for the repair, monstrous !!!!!! I advise everyone against buying a day heuer !!!!
Such a thing should not happen with high-quality watches !!!!!!!
Tagheuer wanted to contact me until today no one has contacted me

June 10, 2025
Unprompted review
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Reply from TAG Heuer

Dear Tanya Maria Pomplun,

We sincerely apologize for the experience you have had with your TAG Heuer watch.

We understand your concerns about the display issue and the repair process.

We invite you to contact our Customer Care team through the contact form on our website: https://www.tagheuer.com/contact/ so we can address your situation promptly.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Great easy to use !

Great easy to use !

July 12, 2025
Unprompted review
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Reply from TAG Heuer

Dear Saif,

Thank you for your positive feedback! We're delighted to hear that you found our products easy to use.
We look forward to welcoming you back to our boutique.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Appalling customer service

Appalling customer service ! Falling over themselves when buying but the after service is very poor . Offers to chase up orders never happen , customer has to constantly chase themselves

July 10, 2025
Unprompted review
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Reply from TAG Heuer

Dear Lynne Rawdin,

We sincerely apologize for the experience you described.
To assist you directly, we have sent a request for more information regarding your situation. Alternatively, we invite you to reach out to our Customer Care team through the contact form on the TAG Heuer website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

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Rated 1 out of 5 stars

I’d give more detail on my experience…

I’d give more detail on my experience with Tag service, but I’m still waiting to experience it.

The clasp on my Formula1 won’t close, apparently a known issue per online comments, so mailed in to Tag directly. UPS Tracking shows it was received and signed for six days ago but my repair status is still listed as “waiting for watch.” I attempted to call the customer service number but after leaving me on hold for 10 minutes the automated recording said my call would not be answered & hung up.

July 8, 2025
Unprompted review
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Reply from TAG Heuer

Dear Eric Welch,

We sincerely apologize for the inconvenience you've experienced with your TAG Heuer Formula1. We understand the frustration caused by the delay in updating your repair status and the difficulty in reaching our Customer Care team.

We invite you to contact us through the contact form on our website: https://www.tagheuer.com/contact/ so we can assist you further and ensure your watch is promptly taken care of.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

The staff in the Battersea Power…

The staff in the Battersea Power Station store are extremely rude. I have a tag watch and went to ask about an accessory. They were dismissive and rude.

July 5, 2025
Unprompted review
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Reply from TAG Heuer

Dear Stephen Price,

We sincerely apologize for the experience you had at our Battersea Power Station boutique.

Your feedback is invaluable, and we are committed to addressing these concerns. We take your comments seriously and will ensure they are addressed.

Thank you for bringing these matters to our attention.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Lovely watches

June 28, 2025
Unprompted review
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Reply from TAG Heuer

Dear Vicky Piper,

Thank you for your kind words and appreciation of our watches.
We are delighted to know you had a positive experience.

Respectfully,
The TAG Heuer Team

Rated 4 out of 5 stars

Wasn’t sure if I ordered it

Wasn’t sure if I ordered it. Had to do it twice. Otherwise watch looks great. Can’t wait for it to arrive.

June 26, 2025
Unprompted review
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Reply from TAG Heuer

Dear Paul Scarione,

Thank you for your feedback.

We're glad to hear that you're pleased with the look of the watch. We apologize for any confusion during the ordering process.

We look forward to your enjoyment of your new TAG Heuer timepiece.

Respectfully,
The TAG Heuer Team

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Rated 1 out of 5 stars

E4 smart watch

Watch has bee sent off for repair twice this year and has been returned stating that no fault was found.
I contacted the repair centre direct with a video showing the screen lagging.
Eventually I got an answer saying they have found an issue with some smart watches and are working on a fix.
I have been ignored by the repair centre for over a month.
I asked the boutique to step in as I wanted a full refund. They say someone is dealing with the case.
It has now been 2 weeks and I have been ignored again.
Not the kind of service I expect from such a good name.
The watch is not fit for purpose.
I want Tag to contact me with a resolution.

June 24, 2025
Unprompted review
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Reply from TAG Heuer

Dear David King,

We sincerely apologize for the inconvenience and frustration you've experienced with your TAG Heuer Connected watch.

We understand your concerns and are committed to resolving this matter promptly. We invite you to contact our Customer Care team through the contact form on our website: https://www.tagheuer.com/contact/ so we can address your situation directly and find a suitable resolution.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Easy to order on line

Easy to order on line

June 24, 2025
Unprompted review
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Reply from TAG Heuer

Dear James Parker,

Thank you for your positive feedback! We're delighted to hear that you found our online ordering process easy.

We look forward to seeing you again.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Excellent customer service.

After buying one of your watches just over three years ago, the watch bezel fell out whilst on holiday. The watch came with a two year warranty which could be extended to five years free if you registered the watch with TAG on purchase. I never extended it with the thought what could possibly go wrong in five years.

Changed rating after response.

I realized that there was a misunderstanding between myself, Ernest Jones and TAG which caused confusion all round.

My watch was sent to TAG UK and they are repairing the watch FOC as feature of good will. A big thank you TAG UK ref Steve

June 24, 2025
Unprompted review
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Reply from TAG Heuer

Dear Archie,

We sincerely apologize for the inconvenience you experienced with your TAG Heuer Autavia watch. We understand your frustration regarding the bezel issue and the subsequent repair.

Quality is paramount to us, and we regret that your experience did not meet your expectations.

