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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers express significant dissatisfaction with various aspects of the business, particularly concerning orders, customer service, and delivery. Consumers report issues such as orders not arriving, receiving incorrect items, and delays in delivery despite paying for expedited services. People also highlight difficulties in getting assistance when issues arise, citing unhelpful or unresponsive customer service representatives. Reviewers frequently mention problems with refunds, experiencing delays or complete failure to receive their money back for returned or missing items. The contact process is frustrating for many, with some describing interactions with customer service as robotic or unhelpful. The overall sentiment indicates a decline in the quality of service, leading many consumers to express their intent to discontinue shopping with the business in the future.

Based on these reviews

Rated 2 out of 5 stars

I don’t shop with asos as often as I used to, as the benefit previously would have been accessing a lot of brands under a single marketplace but with a consistent buying experience. It has gone downhi... See more

Rated 1 out of 5 stars

Ordered a pair of shoes - UK SIze 5.5 - However upon arrive sent US 5.5 (UK 3.5) OK mistakes can be made - Advised ASOS customer services and returned and re ordered - AND same again arrived - wrong... See more

Rated 1 out of 5 stars

Parcel sent to a different collection point , different town! Can’t even explain or find out the reason why because I’ve been trying to speak to someone and all I get is the automated chat asking m... See more

Rated 1 out of 5 stars

I rarely write reviews, but I feel compelled to warn other customers about the poor service I’ve experienced. I’ve been a loyal ASOS shopper for years, but my account was unfairly closed a few month... See more

Rated 1 out of 5 stars

Next day delivery never happened, nor the next dsy, nor the next day etc etc. Evri's tracking message repeatedly saying "unable to deliver to Parcelshop" when it is a 24 hour store, is ridiculous. As... See more

Rated 1 out of 5 stars

Premium service is a scam. You will not receive next day delivery. Items were missing from box that said they were there. Order was split into two packages, one never arrived. You can only live chat,... See more

Rated 1 out of 5 stars

To sum it up right from the beginning: Last time ever. I´ve bought a pair of Vans Crosspath XC, which are supposed to be water-repellent. Walked the dog, stood 5 minutes in a meadow with morni... See more

Rated 1 out of 5 stars

Have used ASOS for years with no problems. Purchased 4 French Connection hoodies 3 of which I returned due to poor quality & sizing using the Returns label supplied through Royal Mail. Goods are showi... See more

Rated 1 out of 5 stars

My parcel didn’t arrive, so I had to contact customer service over 6 times. Every time I am told to wait another day! It’s been over 3 days already. I need the items before the weekend and ordered it... See more

Rated 1 out of 5 stars

I literally never write reviews but my experience with ASOS has been terrible! Made a $120 purchase and never received the items despite it saying it was delivered. My building has a package locker sy... See more

Rated 1 out of 5 stars

Sent the wrong item, I ordered white and they sent black (easy mistake to make eh!) then refused to help just told me I needed to contact their partner directly to arrange a return. I live in the coun... See more

Rated 1 out of 5 stars

Terrible customer service. Ordered 2 dresses, created returns label within the time frame and advised asos that the parcel may be slightly late to return as I have physically out of the country.... See more

Rated 1 out of 5 stars

Company of scammers! Did not return the money, although I received a refund in September 2022! For three years I regularly wrote to ASOS support, the operators replied that the financial service will... See more

Rated 4 out of 5 stars

Dont have any issues with ASOS only their clothes are hard to judge because of the weird poses the models make. They also all seem to wear neck chains obscuring the collars on t shirts etc.

Rated 1 out of 5 stars

I wish I could put 0 stars. Do not buy from here they will not let you return. I simply ordered a jacket this jacket didn’t fit me it was way too big so I sent this one back and ordered a size down... See more

Rated 1 out of 5 stars

Premier delivery is a scam. Orders never arrive the next day!!! They tell you to order within a certain amount of time for next day delivery and they dispatch it at early hours the next morning so it’... See more

Rated 1 out of 5 stars

Terrible customer service!!!! I paid the annual fee for next day delivery, didn’t get my parcel next day, which I needed it for. Tried to do a live chat. After speaking to 2 diff robots finally got... See more

