Cool Frames Reviews 4,634

TrustScore 4 out of 5

4.0

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the friendly and helpful customer service representatives, who are knowledgeable and guide them through the ordering process. Consumers highlight the wide selection of frames available, including unique and designer options, often at competitive prices. People also mention the ease of ordering online, with clear instructions and status updates throughout the manufacturing and shipping process. Consumers report saving money compared to local optometrists, even with complex prescriptions and lens upgrades. However, some reviewers report issues with orders, including delays and incorrect items. While most of these issues are resolved by customer service, some reviewers mention restocking fees and shipping costs for returns. The opinions about the order and delivery service are mixed.

Based on these reviews

Rated 4 out of 5 stars

I am happy with my purchase of Brooks Brothers frames. Excellent price and the frames are factory fresh. My only disappointment was that they were delivered 6+ weeks after ordering. I called at... See more

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Rated 5 out of 5 stars

It was a one of the best customer service in my experience.Louise, Customer Service Representative was very knowledgeable, informative and very friendly.He help me to go with my glasses order smooth... See more

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Rated 5 out of 5 stars

Best selection of frame and best pricing of all the online eyewear websites. Orders are assembled and shipped quickly. Ive ordered several pair through them over the last few months. The one time I ne... See more

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Rated 5 out of 5 stars
Verified

If good customer service is your expectation, then look no further! A sales representative by the name of Louise assisted me with finding the frame I had been looking for, for months! The pro... See more

Company replied

Rated 5 out of 5 stars
Verified

Once it was realized my merchandise had to come from overseas, a new and reasonable delivery date was given. My frames arrived on that date and I was totally satisfied with my purchase. Good customer... See more

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Rated 5 out of 5 stars
Verified

I sent an email to the sales team, but I will post it here, as well! Probably the best pair of glasses I have ever had. Easy to order, great communication and arrived pretty quick. Good job! Love... See more

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Rated 5 out of 5 stars
Verified

My frames took a while to arrive because they had to be ordered from the manufacturer but the customer service reps were very kind and reached out to me promptly when I emailed them on the status of m... See more

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Rated 5 out of 5 stars
Verified

My experience ordering a pair of frames from Cool Frames was great! I received the frames I ordered in a timely manner and with no issues. I would highly recommend them for ordering designer frames... See more

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Rated 5 out of 5 stars
Verified

Your color system makes no sense! Your order form was impossible to complete on my laptop. It's disorder made it a miserable failure until I came into contact with a ph. Rep named Louis, he was exce... See more

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Rated 5 out of 5 stars

I reached out to the live chat becuase i needed help replacing a set of scratched lenses for my 1st grader's glasses. the agent Weya was very helpful and upon realization that i had to send the glasse... See more

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Rated 5 out of 5 stars
Verified

Again the glasses frames were delivered promptly and at less cost than locally. Also my usual optical supplier did not have the particular frame that I wanted. Having had very good service previously... See more

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Rated 5 out of 5 stars
Verified

I have purchased from Cool Frames more than once or thrice, in other words, many times. Each time the frames have exceeded my expectations while being safely delivered by a well known carrier.

Company replied

Rated 5 out of 5 stars
Verified

Mark provided excellent customer service. He listened carefully to my issue, and he took all the necessary steps to fix my problem. When he had to put me on hold, it took longer than he expected, so h... See more

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Rated 5 out of 5 stars
Verified

This company goes ABOVE & BEYOND!!! I made a mistake when ordering my frames and they reached out to me immediately to correct it although, I blame myself for the mistake. That showed me such A+ custo... See more

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Rated 5 out of 5 stars

I ordered glasses from this company and had a couple different issues. Weya, was able to solve all of issues quickly. Weya made a somewhat difficult situation go very smoothly and efficiently. I will... See more

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Rated 5 out of 5 stars

First, I found the brand of frames I was looking for in several color options. Secondly, I was able to order both sunglasses and regular glasses. My prescription requires bifocal lenses. I purchased s... See more

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Rated 5 out of 5 stars
Verified

Louise did a fantastic job! He made sure I could put prescription lenses in the Mykita Toshi Sunglasses frames I bought from that just got delivered to my house. He guided through the lens choice p... See more

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Rated 5 out of 5 stars
Verified

I had such a great experience! The person I chatted with understood EXACTLY what I was looking for. I was having trouble getting everything just right, so I sent over a picture of the glasses I wanted... See more

