Dialdirect Reviews 25,129

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the straightforward and easy process of obtaining car insurance, often finding the online experience simple to navigate. People frequently mention the clarity and comprehensiveness of the policy information, which allows them to understand their coverage. The competitive pricing is a significant advantage, with many consumers noting that the company offers better deals than their previous insurers. Consumers also highlight the value for money, appreciating the inclusion of extras at no additional cost. The website is user-friendly, making it easy for individuals to find what they need and finalize their insurance. While opinions on customer service are mixed, some reviewers have had positive interactions, particularly praising the helpfulness and respect shown by customer service representatives.

Based on these reviews

Rated 4 out of 5 stars
Invited

The price of this comprehensive policy was almost £175 less than my previous insurers latest annual cost. The policy included add ons that were included at no extra charge. I had never heard of Dial d... See more

Company replied

Rated 4 out of 5 stars
Invited

I have just taken out car insurance with Dial Direct and this year's cost is lower than last year's. When I checked my documents there was an error in my home address but I phoned and was able to spe... See more

Company replied

Rated 4 out of 5 stars
Invited

A great price and conditions one would expect from a company like Dial Direct . . .only spoilt by a computer system which would not let me "register" a new policy, because it recognised me as a... See more

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Rated 4 out of 5 stars
Invited

The purchase of car insurance was simple and straightforward. I haven't made a claim yet so can't comment further.

Company replied

Rated 3 out of 5 stars
Invited

When I purchased my car insurance, I distinctly asked for a hard copy to be sent to me home address. As yet I have not received same. I respectfully ask - once again - could you kindly forward me... See more

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Rated 5 out of 5 stars

Very satisfied with price and customer service. I bought the car insurance last night with an amazing price and no hidden cost because you can see everything and all information clearly. I realised m... See more

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Rated 3 out of 5 stars

Well to be honest, I found them NOT very helpful. I accepted the quote they gave me, but when I tried to call what I though would have been my "NEW" details up there was no record of it. So in a "pan... See more

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Rated 5 out of 5 stars
Invited

My experience with Dial Direct was very good , both my husband and I are insured with them . It’s easy to go on line and look at your account . They are very reasonable too would highly recommend

Company replied

Rated 5 out of 5 stars
Invited

I chose five stars because I’m new to Dial Direct . My policy does not activate until the middle of October so I have no experience of them as a company but I live in hope that their service, should... See more

Company replied

Rated 5 out of 5 stars
Invited

I managed to get through quickly on the phone and the person I spoke to was extremely helpful he sorted my car insurance for me which was much cheaper than my present one . Excellent service which I... See more

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Rated 5 out of 5 stars
Invited

After looking for a more competatively priced insurance, I was guided to Dial Insurance. Not only was it substansially cheaper but the application was simple and staitforward to apply for. Without any... See more

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Rated 5 out of 5 stars

The best insurance company I’ve ever dealt with! The service is very transparent and fast. Whenever I needed help, I used the chat and everything was resolved in minutes, with no fuss. I sold my vehic... See more

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Rated 5 out of 5 stars
Invited

Had to ring about something I was unsure about, the lady who I spoke to was more than helpful and treated me with respect and courtesy. So much so that I took out another policy for a car, Asked for p... See more

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Rated 5 out of 5 stars
Invited

The policy had ticked all the items I required for my car insurance at a reasonable price. The process of initiating the purchase was simple and completed with any difficulty.

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Rated 5 out of 5 stars
Invited

I recommend Dial Direct totally! Quick & easy application with great prices too! Everything was sorted within minutes giving peace of mind. All the cover i needed & more.

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Rated 5 out of 5 stars

Apparently transferring 4 years No Claims DISCOUNT to your policy raises your premium by over £130. I was not expecting money off this year, but an increase? Insurance companies are criminals. B... See more

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Rated 5 out of 5 stars
Invited

The quote for ensuring my car was good and filling out the form was straightforward. I can recommend this company and it's worth noting that it's an online operation so if you want hard copy of any of... See more

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Rated 5 out of 5 stars
Invited

Really good value for money , easy to get my car insurance online , I could add in extras that I wanted , overall excellent service .

