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Rated 5 out of 5 stars

The Cult Wines website has always been impressive and really enjoying their new trading features. Performance has been negative the last couple of years but now pleased to see things moving in the rig... See more

Rated 1 out of 5 stars

I invested with Cult Wines back in 2019, believing it was a secure and reputable way to diversify through fine wine. Unfortunately, my experience has been extremely disappointing and concerning.... See more

Rated 4 out of 5 stars

After 3/4 years of trying times for fine wine investments things do appear to turning the corner. Cult wines have been looking after my portfolio since 2014, it has not always been easy watching an... See more

Company replied

Rated 5 out of 5 stars

Cult organised an event for their clients to spend a day at the Asia Cup. Aarash and Paul did a great job of keeping us topped up with wine and good conversation about the Wine Market. Paul did a ster... See more

Company replied

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Company details

  1. Investment Company
  2. Alternative Financial Service
  3. Asset Manager Service
  4. Investment Service
  5. Wine Store
  6. Wine Wholesaler and Importer

Written by the company

Since 2007, Cult Wines has provided market-leading fine wine investment and collection management services to a global audience. Our unique analytical-based approach combined with great client service has been central to our success, which has seen us win a number of prestigious awards including the Queen's Award for Enterprise: International Trade.


Contact info


4.2

Great

TrustScore 4 out of 5

302 reviews

5-star
4-star
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1-star

Replied to 66% of negative reviews

Typically takes over 1 month to reply


Rated 5 out of 5 stars

The Cult Wines website has always been…

The Cult Wines website has always been impressive and really enjoying their new trading features. Performance has been negative the last couple of years but now pleased to see things moving in the right direction again

October 12, 2025
Unprompted review
Rated 1 out of 5 stars

Ponzi type setup, still waiting for my payout

I invested with Cult Wines back in 2019, believing it was a secure and reputable way to diversify through fine wine. Unfortunately, my experience has been extremely disappointing and concerning.

Over a year ago, I sold my portfolio through their online portal and was told the proceeds would be paid shortly. Despite countless emails and chase-ups since then, I have still not received the funds from my sale. The lack of transparency, broken promises, and constant delays have completely destroyed my trust in the company.

It now feels like a scam, or at the very least, a business suffering from serious cash flow issues that prevent investors from actually withdrawing their money. I’ve since seen that many other investors are reporting the same issue, which makes the situation even more worrying.

I strongly urge anyone considering investing with Cult Wines to do thorough research and proceed with extreme caution. Based on my experience, once your money is in, it seems almost impossible to get it back out.

October 12, 2025
Unprompted review
Rated 5 out of 5 stars

Unforgettable wine experience

I recently had the pleasure of joining a weekend organized by Cult Wines, and it was truly fantastic. The whole experience was unforgettable and incredibly well put together.

We had the chance to taste some really special champagnes - rare, unique, and absolutely delicious. Everything was done with great attention to detail, from the beautiful venues and seamless logistics to the warm hospitality throughout.

It wasn’t just about the wine (though that was amazing) - it was the atmosphere, the people, and the shared passion that made it so memorable. Cult Wines created something really special, and I’d highly recommend it to any wine lover looking for an unforgettable experience.

July 19, 2025
Unprompted review
Rated 5 out of 5 stars

Cult Wines

Where Cult wines differ from other investment companies is the additional services they offer. I have been fortunate to be able to visit some very illustrious Châteaux in Bordeaux, arranged by Cult. I also enjoyed an unforgettable dining experience in London tasting the finest Burgundy wines available anywhere. Both, once in a lifetime opportunities.

September 15, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for your review Timothy. It’s wonderful to hear those moments left a lasting impression. We’re glad to have helped make them happen!

Rated 5 out of 5 stars

good wines with good people

I tried the bottle of CHATEAU MEYNEY 2019, and it was so elegant and easy to drink. The suggestions in wine investment and overall market were also very informative. Had learned a lot during the 2-hour conversation!!

August 29, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Jesse. We're really pleased you enjoyed the wine and found the conversation informative.It’s great to hear the insights were useful.

Rated 5 out of 5 stars

Helpful and insightful.

As relative newcomers to the fine wine space, Tom’s done a fantastic job with recommendations for us and we’ve been grateful for his guidance. We understand it’s been a challenging period for wine and are happy to see things stabilising, we’re excited to continue growing our collection with Tom and Cult Wines. Thanks Tom!

August 18, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks, Aaron. We're glad you’ve felt well guided so far and it’s great to hear you’re looking forward to growing your collection with us. We appreciate you taking the time to share this.

Rated 5 out of 5 stars

Great experience

I’ve had a great experience with Cult Wines. The team are incredibly knowledgeable and passionate about what they do. Their expertise and customer care set them apart.

One of the highlights was attending a tasting at their London HQ, an opportunity to explore a range of exceptional wines. The experience was informative, enjoyable, and welcoming, whether you’re a seasoned collector or just beginning your wine journey.

June 28, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Sabrina. We're so pleased to hear you enjoyed the experience, especially the tasting at our London office. It's great to know the team's knowledge has been helpful along the way.

Rated 5 out of 5 stars

Trading platform and customer service both excellent

Very impressed with my experience of the CultX platform. Cult also kindly arranged visits to some exceptional wineries in California for my wife and I as well as proving a full on-site tasting evening prior to supplying the wine for our wedding.