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Rated 5 out of 5 stars

Yo this company is amazing I had an issue with my card working and they emailed me right away an helped me pay them with Zelle ! I overnighted the glasses they came right away an a gentleman named Dav... See more

Rated 5 out of 5 stars

I was looking for a particular OVVO frame that I was told was unavailable. I started a chat and Aurea tracked it down in no time! She was courteous, thorough and extremely helpful. She answered all m... See more

Company replied

Rated 5 out of 5 stars

I recently visited Cool Frames to shop for new glasses, and my experience was fantastic. The staff was incredibly friendly and helpful, guiding me through their wide selection of frames and helping... See more

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Rated 5 out of 5 stars

Initially when I searched for my glasses by order on line, your site said not found. However then I called and I reached a lovely young man in the Philippines called Luis and he was able to help me a... See more

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Rated 5 out of 5 stars
Verified

Louise was absolutely AMAZING! I was very fortunate to have been able to speak to him as he guided me through the entire process of ordering glasses! I would give him 10STARS if possible! I also love... See more

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Rated 5 out of 5 stars
Verified

Cool Frames made ordering glasses online so easy. They updated me with every part of the process from when my prescriptions lens were ordered down to when they were assembling them. I LOVE my glasses!... See more

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Rated 3 out of 5 stars
Verified

Great glasses, friendly customer service (anne ext 523) but if you are from Europe - this is not something i would recommend. From ordering to delivery day it's been 81 days! Had to pay 78€ in custo... See more

Company replied

Rated 5 out of 5 stars

Louise was fabulous, very polite and had a sense of caring for the customers. He's excellent representation for Cool Frames made me feel so assured of my request. Please let Louise know how much he i... See more

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Rated 5 out of 5 stars
Verified

I recently upgraded to a pair of Burberry eyeglasses, and I’m honestly obsessed. The quality is exactly what you’d expect from a luxury brand—durable, well-crafted, and incredibly stylish and affo... See more

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Rated 5 out of 5 stars

First of all, Louise is one of the kindest and most efficient people I've had the pleasure of working with. He was very helpful in my transition and very thorough. Also I love the quality of your g... See more

Company replied

Rated 5 out of 5 stars
Verified

Ordered 2 pairs of frames one was back ordered and I was reached out by someone thru email advising if I wanted to wait or order a different pair I chose to wait, he kept in contact with me until the... See more

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Rated 5 out of 5 stars
Verified

The glasses I ordered are exactly as pictured and described. I am pleasantly surprised at how well they got my prescription correct, I have bifocals. They arrived on time and professionally delivere... See more

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Rated 5 out of 5 stars

I purchased youth Ray-Ban sunglasses. It stated the size was 45-18-130 but these frames would fit an adult. Why? Because they are defective. The stems are cut and attached too far from the glasses w... See more

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Rated 5 out of 5 stars
Verified

Mark made my experience great. I had a problem with my order and it was fixed by Mark immediately. He was courteous and knowledgable. I wish all my customer service calls were as pleasant and effec... See more

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Rated 5 out of 5 stars

I had a very great Representative helping me he was awesome with every question I had asked and he was very patient thank you so much Louise for helping me set my order.. I would give you 10 stars for... See more

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Rated 5 out of 5 stars
Verified

I had all the numbers I needed related to my prescription. It literally took about 10 minutes and the deal was done. Friendly guy (Ivan) on the other end explaining everything, and done. Wonderful exp... See more

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Rated 5 out of 5 stars
Verified

Mark is the BEST! His ability to guide me over the phone, email and best options for my new frames was so cool! (Go CoolFrames!) Mark is detailed, professional and super client concerned! He knew jus... See more

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Rated 2 out of 5 stars
Verified

Website would not take my payment no matter what credit card or PayPal I used. Emailed and got a number to call. Had to go to a different site to pay. Lost the discount they offered. Needed the glasse... See more

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Rated 2 out of 5 stars

I ordered two pairs of frames.The first was exactly as described. Second pair was not even down to the photo not being clear. I called and emailed with photo's. Return policy: 20% restocking fee an... See more

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Rated 5 out of 5 stars
Invited

I'm so pleased with my new glasses from Coolframes! I was very happy to find a frame that I previously purchased somewhere else and knew I loved. Their website made ordering simple, and the customer s... See more