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Rated 5 out of 5 stars
Invited

Once on their website it was so easy to find what I was looking for And so easy to finalise my insurance A pleasant experience Would recommend this company Hugh

Company replied

Rated 5 out of 5 stars
Invited

Got great insurance cover at a great price, they were very friendly and professional when they were going through my quote

Company replied

Rated 5 out of 5 stars
Invited

I was forwarded to Dialdirect from compare the market & found the price very good for the amount of things included which you normally have to pay extra for & also you can pay for you upgraded R A C c... See more

Company replied

Rated 5 out of 5 stars
Invited

Straight forward and easy to get a quote for car insurance. Everything explained in easy to understand form. Processed quickly and documents received promptly. Very happy with service overall and quot... See more

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Rated 5 out of 5 stars
Invited

I found the whole experience of ordering car insurance with Dial Direct online very straight forward.The process took me less than 10 minutes the price quoted was very good and covered all my prioriti... See more

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Rated 3 out of 5 stars
Invited

Bought new car had to insure with the number plate that was on the car to register with the DVLA. Then could put MY number plate on….went on line and changed the plate number MYSELF….was charged £25 a... See more

Company replied

Rated 5 out of 5 stars
Invited

Nice and easy to follow the instructions online. Received the cover we needed at a fair price . so happy with Dial Direct

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Rated 3 out of 5 stars
Invited

First time applying for car insurance myself & found it quite straight forward. So as first time with Direct Dial all appeared to be ok & what I required for insurance.

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Rated 5 out of 5 stars
Invited

Outstanding service and competitive price! I couldn't be happier with my experience with Dial Direct. From the initial quote to setting up my policy, the process was incredibly straightforward and... See more

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Rated 5 out of 5 stars
Invited

Competitive pricing.Very easy to buy car insurance.Better price and deal than my previous insurer.Was very happy to switch to dial direct,

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Rated 5 out of 5 stars
Invited

L OTS OF ADONES AT NO XTA COST PRICE IS GOOD IAM A OLDER DRIVER YEARS OF EXPERANCE BUT SOME COMPANEYS PENALIZE YOU FOR THIS BUT NOT DIALDIRECT

Company replied

Rated 5 out of 5 stars
Invited

Seems an ok insurance company not made a claim so can’t comment brought through compare the market easy transaction

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Rated 5 out of 5 stars
Invited

The way the website is made is easier for customers to easily follow. The help I have received from Emma from customer service was the best

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Rated 5 out of 5 stars
Invited

Fantastic company almost half the price of my last years car insurance very competitive price. Thank you

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Rated 5 out of 5 stars
Invited

The cost was straightforward, as was the list of add-on options. I have everything I needed in my policy at a much better price than the one I had last year.

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Rated 5 out of 5 stars
Invited

So easy to go through everything. Helpful to explain. I am 76. Reassuring so thank you so much. Have told friends about Dialdirect.

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Rated 5 out of 5 stars
Invited

From my initial enquiry, through to acceptance of the competitive quote everything was quick , easy and professional....online policy documents and creating an account all made the experience seamles... See more

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Rated 5 out of 5 stars
Invited

Easy to navigate to quote etc Good choice of extras for policy Excellent customer service

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Rated 5 out of 5 stars
Invited

I’ve just taken out direct dial car insurance , fully comp and breakdown cover at a brilliant price all on line and very simple to do

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Rated 5 out of 5 stars
Invited

It was an easy experience to complete the information needed to obtain an insurance quote for my car. The options listed were clear and comprehensive and enabled me to tailor the policy to my speci... See more

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Rated 3 out of 5 stars
Invited

Your were cheaper than any other company. Hopefully your customer service will be good If I need to use it.

