Not for small stock investors. I invested a small test investment of $4000 in November, 2020. Since that time, I have been asked multiple times to add more funds to my account to allow for the managem... See more
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.
See what reviewers are saying
EDIT: Swift onboarding, bad experience afterwards. Pulled my money away three weeks after my investment due to lack of transparency and bad customer support. Have not received my money refund ye... See more
Company replied
This seems like a good investment on the surface but it’s horrible. They over value your portfolio to charge more in fees. Additionally, liquidity is near impossible at market value from my experience... See more
Company replied
Invited
Very pleased with the transparency and no pressure approach of their advisors. Readily answered all my questions in detail. I’m delighted to share this opportunity to invest with Vinovest!!!
Company details
- #2 of 2 best companies in Wine Cellar
- #29 of 29 best companies in Wine Store
- #2 of 2 best companies in Wine Wholesaler and Importer
Written by the company
Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Contact info
9900 Culver Blvd, 90232, Culver City, United States
- 9494158730
- anthony@vinovest.co
- vinovest.co
2.3
Poor
254 reviews
Replied to 68% of negative reviews
Typically replies within 1 month
Long delays on withdraws
I have been waiting for weeks to get my money back from VinoVest, and it’s still nowhere to be seen. Normally, transferring cash from the US to the UK takes a couple of days at most, so these delays are completely unacceptable. In an age of fast international transfers, there’s no excuse for this kind of wait, and it’s making me seriously question the trustworthiness of the platform. If they can’t return your money quickly, how can you trust them with your investments? Until this issue is resolved, I wouldn’t recommend using VinoVest. Proceed with caution!
September 23, 2024
Unprompted review
Reply from Vinovest
Hello Gregory,
Thank you for reaching out and sharing your feedback. We sincerely apologize for the frustration and inconvenience caused by the delay in processing the transaction to return your available funds.
We understand your concern, especially in today’s age of quick international transfers. However, delays can occasionally occur when dealing with international banking systems due to processing times, compliance checks, or other factors beyond our direct control. After a thorough review we have confirmed all available funds have now been successfully returned to your linked account.
Your trust is incredibly important to us, and we regret that this experience may have shaken your confidence. We’re committed to ensuring smoother processes in the future and are actively working to improve our handling of such matters.
An exceptional platform for those…
An exceptional platform for those interested in diversifying their portfolio with fine wine. As a first-time user, I found the platform easy to navigate, even with limited prior knowledge of wine investing.
September 10, 2024
Unprompted review
Reply from Vinovest
Hello YC,
We are thrilled you have joined us at Vinovest and have found our platform easy to navigate. Our dedicated team is always available to help in anyway we can.
Happy Wine Investing!
I like it
I like it
Couple things I’d like to see
1. More communication with investments. Products?
2. Sampling of whiskey or wine or bottles of products
September 9, 2024
Unprompted review
Reply from Vinovest
Hi Chad,
Thank you for the feedback. Are whiskey team can assist you with samples from your whiskey cask when they've reached a certain age. Feel free to reach out to our team at anytime.
Thanks again!
Unparalleled exceptional experience
I love Vinovest so so much!
Everything from their interface to their broad personalisation options. I see so many other platforms trying to replicate what Vinovest have created but I am never phased, and totally trust having my portfolio with Vinovest.
August 25, 2024
Unprompted review
Reply from Vinovest
Hi Ashleigh,
Thank you so much for sharing your feedback. We are thrilled you love Vinovest so much! We are quite proud you have trusted us with your portfolio. Please let us know if we can help in anyway or can improve your experience even more.
How fast the wines are assigned to you, it is like magic!
The thing that I like the most is how easy the wines are bought and assigned to you in your stock, me being a person that does not know much about wines I am able to see on a daily basis how the price changes for each of my own wines.
I do think that app needs some improvements like the ability to see your owner documents over your wines or more information like how much I have earned based on the money I invested.
August 14, 2024
Unprompted review
Reply from Vinovest
Hi Jorge,
Thank you so much for your feedback. We are so happy to hear about your positive experience with wine investing through Vinovest so far.
The ownership documents are available for each client to download through their account online. Our team continues to add additional features to the app.
