Cool Frames Reviews 4,634

TrustScore 4 out of 5

4.0

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the friendly and helpful customer service representatives, who are knowledgeable and guide them through the ordering process. Consumers highlight the wide selection of frames available, including unique and designer options, often at competitive prices. People also mention the ease of ordering online, with clear instructions and status updates throughout the manufacturing and shipping process. Consumers report saving money compared to local optometrists, even with complex prescriptions and lens upgrades. However, some reviewers report issues with orders, including delays and incorrect items. While most of these issues are resolved by customer service, some reviewers mention restocking fees and shipping costs for returns. The opinions about the order and delivery service are mixed.

Based on these reviews

Rated 4 out of 5 stars

I am happy with my purchase of Brooks Brothers frames. Excellent price and the frames are factory fresh. My only disappointment was that they were delivered 6+ weeks after ordering. I called at... See more

Company replied

Rated 5 out of 5 stars

It was a one of the best customer service in my experience.Louise, Customer Service Representative was very knowledgeable, informative and very friendly.He help me to go with my glasses order smooth... See more

Company replied

Rated 5 out of 5 stars

Best selection of frame and best pricing of all the online eyewear websites. Orders are assembled and shipped quickly. Ive ordered several pair through them over the last few months. The one time I ne... See more

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Rated 5 out of 5 stars
Verified

If good customer service is your expectation, then look no further! A sales representative by the name of Louise assisted me with finding the frame I had been looking for, for months! The pro... See more

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Rated 5 out of 5 stars
Verified

Once it was realized my merchandise had to come from overseas, a new and reasonable delivery date was given. My frames arrived on that date and I was totally satisfied with my purchase. Good customer... See more

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Rated 5 out of 5 stars
Verified

I sent an email to the sales team, but I will post it here, as well! Probably the best pair of glasses I have ever had. Easy to order, great communication and arrived pretty quick. Good job! Love... See more

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Rated 5 out of 5 stars
Verified

My frames took a while to arrive because they had to be ordered from the manufacturer but the customer service reps were very kind and reached out to me promptly when I emailed them on the status of m... See more

Company replied

Rated 5 out of 5 stars
Verified

My experience ordering a pair of frames from Cool Frames was great! I received the frames I ordered in a timely manner and with no issues. I would highly recommend them for ordering designer frames... See more

Company replied

Rated 5 out of 5 stars
Verified

Your color system makes no sense! Your order form was impossible to complete on my laptop. It's disorder made it a miserable failure until I came into contact with a ph. Rep named Louis, he was exce... See more

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Rated 5 out of 5 stars

I reached out to the live chat becuase i needed help replacing a set of scratched lenses for my 1st grader's glasses. the agent Weya was very helpful and upon realization that i had to send the glasse... See more

Company replied

Rated 5 out of 5 stars
Verified

Again the glasses frames were delivered promptly and at less cost than locally. Also my usual optical supplier did not have the particular frame that I wanted. Having had very good service previously... See more

Company replied

Rated 5 out of 5 stars
Verified

I have purchased from Cool Frames more than once or thrice, in other words, many times. Each time the frames have exceeded my expectations while being safely delivered by a well known carrier.

Company replied

Rated 5 out of 5 stars
Verified

Mark provided excellent customer service. He listened carefully to my issue, and he took all the necessary steps to fix my problem. When he had to put me on hold, it took longer than he expected, so h... See more

Company replied

Rated 5 out of 5 stars
Verified

This company goes ABOVE & BEYOND!!! I made a mistake when ordering my frames and they reached out to me immediately to correct it although, I blame myself for the mistake. That showed me such A+ custo... See more

Company replied

Rated 5 out of 5 stars

I ordered glasses from this company and had a couple different issues. Weya, was able to solve all of issues quickly. Weya made a somewhat difficult situation go very smoothly and efficiently. I will... See more

Company replied

Rated 5 out of 5 stars

First, I found the brand of frames I was looking for in several color options. Secondly, I was able to order both sunglasses and regular glasses. My prescription requires bifocal lenses. I purchased s... See more

Company replied

Rated 5 out of 5 stars
Verified

Louise did a fantastic job! He made sure I could put prescription lenses in the Mykita Toshi Sunglasses frames I bought from that just got delivered to my house. He guided through the lens choice p... See more

Company replied

Rated 5 out of 5 stars
Verified

I had such a great experience! The person I chatted with understood EXACTLY what I was looking for. I was having trouble getting everything just right, so I sent over a picture of the glasses I wanted... See more

