Living DNA Reviews 658

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the high level of customer service provided, noting the helpfulness and efficiency of the support team. People highlight the prompt response times and the detailed, informative assistance they receive when addressing their queries. Consumers also appreciate the overall service provided by the company. Many reviewers have expressed satisfaction with the clarity and ease of use of the service. The fast resolution of issues and the proactive support contribute positively to the customer experience.

Based on these reviews

Rated 5 out of 5 stars

A Fabulous Customer Service Representative named Clare has helped me several times. I'm 80 years old, not very computer literate, and Clare has been kind enough to patiently assist me through the 3 c... See more

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Rated 5 out of 5 stars

I had issues from the start. I contacted the support team right away and they quickly found the trouble was caused by me skipping an important step (1). Then after doing the DNA analysis the results w... See more

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Rated 5 out of 5 stars

It start with a real quick response from a real person. Normally you get either an automatic mail or you have to wait for ages. So a very good start. And this continued during our exchange and the... See more

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Rated 5 out of 5 stars

I had a very unique situation. I live in the tiny West African country of Benin but am a citizen of the United States. I didn't fit neatly into any of the websites that livingdna had created to prov... See more

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Rated 5 out of 5 stars

I like the feature on their website to upload raw data from another DNA lab and to compare. Additionally, I truly appreciate the Customer Service of Living DNA - they respond quickly and efficiently... See more

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Rated 5 out of 5 stars

I’ve tested with 3 different dna companies and I’d like to say that Livingdna is by far my favourite experience. Firstly, I was very pleased with my results, which I received well before the projecte... See more

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Rated 4 out of 5 stars

Info was fascinating. Have taken two other DNA tests, and the results here went further back. Timetable for receiving results was spot on. Staff (Clare) was helpful, responsive... One issue, make it a... See more

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Rated 5 out of 5 stars

My wife and I both ordered kits from Living DNA. Unfortunately, although my wife’s kit was received, mine was not, apparently being lost in the mail. When I queried the company, One of the representat... See more

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Rated 5 out of 5 stars

Their customer service is incredible and they’re very good at getting back to you ASAP and give good, detailed explanations to resolve any issues you might be having no matter when it is.

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Rated 5 out of 5 stars

Thanks to the Living DNA, I had opportunity to gain litera lly full visibility of my origin by purchasing DNA test not only for myself, but also for my parents. Living DNA helped me a lot and gav... See more

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Rated 5 out of 5 stars

I ordered an ancestry DNA kit from Living DNA before a postal strike hit Canada. I informed the customer service team that i had not yet received my kit. Their response was immediate (on New Year’s Ev... See more

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Rated 5 out of 5 stars

This one is special, because there are so many European folks who match my DNA in their database. Not only that, the response rate from those matches has been very positive. Seems as if Living DNA pa... See more

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Rated 5 out of 5 stars

Great job of helping customers trouble shoot the process. Each bump in the road for me was answered in a reasonable amount of time, with patience and a helpful interaction to lead me on the right path... See more

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Rated 5 out of 5 stars

I was so excited to process my ancestry test that my fingers went haywire, and my freshly swabbed q-tip fell on the dirty chair mat. I emailed tech support. They were prompt, understanding, and gracio... See more

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Rated 5 out of 5 stars

I really like the lay out of the Living DNA website . It is easy to navigate even for a technophobe such as myself! I also think the regular updates and the new information regarding the possible orig... See more

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Rated 5 out of 5 stars

I’ve had a great experience with submitting my DNA with Living DNA. Clare was great communicating with me when I had questions about getting multiple tests for my wife & daughter. I also found out I... See more

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Rated 5 out of 5 stars

I was very pleased with the service I received. I made a purchase, but the item was lost in transit. I filed a complaint since I hadn’t received it. Living DNA promptly responded and sent me a replace... See more

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Rated 5 out of 5 stars

Having placed an order I needed to update it with a second kit. I contacted customer support and received a fast response and Clare sorted it all out for me with an invoice and a simple payment. My wi... See more

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Rated 5 out of 5 stars

What made my experience great was a customer service rep named Clare. From the beginning, her responses were timely, very detailed, and helpful. VIP service for sure. I wish more companies I deal with... See more

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Rated 5 out of 5 stars

I am not very IT literate. I found it hard tracing back emails and information. When Clare received my email after a delay of some months between my initial DNA results, she asked the pertinent ques... See more

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Rated 5 out of 5 stars

I had a great experience thru customer service. Clare was brilliant in the help she provided. My sample got lost in the post office on the way to Denmark. I wrote to CS and Clare responded swiftly, pr... See more

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Rated 4 out of 5 stars

I sent my test in and was very pleasantly surprised when it as processed within several weeks versus the normal 6 to 8 weeks time period. The hiccup occurred when I accessed my completed kit. I could... See more

