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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Consumers express widespread dissatisfaction with various aspects of the service. People are particularly frustrated with the marketing strategies employed, which they find misleading. The app itself receives criticism for its performance and user experience. Reviewers also highlight negative experiences with the service, specifically regarding subscriptions and cancellations. The amount of advertising, even for premium subscribers, is a recurring point of contention. Consumers report technical issues, such as constant crashes and buffering problems, which significantly detract from their viewing experience.

Based on these reviews

Rated 1 out of 5 stars

Started watching the Hack, ITVX app shows each episode length to be 48 minutes to 51 minutes I have never watched a live ITV programme with this many adverts, have calculated that if you watch th... See more

Rated 1 out of 5 stars

New drama series Frauds released tonight, so wanted to watch but I've dipped out mid way through first ad break - so much unfocused, never ending, advertising of irrelevant products, sorry I can't man... See more

Rated 1 out of 5 stars

ITVx TOTALLY DELETED IMPORTANT EPISODE where the Crawley Family are invited to Brancaster Castle by Lord & Lady Sinderby. This is where Lady Mary first meets her second husband. And Lady Edith meets h... See more

Rated 1 out of 5 stars

I paid for ITVX Primer account money left my bank account nothing showing in my itvx account messaged them about this sent them screen shot said they could not find my account by that email. in the e... See more

Rated 2 out of 5 stars

I paid from the Premium service. Bad move. Whilst some show have no adverts, most actually have trailer adverts. For example, watching Damages means there's a "trailer" every 10 minutes or so. A trail... See more

Rated 1 out of 5 stars

Very poor platform, jerky and glitchy.. They stop for adverts in the middle of sentences, it buffers, goes blank, stops running and sometimes its just unwatchable. Its the last platform id recommend... See more

Rated 1 out of 5 stars

Absolute garbage. Lose the stream every time the adverts come on. Have to return to home page, find the program and continue watching. I've got to Big Brother episode 3 and I've given up. Just not wor... See more

Rated 1 out of 5 stars

Stupidity on my part to pay for no ads! Unless a UK show there will be at least 1advert that is an itv ad, even though it basically says it’s because it’s a USA show!! Don’t even think about rewi... See more

Rated 1 out of 5 stars

You can’t win - you either waste your evening being forced to watch endless ads during your episodes or you could be robbed off premium subscription. Unfortunately we really loved this program and com... See more

Rated 1 out of 5 stars

Absolutely awful app, you spend more time watching the same ads over and over again. Spoiles the half decent content that they offer.

Rated 1 out of 5 stars

Stopped watching itvx 18 months ago. Decided to give it another go and guess what? It’s still rubbish! The absolute worst streaming platform ever. Constantly crashes and just when you think it’s ok it... See more

Rated 1 out of 5 stars

More buffering than at a railway station! Suddenly the app will stop then k e e p g o i n g s l o w l y! You have to go back to main screen & click on the channel you were watching again. Then of... See more

Rated 2 out of 5 stars

Make it really difficult to access the show that you want to watch and keep suggesting other shows. Currently watching Downton Abbey, and as usual ITVx are making it virtually impossible to watch the... See more

Rated 1 out of 5 stars

IRRISPONSIBLE BROADCASTING!!! I've just watched a program about Matthew Perry. Absolute shame on ITVx about glorifying and not pointing out Ketamine which is prescribed in the USA, is unproven and... See more

Rated 1 out of 5 stars

Please be careful before signing up to premium. I signed up to remove the adverts only for these to be replaced with trailers which pop up around 4-5 times in an hours show, also if you pause, fast fo... See more

Rated 1 out of 5 stars

Just when you think ITVx can't get any worse.... Now apart from their awful user interface,stuttering videos,horrible controls, they have now introduced back their stupid ads. 4 or 5 adverts per 1... See more

Rated 1 out of 5 stars

Absolutely hate it, only use as a last resort if there’s a series that I really want to watch that’s already gone to ITV X only! Hate the sponsored programs with repetitive jingles on all Ad breaks,... See more

Rated 1 out of 5 stars

After putting up with ITVX programmes crashing every ten minutes or so on the telly, we found that it seems to be OK on an iPad using the Brave browser. Attempts to cast to the TV using an HDMI cab... See more

Rated 1 out of 5 stars

We all know th8s has the worst user experience in terms of menus, streaming quality etc but now watching Under The Bridge and there are ads every few minutes,why? How greedy do you have to be to ch... See more

Rated 1 out of 5 stars

Awful on all TVs. Won't start programmes. Indicates the problem is Internet based but all other channels work. Utter rubbish. Deserves 0. Date of experience is every day for the last few months.