Company replied

Rated 5 out of 5 stars

Yo this company is amazing I had an issue with my card working and they emailed me right away an helped me pay them with Zelle ! I overnighted the glasses they came right away an a gentleman named Dav... See more

Rated 5 out of 5 stars

I was looking for a particular OVVO frame that I was told was unavailable. I started a chat and Aurea tracked it down in no time! She was courteous, thorough and extremely helpful. She answered all m... See more

Company replied

Rated 5 out of 5 stars

I recently visited Cool Frames to shop for new glasses, and my experience was fantastic. The staff was incredibly friendly and helpful, guiding me through their wide selection of frames and helping... See more

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Rated 5 out of 5 stars

Initially when I searched for my glasses by order on line, your site said not found. However then I called and I reached a lovely young man in the Philippines called Luis and he was able to help me a... See more

Company replied

Rated 5 out of 5 stars
Verified

Louise was absolutely AMAZING! I was very fortunate to have been able to speak to him as he guided me through the entire process of ordering glasses! I would give him 10STARS if possible! I also love... See more

Company replied

Rated 5 out of 5 stars
Verified

Cool Frames made ordering glasses online so easy. They updated me with every part of the process from when my prescriptions lens were ordered down to when they were assembling them. I LOVE my glasses!... See more

Company replied

Rated 3 out of 5 stars
Verified

Great glasses, friendly customer service (anne ext 523) but if you are from Europe - this is not something i would recommend. From ordering to delivery day it's been 81 days! Had to pay 78€ in custo... See more

Company replied

Rated 5 out of 5 stars

Louise was fabulous, very polite and had a sense of caring for the customers. He's excellent representation for Cool Frames made me feel so assured of my request. Please let Louise know how much he i... See more

Company replied

Rated 5 out of 5 stars
Verified

I recently upgraded to a pair of Burberry eyeglasses, and I’m honestly obsessed. The quality is exactly what you’d expect from a luxury brand—durable, well-crafted, and incredibly stylish and affo... See more

Company replied

Rated 5 out of 5 stars

First of all, Louise is one of the kindest and most efficient people I've had the pleasure of working with. He was very helpful in my transition and very thorough. Also I love the quality of your g... See more

Company replied

Rated 5 out of 5 stars
Verified

Ordered 2 pairs of frames one was back ordered and I was reached out by someone thru email advising if I wanted to wait or order a different pair I chose to wait, he kept in contact with me until the... See more

Company replied

Rated 5 out of 5 stars
Verified

The glasses I ordered are exactly as pictured and described. I am pleasantly surprised at how well they got my prescription correct, I have bifocals. They arrived on time and professionally delivere... See more

Company replied

Rated 5 out of 5 stars

I purchased youth Ray-Ban sunglasses. It stated the size was 45-18-130 but these frames would fit an adult. Why? Because they are defective. The stems are cut and attached too far from the glasses w... See more

Company replied

Rated 5 out of 5 stars
Verified

Mark made my experience great. I had a problem with my order and it was fixed by Mark immediately. He was courteous and knowledgable. I wish all my customer service calls were as pleasant and effec... See more

Company replied

Rated 5 out of 5 stars

I had a very great Representative helping me he was awesome with every question I had asked and he was very patient thank you so much Louise for helping me set my order.. I would give you 10 stars for... See more

Company replied

Rated 5 out of 5 stars
Verified

I had all the numbers I needed related to my prescription. It literally took about 10 minutes and the deal was done. Friendly guy (Ivan) on the other end explaining everything, and done. Wonderful exp... See more

Company replied

Rated 5 out of 5 stars
Verified

Mark is the BEST! His ability to guide me over the phone, email and best options for my new frames was so cool! (Go CoolFrames!) Mark is detailed, professional and super client concerned! He knew jus... See more

Company replied

Rated 2 out of 5 stars
Verified

Website would not take my payment no matter what credit card or PayPal I used. Emailed and got a number to call. Had to go to a different site to pay. Lost the discount they offered. Needed the glasse... See more

Company replied

Rated 2 out of 5 stars

I ordered two pairs of frames.The first was exactly as described. Second pair was not even down to the photo not being clear. I called and emailed with photo's. Return policy: 20% restocking fee an... See more

Company replied

Rated 5 out of 5 stars
Invited

I'm so pleased with my new glasses from Coolframes! I was very happy to find a frame that I previously purchased somewhere else and knew I loved. Their website made ordering simple, and the customer s... See more