Rated 1 out of 5 stars

I don’t know what has happened to ASOS but it has majorly gone downhill! InPost have apparently been experiencing severe delays but all ASOS keep doing is telling me to wait another 2 working days. Th... See more

Rated 1 out of 5 stars

I bought my daughter a dress for her 18th Birthday party. It was lovely. Washed it as per instructions but it shrunk. The customer service is terrible. The AI is appalling. Can't get a human being to... See more

Rated 1 out of 5 stars

ASOS has gone massively downhill. ASOS used to be my go to online shop, it had amazing clothes and amazing service. It’s now horrendous. I ordered some make up with my next day delivery service which... See more

Rated 1 out of 5 stars

Ordered an outfit for my daughter to wear to her grandmothers funeral . They use evri and the parcel is now 2 days overdue . They want me to wait another 2 days which will past the funeral before they... See more

Rated 1 out of 5 stars

I used to absolutely love ASOS but then they started charging me if I sent back a certain amount for a refund, then they outright blocked my account. To be fair I think that asos has gone down hill an... See more

Rated 1 out of 5 stars

My account was blocked and no explanation was given. No clear advice given to unblock the account. My daughter was given a £50 gift card which was unusable as the had blocked my friends account al... See more

Rated 1 out of 5 stars

Ordered suits for some upcoming weddings - spent a few hundred dollars on my order then had to contact them multiple times on where it was - only to be told after a month that it was lost and my order... See more

Rated 1 out of 5 stars

Customer service is the worst you will ever experience! After chatting to an AI bot you may or may not get disconnected or if you're lucky you'll get a live advisor who is rude and doesn't have a clue... See more

Rated 1 out of 5 stars

I ordered one top on an order and it had a hole in it. I then returned the item and ASOS charged me for the return delivery despite the fact the policy states it’s free returns for faulty/ damaged ite... See more

Rated 1 out of 5 stars

Customer service is awful. Do not waste your time. I paid for premium and believe me when I say there’s nothing premium about this delivery service. I’ve yet received my package and it has been a few... See more

Rated 1 out of 5 stars

Placed an order paid for next day delivery by 12pm didn't arrive so I got my delivery charge back. I ordered 6 items only two arrived I was told to wait until 30/09/2025 to contact them again. Today I... See more

Rated 1 out of 5 stars

Awful customer service - they don’t help you out when you need to process a refund and they don’t even care if the warehouse makes mistakes. I got a dirty item sent to me and I asked them for a refund... See more

Rated 1 out of 5 stars

Just dont buy here. I bought a pair of sneakers. In a month they were already detached. Advisor told me to send them back for quality inspection and recycling in order for me to get the ref... See more

Rated 1 out of 5 stars

The return window was exceeded by only 24 hours and ASOS refused to show any flexibility for a loyal customer. They refused to receive the return. While trying to engage with the agents to res... See more

Rated 1 out of 5 stars

NO Customer Service anywhere. They TAKE your money, but they don’t want to know you for anything else--even if they’re wrong. IT’S CALLED THEFT. No Chat available. No Customer Service available. THEFT... See more

Rated 1 out of 5 stars

If I could not put a star I would. Worst customer experience ever, tried to return a parcel and it wasn’t working, the chat would not connect me to anyone and then I was told I could not return... See more

Rated 1 out of 5 stars

Nothing is ever next day delivery as they use RELAY who are the worst company ever. Customer service is COMPLETELY none existent. USELESS

Rated 1 out of 5 stars

Your customer service is appaling....i have an item i wish to return, but cant as your system says it hasn't been delivered yet...no tel number to call and on live chat was told I'm 48th in the queue... See more

Rated 1 out of 5 stars

ASOS have been shocking at processing a refund causing me to spend hours on their chat function trying to sort it out it’s still not resolved. Unfortunate enough to have the refund going to a gift car... See more

Rated 1 out of 5 stars

No accountability. Terrible service and still awating a refund after nearly two months of original order. Somebody shut this company down. Lets wait for a stupid response below so they dont get in... See more

Rated 1 out of 5 stars

Have shopped with asos since 2016 .Order Jeans which had two marks looked like blood from a cut finger.I returned them. three days later they were sent back to me .Live chat weren't much help obviousl... See more