If there is anything we can do to help to continue to give you the best overall experience please do not hesitate to reach out and let us know.
Thank you again.
I’m not sure I would invest again
I’m not sure I would invest again. You need to come up with capital each month for storage and unlike traditional equities there aren’t dividends. So whatever your investment stake is take the fee and multiply it by years you intend to hold. Not ideal. Not super straight forward.
Investment levels too broad and not enough perks.
Get a good dividend paying stock like SBUX and put things on auto pilot.
August 13, 2024
Unprompted review
Reply from Vinovest
Hello Dominic,
Thank you for sharing your thoughts and feedback. We understand your concerns, and we'd like to provide some context regarding the nature of fine wine investment.
Unlike other more traditional investments, fine wine investment operates over a longer timeline. Immediate returns , especially after only investing for a few months, are not typical, as wine needs time to mature and appreciate in value. The growth is commonly non-linear, and the value tends to increase significantly over several years rather than in short-term periods. While storage fees are part of maintaining the quality and provenance of the wines, we work hard to ensure they are competitive and transparent.
We understand that dividend-paying stocks may be more suitable for certain investment goals. Fine wine investment, however, provides diversification and unique benefits that are less correlated with traditional markets.
We value your feedback on perks and levels, and we’re continually exploring ways to enhance the experience for all investors. If you have further questions or suggestions, please don’t hesitate to reach out to our team at any time.
I appreciate the extensive information
I appreciate the extensive information, the newsletters, the detailed advice.
I'd like to see more investment opportunities for small monthly ammounts, 100-150 USD.
Also I would welcome more insights and in-depth views of different regions and producers, to better understand their evolution and the investment opportunities.
July 17, 2024
Unprompted review
Reply from Vinovest
Hi Mihai,
Thank you so much for your feedback. We are so happy to hear about your positive experience with wine investing through Vinovest so far. So glad to hear that the information and advice we have shared with you has been beneficial for you. Our team continues to add more information to our platform and they are always available to answer any questions you have.
Thank you again.
Investing with Vinovest has been easy and exciting
Investing with Vinovest has been a blast. The user experience is really easy and it has been exciting being able to invest in alternative assets. The team has also been extremely helpful in reaching out for new opportunities. I would highly recommend investing with Vinovest.
July 11, 2024
Unprompted review
Reply from Vinovest
Hi Bryan,
So glad you have been having a blast with Vinovest and the alternative assets we provide. Our dedicated team is always available to help with additional available opportunities or just to share their knowledge.
Happy investing!
Invest only if you are ok with losing it
EDIT JUNE 2025
It's been now almost 5 years, and I can tell for sure that I lost at least 23% of the initial investment. 3 wines remain unsold.
---
I've been an investor for almost 4 years now, so it's a good moment to make a review. I have always been a "managed" investor.
Vinovest concept is good. If you are willing to invest in wine, you must know it's an alternative asset, with it pros and cons. That's fine. You manage your wealth, but as a general rule, don't invest all your savings in one alternative asset. However, my issues are not related to investing in wine, which I think is cool. My concerns with this platform are about trust. Investing in the long term with a company that fails on building trust is a big bet, especially considering that you need to pay the maintainance bill (fees) for a long time before you see any profit. And fees are high for unlikely returns. For those wondering, my average wine has been for three years in my portfolio. 63% have a negative result. Overall, the portfolio market value is in slightly positive numbers, but I spent way more in comissions than won in market value.
Now, the story. At the beginning, I thought they were just starting, so I gave them some credit. Product was still basic, but I was hoping it would become stronger. However, I started loosing trust slowly. Lately, I ask myself if it's a scam or communications/management are really bad. Key information is kept in secret. Wines are stored in "world-class wine storage facilities" (no details on real facilities and, in case you are wondering "clients are not permitted to pick up their wine from our storage facilities."). Wines are sold to "a network of trusted partners and buyers". Key features are buggy (recent "price sync" for listings is a good idea with poor execution, as listing will show that such an important feature is enabled or disabled randomly), "pending sales" taking ages (while market price increases). Selling wines at market prices is impossible (so is it really a market?). Withdrawal is still an email process, but I get that, that's not the biggest issue here.
