Living DNA Reviews 658

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the high level of customer service provided, noting the helpfulness and efficiency of the support team. People highlight the prompt response times and the detailed, informative assistance they receive when addressing their queries. Consumers also appreciate the overall service provided by the company. Many reviewers have expressed satisfaction with the clarity and ease of use of the service. The fast resolution of issues and the proactive support contribute positively to the customer experience.

Based on these reviews

Rated 5 out of 5 stars

A Fabulous Customer Service Representative named Clare has helped me several times. I'm 80 years old, not very computer literate, and Clare has been kind enough to patiently assist me through the 3 c... See more

Company replied

Rated 5 out of 5 stars

I had issues from the start. I contacted the support team right away and they quickly found the trouble was caused by me skipping an important step (1). Then after doing the DNA analysis the results w... See more

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Rated 5 out of 5 stars

It start with a real quick response from a real person. Normally you get either an automatic mail or you have to wait for ages. So a very good start. And this continued during our exchange and the... See more

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Rated 5 out of 5 stars

I had a very unique situation. I live in the tiny West African country of Benin but am a citizen of the United States. I didn't fit neatly into any of the websites that livingdna had created to prov... See more

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Rated 5 out of 5 stars

I like the feature on their website to upload raw data from another DNA lab and to compare. Additionally, I truly appreciate the Customer Service of Living DNA - they respond quickly and efficiently... See more

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Rated 5 out of 5 stars

I’ve tested with 3 different dna companies and I’d like to say that Livingdna is by far my favourite experience. Firstly, I was very pleased with my results, which I received well before the projecte... See more

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Rated 4 out of 5 stars

Info was fascinating. Have taken two other DNA tests, and the results here went further back. Timetable for receiving results was spot on. Staff (Clare) was helpful, responsive... One issue, make it a... See more

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Rated 5 out of 5 stars

My wife and I both ordered kits from Living DNA. Unfortunately, although my wife’s kit was received, mine was not, apparently being lost in the mail. When I queried the company, One of the representat... See more

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Rated 5 out of 5 stars

Their customer service is incredible and they’re very good at getting back to you ASAP and give good, detailed explanations to resolve any issues you might be having no matter when it is.

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Rated 5 out of 5 stars

Thanks to the Living DNA, I had opportunity to gain litera lly full visibility of my origin by purchasing DNA test not only for myself, but also for my parents. Living DNA helped me a lot and gav... See more

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Rated 5 out of 5 stars

I ordered an ancestry DNA kit from Living DNA before a postal strike hit Canada. I informed the customer service team that i had not yet received my kit. Their response was immediate (on New Year’s Ev... See more

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Rated 5 out of 5 stars

This one is special, because there are so many European folks who match my DNA in their database. Not only that, the response rate from those matches has been very positive. Seems as if Living DNA pa... See more

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Rated 5 out of 5 stars

Great job of helping customers trouble shoot the process. Each bump in the road for me was answered in a reasonable amount of time, with patience and a helpful interaction to lead me on the right path... See more

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Rated 5 out of 5 stars

I was so excited to process my ancestry test that my fingers went haywire, and my freshly swabbed q-tip fell on the dirty chair mat. I emailed tech support. They were prompt, understanding, and gracio... See more

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Rated 5 out of 5 stars

I really like the lay out of the Living DNA website . It is easy to navigate even for a technophobe such as myself! I also think the regular updates and the new information regarding the possible orig... See more

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Rated 5 out of 5 stars

I’ve had a great experience with submitting my DNA with Living DNA. Clare was great communicating with me when I had questions about getting multiple tests for my wife & daughter. I also found out I... See more

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Rated 5 out of 5 stars

I was very pleased with the service I received. I made a purchase, but the item was lost in transit. I filed a complaint since I hadn’t received it. Living DNA promptly responded and sent me a replace... See more

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Rated 5 out of 5 stars

Having placed an order I needed to update it with a second kit. I contacted customer support and received a fast response and Clare sorted it all out for me with an invoice and a simple payment. My wi... See more

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Rated 5 out of 5 stars

What made my experience great was a customer service rep named Clare. From the beginning, her responses were timely, very detailed, and helpful. VIP service for sure. I wish more companies I deal with... See more

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Rated 5 out of 5 stars

I am not very IT literate. I found it hard tracing back emails and information. When Clare received my email after a delay of some months between my initial DNA results, she asked the pertinent ques... See more

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Rated 5 out of 5 stars

I had a great experience thru customer service. Clare was brilliant in the help she provided. My sample got lost in the post office on the way to Denmark. I wrote to CS and Clare responded swiftly, pr... See more