Rated 5 out of 5 stars
Invited

I was reluctant to try the website, but after waiting almost 2 months for our optometrists office to get replacement frames for my son, I just bit the bullet. These frames are identical to his previou... See more

Rated 2 out of 5 stars
Invited

My order came promptly, however, it was not the correct accessory for my glasses. The picture incorrectly implied it was a different model. I sought a return, which required an email for "approval."... See more

Rated 5 out of 5 stars
Invited

Ordering was very easy. The site clearly walks you through all the lens options so you know exactly what you are ordering. I saved about $100 over ordering the same glasses using my eye insurance! Fra... See more

Company replied

Rated 5 out of 5 stars
Invited

I saved over 50% of RRP that I was quoted at the optometrist. So I purchased 2 designer pairs of frames for less than the price of one. The staff helped with my online purchase which resulted in furt... See more

Rated 5 out of 5 stars
Invited

Excellent website providing measurements and model numbers... got the exact frames I needed after breaking the original frames. My local eyeglasses place closed so I could not go back there. You all... See more

Rated 5 out of 5 stars
Invited

I’ve just received my third pair of glasses from this company. You cannot beat their unique selection, on line cost estimator when you apply insurance or the timely, friendly customer service. They’... See more

Company replied

Rated 5 out of 5 stars

Cannot ask for better personnel. Choices are fantastic. Pricing is phenomenal including the high end frames. If my insurance does what it's suppose to do, my Versace frames will cost me $100.00. And t... See more

Company replied

Rated 5 out of 5 stars
Invited

First time ever to purchase online eyewear. Knew exactly what I wanted since I was replacing the same frame I had purchased 2.5 years prior. It was fairly easy to build the complete pair of glasses I... See more

Company replied

Rated 2 out of 5 stars
Invited

Worked w a customer service rep and walked me through an unfamiliar process and long story short I got the wrong frames. No big deal right, i paid the shipping to send them back and cool frames charge... See more

Rated 2 out of 5 stars
Invited

I took the new glasses in to my regular eye doctor store and they found that one of the new lenses from CoolFrames was installed on an angle that affected my line of sight. They thought about adjusti... See more

Company replied

Rated 2 out of 5 stars
Invited

I'm puzzled at the size of these frames. I assumed from the category that they were adult frames. It stated unisex, which is great because of the size of my head from temple to temple, but these frame... See more

Rated 5 out of 5 stars
Verified

I was apprehensive about ordering my glasses online but based on the quote received at a physical location I decided to take the risk. I was able to upload my prescription and Anne expertly guided me... See more

Company replied

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Company details

  1. #34 of 39 best companies in Glasses Store
  2. #185 of 458 best companies in Clothing Store
  3. #34 of 41 best companies in Sunglasses Store

Written by the company

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic. Your order can be shipped worldwide, directly from our New York boutique.


Contact info

4.0

Great

TrustScore 4 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 64% of negative reviews

Typically replies within 1 month


Rated 4 out of 5 stars

Best Sunglasses

Over all design of my glasses and the service is very good and satisfying specially the quality of the material i like thw most!!!

August 2, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi Maricris,

Thank you for the glowing review! We're so happy to hear that you're loving the design and quality of your new sunglasses. Enjoy your stylish new shades, and we look forward to helping you again in the future!


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

My experience ordering a pair of frames…

My experience ordering a pair of frames from
Cool Frames was great! I received the frames I ordered in a timely manner and with no issues. I would highly recommend them for ordering designer frames at a more reasonable cost than what you find at your local eyewear shop. Additionally, I would order from them again!

August 12, 2025
Cool Frames logo

Reply from Cool Frames

Hi Andrea,

Thank you so much for your kind words! We're thrilled to hear that your experience with Cool Frames was smooth and satisfying. Your recommendation means the world to us, and we’d be honored to assist you again whenever you're ready for your next pair.

Thanks for choosing Cool Frames!


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Customer service

Customer service was quick with a response. I never wait any longer than a minute or two for someone to address my questions.

August 11, 2025
Cool Frames logo

Reply from Cool Frames

Hi Stacey,

Thank you so much for your kind words! We're thrilled to hear our team was able to assist you quickly.

We're always here when you need us. 😊

Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

Good experience

Great prices and very good customer service!

July 22, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi Jeanea,

Thanks a bunch! We're so glad you had a great experience—your kind words mean the world to us. Hope to see you again soon! 🌟


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Communication great product and…

Communication great product and shipping as described. Will do again.