Eleven months ago I decided to give a try to selling wines, just to test the feature and have a taste of how I could exit this investment, eventually. I was hoping that the launch of the trading option will at some point converge or help in the liquidity of "managed portfolios". That is not the case. In eleven months I only sold three wines out of 14 in listing. Last sale was 6 months ago. I still don't understand how wines priced at the market level or below won't have any buyers. I get the liquidity thing, but you are supposed to be onboarding people wanting to buy, you have the trading platform, but wines won't sell. From time to time you receive extremely low offers. You could try to ship them all to your house, but this is expensive and "The process of preparing these wines for shipment is quite extensive" (more empty answers), "There is also a warehouse consolidation fee of $XXX. " (literal). At least this will open the possibility of drinking / selling on ebay. Usually, you'll receive very slow bids on your wines. I've only sell wines at net loss. Additionaly, everything pays a fee. When you sell in advance, you not only pay a fee, but are not allowed to withdraw all your funds. They discretionaly keep some for future fees.
Overall, I would say that I don't know if my wines exist for real, nothing proves that. In the meantime, you pay a monthly fee (2.85% standard, lower if you invest more). They tell the investment horizon is around 10 years. 10 years paying fees is leap of faith that will start costing 28.5% of your capital. In the meantime, I'll keep all my listings open, just in case a miracle happens. I will have a hard time recovering my investment, and at this point I know for sure the net result will be negative.
July 10, 2024
Unprompted review
Reply from Vinovest
Hello Hernan,
Thank you for taking the time to share your detailed experience as a Vinovest investor. We genuinely value your feedback and are committed to addressing your concerns while clarifying some aspects of our platform.
First and foremost, we’d like to acknowledge your patience and support over the years as we continue to refine and enhance our services. Your trust is incredibly important to us, and we take the responsibility of managing your investment seriously.
We understand your concerns about the transparency of storage and buyer networks. Your wines are stored in globally recognized, world-class facilities, ensuring optimal conditions for aging and preservation. While direct pickups from these locations are not feasible for logistical and security reasons, we are committed to maintaining the highest standards of care. You can see each wine’s storage location through the provided ownership documents.
When it comes to sales, your wines are marketed to an extensive network of vetted buyers, including collectors, merchants, and brokers. Liquidity in the fine wine market can be slower than traditional markets, but our team continually works to increase exposure and improve the listing process.
We recognize that selling wines in the secondary market requires patience, especially for managed portfolios. Fine wine is a long-term investment with an average horizon of 7–10 years, and returns are often non-linear. While immediate liquidity isn't guaranteed, our goal is to maximize your returns over time.
Fees, including storage and maintenance, are essential to ensure the safe aging and optimal condition of your portfolio.
Thank you again for trusting us with your investment. While we regret that your experience has not met expectations, we’re committed to making improvements that align with your needs. Please don’t hesitate to contact us directly if we can provide further assistance.
Has made collecting wine easier and the…
Has made collecting wine easier and the events offered have been great!
July 10, 2024
Unprompted review
Reply from Vinovest
Hi William,
Thanks for taking the time to share your positive experience. So glad to hear we've made wine investing easy for you and you've enjoyed the events. We hope to continue to add more event opportunities for all of our valued customers in the future.
Thanks again!
Vinovest makes investing in wine easy
Vinovest makes investing in wine easy (and fun) ... I have been a client since 2021 and Vinovest has been a trusted guide with a mix of people and technology. I had a call today with our portfolio advisor and he understands what is happening in the world of wine at a level that gave me comfort that we're in good hands.
July 10, 2024
Unprompted review
Reply from Vinovest
Hi Steven,
Thank you so much for your awesome feedback. We love hearing how much our clients enjoy talking with their advisor and how much our dedicated team is able to help answer questions and share their extensive knowledge. Please reach out at anytime and our team will be happy to chat.
Keep having fun!
Reply from Vinovest
Hi Kurt,
Thank you so much for your feedback. As you know wine is a long term investment and it's overall performance is more commonly nonlinear with potential gains not seen until the wine has reached its peak market demand.
