If you follow these chaps on Linkedin you will gather some world class intel on running a business, investing in wine and enjoying life while you do it.
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I just setup my first portfolio together with a friend. Callum and Ollie have been excellent throughout the process. Portfolio selection, information provided and customer service second to none. This... See more
Such a good concept and the experience to date has been fantastic. Super engagement from the team throughout with excellent communications at each stage. The wine portfolio they have compiled is i... See more
My partner and I have been looking to diversify our portfolio for the last few years, and after reading about wine as an asset class we decided to invest. Winefi really made wine investing approachabl... See more
Company details
Written by the company
WineFi makes investing in fine wine easy and cost-effective. Gain access to diversified, expertly-curated collections of fine wine and receive proceeds when the assets are sold. Track the value of your portfolio in real time via a sleek dashboard, and gain access to a global community of wine investors.
Contact info
167-169 Great Portland street, W1W 5PF, London, United Kingdom
- support@winefi.co
- winefi.co.uk
If you follow these chaps on Linkedin…
If you follow these chaps on Linkedin you will gather some world class intel on running a business, investing in wine and enjoying life while you do it.
Winefi have democratised fine wine…
Winefi have democratised fine wine investing and simplified the buying process for collectors.
WineFi Elevates Wine Investment to a New Standard of Trust and Expertise!
From my very first interaction with WineFi, I’ve been impressed by their professionalism, expertise, and the confidence they inspire in wine investing. Their investment opportunities are carefully curated, backed by deep market knowledge, and clearly selected with the long-term collector and investor in mind.
Their platform is intuitive and transparent, making it easy to explore various fine wines, understand their growth potential, and build a well‑balanced portfolio. Every step of the process has been efficient, secure, and supported by clear communication — you can tell they value both performance and peace of mind for their clients.
What really sets WineFi apart is their dedicated client service. They’re responsive, approachable, and highly knowledgeable — always ready with valuable insights into market trends, storage solutions, and portfolio optimisation. It’s clear their recommendations are made with your success in mind.
WineFi has quickly become my go‑to partner for building a fine wine investment portfolio. It’s rare to find a company that combines deep industry expertise, transparent guidance, and a personalised approach so effectively.
Highly recommended — a genuine 5⭐ service for any serious wine investor
Absolutely fabulous idea and execution
Absolutely fabulous idea and execution. Impressive where an apparently simple idea led and how motivated the team is to help anyone easily access wine investment. Best of luck!
My experience with WineFi
This is a highly innovative new platform focussing on making fine wine investable as an alternative asset class. WineFi takes a very sophisticated, data-driven approach, looking to outperform benchmark indices for fine wine and they are applying a transparent and fair fee model to do so. Based on my personal experience so far, the team's communication is straightforward and easy to understand. I can certainly recommend them.
Very professional and impressive wine…
Very professional and impressive wine selection!
Very impressed by WineFi
Very impressed by WineFi. Their platform makes discovering and investing in exceptional wines effortless. The experience feels curated and personal.
New and Innovative
Innovative and interesting business which has opened up the fine wine opportunity to a new audience. Brilliant engagement and communication from the Founder and team and I like their approach to building in public. Delighted to be on the journey over at WineFi.
Carpe Vinum!
Excellent communication from the founder making me feel great about having invested.
I invested in March 2025 and appreciate the business updated and I am excited to see what's next!
Great experience if you are interested in investing in fine wine
Unique business model which gives the ability to anyone to invest in a professional way in the top range of fine wines. Great experience from start to finish. Will continue to invest in other portfolios of wines created by the team.

Reply from WineFi
Investor
I have just invested and the whole process was extremely easy.
They are very informative and communicate well and have a simple clear data driven approach to this tricky area

Reply from WineFi
Bringing data insights to Wine investing
I’ve been an active investor for a while, and I have been extremely impressed with the data driven approach by WineFi and their investment expertise. They bring insight and visibility into an alternative asset class that’s been largely inaccessible - a lot of value add for investors who are looking to invest into other asset classes.

Reply from WineFi
Excellent product and team!
Excellent product and team!
Slick product with a great team behind it solving a much-needed problem in a fascinating but antiquated market. The initial conversations and onboarding were informative and swift. Looking forward to working together going forward.

Reply from WineFi
Fantastic customer service
Outstanding service. The onboarding process for the Burgundy collection was brilliant.
Trustworthy with great customer service, couldn't recommend WineFi more.
I was completely new to the wine world…
I was completely new to the wine world before I was introduced to Winefi. They’ve made it so easy and accessible, answering any (stupid or not so stupid) questions I had. Excited to be a part of the new syndicate too!
Really impressive business to get…
Really impressive business to get involved with - know their stuff and great to be a part of.
My onboarding to the champagne…
My onboarding to the champagne collection was very smooth, and the asset selection was fantastic. Very excited to have access to a portfolio like this. Looking forward to seeing how it turns out
FinTech done right
I just setup my first portfolio together with a friend. Callum and Ollie have been excellent throughout the process. Portfolio selection, information provided and customer service second to none. This is how it‘s done. Very excited to have entered the world of wine investing with a platform and people I trust. Thank you
Gamechanger!
Such a good concept and the experience to date has been fantastic. Super engagement from the team throughout with excellent communications at each stage.
The wine portfolio they have compiled is incredible and the value add is invaluable. I sense checked a few of the wines (which was time consuming just doing a sample) and the prices they obtained were below the best I could find and in some cases by a not inconsiderable margin.
Excited to have started on this journey with Winefi, thanks to Callum and Ollie for getting us set up!
I set up a portfolio with a friend and it's great being able to share this interest.
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