TAG Heuer Reviews 562

TrustScore 3 out of 5

3.1

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers appreciate the kindness, politeness and helpfulness of the staff in store. People highlight the great customer service and the team's sales knowledge. Reviewers also mention how easy it is to shop online, the simple payment process and the possibility to pick a delivery date. Some customers highlight the fast delivery and the quality design. However, some consumers report negative experiences with customer service, mentioning long waiting times for a response. Others express concerns about warranty issues and problems with the quality of certain products, especially smartwatches. Some reviewers report issues with the contact process.

Based on these reviews

Rated 3 out of 5 stars

I received a response today, June 3rd. Still no proper response – disappointing customer service Despite finally receiving a reply from Tag Heuer’s customer service (after 14 days of silence),... See more

Company replied

Rated 4 out of 5 stars
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The seller was very attentive to us, even though I could not speak japanese, my wife ( japanese) could translate to English, he was very helpful and kind to my needs of the watch what I wanted .

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Rated 4 out of 5 stars

Took my watch into the local store to get the battery replaced, was told it would take about 4-5 weeks, so was really pleased when it was returned, FOC, cleaned and to my home, after 3 weeks.

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Rated 4 out of 5 stars

The fact that i could customisethe watch to see which model worked for me.

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Rated 5 out of 5 stars
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I bought Tag Heuer Carrera Date 36mm in Alamoana Honolulu Hawaii and I'm fully satisfied with the service that I received. Thanks to Mr Bert Lim who welcomed us and become attentive when we enter the... See more

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Rated 5 out of 5 stars
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So, I have a 25 year old TH Professional and I wanted to upgrade to a new Tag Heuer. I stopped into the LA boutique and the place was nice, comfortable and I didn't have someone suddenly shadowing me... See more

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Rated 2 out of 5 stars

Bought a connected E4 42mm back in May of this year 2025. Visited two boutiques and no one informed me a better model was launching in 4 months time. Spent 1000+ on the watch. Emailed Tag to ask abo... See more

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Rated 5 out of 5 stars

It was my first time in Paris, off course i walked the champs elysses, looking for my piece unique for the trip, i entered Tag Heuer and was greeted by a Michael, a really polite and nice guy, he... See more

Company replied

Rated 5 out of 5 stars

Very happy with my experience at Tag Heuer in Lakeside shopping centre in Essex. I thought I might get shade as I was wearing a Rolex, a rival brand, but nothing could have been further from the truth... See more

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Rated 5 out of 5 stars
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The staff at the TAG store at the Domain were exceptionally great. The excitement that they held for the opening of this store was evident. I found a watch that was beautiful and will become an heirlo... See more

Company replied

Rated 5 out of 5 stars

Ordered an aquaracer online and received it within 24 hours. So far has ran well, got plenty of compliments and is a real stunner. Visited the Boutique and had it sized within 10 minutes (completely f... See more

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Rated 5 out of 5 stars

Needed a new watch strap replacement for my Tag F1 watch and having searched about online and found nothing I went to Tag Heuer in the Bullring shopping centre, Birmingham. Was dealt with by someone n... See more

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Rated 5 out of 5 stars
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The store in Barcelona was great and Jin your Sales Agent was knowledgeable and helpful. She provided a great customer experience. My new watch is a beautiful timepiece.

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Rated 5 out of 5 stars

After buying one of your watches just over three years ago, the watch bezel fell out whilst on holiday. The watch came with a two year warranty which could be extended to five years free if you... See more

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Rated 5 out of 5 stars

We have just collected a watch from the Birmingham store after having it serviced . The support and communication we received was amazing, the treatment from staff, Dan, Faharah & Viral right from t... See more

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Rated 5 out of 5 stars

Had an amazing experience at the TAG Heuer Champs-Élysées store, thanks to Louis Jennes. He was warm, professional, and made us feel truly valued. Louis ensured a seamless and enjoyable purchase of a... See more

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Rated 2 out of 5 stars

I spent a lot of money on purchasing a TAG aquaracer from Goldsmiths. In the year and a half I've owned the watch from new (since feb 2023) it has spent probably 6 months back at the repairers, first... See more

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Rated 5 out of 5 stars

I cannot fault the tag heuer staff in queensgate Peterborough. Prebiotic the lovely lady who served me me was so nice . Polite and happy to serve me. Having been in previously with my wife's watch .... See more

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Rated 2 out of 5 stars

Bought a tag connected smart watch. The first one I had died the first time I swam with it on. Fair enough they replaced it. The replacement does random things like changes the face for no reason, I o... See more