If you have any questions on your portfolio or if there is anything our team can help you with please reach out at any time.
Thank you again.
I decided to give Vinovest a try…
I decided to give Vinovest a try because I was intrigued by the idea of diversification. I think the company presents itself well and communicates honestly and often, however, I have been disappointed in the results of my investment thus far, which is preventing me from staking any more funds into my account. I need to see better results before I am convinced this is a good long-term investment.
August 7, 2023
Unprompted review
Reply from Vinovest
Hi Paul,
Thank you for taking the time to share your feedback. We are thrilled to hear our team has been able to share their wine and market knowledge with you. As you know wine is a long term investment and it's common to see non linear growth. Staying the course and being patient is important when investing in an alternative asset like wine.
Please reach out to our team if you have any questions or if we can assist you in any way.
Vinovest is great!!!
Vinovest is great! The platform is easy to use and understand even if it is your first time trading wine. I joined with no experience in wine tasting or trading, but it didn't stop the Vinovest team from helping me get situated, and just like that I was on a roll.
July 10, 2024
Unprompted review
Reply from Vinovest
Hi Landon,
Love to hear we were able to get you situated and on a roll with your first investment in wine. Please let us know how we can continue to keep you on a roll with your wine portfolio!
Great program
If I could make a suggestion I would like options of American Whiskey. So for example, at one point you had an offering of Non-GMO, another time you offered specific type of bourbon, but regularly you sell American Whiskey barrels. As an investor and I know that Im small time compared to some of your investors but I would like an option of various types of whiskey. Other than that, I like everything that you offer and I would even be interested in investing into wine in the future. But first I want to build up my whiskey portfolio.
July 5, 2024
Unprompted review
Reply from Vinovest
Thank you so much for your feedback. We are so happy to hear about your positive experience with whiskey investing through Vinovest so far. Our whiskey team is dedicated to adding new and interesting casks for investment opportunities when they become available and when they are the right fit for our clients.
If there is anything we can do to help to continue to give you the best overall experience please do not hesitate to reach out and let us know. We are always here to answer questions.
BEWARE Total SCAM !!
BEWARE Total SCAM !!! Everything about this company is a total lie !!!
They don’t really have any physical space or warehouse with “your” wine. They basically just virtually own wines and scam you into thinking it’s appreciating . It’s like a pyramid scheme with wine . DONT BE FOOLED - I was and that’s why I know !!! Fighting to get my wine delivered but since they don’t really have it anywhere they are claiming 9-12 weeks just to ship to me and the shipping cost quoted are more than the cost of the wine! Bottom line - they scam you into “investing” and just keep your money . No way out of it . If you ask to ship, price is resiculous and if you hold they just keep eroding the funds . TOTAL SCAM !!! Beware
July 1, 2024
Unprompted review
Reply from Vinovest
Hello Patricia,
Thank you for taking the time to share your feedback. We do apologize if your experience was not as expected and there was any misunderstanding about the shipping process and the timeline and estimated costs.
Your wines are very real and we are not a scam. Each investor has the option to download their ownership certificate for each case of wine in their portfolio through their account online. This certificate will show the storage location of the wines along with other important details.
We are continually working to optimize the shipping process and hopefully reduce the costs and shorten the estimated shipping time for all of our investors.
Our support team will follow in an email with you again to provide the estimated quote for the shipping cost if you are still interested in taking delivery of your wines and to share your ownership certificate for your reference. They can also answer any questions you may have.
Thank you again for the feedback.
I am in the research phase of investing…
I am in the research phase of investing in this company. I am reading the reviews and the responses. The responses are of concern, they seem to be cut and paste response from a generic response previously developed. They do not appear to be review specific nor do they seem to be personalized with substance and solutions that can be verified. I would like to invest in this platform but I am hesitant.
June 17, 2024
Unprompted review
Reply from Vinovest
Hello James,
Thank you for sharing your thoughts. We value every piece of feedback we receive and take it seriously as part of our commitment to providing excellent service.
We want to assure you that each review is personally addressed by our team, and whenever possible, we follow up with a personalized email to assist with your specific concerns. Our goal is to ensure that every client feels heard and supported throughout their journey with us.
