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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Customers express widespread dissatisfaction with various aspects of the service, particularly concerning marketing strategies and the overall quality of service provided. People report encountering numerous problems with the application, leading to a frustrating user experience. Consumers frequently mention issues such as application instability, with constant crashes and freezes disrupting their viewing. Many find the excessive amount of advertising to be intrusive, even for those with premium subscriptions. The general consensus is that the service falls short compared to other streaming platforms, with reviewers pointing out problems such as slow loading times and difficulties in resuming programs where they left off.

Based on these reviews

Rated 1 out of 5 stars

Premium still forces you to watch trailers which is annoying when you've paid but it's no worse than the cinema. The problem is that they don't keep these to the start and end. They interrupt the view... See more

Rated 1 out of 5 stars

Blank screen at advert breaks. Occurs almost every time I use ITV X. Usually just hangs on the blank screen and I have to exit and re-start the app before I can continue. I have reported this, but... See more

Rated 1 out of 5 stars

We've used the ITV news catch-up for years rather than sit watching news that doesn't interest us. Now we've at least a minute long advert to sit through before watching a news item which is just a... See more

Rated 1 out of 5 stars

Why can ITVX not do what every other streaming services does, successfully. Absolutely the most frustrating streaming app in the universe. Constantly losing signal, when every thing else works, rever... See more

Rated 1 out of 5 stars

The content is probably fine, catering for a wide range of tastes. The app however leaves a lot to be desired so suggest not upgrading to a 'premium' experience until fixed. Plays the adverts... See more

Rated 1 out of 5 stars

The ads completely ruin this app, it’s the epitome of greed- anyone can deal with some ads for a free app, but the sheer volume is ridiculous, not to mention that it’s the same ads on repeat, and that... See more

Rated 1 out of 5 stars

This app is absolutely shocking. It constantly crashes, freezes after adverts, and half the time won’t even get back to the programme. It pauses randomly, repeats itself, and is basically unusable. Yo... See more

Rated 1 out of 5 stars

Why oh why can one of the biggest channels on British TV not get their catch up streaming service working properly?? itvX constant lagging, crashes our TV which is on Virgin media Super fast broadban... See more

Rated 1 out of 5 stars

Worst streaming app ever. Even with premium you get tedious itv program adverts every 10 minutes and it also disconnects continuously stating bad internet despite me having super fast fibre. Only usin... See more

Rated 1 out of 5 stars

Time for ITV TO UPDATE their system, most times after adverts you are sent back to the start having to hope by restarting you are sent to an option to RESUME, just so exasperating, The if no resum... See more

Rated 1 out of 5 stars

Absolutely shocking streaming! Every other apps work perfectly fine, you'd think that with all these terrible reviews they would have resolved the issues, it's really not fit for purpose, keeps freezi... See more

Rated 1 out of 5 stars

The worst streaming platform of them all. It never retains where you left off, so takes ages to search for where you want to resume viewing. If not having issues with loading or streaming, they're no... See more

Rated 1 out of 5 stars

Absolute worse streaming platform EVER!! Try an watch something via live stream option and it will cut out, go to a blank screen, which you then need to reset the app ect so you end up missing alot of... See more

Rated 1 out of 5 stars

Itv live is one of the worst things I've ever experienced. The buffering and crashes are so frustrating and if you refresh, you're back at the beginning. It is a shame how they ask actual money for th... See more

Rated 1 out of 5 stars

WAY TOOOOO MANY ADS. YOU START TO WATCH A SERIES AND HAVE A REDICOLOUS AMOUNT OF ADS BEFORE WATCHING WHAT YOU INTENDED TO WATCH. THEN THE BAD THING IS YOU GET A REDICOLOUS AMOUNT OF ADS AFTER ABOUT 5... See more

Rated 1 out of 5 stars

Worst streaming service of them all. Slow, not user friendly it doesn't pick up where you left off. Doesn't remember your searches. The buffering is diabolical and it's not the internet because the... See more

Rated 1 out of 5 stars

Forced to watch 5 minutes of adverts before being able to watch a program is cynical at best. I get you need to maximise revenue and that by creating a terrible experience on the free version you are... See more

Rated 1 out of 5 stars

STILL GETTING ADVERTS DESPITE PAYING FOR PREMIUM X, AT LEAST I GOT IT AT £2 ON BLACK FRIDAY OTHERWISE NOT WORTH IT. ITS A CON, THEY SAY CONTRACTUAL ADVERTS. I DONT CARE I PAID NOT TO HAVE ADVERTS DUUR... See more

Rated 1 out of 5 stars

Doesn't remember where I am up to in a series - Netflix takes me instantly to where I left off. Painfully slow to do anything (sometimes I just give up) although I am on super fast gigabit broadband.... See more