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Rated 5 out of 5 stars

The Tag Heur store in Dadeland mall was amazing. Customer service was incredible. Employee Ozzi on my first visit was just has kind and knew everything about Tag watches I could imagine. 2nd visit Ar... See more

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Rated 5 out of 5 stars

We visited the Tag Heuer store in Westfield Shopping Centre, Stratford, and was greeted by Jack. I said that I was interested in a smart watch, and Jack took the time to show me through the 'co... See more

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Rated 2 out of 5 stars

I bought a E3 Calibre in late 2022 -- right as they introduced the new E4. Good quality watch and classy looking but battery lasts less than a day and no sleep monitoring. My charger became corroded.... See more

Company replied

Rated 5 out of 5 stars

Two things to write about. First being so glad to see TAG Heuer in the bullring. My watch need a service so quick and easy to get it sorted. Secondly decided to buy one for my husband’s birthday. The... See more

Company replied

Rated 5 out of 5 stars

I purchased my son a Tag Aquaracer in Liverpool one store yesterday. Served by Georgie who made the whole shopping experience amazing. She is knowledgeable attentive, pleasant and really could not do... See more

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Rated 5 out of 5 stars

I visited the London Oxford St store today and was looked after by Joachim. The service from beginning to end was impeccable. What a charming, professional and friendly guy. I found out that he had... See more

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Rated 5 out of 5 stars

They have a great website and the shopping process is so simple and straight forward. Such a great product and I love the racing heritage.

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Rated 5 out of 5 stars
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Extremely friendly and helpful staff, they didn’t pushed me into buying anything, instead gave me relevant information about the watch making me feel more confident about spending the money

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Rated 5 out of 5 stars

The professional expertise and customer service that I received from Viral Joshi in purchasing my first Tag Aquaracer in Tag Heuer, Bull Ring Birmingham was exceptional! He was thorough, and payed att... See more

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Rated 5 out of 5 stars

It was easy to navigate the website to view all the timepieces. We added inscription, and a nice thank you note, with a gift box. This is a college graduation gift for our son.

Company replied

Rated 5 out of 5 stars

I previously purchased a watch from your brand and was extremely satisfied with it, which is why I decided to buy another watch from your company.

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Rated 5 out of 5 stars
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The host/staff is very welcoming and friendly and provide very good services

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Rated 5 out of 5 stars

Exceptional Services by the Harrods Tag Team. Highly professional services provided by Tarr and his team at TAG inside Harrods.

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Rated 5 out of 5 stars

Simple website and love that I could pick my delivery date. Thank you! Can’t wait to see my husband’s face when he opens this.

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Rated 5 out of 5 stars

Great smartwatch and great price. The service is what you would expect from a high end brand.

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Rated 4 out of 5 stars

Wasn’t sure if I ordered it. Had to do it twice. Otherwise watch looks great. Can’t wait for it to arrive.

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Rated 5 out of 5 stars

Highest standards for consideration and care of customers interests and process management.

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Rated 5 out of 5 stars

Wanted a watch for my daughter’s 16th birthday and what service I received from Liam at the Nottingham store. He kept in regular contact and set up a wonderful display. Made all the difference to her... See more

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Company details

  1. Watch Store
  2. Watch Manufacturer

Written by the company

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.


Contact info

  • Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland

  • www.tagheuer.com

3.1

Average

TrustScore 3 out of 5

562 reviews

5-star
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1-star

Replied to 98% of negative reviews

Typically replies within 1 month


Rated 1 out of 5 stars

Bad customer service.

Truly bad customer service.
I took my watch into the Trafford centre Tag shop. I needed a new battery. They said it would need service too at a cost of £115. I agreed. I mentioned that the illumination on the hands wasn’t as bright and could they check it. This was July. They said it may take over 5wks. I heard nothing from them so called them on the 15/09/2025. I spoke with Andrew. Who said they had emailed me and called me. At no point did I receive a phone call or email. I am very diligent and would always respond.
He said they had sent my watch back with nothing done to it. As he said the fragments from the hands could damaged the mechanism. As they need to take the hands off to replace the battery. I checked on this and this is not the case. To deem my watch unrepairable when all it needed was a batter is truly soo bad.
As I left their store there’s a watch repair counter. Who pressure tested my watch and put a new battery in for £89 and it’s working perfectly. All I can say is shame on you Tag Heuer if this is how you feel a company should be run. I sent their head office an email with no reply either. I will never buy from them again
Tag Heuer sent a reply. Thank you. However.
I’ve already contacted your customer service to no avail. They just said the hands would have to be removed to replace the battery. I have evidence of this on an email.
Good customer service resolves things makes things better. It’s not sending people round in circles to no avail. Do better Tag Heuer

September 14, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Louise,

We sincerely apologize for the experience you had with your TAG Heuer watch. It is disappointing to hear that your expectations were not met.