Rated 1 out of 5 stars

ITS NOW A BAD BRAND! The Team support is going to treat you like trash, i wait 3 hours to get someones help, and get nothing. You will ask the refund and they will say that the refund just tak... See more

Rated 1 out of 5 stars

I made an order for a few items using a voucher I received for my birthday. The cardboard box that my order arrived in was completely battered, it looked like it had been used repeatedly and w... See more

Rated 1 out of 5 stars

Terrible customer service. I paid for a pair of shoes which ASOS didn't send and did not inform me either. It's been more than ten days and I don't have my refund yet. I will never shop with them agai... See more

Rated 1 out of 5 stars

I’ve been happy customer for ages and never experienced any problems until I had to resolve something via customer service, which is highly poor and unprofessional and extremely slow. I’ve orde... See more

Rated 1 out of 5 stars

My first order was delayed by a week, using the themselves-unreliable EvRi carrier, with no compensation offered, beyond a replacement they deigned to send by Royal Mail this time. Three seperat... See more

Rated 1 out of 5 stars

There’s non existing costumer service…returned an item and by tracking they received on 02/10/2025,today is 09/102025 and still refund hasn’t been issued!!!

Rated 1 out of 5 stars

Terrible customer service. I got an email saying my parcel was dispatched. 48 hours later the tracking hasn't changed. ( even tho it's 48hour tracked delivery) so I contacted customer service to ju... See more

Rated 1 out of 5 stars

Worst return options since short for BE , reached out so customer service they cannot assist. Be careful before you order, think about your refund.

Rated 1 out of 5 stars

Terrible service, they are unable or unwilling to cancel an order which is still a whole weeks away from being dispatched and delivered. They’d rather me wait for eventual delivery and then return i... See more

Rated 1 out of 5 stars

My refund still waiting since 20th Aug 2025 noone to call , speak with a robot which repeat the same stupid questions then said can't understand !! I tried to call head office who wasn't helpful who a... See more

Rated 1 out of 5 stars

ABSOLUTELY DISAPPOINTING DELIVERY AND CUSTOMER SERVICE!! Asos used to have DHL for Portugal and it used to be good. Now they use the local state owned post office which is extremely incompetent. My d... See more

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Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. Shoe Store
  4. Swimwear Store
  5. Underwear Store
  6. Women's Clothing Store

Written by the company

Visit ASOS.com – The Online Fashion Store.


Contact info

2.2

Poor

TrustScore 2 out of 5

189K reviews

5-star
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1-star

Hasn’t replied to negative reviews


Rated 5 out of 5 stars

Refund for missing item processed quickly

I've been a long standing customer with ASOS but hadn't ordered in a while. Placed an order a couple weeks ago and sent back what didn't fit. The refund came through quickly but there was an item missing from the refund. I thought 'oh no - here we go with having to chase refunds' but actually it was really quick and easy to get in touch with their customer services on the live chat! I spoke with 'Neha' who helped me quickly and processed a refund for the missing item right there and then! I wish more company's *cough-boohoo-cough* would deal with their customers in the same way!
Wouldn't hesitate to order from ASOS again or recommend them to anyone!

October 9, 2025
Unprompted review
Rated 1 out of 5 stars

BUYERS BEWARE: IF YOU WANT TO BE SCAMMED, SHOP HERE!

If I could give them 0 stars I would. The most VILE disgusting company I have ever shopped with and will NEVER shop with them ever again. I placed an order August 1st and it took three weeks just to arrive and when I opened it up it was the wrong dress after paying $76 dollars just to receive it. They sent me some cheap $5 dollar looking dress and when I contacted customer service in regards to the mistake made on my order customer service was so condescending and rude and said there would be no refund unless I sent back the incorrect item to them and that they do not do free returns for postage from Canada so I had to reluctantly pay $35.40 just to send it back and claimed I would be compensated for doing so, of course when I contacted them again they refused to refund the postage plus the duties charges I incurred for their mistake and it ended up costing me $114.40 and I still have not been refunded for the dress and they claim its going to take another 10 business days to receive a refund after already waiting a month already. The customer service staff they have working at ASOS are truly diabolical individuals they scam people out of money intentionally and end conversations mid sentence via chat when they don't want to deal with you anymore. You have to chase them down repeatedly for their mistakes and they take zero accountability and ignore everything you say. This company should not be able to operate as they do not deserve to make a profit due to their cruelty to customers who spend their hard earned $. DO NOT CONTRIBUTE TO ASOS FINANCIAL GAIN as they will waste hours of your time, take your money and stress you out.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

TAKE HEED!!!