June 7, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for your kind words, Pete. We're so pleased to hear you've enjoyed using CultX so far, and it was a real pleasure to supply the wine for such a special day.

Rated 5 out of 5 stars

St Emilion adventure

Enjoyed a lovely experience last week courtesy of Cult Wines. They arranged private visits to the renowned Chateau Figeac and Chateau Beau-Sejour Becot in St Emilion where we were treated to some superb wines and a look behind the scenes of the wine making process at both Chateau. Huge thanks to Aarash and Hermione for facilitating the magic!

July 1, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks Mark, it sounds like a fantastic trip to Saint-Émilion. I’ll make sure Aarash and Hermione hear your kind words. They’ll be pleased to know everything went so smoothly.

Rated 5 out of 5 stars

The importance of having good wine advisors

Cult organised an event for their clients to spend a day at the Asia Cup. Aarash and Paul did a great job of keeping us topped up with wine and good conversation about the Wine Market. Paul did a sterling job of introducing Cult Wine to a larger audience, and especially his entertaining talk about wine tasting. We are really looking forward to the next Cult-sponsored event, and the opportunity to improve our knowledge of wine.

June 29, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for your comments Beryl. We're so glad you enjoyed the Asia Cup event. Aarash and Paul had a great time hosting, and it’s lovely to hear how much you valued the wine chat. Looking forward to the next one too!

Rated 5 out of 5 stars

More than an investment company

Knowledgeable, approachable and friendly. As well as looking for a good return they engage with their clients and offer opportunities to learn about wines and how to appreciate them. We have been with them for a few years and have had a most enjoyable experience.

June 29, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks very much John. It means a lot to know you’ve enjoyed both the investment journey and the chance to explore more of the wine world along the way. We’re always happy to have you with us.

Rated 5 out of 5 stars

I’ve been with Cult Wines since 2018…

I’ve been with Cult Wines since 2018 and have always received exceptional advice and support. Recently, I had an issue with my account and reached a point of real frustration however once Aarash became involved, the experience changed immediately.

He was calm, professional and got things resolved quickly. He took the time to explain everything clearly and followed through exactly as promised.

Thank you again, Aarash, for handling the situation with professionalism and care.

It’s clear the company is navigating a tougher market, but strong individuals like Aarash make a real difference.

June 23, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you Nicholas. We're sorry things became frustrating and really appreciate your patience. Aarash will be glad to hear your kind words. We'll keep doing all we can to support you, and it truly means a lot to have you on board.

Rated 5 out of 5 stars

Tom and the team are so helpful

Tom and the team are so helpful ! Wine and experience I would highly recommend.

June 22, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you Sophie! We’re so glad you’ve had a good experience with Tom and the team. Your recommendation means a lot.

Rated 5 out of 5 stars

Had the privilege of working with the…

Had the privilege of working with the cult wine team on several fronts. They are exceptionally well organized, prompt to respond, reputable, and trustworthy. I would highly recommend them to any family or friends.

June 17, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Shane, for your kind words. It’s been a pleasure working with you, and we’re really pleased to hear your experience has been so positive. We truly appreciate the recommendation and look forward to continuing to work with you.

Rated 5 out of 5 stars

Excellent platform for growing my wine portfolio

I’m really happy with my experience using Cult Wines and the CultX platform for my wine investment needs.

As a newer, more “do it yourself” investor, the level of analysis provided by Cult Wines when I started my journey was impeccable and gave me great confidence.

It’s exciting to see my portfolio grow, and when I’ve requested delivery of wines, they’ve always arrived swiftly and in perfect condition.

Highly recommend!

November 22, 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Lynn! Great to hear you’ve had such a positive start with Cult Wines and CultX. We're glad the insights and service have helped build your confidence, and we truly appreciate the recommendation!

Rated 5 out of 5 stars

Cult Wine… 5 Star.

Impartial sales recommendations by highly qualified, professional and affable wine lovers. The best wine investment advice around.

June 10, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Alexander! We're delighted to hear you’ve had such a positive experience with the team. Great to know the advice and approach have stood out. We really appreciate the kind words!

Rated 5 out of 5 stars

I’ve greatly valued the advice and…

I’ve greatly valued the advice and access to wines over the years and have enjoyed all drinking recommendations also. Thanks to Tom and the team

June 16, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you Oliver! It’s great to hear our advice and recommendations have served you well. I’ll be sure to pass your thanks on to Tom and the team!

Rated 4 out of 5 stars

confidence is the word - patience is a virtue

After 3/4 years of trying times for fine wine investments things do appear to turning the corner.
Cult wines have been looking after my portfolio since 2014, it has not always been easy watching an investment decrease in value, as it did do when Covid, came onto the scene, hopefully the good times are on the way back, and ‘increase’ will be the new watchword!
Aarash, in particular, has been very helpful.
Have confidence in C.W. to look after your investment but above all - be patient.

June 13, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Roger, for sharing your reflections. We really value your long-term commitment and are glad to hear that things are starting to look more positive for you. I’ll be sure to pass your kind words to Aarash.

Rated 5 out of 5 stars

New website portal is a game changer!

The new website portal is a game changer

May 14, 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Rayman! We’re really pleased to hear you’re enjoying the new portal. Great to know it’s making a difference to your experience. We’ll keep working on further improvements!

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