Not for small stock investors. I invested a small test investment of $4000 in November, 2020. Since that time, I have been asked multiple times to add more funds to my account to allow for the managem... See more
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EDIT: Swift onboarding, bad experience afterwards. Pulled my money away three weeks after my investment due to lack of transparency and bad customer support. Have not received my money refund ye... See more
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This seems like a good investment on the surface but it’s horrible. They over value your portfolio to charge more in fees. Additionally, liquidity is near impossible at market value from my experience... See more
Company replied
Invited
Very pleased with the transparency and no pressure approach of their advisors. Readily answered all my questions in detail. I’m delighted to share this opportunity to invest with Vinovest!!!
Company details
- #2 of 2 best companies in Wine Cellar
- #29 of 29 best companies in Wine Store
- #2 of 2 best companies in Wine Wholesaler and Importer
Written by the company
Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Contact info
9900 Culver Blvd, 90232, Culver City, United States
- 9494158730
- anthony@vinovest.co
- vinovest.co
2.3
Poor
254 reviews
Replied to 68% of negative reviews
Typically replies within 1 month
I invested 10000 euro
I invested 10000 euro. Left it for one year and most for two years. I started selling some, which took forever, lowering the price month after month, I succeeded in selling some after 6 months. It took my 1,5 years to sell my complete portfolio, ending in selling cases for half of the market value. This market at Vinovest is simply not liquid!! There is no demand.
May 30, 2025
Unprompted review
Reply from Vinovest
Hello Rene,
Thank you for sharing your experience. We understand your frustration and sincerely appreciate your patience throughout the selling process. It’s important to clarify that wines on Vinovest are sold on the external market, and as such, sales can be influenced by external demand and market conditions. This means there is no guaranteed timeframe for selling, and pricing may fluctuate based on market interest at any given point.
We've confirmed that your portfolio has been fully sold and that your funds have been returned to you.
Thank you for allowing us to manage your investment, and we wish you all the best in your future ventures.
Reply from Vinovest
Hi Brian,
We're sorry to hear about your experience and take concerns like this very seriously. Our team is more than happy to assist, but we will need some additional details about your account to investigate and help resolve the issue.
Please reach out to us directly with your account information so we can look into this and help you as quickly as possible.
Thank you
Poor customer service
Terrible customer service and response time. It's been 6 weeks since I submitted a withdrawal request and still have not received funds.
May 15, 2025
Unprompted review
Reply from Vinovest
Hello Gyula,
Thank you for your feedback, and we’re sorry to hear about your frustration.
We can confirm that your withdrawal request was received two weeks ago . All withdrawal requests are processed within the standard timeline outlined in our FAQ, which typically occurs within a few weeks, depending on the settlement process involved.
We understand how important timely communication is, and we apologize if our updates haven’t met your expectations. If your request falls outside the expected processing window, we will absolutely investigate and prioritize resolution.
Please feel free to reach out to us directly at so we can provide a specific update on your request.
After almost a year I lost 25%…
After almost a year my investment of the, from the company choosen wine, lost 25%. After a few months U finally could sell a few bottles but only for much lower than market price. Since a few month I still waiting for the withdraw… and I almost bought a whisky cask! Keep your hands off!!!
May 12, 2025
Unprompted review
Reply from Vinovest
Hello Rick,
Thank you for your feedback—we’re truly sorry to hear about your experience and understand your frustration.
Wine is a long-term asset, and unfortunately, the broader market has seen a downturn over the past few years. While our team selects wines based on historical performance and market data, no investment is without risk—especially in periods of lower global demand and shifting buyer behavior. Choosing to sell your wines after only 1 year of investment adds to the potential risk.
Regarding your note on selling below market price: our pricing data comes from third-party sources and wines are listed on external marketplaces where actual sale prices are determined by what buyers are actively willing to pay. We never force sales below market value, but in some cases, clients choose to reduce prices in order to improve liquidity.
As for your withdrawal, we sincerely apologize if there was any delay. While most withdrawals are processed in a timely manner, occasional delays can happen due to third-party settlement times. If your withdrawal is still pending, please reach out to our support team so we can investigate and ensure this is resolved immediately.
We also appreciate your mention of the whisky cask offering—this is a separate asset class with its own unique risks and timelines, and we aim to provide full transparency before clients commit.
We’d welcome the opportunity to make this right. Please don’t hesitate to contact us directly so we can assist you further.
Wine lost value over 4 years
Wine lost value over 4 years. Management fees are awful. They charge interest if you don’t pay them on time. More importantly you can even get the wine you own.
This is the biggest waste of money I have ever seen in my life. I would report them to the SEC if you can.