Rated 5 out of 5 stars
Invited

I was reluctant to try the website, but after waiting almost 2 months for our optometrists office to get replacement frames for my son, I just bit the bullet. These frames are identical to his previou... See more

Rated 2 out of 5 stars
Invited

My order came promptly, however, it was not the correct accessory for my glasses. The picture incorrectly implied it was a different model. I sought a return, which required an email for "approval."... See more

Rated 5 out of 5 stars
Invited

Ordering was very easy. The site clearly walks you through all the lens options so you know exactly what you are ordering. I saved about $100 over ordering the same glasses using my eye insurance! Fra... See more

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Rated 5 out of 5 stars
Invited

I saved over 50% of RRP that I was quoted at the optometrist. So I purchased 2 designer pairs of frames for less than the price of one. The staff helped with my online purchase which resulted in furt... See more

Rated 5 out of 5 stars
Invited

Excellent website providing measurements and model numbers... got the exact frames I needed after breaking the original frames. My local eyeglasses place closed so I could not go back there. You all... See more

Rated 5 out of 5 stars
Invited

I’ve just received my third pair of glasses from this company. You cannot beat their unique selection, on line cost estimator when you apply insurance or the timely, friendly customer service. They’... See more

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Rated 5 out of 5 stars

Cannot ask for better personnel. Choices are fantastic. Pricing is phenomenal including the high end frames. If my insurance does what it's suppose to do, my Versace frames will cost me $100.00. And t... See more

Company replied

Rated 5 out of 5 stars
Invited

First time ever to purchase online eyewear. Knew exactly what I wanted since I was replacing the same frame I had purchased 2.5 years prior. It was fairly easy to build the complete pair of glasses I... See more

Company replied

Rated 2 out of 5 stars
Invited

Worked w a customer service rep and walked me through an unfamiliar process and long story short I got the wrong frames. No big deal right, i paid the shipping to send them back and cool frames charge... See more

Rated 2 out of 5 stars
Invited

I took the new glasses in to my regular eye doctor store and they found that one of the new lenses from CoolFrames was installed on an angle that affected my line of sight. They thought about adjusti... See more

Company replied

Rated 2 out of 5 stars
Invited

I'm puzzled at the size of these frames. I assumed from the category that they were adult frames. It stated unisex, which is great because of the size of my head from temple to temple, but these frame... See more

Rated 5 out of 5 stars
Verified

I was apprehensive about ordering my glasses online but based on the quote received at a physical location I decided to take the risk. I was able to upload my prescription and Anne expertly guided me... See more

Company replied

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Company details

  1. #34 of 39 best companies in Glasses Store
  2. #185 of 458 best companies in Clothing Store
  3. #34 of 41 best companies in Sunglasses Store

Written by the company

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic. Your order can be shipped worldwide, directly from our New York boutique.


Contact info

4.0

Great

TrustScore 4 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 64% of negative reviews

Typically replies within 1 month


Rated 1 out of 5 stars

Terrible customer service!

I ordered a pair of women's frames to try on. Order was for the color teal. Frames that came were clearly a black color. Black is unappealing on me and I called to let them know and asked for a free shipping label. They asked to see a pic of frames which I sent and clearly showed black they said it was hard to tell in studio Ha! they said they wouldn't pay for shipping back but I could send it back on my own. I did that and paid $10 then my refund was still deducted by $16 for restocking plus the cost to ship it to me(free only if you keep them apparently. I called and they would not give any of the $16 back even though the glasses weren't as advertised.
TERRIBLE CUSTOMER SERVICE!!!!!

October 15, 2025
Unprompted review
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Rated 1 out of 5 stars

Wasted my hard earned money.

They sent pink rather than purple frames. They insist the pink is purple, though not a soul agrees. I can not see to read or use the computer using the bifocal. Cool frames says it's my problem.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

I had a terrible experience with…

I had a terrible experience with Frames.

After placing my order, the store kept me waiting for 1.5 months before I was told the product was actually not in stock. After all that waiting, the item never arrived. The company then offered me a replacement, which also turned out to be unavailable—with no clear timeline of when (or if) it would be back.

We agreed that they would issue a full refund, but instead, the store refused to return the full amount, only offering about 70% of the total, with made-up excuses. Even though I suggested a replacement instead, nothing was resolved properly.