August 7, 2025
Cool Frames logo

Reply from Cool Frames

Thank you so much! We're thrilled you enjoyed the product and service. Looking forward to helping you again soon! 😊


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

Great selection and fast delivery…

Great selection and fast delivery Availability of name brand frames at a much lower cost than other providers

July 31, 2025
Cool Frames logo

Reply from Cool Frames

Hi,

Thank you for the glowing review! We're so glad you appreciated our product and service. Looking forward to serving you again soon!

Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Aboye and Beyond!

Above and Beyond!

July 30, 2025
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Reply from Cool Frames

Hi Jose!

Thank you so much for your kind words! We're thrilled to hear that your experience went above and beyond. We look forward to welcoming you back anytime!


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Great communication via emails from the…

Great communication via emails from the order placement to the delivery.

July 28, 2025
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Reply from Cool Frames

Hi Melanie,

Thank you so much for the kind words! We appreciate your time rating the service.

Looking forward to serving you again soon!


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

Cool Frames Gives Great Service

Cool Frames Gives Great Service

My desired frames were on backorder and the Cool Frames team reached out to me to let me know, helped me update my order and met all my needs. They also have stylish frames at a good price. I plan to order from Cool Frames again and am very satisfied.

July 25, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi Laura,

Thank you so much for your thoughtful review! We're thrilled to hear that our team was able to assist you with your order and provide a seamless experience.

We appreciate your business and we look forward to welcoming you back soon!


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

The glasses I ordered are exactly as…

The glasses I ordered are exactly as pictured and described. I am pleasantly surprised at how well they got my prescription correct, I have bifocals. They arrived on time and professionally delivered.

July 21, 2025
Cool Frames logo

Reply from Cool Frames

Hi Lisa,

Thank you so much for your kind words!

We're thrilled to hear that your new glasses matched the description perfectly and that your bifocal prescription was spot-on.

We appreciate your trust and look forward to serving you again in the future.


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

no more of this

OK, how many times do we have to do this? I have written 2 glowing reviews already. Everything was great, but now you guys are becoming a pain in 'the you know what'
Please stop it

July 14, 2025
Cool Frames logo

Reply from Cool Frames

Hi Gerrit,

Thank you for your honest feedback, and we sincerely apologize for the inconvenience. Please disregard any further invites, it may have been sent multiple times by mistake.

We truly appreciate the time you’ve taken to share your positive experiences .Your support means a great deal to us, and we're grateful to have you as a customer.


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars

Ivan did a great job helping me with…

Ivan did a great job helping me with purchasing my glasses. He was quite polite and helpful and we took care of my purchase very effectively.

July 21, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi Steve,

Thank you for sharing your experience!

We’re delighted to hear he provided such courteous and efficient assistance during your purchase. We take great pride having him on the team.

We appreciate your feedback and look forward to serving you again soon.


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

I can see clearly now.

I have purchased from Cool Frames more than once or thrice, in other words, many times.
Each time the frames have exceeded my expectations while being safely delivered by a well known carrier.

July 14, 2025
Cool Frames logo

Reply from Cool Frames

Hi Johann,

Thank you so much for your continued trust in Cool Frames. We’re happy to hear our frames keep meeting your expectations and that every delivery has gone smoothly.

We appreciate your loyalty and look forward to serving you again in the future!


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

You won’t be disappointed

I recently upgraded to a pair of Burberry eyeglasses, and I’m honestly obsessed. The quality is exactly what you’d expect from a luxury brand—durable, well-crafted, and incredibly stylish and affordable.

The fit is perfect—super comfortable for all-day wear, and they stay in place without constantly needing adjustment. The lenses (I added anti-glare and blue light protection) are high clarity and make a big difference during screen time.

July 21, 2025
Cool Frames logo

Reply from Cool Frames

Hi Jessica,

Thank you for sharing your experience. We’re pleased to hear that your Burberry eyeglasses have met your expectations in terms of quality, and functionality.

Your feedback is truly appreciated and helps us continue to provide products that meet our customers' needs. We look forward in doing business with you again in the future!


Regards,
Anne
Cool Frames LLC

Rated 4 out of 5 stars

Beautiful frames, long delivery

I am happy with my purchase of Brooks Brothers frames. Excellent price and the frames are factory fresh.

My only disappointment was that they were delivered 6+ weeks after ordering. I called at 3 weeks and received an illogical explanation for the delay. I called again at 4 weeks and received a different illogical explanation. I called again at 5 weeks and actually got a sensible explanation and a follow up email with the customer service agent's name. This was reassuring. The glasses were received a week later.