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Rated 5 out of 5 stars
Invited

We have had no problems this year, our first year with you insuring our car we were very happy with the service we received so we are happy to carry on next year thank you Regards Peter Fuller

Company replied

Rated 5 out of 5 stars
Invited

I didn’t have any problems getting the car insurance from start to finish

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Rated 5 out of 5 stars
Invited

Very helpful young lady kept me informed was lovely and made me feel welcome

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Rated 5 out of 5 stars
Invited

Very easy to sort my insurance out and good value for money I saved over £600 this year

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Rated 4 out of 5 stars
Invited

Im so happy with the servis providet. Quick and easy set up and excelent results. Thank you for great work.

Company replied

Rated 5 out of 5 stars
Invited

easy application, however I thought I was going through the search engine and would receive my additional benefits ( free excess)

Company replied

Rated 5 out of 5 stars
Invited

Insured my car in 10 minutes, cheapest I could find with the same cover

Company replied

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Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

25K reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

Renewing my car insurance

I renewed my car insurance after receiving an excellent quote for renewing my policy. I checked my dial direct account to ensure all details were correct, and proceeded to renew. When the renewal date arrived I checked my bank account to ensure payment had gone out. It hadn’t, so I continued to check every day for the next four days. I then received an email from dial direct to say that my bank had declined payment, so an additional £20 will now be added to my premium. I phoned dial direct, I eventually got through and was told that I had to check with my bank why they had declined payment. Whilst on the phone to dial direct, I offered to pay on the phone to ensure that they got the payment. I was passed to an automated system where my bank card details were taken and was told that payment has now gone through. I then visited my bank to ask why payment was declined, they told me that the merchant (dial direct) had not requested correct information in order for my bank to release payment. I then phoned dial direct again, and spoke to a different agent who told me that payment has now gone through, they denied that there was a problem at their end. I now have to wait until 21st October to see if my payment has been processed. I doubt very much that as dial direct haven’t changed anything, how can they tell me payment has gone through. I now find myself in the middle of a discrepancy between my bank and dial direct, and I am at a loss as to how to rectify it. All I want to do is insure my car! I feel like cancelling the policy and going elsewhere but dial direct will charge me for cancelling when I haven’t done anything wrong. Not great customer service.

October 16, 2025
Unprompted review
Rated 4 out of 5 stars
Invited

After initial registration difficulties it was all fine.

After I finally managed to register My Acct it was generally quite easy. Dialdirect did noy accept my first password and the only way to solve this was to select 'Forgot my Password' and establish another which worked fine. My big complaint was after setting up My Acct the first time, that after I clicked Done or Next (or what ever it was) I just went to a totally blank screen and was just left hanging. An hour later I managed to get to the 'Forgot my Password' and so managed to register my acct. Not very reassuring I must say. Hopefully it will all be OK from now.

October 16, 2025
Dialdirect logo

Reply from Dialdirect

Hi Steve,

Thank you for your review and feedback! If you need any assistance please feel free to get in touch!

Kirsty

Rated 5 out of 5 stars
Invited

Would recommend

Fast, reliable service. I have used dial direct before and like that you get breakdown service with the insurance. Was glad when they can up cheaper with lots of extra.

October 11, 2025
Dialdirect logo

Reply from Dialdirect

Hi Ali,

It's fantastic to hear you would recommend us to others and found the service fast and reliable!

Kirsty

Rated 4 out of 5 stars
Invited

Aquiring car insurance

Found value for money regards to car insurance,the only drawback was the person talking,respectfully his English speaking was poor,regretfully continual asking him to repeat things

October 10, 2025
Dialdirect logo

Reply from Dialdirect

Hi David,

Thank you for your review and feedback! I'm pleased to hear you found the policy value for money!

Kirsty

Rated 5 out of 5 stars
Invited

Car insurance

A very good price for my car insurance, and very easy web site.

October 10, 2025
Dialdirect logo

Reply from Dialdirect

Hi Michael,

Thank you for your 5 star review! I'm pleased to hear you found the website easy!

Kirsty

Rated 1 out of 5 stars

Awful communication, would never use again.