Thank you again for taking the time to share your feedback.
Discerning, educational, and fantastic
This company has been around for less than five years but wow! They are amazing. Great assistance for this first-timer. Beautiful and detailed descriptions for the wine(s) as well as suggested approx hold time clearly listed for each holding. Brilliant! I am so glad I found you. Many thanks for all the work done behind the scenes to make it possible for the everyday person to invest in wine, what typically is/has been reserved for few/the ultra-wealthy. Gratitude!
June 5, 2024
Unprompted review
Reply from Vinovest
Hi Theresa,
Thanks for the kind words. We are so happy to hear you found the hold times and wine descriptions brilliant. Our dedicated team works tirelessly behind the scenes to be sure each investor has the information they need to make an informed decision. Glad the hard work shows.
This is a scam. Fake values to make it look like your portfolio is appreciating
This company is complete BS. It’s essentially a Ponzi scheme. They make it look like your portfolio is appreciating but if you try to sell it you learn its BS. I’ve had mine listed for a year and haven’t gotten any offers greater than 70% of the listed value. They then charge you huge monthly fees on top of it. Stay away from this. They respond to reviews and make it sound like people are just complaining that it takes a couple of months to sell. This is also BS. Beware, they are sneaky!
I am now editing this on 1/21/2025 and still have never been able to sell wine.
May 30, 2024
Unprompted review
Reply from Vinovest
Hello Geoff,
Thank you for taking the time to share your feedback. We regret to hear about your frustration and would like to provide some clarity regarding your concerns.
Your wines were listed for sale to the outside markets, and while we understand the delays can be frustrating, the fine wine market operates on supply and demand dynamics. Selling wine often requires patience and time, as potential buyers are typically seeking specific vintages, regions, or price points. Our goal is to secure the best possible value for your wines, which can result in longer sale times depending on current market conditions.
Regarding the fees, they cover essential services like professional storage, insurance, and logistics to ensure your wines are maintained in optimal conditions in industry leading warehouses and ready for sale when the wine reaches its peak maturity. We strive to keep these fees transparent and are always available to answer any questions you have about the storage fees.
We take your concerns seriously and are committed to finding a solution for you as quickly as possible. Thank you for giving us the opportunity to address your concerns.
Negative investment returns and dodgy business ethics
Not only is their investment strategy overly hyped and misvalued, their management fee is absurdly high. I have lost 10% of my portfolio value over the last 3 years due to the continuously falling wine value and expensive management fees eating into the non-existence product. In hindsight, I would've made 25%+ on S&P alone and Vanguard's management fee is 0.07%.
Decided to cut loss and liquidate my account 3 weeks ago and mentally prepared to take a bigger hit to sell my wines 20% below market (what they claimed to be at least) for a quick exit. It's been a month and one of the wine just wouldn't sell. Not sure if this is their tactic to not let customers cash out, because they have a term for full refund ONLY if ALL wines are sold.
I asked for a partial refund on 16 May, got their customer success team, Robyn, to help and connected my bank account to my Vinovest account and said the refund will take a week to execute and someone from accounting will make it happen. 2 weeks later, nothing, and Robyn stopped replying. This is not very confidence inspiring and absolutely not OK.
Dodgy business practice. Wondering if there are any class action lawsuits happening. If so, I will join the bandwagon if I don't get my money back by mid-June.
Invest with them if you don't like your hard-earned money.
May 30, 2024
Unprompted review
Reply from Vinovest
Hello Douglas,
Thank you for taking the time to share your feedback. We sincerely apologize for any frustration caused during your investment journey and liquidation process.
We wanted to confirm that your wines have all been sold and that the funds have been successfully returned to your account. We understand the delays you experienced were not ideal, and we deeply regret the inconvenience this caused.
At Vinovest, we strive to provide a seamless experience, but we acknowledge that in this instance, we fell short of our standards. The fine wine market operates differently than traditional investment markets, and while we work to align with our clients' expectations, challenges in sales and timing can occur. We are actively reviewing this situation to ensure better communication and faster resolutions in the future.
We appreciate your patience.We value your trust and are committed to improving based on your valuable feedback.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.