May 4, 2025
Unprompted review
Reply from Vinovest
Hello Matt,
Thank you for sharing your experience—your concerns are absolutely valid, and we're sorry to hear that your investment has not met your expectations.
Wine is a long-term asset class, and its performance can vary significantly depending on broader market cycles. Over the past few years, the fine wine market—like many alternative investments—has faced headwinds due to global economic conditions, which may have impacted the performance of your portfolio. That said, we understand how frustrating it is to see your wines decline in value, and we're here to support you in navigating your options.
Regarding fees: our monthly fees cover storage, insurance, provenance verification, and account management. Interest is only charged on overdue balances, and we strive to give ample notice before doing so. That said, if there’s been any confusion or error, we’d be happy to review and discuss it directly.
We take regulatory compliance seriously and operate under all applicable laws and standards. If you feel something hasn’t been handled properly, we genuinely want to hear from you and make it right.
Please reach out to our team at any time, they are always happy to help.
Shady company - avoid!
Very shady company. Do NOT trust them with your money. When I signed up, I was told by the salesperson that I could liquidate my account and sell the wine at any time. What they don’t tell you, is that’s it’s impossible to actually sell the wine. I’ve had my entire portfolio listed for sale for almost 12 months, and they’ve sold 25% of it. I ask for regular updates on when it will be sold, and they can’t provide any. Their only suggestion to get it sold is to drastically reduce the asking price below their own “market value”, essentially slashing my investment.
Their selling methods are clearly unethical. They sell nothing for months, I email them, then magically something gets sold. Nothing again for months, I email them, something else gets sold. There’s clearly in control of when stuff gets sold and just try to hold onto your money.
Do not invest with this firm if you ever want to see your money back.
April 14, 2025
Unprompted review
Reply from Vinovest
Hello Christopher,
Thank you for taking the time to share your experience. We're sorry to hear that the process has been frustrating, and we appreciate the opportunity to address your concerns.
We understand how disappointing it is to think you can liquidate your wine at any time, only to face delays when trying to do so. While that guidance was intended to reflect the flexibility of listing wines for sale, it’s true that actual sell-through depends heavily on buyer demand—especially in a slower global fine wine market.
To clarify: all wines are listed for sale through third-party marketplaces that serve a global network of buyers and merchants. Vinovest does not sell wine through an internal system. Sales activity is driven by external demand, pricing trends, and liquidity for specific producers or vintages.
Wine pricing on our platform is based on independent, third-party data. When we suggest price reductions, it's based on current market activity—not to undercut your investment, but to help align listings with what buyers are currently paying. That said, any pricing adjustments are entirely optional and always in your control.
We acknowledge that communication around portfolio updates hasn’t always been as proactive preferred. We’re actively working to improve transparency and client reporting so you can see more clearly how your wines are priced and performing.
Please reach out to our team if you have any questions.
Avoid, scam and impossible to get your money OR wine back
Invested in VinoVest before reading reviews (my fault and take responsibility for that); after several years I tried selling and since they can't sell, asked about having them shipped to me...here's their response, “At this time, we are pausing shipping while we overhaul the process. We hope to create a more cost-efficient shipping process for our clients but need time to work out all the logistics and details.” So if it's our wine when we buy it, why can't we get it shipped when we request it? Can't sell and can't get it shipped? Unbelievable. Just stay away from this company.
April 11, 2025
Unprompted review
Reply from Vinovest
Hello Ramon,
Thank you for your candid feedback—and for acknowledging your initial decision, even as you hold us accountable. We understand how frustrating it must feel to be unable to sell your wines or take delivery as expected, and we sincerely apologize for the inconvenience and disappointment this has caused.
To address your concern: yes, the wines are yours, and you retain full ownership. The current pause on shipping is temporary and was implemented as we work to redesign a more efficient, cost-effective, and reliable global fulfillment process. However, we completely recognize how frustrating it is to be told there is a temporary pause to shipment. We are actively working to reinstate shipping options as quickly as possible, and we’re exploring interim solutions for clients who wish to take delivery sooner.
While sales timelines have been impacted by broader market conditions, we are also adding additional options and channels to improve liquidity going forward.
We’d welcome the opportunity to take a closer look at your account and see what immediate solutions might be available. Please feel free to reach out to our team directly.
The Biggest Scam in Wine Investment – Avoid at All Costs!
Vinovest is hands down the worst investment platform I’ve ever encountered. For nearly TWO YEARS, my wines have been stuck on their so-called “marketplace,” with zero progress in selling them. And let’s be real—this isn’t some ultra-rare collection; it’s just two simple cases of wine!