Rated 1 out of 5 stars

After completing this review I’m deleting this useless frustrating app. Worse streaming platform ever! Frequently half way through a programme and crashes. Does not happen with any other app and i hav... See more

Rated 1 out of 5 stars

Worst app ever, it buffers, it cuts out, when you finally get it back on it can’t remember where you were in the programme and starts it from the beginning again, trying to watch Gladiator and I think... See more

Rated 1 out of 5 stars

Too many ads and last too long. Can't get subititles unless I watch live or record the program. I've abandoned ITV progs which for some reason I've missed their original airing and haven't record... See more

Rated 1 out of 5 stars

Having recorded the Euro final, unable to watch it live, I received a push notification from ITVX "It's just gone to penalties!" What a stupid thing to do, ruined my evening. If I was watching live,... See more

Rated 1 out of 5 stars

Absolutely shocking channel. Unable to watch any programmes due to buffering or crashing! Tried to watch a few things. They manage to show numerous adverts without any problems, but, a few minutes af... See more

Rated 1 out of 5 stars

I received an email, supposedly from ITVX, to say my subscription was up for renewal, then I had another email to say, my subscription of £38.99 had been paid, tried to email them, to find out what it... See more

Rated 1 out of 5 stars

What’s with having to sign in to watch ITV? Are they just gathering personal info,as for ITVX it is not fit for purpose, not allowing fast forwarding through recorded adverts.Do they not realise that... See more

Rated 1 out of 5 stars

Dreadful. In comparison with BBC iplayer there is no comparison. Can't resume play, Can't fast forward to pick up were you previously watched. I try not to use it. Anything ITV I record. It's so... See more

Rated 1 out of 5 stars

Logging on is an infuriating nightmare. They should be paying customers who manage to break the labyrinthine paths of vague failure notices as you put the details in again and again and again. There a... See more

Rated 1 out of 5 stars

When is the technical issues with streaming ITVX going to be fixed. I would be embarrassed to say I worked for the technical team as they can’t seem to do their job. To the bosses at ITV - you need to... See more

Rated 1 out of 5 stars

I really do question what iTV were thinking when they commissioned ITVX it’s the worst streaming tv ever. It takes too long to upload, the screen spends half its time blank. You can pause but you can’... See more

Rated 1 out of 5 stars

ITV HAVE NOT LEARNT A THING DO THEY LOOK AT THESE REVIEWS AND TRY TO SORT THEIR PROBLEM OUT. OR DO THEY PUT THEIR HEADS IN THE SAND AND DONT THINK THEY HAVE A PROBLEM.IT WAS CALLED ITV HUB FIRST IT W... See more

Rated 1 out of 5 stars

The actual programmes are good some are exceptionally good. The problem is the actual app does not behave like other streaming apps, continually stuttering or stopping completely for a short time. I h... See more

Rated 1 out of 5 stars

I have this on various platforms and the just doesn't work. Reset, uninstall, reinstall etc. Fire Stick - NO. Apple TV 4K - NO. Samsung TV - NO. Fire Cube - NO. All my other apps work. ITV X is simply... See more

Rated 1 out of 5 stars

Constantly changing the programme you are watching.Allowing you to watch a programme, then not allowing you to seek out specific episodes of the particular show you want to watch. You end up watching... See more

Rated 1 out of 5 stars

This is a completely honest reply. What has happened to ITV We recently registered to ITVx and watch some programmes on our smart tv.... what a mistake! We fast forward the ads and after 5mins... See more

Rated 1 out of 5 stars

Can I have minus stars please? ITVX is absolutely rubbish. I’ve tried on BT Vision and through Amazon Firestick… just crappy! Constantly crashes, “Something went wrong” 😑 REALLY? You don’t say. All t... See more

Rated 1 out of 5 stars

Bad… and getting worse. I agree with all the other reviews, but now, almost as many trailer interruptions as there were adverts, so why bother paying the no advertising fee. Back to channel 4 and Walt... See more

Rated 1 out of 5 stars

DREADFUL COMPANY - take your money. Keep making you sign in and then WON'T let you watch you want to, BUT insist on one of their stupid programmes better suited to teenagers

Rated 1 out of 5 stars

Absolute rubbish streaming service Takes about 10 times to try and watch another episode and I pay for this lousy service In this day and age they should know and learn off their competition who are... See more

Rated 2 out of 5 stars

Some decent progs to watch but unstable app keeps dropping and too much reality TV type rubbish. Of all my streaming apps itvx is the least used. I only wonder why advertisers allows their ads on... See more

Rated 1 out of 5 stars

Itvx runs for a few minutes then crashes every time I try it out. I am constantly looking for more BBC iPlayer programmes because BBC iPlayer has none of the crashing issues. My5 is runs fine, the pr... See more

Rated 1 out of 5 stars

By far the worst TV viewing platform there is. Incredibly slow, counter intuitive and drops out regularly after the incessant ads. IPlayer is a millions Mike's ahead.

