Shady company - avoid!
Very shady company. Do NOT trust them with your money. When I signed up, I was told by the salesperson that I could liquidate my account and sell the wine at any time. What they don’t tell you, is that’s it’s impossible to actually sell the wine. I’ve had my entire portfolio listed for sale for almost 12 months, and they’ve sold 25% of it. I ask for regular updates on when it will be sold, and they can’t provide any. Their only suggestion to get it sold is to drastically reduce the asking price below their own “market value”, essentially slashing my investment.
Their selling methods are clearly unethical. They sell nothing for months, I email them, then magically something gets sold. Nothing again for months, I email them, something else gets sold. There’s clearly in control of when stuff gets sold and just try to hold onto your money.
Do not invest with this firm if you ever want to see your money back.
Reply from Vinovest
Hello Christopher,
Thank you for taking the time to share your experience. We're sorry to hear that the process has been frustrating, and we appreciate the opportunity to address your concerns.
We understand how disappointing it is to think you can liquidate your wine at any time, only to face delays when trying to do so. While that guidance was intended to reflect the flexibility of listing wines for sale, it’s true that actual sell-through depends heavily on buyer demand—especially in a slower global fine wine market.
To clarify: all wines are listed for sale through third-party marketplaces that serve a global network of buyers and merchants. Vinovest does not sell wine through an internal system. Sales activity is driven by external demand, pricing trends, and liquidity for specific producers or vintages.
Wine pricing on our platform is based on independent, third-party data. When we suggest price reductions, it's based on current market activity—not to undercut your investment, but to help align listings with what buyers are currently paying. That said, any pricing adjustments are entirely optional and always in your control.
We acknowledge that communication around portfolio updates hasn’t always been as proactive preferred. We’re actively working to improve transparency and client reporting so you can see more clearly how your wines are priced and performing.
Please reach out to our team if you have any questions.