I literally never write reviews but my experience with ASOS has been terrible! Made a $120 purchase and never received the items despite it saying it was delivered. My building has a package locker system and after the company looked a cameras and checked their system they confirmed the package was NEVER checked in/ delivered. I provided ASOS with proof and I've just been getting the run around with no resolution. I guess I'll have to eat the $120 loss. THIS WILL BE MY LAST PURCHASE FROM THAT SCAM OF A COMPANY!

October 4, 2025
Unprompted review
Rated 1 out of 5 stars

I rarely write reviews

I rarely write reviews, but I feel compelled to warn other customers about the poor service I’ve experienced. I’ve been a loyal ASOS shopper for years, but my account was unfairly closed a few months ago due to a new policy. This was extremely disappointing. I created a new account with a different email, only to have it blocked today — despite having made additional purchases since then.

DO NOT BUY FROM HERE. I’d rather spend my money elsewhere than deal with this website again. The way they treat their customers is unacceptable, and I truly hope the business learns from this serious mistake.

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and item still not delivered

My parcel didn’t arrive, so I had to contact customer service over 6 times. Every time I am told to wait another day! It’s been over 3 days already. I need the items before the weekend and ordered it a week in advance. Customer service don’t seem or care and use the same boiler plate language - wait another day.

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

Wrong Size sent Twice

Ordered a pair of shoes - UK SIze 5.5 - However upon arrive sent US 5.5 (UK 3.5) OK mistakes can be made - Advised ASOS customer services and returned and re ordered - AND same again arrived - wrong size - Chatted with ASOS customer service and little they can do as shipped directly from suppliers - WOW - Returned for a refund and I will shop elsewhere from now on

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

Very Unhappy

Have used ASOS for years with no problems. Purchased 4 French Connection hoodies 3 of which I returned due to poor quality & sizing using the Returns label supplied through Royal Mail. Goods are showing as returned on the Royal Mail App but I have not received my refund after 2 weeks. Struggled to get past the ASOS a Chat Bot but eventually got through to a human. I gave all the relevant tracking information & the representative said it’s my responsibility & hung up the Chat. I have saved the Chat & am following up but I am heavily out of pocket. Very disappointing Customer Service.

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service!!!

Terrible customer service!!!! I paid the annual fee for next day delivery, didn’t get my parcel next day, which I needed it for. Tried to do a live chat. After speaking to 2 diff robots finally got put through to a customer service employee, who was less help than the robots. After many excuses as to why I didn’t get my next day delivery was told that my area was outwith the next day inclusion. What!!!! Was then told to read the T&C’s. So basically don’t take next day delivery unless you read through all the T&C’s. After being on the chat for approx 40 mins they then left the chat open and did not resolve my issue.
Very very bad service.

October 7, 2025
Unprompted review
Rated 1 out of 5 stars

Don't order from UAE. Items effectively cannot be returned

I ordered via asos to the UAE and needed to make a return for 2 of the 4 products. ASOS have recently switched their collection courier from a very reputable courier to a courier company that is uncontactable and never shows up despite repeated bookings, effectively now making collection returns impossible from the UAE based on my experience. The customer service agent was also powerless to offer any sort of reasonable solution other than acknowledging the service was bad and asking me to drive to a drop-off point, which for me is 45 mins away. Previously ASOS collections were effective (with the previous courier company) so I ordered in good faith, thinking ASOS' service was still good, which it is now not). One of the worst ecommerce experiences I've had in a very long time, which was made even worse by the lack of any sort of reasonable solution from ASOS customer service. I doubt I will never order from ASOS again, after previously having used the site for the past 20 years in UK and UAE.