Since they clearly cannot sell them, I asked for my wines to be shipped to me. Their response? “At this time, we are pausing shipping while we overhaul the process. We hope to create a more cost-efficient shipping process for our clients but need time to work out all the logistics and details.” Seriously?! You’ve had two years, and now I have to wait even longer?!
And here’s the worst part—they keep charging me monthly storage fees for wines I can’t sell and can’t even get back! How is this even legal?! It’s as if they’re holding my investment hostage while squeezing every last cent out of me.
Vinovest markets itself as a professional wine investment platform, but in reality, it’s a complete joke. They lure you in with a slick website and big promises, but once they have your money, good luck ever seeing it again.
DO NOT invest a single penny in Vinovest unless you enjoy watching your money disappear into a black hole. Total scam.
March 31, 2025
Unprompted review
Reply from Vinovest
Hello Jo,
Thank you for taking the time to share your experience. We completely understand your frustration and sincerely apologize for the delays and inconvenience you've faced.
All wines are listed to external wine markets. These markets have experienced longer-than-expected sell-through times for many wines due to broader shifts in the fine wine market over the past few years. While not an excuse, this context helps explain why some wines—especially those with lower trading volume—have taken longer to sell. That said, we know that a multi-year delay is unacceptable, and we continually work on new options to improve liquidity and provide clients with faster exit options.
Regarding your request to take physical delivery of your wines: we acknowledge that the pause in shipping has caused further frustration. We paused outbound shipments temporarily to redesign a more cost-effective and transparent shipping process—especially for international clients—but we understand how this has affected your ability to access your wines and we are accelerating efforts to reinstate this service.
As for storage fees: wines remain insured and professionally stored during this time, which does incur ongoing costs.
Huge scam. Ponzi scheme. Impossible to get your money out.
This is a massive scam, and it is impossible to get your money out. It is a Ponzi scheme on asteroids. And, of course, if you forget about your investment and want to get your wines, it is impossible because they don't have them! Regulators should immediately intervene in this business.
March 31, 2025
Unprompted review
Reply from Vinovest
Hello Murguiondo,
Thank you for taking the time to share your concerns. We’re genuinely sorry to hear about your experience and would like to clarify a few important points.
First and foremost, we take the integrity of our platform and the trust of our clients extremely seriously. All wines purchased through our service are backed by physical ownership, professionally stored in bonded warehouses, and fully insured. Clients can request delivery or sale of their wines at any time, subject to standard industry processes and timelines. Customers can also submit withdrawal requests for all available funds in their account at anytime.
We welcome regulatory oversight and fully comply with all applicable laws and industry standards. If there's been a misunderstanding or an issue with your account, we’d appreciate the opportunity to investigate further and make it right.
Please reach out to us and our team is happy to help.
Been invested with Vinovest for several…
Been invested with Vinovest for several years now with diminishing estimated wine values, crazy storage and management fees, and now my wine has been listed for months and months with absolutely nothing selling. This has been a horrible investment and one that most should steer clear of.
March 5, 2025
Unprompted review
Reply from Vinovest
Hi Joe,
Thank you for reaching out and sharing your concerns. We certainly understand your frustrations and are sorry to hear your experience has not met your expectations.
Fine wine valuations fluctuate based on demand, market conditions, and comparable sales. Adjusting your prices to be more competitive can help attract potential buyers more quickly.
All wines are stored in state of the art facilities to protect the integrity of the wine and to help maintain their value.
Please reach out to our team if you need any assistance with your account or if you have any questions.
Thank you again.
Beyond bad
Beyond bad. Terrible customer support, no real service being provided, buggy UI, no market to sell the wine, unable to withdraw funds and stuck with fees. Terrible mistake to have invested into this to begin with.
February 28, 2025
Unprompted review
Reply from Vinovest
Hello Pedro,
We’re sorry to hear that your experience has not met your expectations. Providing quality service and a seamless investment experience is our priority.
Our team is always available to assist with any support issues you may be facing, and we’d love the opportunity to help resolve any bugs you’ve encountered.
Each customer who lists their wines for sale lists those wines to markets outside of the Vinovest ecosystem. Unlike more traditional assets the wine market can take longer for sales to complete.
We appreciate your feedback. Our team is happy to assist with withdrawing your funds and providing and update on your account, please reach out at any time.
is a scam
is a scam , invest money , cant get money out , cant sell the wine . cant witdraw .
February 6, 2025
Unprompted review
Reply from Vinovest
Helllo,
Thank you for taking the time to provide your feedback, Wine is a long term investment and often takes longer to sell than other assets. We continually strive to update and improve selling options available. Customers can all submit their withdrawal requests with their bank info through their account settings. Please feel free to reach out to our team at any time for an account update or for answers to any other questions you may have.