We invite you to contact our Customer Care team through the contact form on the TAG Heuer website: https://www.tagheuer.com/contact/ so we can assist you further.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Great smartwatch and great price

Great smartwatch and great price. The service is what you would expect from a high end brand.

June 18, 2025
Unprompted review
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Reply from TAG Heuer

Dear Mr RG,

Thank you for your wonderful feedback!

We're delighted to hear that you are pleased with your TAG Heuer smartwatch and the service you received.

We look forward to seeing you again.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars

Easy to do the payment process

Easy to do the payment process

June 11, 2025
Unprompted review
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Reply from TAG Heuer

Dear Tivimi,

Thank you for your positive feedback on our payment process. We're delighted to hear that it was easy for you.

We look forward to seeing you again.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Have had my tag heuer professional…

Have had my tag heuer professional 200metre watch for 25 years it has always been serviced by tag and on this occasion I have been told that the insides have rusted and the the whole inside and face have to be replaced a seal that tag did and this watch has never been in water in all the years I have had this watch and I have just been shown the replacement face basically a crap printed on cheap face that doesn’t even show the correct name of the watch it now has link written on it and the logo which was green and red is now white a complete piece of garbage and I’m being charged £410 for this, this watch has major sentimental value to me and tag have destroyed it,

Have had an email from TagHeuer and then a phone call with them spoke to a very nice guy called Chris and have told him of my anger at my watch being altered in such a way when it wasn’t warranted and he understood this but this is the company’s policy which i don’t agree with you should have the option of choosing what is done with your watch regardless I have told him to tell whoever runs the the service department they will never have my watch or custom again ever I expected more from a brand of this calibre

June 6, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Mark,

We sincerely apologize for the distressing experience you have encountered with your TAG Heuer watch.
We understand the sentimental value it holds for you and regret that the replacement did not meet your expectations.

We will reach out to you quickly so we can address your concerns and find a suitable resolution.

Respectfully,
The TAG Heuer Team

Rated 3 out of 5 stars

Still no proper response

I received a response today, June 3rd. Still no proper response – disappointing customer service

Despite finally receiving a reply from Tag Heuer’s customer service (after 14 days of silence), I am once again left waiting. I responded to their offer to send me the charger I requested (EB0258) and provided my full shipping address immediately – but now several days have passed without any follow-up or confirmation.

It’s frustrating that the only way to get any attention seems to be by writing a public review. This is far from the level of service one should expect from a brand like Tag Heuer. Swiss quality should extend beyond the product – it should include reliable and respectful customer support.

Unfortunately, this experience continues to fall far short of that.

May 28, 2025
Unprompted review
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Reply from TAG Heuer

Dear Mr. Søren Schmidt,

At TAG Heuer, customer satisfaction is our utmost priority, and we are committed to fair and accurate resolutions.

We understand your frustration and regret that our service did not meet your expectations. Please accept our apologies for any inconvenience caused by the recent closure of our offices due to public holidays.

We want you to fully enjoy your TAG Heuer Connected watch, and our Customer Care team remains available for any further assistance you may need.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Simple website and love that I could…

Simple website and love that I could pick my delivery date. Thank you! Can’t wait to see my husband’s face when he opens this.

June 2, 2025
Unprompted review
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Reply from TAG Heuer

Dear Kimberly Kampf,

Thank you for your kind words! We're delighted to hear that you found our website easy to use.

We hope your husband enjoys his gift and we look forward to seeing you again.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars

The experience is great

The experience is great

June 2, 2025
Unprompted review
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Reply from TAG Heuer

Dear Cyzar Arca MD,

Thank you for sharing your positive feedback with us. We are delighted to know that you had a great experience.

We look forward to welcoming you back again.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Wearing Tag Heuer almost 30 years

Been wearing Tag Heuer watches for almost 30 years. Have 3 watches of the brand Tag Heuer.
Nevertheless, lately the service center makes your watch fall apart after full service.
Did send in a short period 2 watches apart from each to give them a service.
One needed it cause the stopwatched button fell off and the other watch bezel fell apart in less then 1.5 years after service.
While wearing the third one, the lumnidot falls off after less then a month wearing. This watch I barely use because it too elegant. Nevertheless it went for a full service 28 months earlier. So I sent the watch for service again and explaining the dealer after picking up the other ones and now they have the courage to charge the same service I paid before. To change the new battery to a new battery and polish it again.
Nevertheless, the automatic one arrives after a complete service above 600 and the freaking crown falls apart.
So in a short time the service center screws up 3 watches and want to charge me again.
The quality of the brand went from great to worst. Maybe stop sponsor F1 and focus to fix the watches properly.

May 27, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear J. Flanegien,

We sincerely apologize for the issues you've experienced with your TAG Heuer watches after servicing. We understand your frustration with the repeated problems and the charges incurred.

This is not the level of service we strive to provide, and we deeply regret that your expectations were not met.

We invite you to contact our Customer Care team through the contact form on our website: https://www.tagheuer.com/contact/ so we can address your concerns directly and liaise with our watchmaking workshop for a resolution.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Perfect

Precise and accurate! Perfect transaction.

May 26, 2025
Unprompted review
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Reply from TAG Heuer

Dear Yamada san,

Thank you for your wonderful feedback!

We're delighted to hear that you had a perfect transaction and appreciate your recognition of our precision and accuracy.

We look forward to seeing you again.

Respectfully,
The TAG Heuer Team

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