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

Sent the wrong item

Sent the wrong item, I ordered white and they sent black (easy mistake to make eh!) then refused to help just told me I needed to contact their partner directly to arrange a return. I live in the countryside, a return isn’t as simple as popping round the corner to drop it off - why should I have to go out of my way to even start the process of getting my money back for your error?? Telling me it’s due to warehouse issues out of their control - well they’re not exactly in my control are they, it’s your warehouse! Avoid ASOS. Awful customer service and can’t even get an order right that has one distinct item in it. Also I had multiple deliveries who placed the parcels neatly by my door however this parcel was just thrown over the fence.

October 7, 2025
Unprompted review
Rated 1 out of 5 stars

I bought my daughter a dress for her…

I bought my daughter a dress for her 18th Birthday party. It was lovely. Washed it as per instructions but it shrunk. The customer service is terrible. The AI is appalling. Can't get a human being to see if they will refund or credit note me. Rang Head Office in London and the human being was polite but totally unhelpful. The CEO Jose should be ashamed of your poor service. AI is great if done correctly otherwise get someone on the phones. Do not buy with this online business

September 20, 2025
Unprompted review
Rated 1 out of 5 stars

Next day delivery never happened.

Next day delivery never happened, nor the next dsy, nor the next day etc etc. Evri's tracking message repeatedly saying "unable to deliver to Parcelshop" when it is a 24 hour store, is ridiculous. Asos customer service constantly disconnects and you have to start all over again. Their favourite phrase is "bear with us" or "wait a few more days" What? wait a few more dsys for a next day delivery?
The most concerning thing is there is no accessibility for visual disabilities, no telephone line to speak to a human, no audio aid, large print, nothing! This is being typed by my sister as they do not have a text speak facility. Maybe they don't want our custom or do we cost them too much to provide disability access? Never ever again Asos!

October 7, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible returns and customer service

I ordered one top on an order and it had a hole in it. I then returned the item and ASOS charged me for the return delivery despite the fact the policy states it’s free returns for faulty/ damaged items. When escalated they said there’s nothing they can do. Just avoid if you can.

October 7, 2025
Unprompted review
Rated 1 out of 5 stars

ABSOLUTELY DISAPPOINTING DELIVERY AND…

ABSOLUTELY DISAPPOINTING DELIVERY AND CUSTOMER SERVICE!!
Asos used to have DHL for Portugal and it used to be good. Now they use the local state owned post office which is extremely incompetent. My delivery never took place and customer service said nothing more than “we have procedures to follow”!!!! Trust all the other reviews here and do not shop here ever.

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Just dont buy here

Just dont buy here.

I bought a pair of sneakers. In a month they were already detached. Advisor told me to send them back for quality inspection and recycling in order for me to get the refund.

Did that, and after two weeks they are returning them again.

Now they mentioned that in order for me to get the refund I need the shoes!!!!!
Anddd the worst: you ask for the refund and they end the CHAT! Worst customer service ever!

September 7, 2025
Unprompted review
Rated 1 out of 5 stars

Zero for Customer Service

Parcel sent to a different collection point , different town! Can’t even explain or find out the reason why because I’ve been trying to speak to someone and all I get is the automated chat asking me questions like it’s a police investigatior and to wait 3 days. Still don’t know what’s going on and haven’t heard back from them.

ASOS went downhill big time!

October 7, 2025
Unprompted review
Rated 1 out of 5 stars

Huge let down after shopping with them for 9yrs

Have shopped with asos since 2016 .Order Jeans which had two marks looked like blood from a cut finger.I returned them. three days later they were sent back to me .Live chat weren't much help obviously they are blaming me for the stains on the jeans, then i got cut off from the chat .So I am deleting the app and removing my details .Jp.

October 1, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service. Avoid.

Terrible customer service.
Ordered 2 dresses, created returns label within the time frame and advised asos that the parcel may be slightly late to return as I have physically out of the country. Was told this was fine as I was in the timeframe with the label etc.
Went to post office sent back and then got rejected a refund because it was outside of the returns period…
People online that I’ve spoken to since have zero clue what they’re on about, I’ve explained my situation but they keep just repeating the same rubbish.
Customer service shocking, returns shocking.
As a long term customer I’m just disgusted to be honest now I’m out of pocket £100 even though I’ve followed protocol and even got in touch to explain my reasoning.

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. I paid for a pair of shoes which ASOS didn't send and did not inform me either. It's been more than ten days and I don't have my refund yet. I will never shop with them again.

September 20, 2025
Unprompted review

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