We strive to provide excellent service and regret any inconvenience caused.

We invite you to contact our Customer Care team through the contact form on the TAG Heuer website: https://www.tagheuer.com/contact/ so we can address your concerns directly.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars
Redirected

New Store. Great Staff.

The staff at the TAG store at the Domain were exceptionally great. The excitement that they held for the opening of this store was evident. I found a watch that was beautiful and will become an heirloom. They made the buying experience fun with their great sales knowledge and ability to communicate with the customer.

September 17, 2025
Unprompted review
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Reply from TAG Heuer

Dear Daniel Jarvis,

Thank you for sharing your wonderful experience at the TAG Heuer boutique at the Domain. We're thrilled to hear that our team's enthusiasm and expertise made your visit enjoyable and memorable.

We hope your beautiful watch becomes a cherished heirloom. We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Purchased a tag heuer watch November…

Purchased a tag heuer watch November faulty been refunded from retailer.

Now want to replace it in one of your official branch but price has increased by £400 +

Wanted them to offer 25/30% code to
Use instore

Told not possible!!

September 17, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Will,

We sincerely apologize for the experience you had with your TAG Heuer watch. We understand your frustration regarding the price increase and the discount request.


We invite you to contact our Customer Care team through the contact form on the TAG Heuer website: https://www.tagheuer.com/contact/ so we can address your concerns directly.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Easy to order

I love tag,s

September 12, 2025
Unprompted review
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Reply from TAG Heuer

Dear Tony Line,

Thank you for your positive feedback. We're delighted to hear that you love TAG Heuer.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

It was my first time in Paris

It was my first time in Paris, off course i walked the champs elysses, looking for my piece unique for the trip, i entered Tag Heuer and was greeted by a Michael, a really polite and nice guy, he made my experience in the store great, i didnt purchase anything but still he remain nice and was so understanding about finding the right one insteed of pushing a sell.

5 stars for the experience and greetings to michael

Best regards Jacques Klenowski

September 8, 2025
Unprompted review
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Reply from TAG Heuer

Dear Jacques Klenowski,

Thank you for sharing your delightful experience at our TAG Heuer boutique in Paris.

We are thrilled to hear that Michael made your visit memorable.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars

I love the website very clear

I love the website very clear, descriptive with clear pictures and most importantly easy to use ordering process.

September 9, 2025
Unprompted review
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Reply from TAG Heuer

Dear An x potential customer,

Thank you for your wonderful feedback! We're thrilled to hear that you enjoyed our website and found the ordering process easy to use. We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Customer Service is Appalling

Well would you believe it they have contacted me……… however they are again asking me to contact customer services via a form completion. I’ve done this 3 possibly 4 times already, why should this time be different. Needless to say I will not contact them I have had enough of them.

TAG PLEASE DO NOT CONTACT ME AGAIN. I stand by my original statement…….USELESS!

September 8, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Phil Ibbotson,

Thank you for your response and for sharing your concerns with us. We are truly sorry to hear about your ongoing frustration.
To assist you further, we require some specific information, such as your case number and email address in order to identify your request and provide a meaningful resolution.

This morning, you should have received an email from Trustpilot requesting these details. If you are able to reply to that message with the necessary information, we will ensure your case is reviewed as a priority.
However, we also respect your wishes and will not contact you further unless you choose to continue the conversation.
Thank you again for your feedback.

Should you decide to give us another opportunity, we remain at your disposal.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Brilliant service!

Very happy with my experience at Tag Heuer in Lakeside shopping centre in Essex. I thought I might get shade as I was wearing a Rolex, a rival brand, but nothing could have been further from the truth! The manager Kay Nyarku and his wonderful team were very welcoming and professional from the start. Taking an interest in my watch collection and me and a person. I tried on a few F1 Chronographs and Monaco’s and even got a complimentary drink and a brochure to take home. The watches were stunning. I have always promised myself a Tag Heuer and this will absolutely be the store I purchase from based on my first class treatment. Highly recommend.

August 29, 2025
Unprompted review
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Reply from TAG Heuer

Dear Christopher Melville,

Thank you for sharing your fantastic experience at the TAG Heuer boutique in Lakeside shopping centre. We are thrilled to hear that Kay Nyarku and the team provided you with such a welcoming and professional service. It's wonderful to know that you enjoyed trying on the TAG Heuer F1 Chronographs and Monaco watches, and we are delighted that you felt valued as a watch enthusiast.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

how simple to buy

how easy it is to shop online

September 3, 2025
Unprompted review
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Reply from TAG Heuer

Dear Stuart Alexander,

Thank you for your positive feedback on your online shopping experience with TAG Heuer.
We are delighted to hear that you found it easy and enjoyable. We hope to see you again soon.