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Rated 4 out of 5 stars

I sent my test in and was very pleasantly surprised when it as processed within several weeks versus the normal 6 to 8 weeks time period. The hiccup occurred when I accessed my completed kit. I could... See more

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Rated 5 out of 5 stars

Clare M provided excellent service with a very quick response and reassuring follow up not seen in many customer service programmes these days. I wish other providers would provide the same level of... See more

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Rated 5 out of 5 stars

From start to completion my experience with Clare could not of been any better. The response to my queries were always responded to quickly, and my requests were never to much work. I have had my dna... See more

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Rated 5 out of 5 stars

So impressed with the speed of reply and a real person being very helpful and so quick in responding to a question sent via the contact form. From start to finish I have found LivingDNA to provide a... See more

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Rated 5 out of 5 stars

I uploaded my Family Tree DNA results to Living DNA to get clarity on my Asian DNA, and I was so happy when I saw my Asian results from Living DNA. It was really accurate from what I see and expected,... See more

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Rated 5 out of 5 stars

Spoke to Clare with a few questions regarding my dna sample. She was extremely helpful, courteous and friendly. Went into great depth to explain things to me. I was left entirely satisfied with the a... See more

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Rated 4 out of 5 stars

I made contact with somebody in the company. hard to do for most! Although I did not change the way the company looks at their data from areas of reference.

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Rated 5 out of 5 stars

I am very grateful to Living DNA company, for helping find answers to where my ancestors likely came from, it has given me a better understanding of who I am. Thank you.

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Rated 5 out of 5 stars

I had bought a DNA kit for a family member in December for their Xmas. Kit didn’t arrive …contacted their customer services (Clare M)…Courteous and prompt resolution to problem and another kit sent an... See more

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Rated 5 out of 5 stars

Accurate. I had my maternal DNA tested (and patental DNA tested through my father years ago) with another company. Over a decade later I researched who was the best for getting a more comp... See more

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Rated 5 out of 5 stars

Clare was very helpful when I couldnt access my account.

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Rated 4 out of 5 stars

This DNA test is only good if your from the British Isles or have ancestry here. I have taken a DNA test with ancestry and made a family tree. the tree checks out with what living DNA said where I'... See more

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Rated 5 out of 5 stars

Clare M is outstanding and if everyone at Living DNA is as kind to each customer that would mean the entire team should receive the highest ratings possible. There were several communications with... See more

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Rated 5 out of 5 stars

Living DNA has exemplary customer service! I was onboarding and ran into a glitch. Clare in customer service promptly and consistently staying touch with me through the process of working through th... See more

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Rated 5 out of 5 stars

The support staff are quick to respond and kind. Always available to answer questions. I think LivingDNA is the best ancestry testing agency in the world. thank you

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Rated 4 out of 5 stars

I cannot imagine where improvement in service might be made. Explanations have been given sufficiently and timely enough given global state of impediment. My satisfaction will be in the... See more

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Rated 5 out of 5 stars

I contacted Living DNA with a query about tracing relatives. They were really helpful and explained what I needed to do and the time it would take. Very reassuring . Thank you

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Rated 5 out of 5 stars

I’m rewriting this after being accused of using AI for my first review. Just to clarify, I’m a real person and this is based fully on my own research and personal opinion. Living DNA inclu... See more

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Rated 5 out of 5 stars

The LivingDNA team has always responded incredibly fast, has been very friendly, and has always found a good solution. Would definitely recommend their services!

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Rated 5 out of 5 stars

My expirience is great. All is working precisely, well and fast. The support team worked immediately and solved my issue.

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Rated 5 out of 5 stars

I have received genetic information from other DNA companies, but honestly, Living DNA is not only the best at diagnosing genes with great accuracy, but also its customer service and the personal care... See more

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Rated 5 out of 5 stars

Clare was prompt in receiving the response that I need. Very professional and has a heart to serve her customers.

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Rated 4 out of 5 stars

Thank you for the reply. The problem is now sorted and is working perfectly. Uploaded my brothers, my mothers and my grandmothers DNA. Have between 500 and 600 matches for each one. Very pleased wit... See more

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Rated 4 out of 5 stars

We've tested with other companies and found Living DNA to be the best for those of us with mostly UK ancestry, but not so good for others or those looking for a lot of relatives who match. It appear... See more

Rated 4 out of 5 stars

I sent for my kit which arrived within a couple of days, took the sample and sent it back, received an email next day to say it had arrived and it was being sent to the lab and results would take 4 to... See more

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Rated 4 out of 5 stars

Very good DNA analysis if you have primarily British and/or Irish ancestry, since it's the only company that breaks down this ancestry by region. Not as good if your background is outside this area.