Thank you again.
Horrible Investment
This seems like a good investment on the surface but it’s horrible. They over value your portfolio to charge more in fees. Additionally, liquidity is near impossible at market value from my experience. In the event that you decide to have them shipped to you this will cost a lot with taxes etc. There are far better investments out there. They will hear more about the excessive valuation of their portfolios to charge more very soon.
January 27, 2025
Unprompted review
Reply from Vinovest
Hi Shea,
We appreciate you taking the time to share your feedback. We're sorry to hear your experience has not met your expectations. Transparency is a key part of our process. Our valuation process is based on market data from third-party sources to ensure fair and accurate pricing. Fees are calculated based on these valuations, but we never inflate prices to charge higher fees. Additionally, while fine wine and whiskey are long-term investments with a less liquid market compared to stocks, we do offer options for selling, and we’re continually working to improve liquidity.
Thank you again.
That is a total SCAM!
That is a total SCAM!
I invested 2k USD in wine ~ 1.5 years ago. After one year, I decided to list the wines on the secondary market to withdraw the money. The best offer so far was half the price. Well, thank you, but no.
Then I asked if wine could be shipped to me (as advertised on their page). However, as they are in the UK (I'm not sure if there is even physical wine somewhere) and I am in the EU, they can't ship anything to me.
The worst is that they are asking "maintenance" fee every month and beside I've locked my funds in their "platform", I have to invest more.
When I left a similar review on Google, the owner replied that this was a mistake and that they could ship wine. Then, I contacted support, who asked me to remove the review. I politely responded that I'd change or remove the review when the issue was resolved. Since then, I haven't received a response from support.
December 29, 2024
Unprompted review
Reply from Vinovest
Hello Daniel,
Thank you for sharing your feedback. We understand your frustration and regret that your experience has not met your expectations so far.
Our team is actively working on a solution for your situation. Selling wine on the secondary market can take time as we aim to secure offers that reflect fair market value. While this process can sometimes feel lengthy, it is designed to maximize potential returns for our clients.
Regarding shipping, we apologize for any confusion. Vinovest can facilitate shipping where possible, though this can vary depending on regulations and logistics between the UK and EU. Our support team remains committed to assisting you in resolving this matter.
Your patience and understanding are greatly appreciated, and we are dedicated to finding a resolution that works for you.
I stay away from fine Wine
I stay away from fine Wine. Not interested. I have invested in Whiskey. I'm not sure why all the negativity.
The company tells you when you invest that it could take several years for any kind of return to develop.
My portfolio is up 12.3 % . I add small amounts monthly in cash to it. My goal was a couple casks a year. Get them rotating on a 5-7 year basis where I'd get a return yearly after 5 years
I never expect any return for 5-7 years.
As a matter of fact this investment may never be cashed out. I want to leave it to my trust for the family.
If you need the money or can't afford to have it tied up then by all means stay away.
I've had a good experience so far. I understood from the start there would be a storage fee.
The platform is easy to use. We will see if it comes time for a return it's for real.
So far so good.
December 13, 2024
Unprompted review
Reply from Vinovest
Hi Tim,
Thank you so much for your feedback. We are so happy to hear about your positive experience with whiskey investing through Vinovest so far.
We love your plan to rotate your casks as they reach maturity and you can keep growing your investment with each round of sales!
If there is anything we can do to help to continue to give you the best overall experience please do not hesitate to reach out and let us know.
Thank you again!
Absolute Scam
Honestly, I truly believe Vinovest has scammed me. I've invested around $7000 and I've been trying to liquidate my portfolio for months. Only two have received any offers. Worse still, I opened an account for my mom. The $5,000 I helped her invest is now down 20 percent. I listed her wines at the same time as I listed my own and she has not received a single offer on any of them. It's been months! At this point, we're desperate to get any sort of recoup of our money. We both realize we have lost money at this point, but it looks more and more likely we may never see any of this money again. While all of our wines remain unsold, Vinovest continues to take out its monthly fee. Over time, this fee will whittle away our account to nothing. Shame on this company and shame on Anthony Zhang. I wish I could go back and take back my investment.
December 11, 2024
Unprompted review
Reply from Vinovest
Hello Vicky,
Thank you for sharing your experience. We are truly sorry to hear about any difficulties you and your mother may have encountered while liquidating your portfolios. We understand how frustrating this situation must be for both of you.
The process of selling fine wine investments can take time, especially in a challenging market where buyer demand fluctuates. We deeply regret that your expectations have not been met and are committed to finding a solution.