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Rated 5 out of 5 stars

Clare M provided excellent service with a very quick response and reassuring follow up not seen in many customer service programmes these days. I wish other providers would provide the same level of... See more

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Rated 5 out of 5 stars

From start to completion my experience with Clare could not of been any better. The response to my queries were always responded to quickly, and my requests were never to much work. I have had my dna... See more

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Rated 5 out of 5 stars

So impressed with the speed of reply and a real person being very helpful and so quick in responding to a question sent via the contact form. From start to finish I have found LivingDNA to provide a... See more

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Rated 5 out of 5 stars

I uploaded my Family Tree DNA results to Living DNA to get clarity on my Asian DNA, and I was so happy when I saw my Asian results from Living DNA. It was really accurate from what I see and expected,... See more

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Rated 5 out of 5 stars

Spoke to Clare with a few questions regarding my dna sample. She was extremely helpful, courteous and friendly. Went into great depth to explain things to me. I was left entirely satisfied with the a... See more

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Rated 4 out of 5 stars

I made contact with somebody in the company. hard to do for most! Although I did not change the way the company looks at their data from areas of reference.

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Rated 5 out of 5 stars

I am very grateful to Living DNA company, for helping find answers to where my ancestors likely came from, it has given me a better understanding of who I am. Thank you.

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Rated 5 out of 5 stars

I had bought a DNA kit for a family member in December for their Xmas. Kit didn’t arrive …contacted their customer services (Clare M)…Courteous and prompt resolution to problem and another kit sent an... See more

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Rated 5 out of 5 stars

Accurate. I had my maternal DNA tested (and patental DNA tested through my father years ago) with another company. Over a decade later I researched who was the best for getting a more comp... See more

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Rated 5 out of 5 stars

Clare was very helpful when I couldnt access my account.

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Rated 4 out of 5 stars

This DNA test is only good if your from the British Isles or have ancestry here. I have taken a DNA test with ancestry and made a family tree. the tree checks out with what living DNA said where I'... See more

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Rated 5 out of 5 stars

Clare M is outstanding and if everyone at Living DNA is as kind to each customer that would mean the entire team should receive the highest ratings possible. There were several communications with... See more

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Rated 5 out of 5 stars

Living DNA has exemplary customer service! I was onboarding and ran into a glitch. Clare in customer service promptly and consistently staying touch with me through the process of working through th... See more

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Rated 5 out of 5 stars

The support staff are quick to respond and kind. Always available to answer questions. I think LivingDNA is the best ancestry testing agency in the world. thank you

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Rated 4 out of 5 stars

I cannot imagine where improvement in service might be made. Explanations have been given sufficiently and timely enough given global state of impediment. My satisfaction will be in the... See more

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Rated 5 out of 5 stars

I contacted Living DNA with a query about tracing relatives. They were really helpful and explained what I needed to do and the time it would take. Very reassuring . Thank you

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Rated 5 out of 5 stars

I’m rewriting this after being accused of using AI for my first review. Just to clarify, I’m a real person and this is based fully on my own research and personal opinion. Living DNA inclu... See more

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Rated 5 out of 5 stars

The LivingDNA team has always responded incredibly fast, has been very friendly, and has always found a good solution. Would definitely recommend their services!

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Rated 5 out of 5 stars

My expirience is great. All is working precisely, well and fast. The support team worked immediately and solved my issue.

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Rated 5 out of 5 stars

I have received genetic information from other DNA companies, but honestly, Living DNA is not only the best at diagnosing genes with great accuracy, but also its customer service and the personal care... See more

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Rated 5 out of 5 stars

Clare was prompt in receiving the response that I need. Very professional and has a heart to serve her customers.

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Rated 4 out of 5 stars

Thank you for the reply. The problem is now sorted and is working perfectly. Uploaded my brothers, my mothers and my grandmothers DNA. Have between 500 and 600 matches for each one. Very pleased wit... See more

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Rated 4 out of 5 stars

We've tested with other companies and found Living DNA to be the best for those of us with mostly UK ancestry, but not so good for others or those looking for a lot of relatives who match. It appear... See more

Rated 4 out of 5 stars

I sent for my kit which arrived within a couple of days, took the sample and sent it back, received an email next day to say it had arrived and it was being sent to the lab and results would take 4 to... See more

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Rated 4 out of 5 stars

Very good DNA analysis if you have primarily British and/or Irish ancestry, since it's the only company that breaks down this ancestry by region. Not as good if your background is outside this area.