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Rated 4 out of 5 stars

Clear instructions and very easy to provide sample. Was braced for longish period waiting for results, but they came back in fortnight or so. Good customer service. No hesitation in recommending this... See more

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Rated 4 out of 5 stars

Really great website, and easy to traverse. I like the fact that it is based in the UK. I think it provides one of the most extensive DNA analysis. The only downside for me is that I would prefer my... See more

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Company details

  1. Genealogist

Written by the company

Living DNA brings you an ancestry DNA test that tells you the story of your past like never before. Order online today.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

658 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars

Excellent Support

I was very satisfied with your kind and quick reply, and truly appreciated your helpful advice!

August 14, 2025
Unprompted review
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Reply from Living DNA

Hi N,

Thank you so much for your review. We are always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Their customer service is incredible…

Their customer service is incredible and they’re very good at getting back to you ASAP and give good, detailed explanations to resolve any issues you might be having no matter when it is.

October 15, 2025
Unprompted review
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Reply from Living DNA

Hi Joseph,

Thank you so much for your amazing review! We are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

A Fabulous Customer Service Representative…

A Fabulous Customer Service Representative named Clare has helped me several times. I'm 80 years old, not very computer literate, and Clare has been kind enough to patiently assist me through the 3 challenges I inadvertently created over a period of 3 years. I've referred her onto an online friend in the UK who is also a Living DNA client. Kudos Clare!

October 17, 2025
Unprompted review
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Reply from Living DNA

Hi Marilyn,

Thank you so much for your lovely review! I'm always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Clare was very helpful …

Clare was very helpful when I couldnt access my account.

October 16, 2025
Unprompted review
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Reply from Living DNA

Hi Fiona,

Thank you so much for your lovely review. I'm always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Professional

Professional, fast, reliable, excellent scientific part.

October 3, 2025
Unprompted review
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Reply from Living DNA

Hi Antonis,

Thank you so much for your wonderful review! I have shared this with the team.

Kind regards,

Clare

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Rated 4 out of 5 stars

Contact

I made contact with somebody in the company. hard to do for most!
Although I did not change the way the company looks at their data from areas of reference.

October 1, 2025
Unprompted review
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Reply from Living DNA

Hi John,

Thank you for your review. We are always happy to help.

Kind regards,

Rated 5 out of 5 stars

I had issues getting started

I had issues from the start. I contacted the support team right away and they quickly found the trouble was caused by me skipping an important step (1). Then after doing the DNA analysis the results were inconclusive, which Living DNA advised me of, and presented options to choose from. I opted for taking another DNA sample. The kit came quickly, and the test results came equally fast. Thank you again

August 16, 2025
Unprompted review
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Reply from Living DNA

Hi John, Thank you so much for your kind review, we are always happy to help!

Have an amazing day

Kind regards,

Rated 5 out of 5 stars

LivingDNA always customer oriented!

The LivingDNA team has always responded incredibly fast, has been very friendly, and has always found a good solution. Would definitely recommend their services!

June 4, 2025
Unprompted review
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Reply from Living DNA

Hi, Thank you so much for your review! We are always happy to help.

Kind regards,

Rated 5 out of 5 stars

Quick and competent response

It start with a real quick response from a real person. Normally you get either an automatic mail or you have to wait for ages.
So a very good start. And this continued during our exchange and the problem was solved without any unnecessary discussion.
Exactly the way you want to communicate.
Perfect!

July 25, 2025
Unprompted review
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Reply from Living DNA

Hi Martin,

Thank you so much for your review! We are always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

The crème de la crème of dna companies

I’ve tested with 3 different dna companies and I’d like to say that Livingdna is by far my favourite experience. Firstly, I was very pleased with my results, which I received well before the projected 8 weeks. The regional breakdown was second to none for detail. My ydna and mtdna was also included, as was family matching. Additional tests can be purchased ( Viking, classical, Neanderthal etc) I purchased them all at a very reasonable price. Again very happy with the results. Customer service is excellent. Claire who I have spoken to a few times is very detailed in her responses and polite to boot! Contacting them is easy and responses are swift. If you’re planning on doing a dna test , particularly if like me, you’re from the uk, Livingdna is the way to go. Fabulous experience.
Darren.

September 2, 2025
Unprompted review
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Reply from Living DNA

Hi Darren,

Thank you so much for your wonderful review! I have shared this with the team who will be pleased to hear you are enjoying your Living DNA experience.