My car was stolen on 15th July and I informed Dial Direct.
Late October the insurance paid out which was underwritten by LV. I paid August and Sept insurance premiums to Dial Direct (even though I no longer had the car) but I received a debt collection letter in Oct for a missed payment. I phoned them and explained the situation and that LV had paid out. They had no idea it was solved and are now demanding I pay the rest of the yearly premium in full which is over £400!!! I was badly under paid by LV for my car, this was a kick in the teeth. I've refused to pay.

October 16, 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Mr P,

Thank you for contacting us regarding your recent experience following the theft of your vehicle and the subsequent handling of your insurance policy. I'm very sorry to hear about the distressing situation you’ve been through and appreciate you taking the time to explain your concerns.

We understand how upsetting it must have been to lose your car, and we recognise that dealing with insurance matters — particularly when you're still making payments — can add further frustration. I'd like to address the key issues you've raised:

Following the theft of your vehicle on 15 July, you correctly notified us and the claim was handled by LV (Liverpool Victoria), the underwriter of your policy. While your vehicle was no longer in your possession, insurance premiums typically continue to be collected until the claim is settled and the policy is formally closed, as cover remains active throughout the investigation and settlement period. This is standard across most comprehensive insurance policies.

In most cases, if a claim results in a total loss and the policy is under a monthly instalment agreement, the remaining balance of the annual premium becomes payable, as per the terms of the credit agreement.

You mentioned not being happy with your settlement amount and we can look into this further for you as well as the other concerns raised. Please send your policy details to me at socialresponders@bglgroup.co.uk so that we can assist you further.

Vicky

Rated 5 out of 5 stars
Invited

Helpful Information.

Everything explained in the documents sent regarding what to do regarding needing help and assistance.

October 10, 2025
Dialdirect logo

Reply from Dialdirect

Hi Kenneth,

Thank you for taking the time to leave us your five-star review!

Glad you were happy with your documents and the clarity of the help instructions included.

Vicky

Rated 5 out of 5 stars
Invited

It was quick and easy

It was quick and easy. Just what I needed. I would recommend Dial Direct to my friends.

October 4, 2025
Dialdirect logo

Reply from Dialdirect

Hi Janet,

It's fantastic to hear you would recommend us to friends for their insurance needs!

Kirsty

Rated 4 out of 5 stars
Invited

This is my first time using this…

This is my first time using this insurance company. They gave me insurance at a great price! I'm giving it 4 stars because they don't have an app for quick access to insurance services, like other insurance companies do.

October 16, 2025
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars
Invited

Very professional

This insurance company came out to the cheapest one for me allot cheaper than the other company I was with

October 15, 2025
Dialdirect logo

Reply from Dialdirect

Hi Joe,

We're pleased to hear you were happy with the premium offered for insurance with ourselves!

Kirsty

Rated 5 out of 5 stars
Invited

Extremely competitive prices

Extremely competitive prices, much cheaper than the renewal price I'd been quoted by my current insurer. There was a problem, however, and I found it frustrating that although I'd replied to the 2 emails, I'd had no response to my emails! I therefore wanted to talk to someone, but couldn't find a number. I eventually got it sorted by using the Chat, but would've preferred to talk to resolve it.

October 15, 2025
Dialdirect logo

Reply from Dialdirect

Hi Trixie,

Thank you for taking the time to leave your 5 star review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars
Invited

Prompt

Prompt, repliable, accessible sitePaperwork clear

October 15, 2025
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Reply from Dialdirect

Hi David,

Thank you for your fantastic 5 star review!

Kirsty

Rated 5 out of 5 stars
Invited

Excellent

Dial direct gave me a quote which was cheaper than other quotes I received. Spoke to the agent on the phone and everything was dealt with very well.

October 8, 2025
Dialdirect logo

Reply from Dialdirect

Hi MR Roberts,
Thank you for your 5 star review. It's great to hear about your experience with your new policy.
Rachel

Rated 5 out of 5 stars
Invited

Straight forward and easy to read

Straight forward and easy to read

October 7, 2025
Dialdirect logo

Reply from Dialdirect

Hey Colin,
It's great to see you found it straight forward to get your policy set up. welcome to Dial Direct.
Rachel

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