We genuinely want to assist you and thoroughly investigate your concerns, but we’re unable to locate or verify your account with the details provided in this review. To fully address the issues you’ve mentioned, we kindly ask that you reach out to us directly to our support team via email or phone,
Thank you for your patience, and we will do everything we can to resolve this matter to your satisfaction.
My investments have gone nowhere or…
My investments have gone nowhere or declined. You'll get noore of my money.!!
October 25, 2024
Unprompted review
Reply from Vinovest
Hello Dennis,
Thank you for taking the time to share your feedback about your experience.
We strive for each customer to have a full understanding of how wine and whiskey investing works and timeline for potential returns to be realized. Both wine and whiskey are long term investments and do not produce immediate returns. It takes years for both whiskey and wine to mature and to reach their peak market value. It’s not uncommon to see nonlinear growth of the value of wine after they are originally released. We do apologize if this was not communicated thoroughly with you when you began your investment with Vinovest.
Thank you again for your feedback. Please reach out to our support team if there are any questions we can answer for you or if we can assist you in any way.
HUGE SCAM/ MAFIA. KEEP AWAY!!!!!
HUGE SCAM. This is even worsse than a ponzi pyramid. They make fool of you about possessing fine wines and they keep taking high monthly fees for the storage of the wines while they do not own any bottles at all. They even "buy" the wines a lot more expensive than you can find them in the market and their price keeps falling every year.
You cannot even have your wines sent at your place because the fees for this are higher than the price of the wines themselves. You get ridiculously low offers to sell the wines. The customer service is terrible. I wonder how is this Mafia business still running. Even the score in trustpilot is not reliable because of the fake reviews that have been found and deleted.
October 12, 2024
Unprompted review
Reply from Vinovest
Hello Kostas,
Thank you for taking the time to share your feedback on your experience with the Vinovest platform. I am so sorry to hear it was not a fully positive experience. This is not the experience we want our clients to have.
Our goal is full transparency with all investors surrounding each aspect of their wine investment, including monthly fees, shipping costs and the process to sell wines. Our platform allows for customers to list their wines at any time if they choose, this does not guarantee immediate sales. Wine takes years to mature and reach its peak market potential. We do apologize if this was not communicated thoroughly with you when you began your investment with Vinovest in 2021. Each wine is listed on markets outside of the Vinovest platform. This however does not mean we are able to control the bids a customer may receive.
All wines are stored in state of the art bonded facilities. The monthly storage fees are vital to ensure the wines are continually stored in optimal conditions preserving their value until they are ready to be sold.
We are continually working to improve the shipping process for interested customers and to lower the costs when possible.
Our support team will follow up with you via email with an update and to answer any questions you may have.
Thank you again for your feedback.
Lost so much money and impossible to get out
Sold false expectations+ No transparency on fees. The company makes it impossible to get out even if I loose half of the money. Communication is very slow and a lot of misinformation. Plus Vinovest creates constraints and makes the client pay for it.
It's the worse investment decision I've ever made and still not able to get out
September 2, 2024
Unprompted review
Reply from Vinovest
Hi Alexandra,
Thank you for your additional feedback. I am so sorry to hear your experience with Vinovest was not what you had anticipated.
We apologize if there was any misunderstanding on the monthly storage fees for your wines and that there would be an additional cost to have your wines removed from their bonded warehouse and shipped to you.
We have confirmed your account has been fully closed as all wines have been delivered to you and the last remaining funds also returned.
Thank you again for taking the time to share your feedback.
I enjoyed selecting my wine but not enjoying the financial loss
I very much enjoyed selecting my own portfolio, which I discussed with Anthony and appreciated his insights. I am a WSET 1, 2 and 3 certificate holder, as well as an Italian, French and Spanish Wine Scholar, and also did masterclasses, on-site, at Bourgogne, Bordeaux, Champagne, Rioja and Piemonte. I enjoy the online system of vinovest and find it easy to use. I marked the experience 3 out of 5 stars because more than 2 years later, I am at a significant financial loss, even before selling commissions etc. I appreciate that this is how the market behaved. But as an investor, I could have done infinitely better on bonds, or share, or even CDs. Anyway, I will stick it out for another 3 years and then see if I liquidate or stay in.
September 27, 2024
Unprompted review
Reply from Vinovest
Hello Amr,
Thank you so much for your feedback. We are so happy to hear about your mostly positive experience with wine investing through Vinovest so far and that you are taking the position to hold your wines as we recommend and allow the market conditions to steady.
If there is anything we can do to help to continue to give you the best overall experience please do not hesitate to reach out and let us know.
Thank you again!
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