Kind regards,

Clare

Rated 5 out of 5 stars

Great job of helping customers trouble…

Great job of helping customers trouble shoot the process. Each bump in the road for me was answered in a reasonable amount of time, with patience and a helpful interaction to lead me on the right path. Now I am waiting for the results.

July 15, 2025
Unprompted review
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Reply from Living DNA

Hi Martie,

Thank you for your review! We are pleased to help.

Kind regards,

Clare

Rated 5 out of 5 stars

I had a very unique situation

I had a very unique situation. I live in the tiny West African country of Benin but am a citizen of the United States. I didn't fit neatly into any of the websites that livingdna had created to provide their product. However customer service worked with me, actually added additional options just for me, and sent the package out. The response time was amazing! The analysis was done early. I am so very happy that excellent customer service still exists and I was able to benefit from it.

August 20, 2025
Unprompted review
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Reply from Living DNA

Hi Aiza,

Thank you so much for your review. We are pleased we could help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Lost Sample

My wife and I both ordered kits from Living DNA. Unfortunately, although my wife’s kit was received, mine was not, apparently being lost in the mail. When I queried the company, One of the representatives, Clare M responded and, over a couple of weeks checked with the appropriate company points where it might be, and kept me informed. Finally, concluding that it was lost, she simply ordered a replacement kit to be shipped to me. It was wonderful customer service, and Clare was responsive, and friendly, as well as professional.

July 30, 2025
Unprompted review
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Reply from Living DNA

Hi Larry,

Thank you for your lovely review. I'm always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Slovenia isn’t West Balkan

I’m rewriting this after being accused of using AI for my first review. Just to clarify, I’m a real person and this is based fully on my own research and personal opinion.

Living DNA includes Slovenia in a region called West Balkan, which honestly doesn’t make much sense. Geographically, Slovenia is part of Central Europe. Genetically, culturally and historically, Slovenia has a lot more in common with Austria or northern Italy than with the southern Balkans.

What bothered me even more was the genetic grouping. Slovenians were lumped in with populations from Serbia, Bosnia, Montenegro, and others, but these are not genetically the same groups. We might share some overlap with northern Croatia, but even that part of Croatia is more Central European than Balkan.

Also, the label West Balkan DNA is misleading. There’s no such thing as a single West Balkan genetic group. For example, Albania is also in the Western Balkans, but Albanians have a completely different genetic profile from Slavs or Central Europeans. The region is way too diverse to be grouped under one simplified label.

This isn’t just my opinion. A 2018 study in Frontiers in Genetics found that Slovenians are closer genetically to Northern and Eastern Europeans. Another study in Scientific Reports (Fernandes et al., 2020) showed that Slovenians cluster more with Central Europeans, not with populations from the southern Balkans.

Living DNA should really rethink how it defines regions like this. A more accurate and research-based approach would make the results much more meaningful for people from Central and Southeastern Europe.

August 7, 2025
Unprompted review
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Reply from Living DNA

Hi GS,

Thank you for your review. This feedback has been passed on to the team for investigation.

Kind regards,

Clare

Rated 5 out of 5 stars

Clare M is awesome!!!

Clare was prompt in receiving the response that I need. Very professional and has a heart to serve her customers.

August 5, 2025
Unprompted review
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Reply from Living DNA

Hi KD,

Thank you so much for your review! I am always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Clare M is outstanding and if everyone…

Clare M is outstanding and if everyone at Living DNA is as kind to each customer that would mean the entire team should receive the highest ratings possible.

There were several communications with Clare M but for this communication I am showing the current date.

August 4, 2025
Unprompted review
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Reply from Living DNA

Hi Roland,

Thank you so much for your lovely review! I'm always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Raw DNA data feature and great Customer Service

I like the feature on their website to upload raw data from another DNA lab and to compare.
Additionally, I truly appreciate the Customer Service of Living DNA - they respond quickly and efficiently. I've been reaching out to their team a few times over the past 2 years and the quality of service has consistently been on top- especially Ms. Clare. Thank you!

July 1, 2025
Unprompted review
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Reply from Living DNA

Hi Veronica,

Thank you so much for your review! We are pleased to hear that you have been enjoying your Living DNA experience.

Kind regards,

Clare

Rated 5 out of 5 stars

The best by far...

I have received genetic information from other DNA companies, but honestly, Living DNA is not only the best at diagnosing genes with great accuracy, but also its customer service and the personal care of each of its agents ensure that the client receives the best attention. Clare, was the best.

June 8, 2025
Unprompted review
Living DNA logo

Reply from Living DNA

Hi CET,

Thank you so much for your lovely review!

We are so pleased to hear that you are enjoying your Living DNA experience and I have shared your review with the whole team.

Kind regards,

Clare

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