Rated 1 out of 5 stars

Here we go again. Trying to watch the thrilling Code of Silence on ITV X. Continuously interrupted by loss of download. Then have nerve to tell me it's my problem, loss of service. Instant check... See more

Rated 1 out of 5 stars

Awful. Always has been awful. Drops out every advert break then makes you watch more adverts. Doesn't remember where you where if you return later to the show. Fast forward and rewind make it drop out... See more

Rated 1 out of 5 stars

So PAID GOOD MONEY to have uninterrupted viewing. Fair enough no commercial ads just ITV promotions every 10 mins! What a waste of money and a disgusting misrepresentation of what you are paying for... See more

Rated 1 out of 5 stars

As usual when trying to watch Downton Abbey in sequence, ITVx will not let me access certain episodes, with no apparent reason.

Rated 1 out of 5 stars

Utterly utterly useless! Programmes stop streaming at an ad break and you’ve no idea if or when the programme might resume. How on earth can ITV get away with having such a poor performing app and wh... See more

Rated 1 out of 5 stars

NO STARS. THE LIES AND CHEATS AT ITVX ARE UTTERLY DISGRACEFUL. SOUTH AFRICA CALL CENTRE. CANNOT CHAT TO ANYONE WITH ANY AUTHORITY TO DO ANYTHING BUT LIE AND DEFEND THE MOST PATHETIC CUSTOMER SERV... See more

Rated 1 out of 5 stars

No stars at all. THE SOUTH AFRICAN EXPERIENCE IS UTTERLY BROKEN WITH LIES LIES AND BROKEN AND CORRUPTED SERVICE. THEY TOOK MONEY AND LIED OVER AND OVER AGAIN. ROTTEN TO THE CORE. SERVICE IS UTT... See more

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1.2

Bad

TrustScore 1 out of 5

153 reviews

5-star
4-star
3-star
2-star
1-star


Rated 1 out of 5 stars

Premium still forces you to watch…

Premium still forces you to watch trailers which is annoying when you've paid but it's no worse than the cinema. The problem is that they don't keep these to the start and end. They interrupt the viewing whenever it suits, so if you're watching a tense scene all of sudden it cuts to some totally irrelevant garbage and spoils it. It's shockingly poor. I insisted on my money back for false advertising.

October 11, 2025
Unprompted review
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Rated 1 out of 5 stars

Blank screen at advert breaks

Blank screen at advert breaks. Occurs almost every time I use ITV X.
Usually just hangs on the blank screen and I have to exit and re-start the app before I can continue.
I have reported this, but not getting any progress.
ITV X is almost unuseable.
No problems with any other streaming apps

October 3, 2025
Unprompted review
Rated 1 out of 5 stars

The ads completely ruin this app

The ads completely ruin this app, it’s the epitome of greed- anyone can deal with some ads for a free app, but the sheer volume is ridiculous, not to mention that it’s the same ads on repeat, and that they buffer constantly, and that you have to watch them all over again any time you close the app. The greed will lead many users to switch to another service.

October 2, 2025
Unprompted review
Rated 1 out of 5 stars

NO STARS

NO STARS. THE LIES AND CHEATS AT ITVX ARE UTTERLY DISGRACEFUL. SOUTH AFRICA CALL CENTRE. CANNOT CHAT TO ANYONE WITH ANY AUTHORITY TO DO ANYTHING BUT LIE AND DEFEND THE MOST PATHETIC CUSTOMER SERVICE. AWFUL IS A GROSS UNDERSTATEMENT. PATHETIC USELESS DISGUSTING IS NOT HARSH ENOUGH. I CANNOT GET A REFUND FOT THE USELESS SERVICE,ONLY LIESLIESLIES.

OMG HOW CAN THEY CONTINUE WITH THIS MESS..

September 26, 2025
Unprompted review
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Rated 1 out of 5 stars

Why can ITVX not do what every other…

Why can ITVX not do what every other streaming services does, successfully. Absolutely the most frustrating streaming app in the universe. Constantly losing signal, when every thing else works, reverts back to the beginning after ad breaks, if it starts at all. From what I remember it worked better before they ‘upgraded’ it. Date of experience is irrelevant as it’s constantly rubbish.

September 8, 2025
Unprompted review
Rated 1 out of 5 stars

Really poor.