Rated 1 out of 5 stars

Sday every now and then im put into a position where i have to watch a show on ITV's excruciating "X" streaming service. I can guarantee that before long it will fall over and I will pompously b... See more

Rated 1 out of 5 stars

Like so many others, fed up paying for ads. Complained to ITVX saying I was considering cancelling, and this is what they said: "If you wish to cancel please follow these steps, this is no like... See more

Rated 1 out of 5 stars

Completely unwatchable, tried to watch a 90 minute movie but advert break every 7 to 10 minutes, spent more time watching ridiculous candy crush ads than the movie, lesson learned, would not use again... See more

Rated 1 out of 5 stars

Absolutely dreadful. Trying to watch Karen Pirie Season 2. I can find it and watch it on my phone but head to the TV app and click on continue watching, it takes you back to Season 1, episode 1. This... See more

Rated 1 out of 5 stars

Wish I could put zero. It's awful. Britain's sh*ttest streaming service. The shows crash non-stop but the adverts always work...show will start finally playing then boom "error" and back to adve... See more

Rated 1 out of 5 stars

I recently signed up to ITV X. I'm pleased I did not pay upfront but pay monthly by month. So far the service is dreadful as others have stated. My advice DO NOT pay upfront just stick with the £5.99... See more

Rated 1 out of 5 stars

The app is useless. I must have given up on at least 10 series over the past few years as the amount of buffering after adverts and between episodes makes programmes unwatchable.

Rated 1 out of 5 stars

What a complete and utter con job. I paid for a year of ad-free and it still shows ads every few minutes, albeit for other ITV programmes rather than third party products. But it still breaks the... See more

Rated 1 out of 5 stars

Should be a zero rating. Constantly stops working and blaming users Internet connection when all other apps are working on Internet. Has been the same for multiple years so I conclude itv don't care.... See more

Rated 2 out of 5 stars

If you enjoy watching forced adverts which appear to get more screen time than the actual programme that you’re trying to watch, then this is the streaming service for you. Another great feature is... See more

Rated 1 out of 5 stars

Absolute rubbish! The streaming and casting are very poor and the huge amount of adverts spoils the experience. I have deleted the app and urge others not to bother trying it. This is an exceptionall... See more

Rated 1 out of 5 stars

Too much repetition at the start and end of the documentary which you can’t skip. Endless adverts. The whole program would of only taken an hour with out the add and the endless repetition created by... See more

Rated 1 out of 5 stars

Terrible app… constantly freezing after ad breaks, or dropping out. Then you have to watch all the ads again. Takes for ever to watch an episode because of this. Seems to have no problem streaming ads... See more

Rated 1 out of 5 stars

Had premium add free for 6 months and pay monthly. I was going to pay for annual until I discovered they have just started littering programmes with several breaks with promotion trailers. They clai... See more

Rated 2 out of 5 stars

Bought this because I was fed up of the adverts and the amount of these. However this is not ad free although they dress them up as trailers , an advert by another name Admittedly these are less than... See more

Rated 1 out of 5 stars

Can’t believe it now has ads, advertising its own shows!! This is not what I paid an annual subscription for. Very disappointed.

Rated 1 out of 5 stars

Is it possible to give no stars Will never use again in current format. Worst streaming app ever How can a company ITV get it so wrong!

Rated 1 out of 5 stars

Some one really had you with your pants down , when they sold you this shite... the worst freezing command delaying none functioning load of junk iv ever seen... its laughable that you try to sell a... See more

Rated 1 out of 5 stars

Absolutely woeful platform in comparison to competitors. There need to invest all that advertising money. Slow, clunky and medieval to today’s standards. Step up itv.

Rated 1 out of 5 stars

What a long winded way to watch or get into xitv... We gave up on the end... Why the need to add emails and qr code... Absolutely stupid how would old people manage... Horrendous waist of time

Rated 1 out of 5 stars

Rubbish rubbish rubbish !!! The adverts drive you mad, not watching it anymore.

Rated 1 out of 5 stars

Adverts, Adverts and then...guess what...more Adverts. Fast forward through a program, forced to watch full Adverts breaks. Sh17.

Rated 1 out of 5 stars

The streaming gets jammed with the adverts so a person has to come out of the programme and resume it thereby enabling a double set of tedious adverts. Unprofessional!