This store is absolutely unreliable. Friends had recommended it to me, but I’ve never had such a disappointing shopping experience. I strongly advise you to think twice before ordering from this store.

Expect long delays.

In case of lost items, don’t count on getting your money back.

September 30, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely poor service …

My 84 year old mother was in desperate need of replacement frames. I was promised 2 day shipping and no word of any back order or delay. After 1 week I called and was promised they would be sent out in 2 days. 3 weeks later nothing ,no frames ,no communication ,no emails. After no help I demanded a total refund. Cool frames gets 0 stars! I highly recommend do not do business with this company!

September 1, 2025
Unprompted review
Rated 1 out of 5 stars

Awful Experience

The customer service is terrible. They did not indicate my frames were on back order. I was told at checkout they’d be here within a week, and then they emailed to tell me it would be a month and refused to refund my expedited shipping request. I have requested the order be canceled, so hopefully they refund the order quickly.

September 22, 2025
Unprompted review
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Rated 5 out of 5 stars

Great customer service

It was a one of the best customer service in my experience.Louise, Customer Service Representative
was very knowledgeable, informative and very friendly.He help me to go with my glasses order smoothly and in timely fashion, Thank you for the great service

September 16, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Thank you so much for your kind words! We're thrilled to hear Louise made your experience smooth and enjoyable. We'll be sure to pass along your appreciation—he’ll be delighted to hear it!

We look forward to serving you again in the future!

Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

It was the first time ordering from…

It was the first time ordering from your company. You had the frames I wanted in stock.
Mark was very kind in helping me place my order.
Thanks

September 10, 2025
Cool Frames logo

Reply from Cool Frames

Hi Cathy,

Thank you so much for your kind words!

We’re thrilled to hear that your first experience with us was a positive one—and that you found the frames you were looking for. Mark will be delighted to know his assistance made a difference.

We truly appreciate your trust and look forward to serving you again in the future.


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Customer Service ROCKS!!

Customer Service was responsive and supportive. Great team!

September 10, 2025
Cool Frames logo

Reply from Cool Frames

Wow, thank you so much! We're thrilled to hear that our team made a great impression. Your support means the world to us! 💛

Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

Great customer service and quality of glasses

First of all, Louise is one of the kindest and most efficient people I've had the pleasure of working with. He was very helpful in my transition and very thorough.
Also I love the quality of your glasses.
Thanks so much! Gaye Hill

September 5, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Thank you so much, Gaye!

We're thrilled you loved the service and your glasses. Louise will be over the moon to hear your kind words! I'll make sure to pass on your thanks to him. We're here if you need any help with your glasses.


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

Best pair of glasses I have ever had

I sent an email to the sales team, but I will post it here, as well!

Probably the best pair of glasses I have ever had. Easy to order, great communication and arrived pretty quick. Good job! Love them!

Cool Frames is indeed COOL. This is how you do online eyeglass shopping and customization. BOOM.

September 5, 2025
Cool Frames logo

Reply from Cool Frames

Hi Todd!

Thank you so much for the amazing review—we’re absolutely thrilled you love your glasses and had a smooth experience from start to finish. Your shoutout means the world to us, and we’re proud to be part of your eyewear journey. Stay cool and stylish! 😎


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Great frames

Great frames, great price. Quick delivery!

September 4, 2025
Cool Frames logo

Reply from Cool Frames

Thanks a ton, Andrew! We're so glad you loved the frames and had a smooth experience. Enjoy your new look! 😊


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

I have ordered several pairs of glasses…

I have ordered several pairs of glasses from Cool frames and I am never disappointed.

September 4, 2025
Cool Frames logo

Reply from Cool Frames

Hi Kelly,

That means so much—thank you! We're honored to be your go-to for glasses! Rest assured we will always strive to offer the best service. We look forward to serving you again! 👓✨


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

Jacob was very helpful

Jacob was very helpful, answered all my questions with details, and made sure I got what I wanted

September 1, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi,

Thank you so much for sharing your experience! We're so glad Jacob was able to assist you with care and attention to detail. It's wonderful to know you got exactly what you needed.

We're here if you need any help in the future again!


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

Excellent service!…

Communication of order and shipment tracking was excellent. Glasses came exactly as ordered!

August 28, 2025
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Reply from Cool Frames

Hi Nicole,

Thank you so much for your lovely feedback! We're delighted to hear everything went smoothly and that your glasses arrived just as expected. Enjoy your new pair!