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Rated 4 out of 5 stars

Clear instructions and very easy to provide sample. Was braced for longish period waiting for results, but they came back in fortnight or so. Good customer service. No hesitation in recommending this... See more

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Rated 4 out of 5 stars

Really great website, and easy to traverse. I like the fact that it is based in the UK. I think it provides one of the most extensive DNA analysis. The only downside for me is that I would prefer my... See more

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Company details

  1. Genealogist

Written by the company

Living DNA brings you an ancestry DNA test that tells you the story of your past like never before. Order online today.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

658 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars

I’ve had a great experience with communication with Clare!

I’ve had a great experience with submitting my DNA with Living DNA. Clare was great communicating with me when I had questions about getting multiple tests for my wife & daughter. I also found out I have Viking DNA!

May 30, 2025
Unprompted review
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Reply from Living DNA

Hi John,

Thank you so much for your wonderful review! We are always happy to help.

Kind regards,

Clare

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Rated 4 out of 5 stars

The process was smooth but there seems…

The process was smooth but there seems to be little or no guidance in understndingthe results

July 4, 2025
Unprompted review
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Reply from Living DNA

Hi Denis,

Thank you for your review.

Please contact our customer service team who will be more than happy to help you understand your results. help@livingdna.com.

Rated 2 out of 5 stars

I did Confusednot receive any notification…

I did not receive any notification except tha my mother was of welsh lineage. I foind this confusing as previous and much more expliciit analysis previously done som while ago completey disagrees. Also my name that is my father’s lineage is welsh and still evident in Wales. I am confused

October 20, 2024
Unprompted review
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Reply from Living DNA

Hi Mr Mogridge,

Thank you for your review.

Please contact our customer service team who will be more than happy to help you understand your results. help@livingdna.com.

Kind regards,

Clare

Rated 5 out of 5 stars

Personal attention through the customer…

I haven’t worked with similar companies before, so I can’t make direct comparisons—but I was genuinely impressed by the personal attention I received from customer service. Every question I had was thoroughly answered, and it was clear that the agent took the time to understand my situation and respond with a thoughtful, original message, rather than generic templates.

June 1, 2025
Unprompted review
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Reply from Living DNA

Hi DT,

Thank you so much for your wonderful review! We are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

My expirience is 100% positive.

My expirience is great.
All is working precisely, well and fast.
The support team worked immediately and solved my issue.

June 30, 2025
Unprompted review
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Reply from Living DNA

Hi J,

Thank you so much for your review! We are always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Living DNA has exemplary support!

Living DNA has exemplary customer service! I was onboarding and ran into a glitch. Clare in customer service promptly and consistently staying touch with me through the process of working through the issue. Their engineering and science teams collaborate efficiently behind the scenes with customer service with a clear focus on the customer. Great job, Living DNA!

June 16, 2025
Unprompted review
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Reply from Living DNA

Hi HMH,

Thank you so much for your wonderful review. I am always happy to help!

Kind regards,

Clare

Rated 5 out of 5 stars

Clare @ Livingdna…

Spoke to Clare with a few questions regarding my dna sample. She was extremely helpful, courteous and friendly. Went into great depth to explain things to me. I was left entirely satisfied with the answers.
Clare is a credit to the company.

June 13, 2025
Unprompted review
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Reply from Living DNA

Hi Darren,

Thank you so much for your review. I'm always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

VIP service from the start...

What made my experience great was a customer service rep named Clare. From the beginning, her responses were timely, very detailed, and helpful. VIP service for sure. I wish more companies I deal with had their own version of Clare.

May 30, 2025
Unprompted review
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Reply from Living DNA

Hi George,

Thank you so much for your kind review! I am always happy to help.

Kind regards,

Clare

Rated 1 out of 5 stars

I am unable to print a pdf copy of my…

I am unable to print a pdf copy of my Ancestry results. When I try and print out the results from the screen, I cannot dp so.
I'm appalled that I'm supposed to pay USD10.00 to do so!
I've seen the response of Living DNA. However, I'm still unable to locate a link in my account dashboard where I can print out my results without having to purchase 'a book' (for USD 10.00) that contains the results.
I've noted another response from Living DNA today (19 May 2025). My response is as follows: It is indeed egregious in this age of customer-centred service that I should have to take a screenshot to print results. Presumably, I will have to crop the image and add dates. The end result can hardly be aesthetically pleasing. It is even more surprising that I am also referred to an article on how I should first email a ‘shared-results’ format to myself so I may them print them.
I can download any of my personal utility bills or bank statements in pdf format by clicking a link on the company websites. In contrast, Living DNA is purposefully making it difficult for its customers to straightforwardly print their results. Instead, it is pushing them to pay USD 10.00 for a printed copy of the results. It is poor business practice.

May 8, 2025
Unprompted review
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Reply from Living DNA

Hi Don,

Our PDF versions of the book are designed to be printed. This is a bespoke version of your results which is the same as in our hardback Ancestry Book.