Rated 1 out of 5 stars

Itv x had to be the worst streaming service i have ever used. The amount of adverts is just insane. If you don't watch a programme in one sitting you have to go through all the adverts yet again. It... See more

Rated 1 out of 5 stars

No stars. The South Africa customer service is dire and utterly disgusting. Lies.lirs and more lies. You cannot get the truth at all. Still waiting for my refund. Pathetic, shocking utterly unacce... See more

Rated 1 out of 5 stars

An absolute nightmare. Crap software dominates with re-entering the PIN number over and over and at times twice consecutively. Not sure why they suddenly introduced it and without going us access... See more

Rated 1 out of 5 stars

HORRENDOUS ABSOLUYELY HORRENDOUS! Only ADS actually work! Never renembers the episode of a season you are watching! Did I say it works PERFECTLY good for ADS! ALWAYS fails with 'Something went wrong a... See more

Rated 1 out of 5 stars

Ofcom or whatever is supposed to police our tv, should take away their licence and fine all Directors and management ten million pounds each minimum! Always say something wrong our end

Rated 1 out of 5 stars

#Not even worth 1 star but you cant give zero. all tv shows are complete rubbish snooker coverage or any live sport is rubbish 10 million adverts a day in your Face

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1.1

Bad

TrustScore 1 out of 5

5K reviews

5-star
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1-star


Rated 1 out of 5 stars

Literally the worst app ever

Literally the worst app ever. Using itv on my fire stick is a nightmare, freezes all the time and when it does it literally f**cks up my whole firestick having to switch everything on and off from plug and restart everything just because of this one bloody app.

October 17, 2025
Unprompted review
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Rated 1 out of 5 stars

Too many adverts

The app itself seems to be okay, even though I’ve read other reviews where it keeps dropping out apparently, I’ve given one star because I tried to watch a program called the terror, which was a very good program I thought and quite enjoyable to watch, unfortunately due to the fact that when watching the episodes you watched a portion of the episode for about 10 minutes, and then it will go to numerous adverts for a prolonged amount of time and they seem never ending this was very annoying, as it spoilt enjoyment of the program, so due to this I actually gave up watching the program, seems like they may be doing this, (allegedly) to get you to sign up for the subscription service, which I would never do and I don’t believe in these things, as I feel everyone is a rip-off, they need to do better?!

October 12, 2025
Unprompted review
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Rated 1 out of 5 stars

Giving itvx 1 star because there's no…

Giving itvx 1 star because there's no option for 0 stars! The only app that doesn't function on my TV. Its slow to load, I select something, nothing happens then when I select again it goes rogue! Seriously the worst TV app ever. Thank goodness I don't pay for premium!!

October 13, 2025
Unprompted review
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Rated 1 out of 5 stars

I paid for ITVX Primer account money…

I paid for ITVX Primer account money left my bank account nothing showing in my itvx account messaged them about this sent them screen shot said they could not find my account by that email. in the end told me to go to my bank and they will look into it.
I was logged into my account at the time.

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

ITVx TOTALLY DELETED IMPORTANT EPISODE…

ITVx TOTALLY DELETED IMPORTANT EPISODE where the Crawley Family are invited to Brancaster Castle by Lord & Lady Sinderby. This is where Lady Mary first meets her second husband. And Lady Edith meets her future husband for the first time

October 8, 2025
Unprompted review
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Rated 1 out of 5 stars

Started watching the Hack

Started watching the Hack, ITVX app shows each episode length to be 48 minutes to 51 minutes
I have never watched a live ITV programme with this many adverts, have calculated that if you watch the whole 7 episodes of this programme it will add an additional time of around ONE HOUR FIFTEEN MINUTES to complete the series! Absolute joke
Have given up

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Absolute garbage

Absolute garbage. Lose the stream every time the adverts come on. Have to return to home page, find the program and continue watching. I've got to Big Brother episode 3 and I've given up. Just not worth the constant hassle.

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Dire

New drama series Frauds released tonight, so wanted to watch but I've dipped out mid way through first ad break - so much unfocused, never ending, advertising of irrelevant products, sorry I can't manage to complete the first episode let alone a series. Astonishingly bad platform but drama (that I saw) looked great.

October 5, 2025
Unprompted review
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Rated 1 out of 5 stars

Very poor platform

Very poor platform, jerky and glitchy..
They stop for adverts in the middle of sentences, it buffers, goes blank, stops running and sometimes its just unwatchable.
Its the last platform id recommend to anyone.

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

No stars

No stars. The South Africa customer service is dire and utterly disgusting. Lies.lirs and more lies. You cannot get the truth at all. Still waiting for my refund. Pathetic, shocking utterly unacceptable behaviour and service.

Rotten to the core.fraud at its most unacceptable

October 4, 2025
Unprompted review
Rated 2 out of 5 stars

I paid from the Premium service

I paid from the Premium service. Bad move. Whilst some show have no adverts, most actually have trailer adverts. For example, watching Damages means there's a "trailer" every 10 minutes or so. A trailer IS an advert. Now that is explained when you sign up, but its misleading. Will NOT be renewing.

October 3, 2025
Unprompted review

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