Respectfully,
The TAG Heuer Team

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Rated 5 out of 5 stars

Excellent throughout

August 28, 2025
Unprompted review
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Reply from TAG Heuer

Dear Stephen Brown,

Thank you for your excellent feedback. We are thrilled to hear about your positive experience with TAG Heuer.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

I cannot fault the tag heuer staff in…

I cannot fault the tag heuer staff in queensgate Peterborough. Prebiotic the lovely lady who served me me was so nice . Polite and happy to serve me. Having been in previously with my wife's watch . She remembered me and called me by named which I loved.
I took my watch in for repair and had in back in 3 weeks. I cannot fault the company or all the staff in tag store

August 23, 2025
Unprompted review
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Reply from TAG Heuer

Dear 1016392 Sonia,

Thank you for sharing your wonderful experience with our team at the TAG Heuer boutique in Queensgate, Peterborough. We are thrilled to hear about the exceptional service you received and appreciate your kind words about our staff.
It's great to know that your watch repair was handled efficiently. We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Easy and convient

Easy and convient

August 15, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Ryan Hall,

Thank you for your positive feedback. We're delighted to hear that you found your experience with TAG Heuer easy and convenient.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Highest standards for consideration and…

Highest standards for consideration and care of customers interests and process management.

August 14, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Garth Hedley,

Thank you for your kind words and for recognizing our commitment to maintaining the highest standards in customer care and process management. We hope to see you again soon.

Respectfully,
The TAG Heuer Team

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Rated 1 out of 5 stars

I trusted TAG Heuer Chermside and…

I trusted TAG Heuer Chermside and Acting Manager Owen Fuller with my watch in February — it came back months later in worse condition, with missing box and papers, and after I was lied to about it being serviced. Instead of a proper refund or replacement, I was offered less than I paid in store credit — appalling service for a so-called luxury brand.

July 26, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Gavin Parr,

We sincerely apologize for the experience you had with your TAG Heuer watch. We regret to hear of the difficulties you have experienced.

We invite you to contact our Customer Care team through the contact form on the TAG Heuer website: https://www.tagheuer.com/contact/ so we can address your concerns directly.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

great app and all worked

great app and all worked

August 14, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Claudio Garcia,

Thank you for your positive feedback! We're delighted to hear that you had a great experience with our app.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Great watches

Great watches. Great value

August 13, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Weldon Chitwood,

Thank you for your positive feedback. We are delighted to hear that you appreciate the value and craftsmanship of our watches.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Still Useless

Following my previous review mid July , Tag customer services got in touch asking me to contact them so we could discuss my problems with the connected series watch. Dropped them an email ( I’m old school ) and waited fr a response……….. yes you’ve guessed it, I’m still waiting ( As Diana Ross used to sing!) nowt, zilch, nada.
The watch still sits in a drawer turned off, and avoided at all costs.

August 13, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Rifleman Harris,

Thank you for providing your contact details. We are sorry for the difficulties you have experienced and for any frustration caused.
We have now received your information and our customer service team will be reaching out to you directly to assist with your Connected watch. Please rest assured that we are committed to resolving your issue as quickly as possible.
We appreciate your patience and the opportunity to address your concerns. If you have any further questions in the meantime, please do not hesitate to let us know.

Best regards,
The TAG Heuer Team

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Rated 5 out of 5 stars

I previously purchased a watch from…

I previously purchased a watch from your brand and was extremely satisfied with it, which is why I decided to buy another watch from your company.

August 6, 2025
Unprompted review
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Reply from TAG Heuer

Dear Hossein Ghafarian,

Thank you for your kind words and for choosing TAG Heuer once again.

We are delighted to hear about your satisfaction with your previous purchase and your decision to acquire another watch from our Maison.

We hope to see you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Tag Heuer Appalling Customer Service…

i've dealt with many top end company's but nothing comes near the appalling way i've been treated by Tag Heuer i am still waiting for a refund and the customer service is the worst ever lies and excuses and phone calls never returned i will never buy from Tag Heuer again

July 31, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear customer,

We sincerely apologize for the experience you had with your TAG Heuer purchase.
We regret to hear of the difficulties you have experienced.

We invite you to contact our Customer Care team through the contact form on the TAG Heuer website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Excellent service

July 29, 2025
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Dave Wills,

Thank you for your kind words and for recognizing our service.
We hope to see you again soon.

Respectfully,
The TAG Heuer Team

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