We look forward to serving you again in the future!

Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

Best selection of frame and best…

Best selection of frame and best pricing of all the online eyewear websites. Orders are assembled and shipped quickly. Ive ordered several pair through them over the last few months. The one time I needed customer service because UPS lost my package, they took care of it right away.

August 25, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi JB,

Thank you so much for your continued trust and kind words! We're glad you love our selection and service—and we're always here to help when things go off track. Enjoy your frames and hoping to serve you again in the future!

Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Outstanding Customer Service

If good customer service is your expectation, then look no further! A sales representative by the name of Louise assisted me with finding the frame I had been looking for, for months!
The problem was it was a frame from Gwen Stefanis 2015 line of eyeglass frames. I had even contacted the manufacturer and was told no.
So imagine my delight when the frame arrived just a few days later. I do not think I even really believed it until I opened the box, and there it was! When Louise, from Cool Frames, called the manufacturer, low & behold, there was one available!
So ask for Louise at ext 520 should you have any questions!
Jennifer

August 25, 2025
Cool Frames logo

Reply from Cool Frames

Aww, thank you so much for sharing this, Jennifer! We’re beyond thrilled that Louise was able to track down your dream frame—it’s moments like these that make our day. We’ll be sure to pass along your kind words to him and share it with the team as well! 💛

We look forward to serve you again in the future!


Regards,
Anne
Cool Frames

Rated 5 out of 5 stars
Verified

I love my glasses

My frames took a while to arrive because they had to be ordered from the manufacturer but the customer service reps were very kind and reached out to me promptly when I emailed them on the status of my order. The frames came exactly as shown on the website and are super cute.

August 26, 2025
Cool Frames logo

Reply from Cool Frames

Hi Jaz!

We’re so happy to hear you love your new glasses! Thank you for your patience while we sourced your frames.

Enjoy your super cute new look! 💖👓


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

good pricing and shipping timing

easy to buy from. pricing is competitive. product was top quality.

August 25, 2025
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Reply from Cool Frames

Hi TJ,

Thank you so much for your kind words! We're thrilled to hear you enjoyed the smooth shopping experience. Looking forward to serving you again soon! 💫


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Appreciation For Customer Service

Once it was realized my merchandise had to come from overseas, a new and reasonable delivery date was given. My frames arrived on that date and I was totally satisfied with my purchase. Good customer service involves transparency and honesty, for me that carries more value than all the coupons and discounts. I will be doing business with Cool Frames again🙂

August 17, 2025
Cool Frames logo

Reply from Cool Frames

Hi Marco,

Thank you so much for your thoughtful review. We're glad to hear your frames arrived on time and that you're happy with your purchase. We truly appreciate your kind words about our customer service—it means a lot to us. Looking forward to serving you again at Cool Frames! 🙂


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

I bought bifocals

I bought bifocals, but hadn't ever ordered them online before. I need the bifocal line to be higher than is standard, but didn't remember that, nor would I have known how to order that as there was no input area on the form. However, in the company's defense, it is hard to determine that position because lens height determines where that line should be. If you order new glasses with lenses deeper or more shallow than what you are currently wearing, you'd have to know how that new frame sits on your face to determine your sweet spot.

So I chatted with the team and they said OF COURSE we'll remake them. And since it was my fault in the first place, I fully intended to be charged for the new lenses. Nope, they only charged me the $10 processing fee. WOW!

And yeah, it took time in the mail for me to send back my glasses (after marking where I wanted the bifocal -- according to their excellent instructions), and then wait the 5 days for the new glasses to arrive.

But now I have a relationship and know how to communicate with them for the future. In the future, I will buy the frames, mark them, then send them back before finalizing my order. Truly I can't see how anyone would know if a new glasses would fit them or look good on their face without trying it on first.

So that is what I'll do in the future.

CoolFrames was so good to work with. And for the most part, I think they have a very good selection of glasses. Thanks for a great experience!

July 18, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi Beth,

Wow, thank you so much for your awesome review!

We're genuinely touched by your kind words and so glad we could help make your bifocal experience a smooth one.

It means the world to hear that our team was able to support you through the adjustment process. We appreciate your trust with our business.

Thanks again for choosing CoolFrames and for sharing your experience so generously. We look forward to helping you find your next perfect pair!


Regards,
Anne
Cool Frames LLC

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