Would I buy again, probably yes but I will expect delays. I also have the feeling that if I had not called I might still be waiting for the frames. So I will follow up with phone calls after a reasonable wait time on any future order.

July 17, 2025
Unprompted review
Cool Frames logo

Reply from Cool Frames

Hi Michael,

We appreciate you taking your time to write us a review and we value your feedback.

We apologize for the delays on the order due to logistical issues. Thank you for sharing your experience, we'll make sure to work on these to improve the service.

It is good to know that you are happy with the glasses and they arrived in excellent condition. We look forward to serving you again in the future!


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Excellent Louise was very patient and…

Excellent Louise was very patient and provides great service, he is a keeper for sure. Thanks, Linda Templeton

July 19, 2025
Cool Frames logo

Reply from Cool Frames

Hi Linda,

Thank you so much for your kind words! We’re delighted to hear that Louise provided such thoughtful and attentive service—he truly is a valued member of our team. We’ll be sure to pass along your lovely feedback! 😊


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

I love the fact that I could order the…

I love the fact that I could order the glasses with the prescription on it amd the price very affordable.

July 17, 2025
Cool Frames logo

Reply from Cool Frames

Hi Cecy,

Thanks so much for your kind words! 😊 We’re thrilled to hear you loved the convenience and affordability.

We look forward to serving you again in the future.


Regards,
Anne
Cool Frames LLC

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Rated 5 out of 5 stars
Verified

They are AMAZING !!🤩

They are AMAZING !!🤩

July 7, 2025
Cool Frames logo

Reply from Cool Frames

Hi Michelle,

Thank you for your wonderful feedback! We’re so pleased to hear that you’re happy with your glasses. 😊 We look forward to serving you again in the future.


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Stepper frames

Stepper frames are the best and Cool Frames have them at a great price. No problems with shipping!!

July 9, 2025
Cool Frames logo

Reply from Cool Frames

Hi Rita,

😊 We're so happy to hear you're loving your Stepper frames and got a great deal! Thanks for the shoutout—and we're glad shipping was smooth and easy too.

We appreciate you leaving us a review and we look forward to be of service again in the future!


Regards,
Anne
Cool Frames LLC

Rated 5 out of 5 stars
Verified

Very affordable eyecare outlet with incredible selection

I had a great experience with Cool Frames. My local eyecare offices had horrible selections for frames, especially for adults who have small faces & require smaller sized frames like me. CFs had just about any frame I could want, & if a frame company makes a S or XS version, CFs has it listed. I got an XS sized frames & they are perfect.

CFs didn't accept my particular insurance, but their prices were cheaper than buying local even with my $100 insurance allowance. Quality is great, they order your frames direct from the manufacturer. They did the same with my Essilor lenses, which CFs then prepares for your script & frames in their lab.

My flex titanium frames had a small spot where the plating was wrinkled & began to flake. It was such a small spot, so I asked if they would just give me a discount, instead of me sending them back for new. CFs agreed & gave me a 15% refund on the frames. Customer service was good, always got prompt replies that resolved my inquiries.

The only downside I experienced is that buying frames online like this, you don't have a tech there to make sure your frames fit properly. My frames were quite crooked the way they came, making my vision awkward with the new prescription lenses. I had to pop into a local place & kindly ask them if they would adjust my frames, which they did. I ended up needing further adjustments & had to go back to the local place again, where a different tech messed the adjusting all up. So I ultimately had to go online & learn the proper way to adjust glasses in order to get them perfectly fitted & did it myself. Now, they fit great, are comfortable, & my vision is normal with the new prescription lenses. So keep that in mind, you will likely need assistance adjusting your new glasses after receiving.

I don't know if I'll ever buy glasses/lenses locally again. The selection of quality frames of all sizes, coupled with the much cheaper prices, make buying online the way to go. Same goes for the lenses. Very satisfied I went with Cool Frames!

June 13, 2025
Cool Frames logo

Reply from Cool Frames

Hi Sam,

Thank you so much for your kind words! We're thrilled you found the perfect frames and lenses at a great price. It’s wonderful to hear that our selection, quality, and service made your experience with Cool Frames a satisfying one.

We appreciate your honesty about the frame adjustments. Thanks again for trusting Cool Frames—we’re so glad we could be part of your eyecare journey! 👓💙


Regards,
Anne
Cool Frames LLC

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