We've used the ITV news catch-up for years rather than sit watching news that doesn't interest us.
Now we've at least a minute long advert to sit through before watching a news item which is just a few minutes longer.😡
Watching catch-up programmes is dire, takes ages to load, difficult to pause without it going backwards and if you leave to make a cuppa it goes back to the home page.
ITV has gone downhill in the programmes it shows and it's a good thing we've other channels to watch.🤪

September 20, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY OUR PRODUCTS PLEASE

ITV HAVE NOT LEARNT A THING DO THEY LOOK AT THESE REVIEWS AND TRY TO SORT THEIR PROBLEM OUT. OR DO THEY PUT THEIR HEADS IN THE SAND AND DONT THINK THEY HAVE A PROBLEM.IT WAS CALLED ITV HUB FIRST IT WAS SO BAD THEY PUT MONEY INTO IT AND ALL THEY DID WAS CHANGE THE NAME TO ITVX.A BIT LIKE A DODGY BUILDER WHO TAKES MONEY FOR A BAD JOB ,AND THEN MOVES ON AND CHANGE THEIR NAME AND STILL DOES NOT FINISH THE JOB BUT GETS MONEY UP FRONT I.E GO PREMIUM FOR STILL THE CRAP JOB.ALL THEY ARE INTERESTED IN IS MAKING BIG MONEY FROM ENTERING THEIR COMPETITIONS FOR £2 ,WHO WOULD WANT TO GIVE THEM £5.99 A MONTH TO GO ADD FREE FOR THE SAME POOR EXPERINCE

September 9, 2025
Unprompted review
Rated 1 out of 5 stars

The content is probably fine the app not

The content is probably fine, catering for a wide range of tastes.

The app however leaves a lot to be desired so suggest not upgrading to a 'premium' experience until fixed.

Plays the adverts quite well then fails to play the actual content, either displaying the buffering sign or simply crashes, multiple times over the past few days.
Fails to keep track of where the viewer is in series/episode kind of important when watching boxsets ie loses track in an episode fairly frequently (recently).
This is on a Fire TV Stick 4k with no known Internet issues ie Prime and BBC ultra playback fine.

September 7, 2025
Unprompted review
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Rated 1 out of 5 stars

Runs for a few minutes then crashes…

Itvx runs for a few minutes then crashes every time I try it out. I am constantly looking for more BBC iPlayer programmes because BBC iPlayer has none of the crashing issues.
My5 is runs fine, the problem is limited to Itvx.

July 28, 2025
Unprompted review
Rated 1 out of 5 stars

Stupid Push Notification

Having recorded the Euro final, unable to watch it live, I received a push notification from ITVX "It's just gone to penalties!" What a stupid thing to do, ruined my evening. If I was watching live, I would know it had gone to penalties.

July 27, 2025
Unprompted review
Rated 1 out of 5 stars

Itv live is the worst

Itv live is one of the worst things I've ever experienced. The buffering and crashes are so frustrating and if you refresh, you're back at the beginning. It is a shame how they ask actual money for this useless platform. Get an experienced IT-guy to fix your website.

July 20, 2025
Unprompted review
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Rated 1 out of 5 stars

Absolutely useless. Not worth the premium price. It doesn’t even remember what you’ve been watching! 🙄😡

Ok, I’ll start by saying I’ve used Prime, Netflix & Disney+ for years…I know what to expect from a streaming platform.

ITVX is absolutely diabolical!! When you watch it for free you have to suffer the endless ads - fair enough it’s free BUT…when they’ve ALL played problem free & the episide is due to resume it just buffers & buffers continually…! 🙄😡 So you pay for the premium ad-free service & the buffering doesn’t get much better!! & the show keeps stopping due to an error during playback! This never happens with Prime, Netflix etc.

And most annoying…It makes u want to scream!!! it never remembers where you got to when you stop mid-episode or what season, episode you’re up to! This is the only app I’ve ever experienced that does this! I can flick through months, in fact years of “continue watching” on Netflix & it remembers them all! ITVX doesn’t remember what I was watching earlier today!!
Also why are so many ITV series missing? Joanna Lumley’s Danube has just started…where’s all of the previous ITV travel documentaries of her’s? Nile, Silk Road Adventure, Greek Odyssey, Japan etc. Where’s all of the ITV serial killer dramas? You charge for premium but actually give us nothing back! I wish you’d start releasing ITV material on blu-ray & I’d buy it & watch it that way! Uninterrupted, ad-free, buffer free, hd quality & my blu-ray player remembers where I got to!

June 22, 2025
Unprompted review
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Rated 1 out of 5 stars

Here we go again

Here we go again. Trying to watch the thrilling Code of Silence on ITV X. Continuously interrupted by loss of download.
Then have nerve to tell me it's my problem, loss of service.
Instant check on "Oockla speedtest" shows a download speed of 70+ mbps.
Simply they just will not spend the money on a decent sized gateway.
Sadly yet again i have to give this critique one star.
Really it needs to be minus one star

June 1, 2025
Unprompted review
Rated 1 out of 5 stars

Unusable

Unusable, I choose not to use this channel at all anymore but there is one show which has unfortunately moved to the dreadful itvx. It’s a painfully agonising experience trying to get through an episode of big brother !!!!!

May 14, 2025
Unprompted review

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