However you do not need to purchase a PDF to print your results. You can either take screenshots and print them or you can follow the instructions in the "Share your results" article and email yourself the results which can be printed. https://support.livingdna.com/hc/en-us/articles/11838260195356-How-do-I-share-my-results

You can also download your raw data for free by following these instructions https://support.livingdna.com/hc/en-us/articles/360011384960-How-do-I-download-my-raw-data

Kind regards,

Clare

Rated 5 out of 5 stars

Easy to understand

Easy to understand, High value.

May 13, 2025
Unprompted review
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Reply from Living DNA

Hi Clas,

Thank you so much for your wonderful review. We are pleased to hear that you are enjoying your Living DNA experience.

Kind regards,

Clare

Rated 5 out of 5 stars

I was very pleased with the service I…

I was very pleased with the service I received. I made a purchase, but the item was lost in transit. I filed a complaint since I hadn’t received it. Living DNA promptly responded and sent me a replacement with tracking, which allowed me to follow the shipment and receive it at my home. The customer service was exemplary, and Living DNA deserves congratulations.

November 29, 2024
Unprompted review
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Reply from Living DNA

Hi Julio,

Thank you so much for your review. We are always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Every time

I had problems with the couriers ,but the support staff were just wonderful. Every time helpful, understanding and complaisant

April 1, 2025
Unprompted review
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Reply from Living DNA

Hi,

Thank you so much for your review. We are always happy to help.

Kind regards,

Clare

Rated 4 out of 5 stars

Info was fascinating

Info was fascinating. Have taken two other DNA tests, and the results here went further back. Timetable for receiving results was spot on. Staff (Clare) was helpful, responsive... One issue, make it a bit clearer that women only receive maternal results. I read the material, but that didn't register to me. Suggest calling that out.

March 31, 2025
Unprompted review
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Reply from Living DNA

Hi Renee,

Thank you for your review.

Genetic females do receive Paternal results in the Autosomal DNA test which is approximately 50% Paternal and 50% Maternal. They also receive mtDNA analysis which is inherited from your Mother. We cannot provide Y-DNA results for genetic females as they do not carry a Y Chromosome. I hope this helps to clarify things but please do get in touch with us if you have any questions.

Kind regards,

Clare

Rated 1 out of 5 stars

I wish I could give fewer stars.

I wish I could give fewer stars.
I uploaded my biological birth daughter’s DNA to both Living DNA and GEDmatch. GEDmatch correctly showed we share 3,507 cM, but Living DNA reported only 2,110 cM and wrongly labelled our relationship as first cousins. Needless to say, I contacted them — but trying to raise any concerns with Living DNA is a nightmare.

The person answering the phone isn’t able to help with DNA queries, and there’s no option to speak directly with a genealogist. Instead, you’re forced to go back and forth through a painfully slow and unhelpful email system.

They also gave incorrect haplogroup predictions for both me and my sibling. I only received three matches, and the entire experience was lacklustre, vague, and ultimately inaccurate.

It was an absolute waste of time and money. I strongly advise against using this company. If you don’t believe me, check YouTube — you’ll notice that DNA experts rarely, if ever, mention Living DNA. They’re clearly behind other testing companies, and what’s worse, once you have your raw DNA, most other platforms won’t let you upload it for updates. Why? Who knows.

All in all, I regret using this service and have no doubt others feel the same.

April 15, 2024
Unprompted review
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Reply from Living DNA

Hi Joanna,

Thank you for your review.

I can see from our records that our Science team fully investigated your results and advised accordingly.

Kind regards,

Clare

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Rated 5 out of 5 stars

Great service

Very quick response when I misplaced my activation code. Very helpful communications and resolved 100% with minimum fuss or inconvenience. For an online service I was very pleasantly surprised and would highly recommend.
DNA profile informative and with a good level of detail - great alround experience!

January 11, 2025
Unprompted review
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Reply from Living DNA

Hi Paul,

Thank you so much for your amazing review! We are pleased to hear that you are enjoying your Living DNA experience.

Kind regards,

Clare

Rated 5 out of 5 stars

Problems with logging in to my account…

Problems with logging in to my account were dealt with quickly and efficiently by Clare. Impressed.

April 3, 2025
Unprompted review
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Reply from Living DNA

Hi DW,

Thank you so much for your review. We are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

DNA Testing services

DNA Test results for genealogical purposes are provided in a timely manner, and any questions regarding DNA tests are rapidly and clearly answered by knowledgeable professionals.
The website provides a broad range of details regarding results.

March 28, 2025
Unprompted review
Living DNA logo

Reply from Living DNA

Hi Michael,

Thank you so much for your lovely review. We are pleased to hear that you are enjoying your Living DNA experience and I will pass your review on to the whole team.

Kind regards,

Clare

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