Invest only if you are ok with losing it
EDIT JUNE 2025
It's been now almost 5 years, and I can tell for sure that I lost at least 23% of the initial investment. 3 wines remain unsold.
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I've been an investor for almost 4 years now, so it's a good moment to make a review. I have always been a "managed" investor.
Vinovest concept is good. If you are willing to invest in wine, you must know it's an alternative asset, with it pros and cons. That's fine. You manage your wealth, but as a general rule, don't invest all your savings in one alternative asset. However, my issues are not related to investing in wine, which I think is cool. My concerns with this platform are about trust. Investing in the long term with a company that fails on building trust is a big bet, especially considering that you need to pay the maintainance bill (fees) for a long time before you see any profit. And fees are high for unlikely returns. For those wondering, my average wine has been for three years in my portfolio. 63% have a negative result. Overall, the portfolio market value is in slightly positive numbers, but I spent way more in comissions than won in market value.
Now, the story. At the beginning, I thought they were just starting, so I gave them some credit. Product was still basic, but I was hoping it would become stronger. However, I started loosing trust slowly. Lately, I ask myself if it's a scam or communications/management are really bad. Key information is kept in secret. Wines are stored in "world-class wine storage facilities" (no details on real facilities and, in case you are wondering "clients are not permitted to pick up their wine from our storage facilities."). Wines are sold to "a network of trusted partners and buyers". Key features are buggy (recent "price sync" for listings is a good idea with poor execution, as listing will show that such an important feature is enabled or disabled randomly), "pending sales" taking ages (while market price increases). Selling wines at market prices is impossible (so is it really a market?). Withdrawal is still an email process, but I get that, that's not the biggest issue here.
Eleven months ago I decided to give a try to selling wines, just to test the feature and have a taste of how I could exit this investment, eventually. I was hoping that the launch of the trading option will at some point converge or help in the liquidity of "managed portfolios". That is not the case. In eleven months I only sold three wines out of 14 in listing. Last sale was 6 months ago. I still don't understand how wines priced at the market level or below won't have any buyers. I get the liquidity thing, but you are supposed to be onboarding people wanting to buy, you have the trading platform, but wines won't sell. From time to time you receive extremely low offers. You could try to ship them all to your house, but this is expensive and "The process of preparing these wines for shipment is quite extensive" (more empty answers), "There is also a warehouse consolidation fee of $XXX. " (literal). At least this will open the possibility of drinking / selling on ebay. Usually, you'll receive very slow bids on your wines. I've only sell wines at net loss. Additionaly, everything pays a fee. When you sell in advance, you not only pay a fee, but are not allowed to withdraw all your funds. They discretionaly keep some for future fees.
Overall, I would say that I don't know if my wines exist for real, nothing proves that. In the meantime, you pay a monthly fee (2.85% standard, lower if you invest more). They tell the investment horizon is around 10 years. 10 years paying fees is leap of faith that will start costing 28.5% of your capital. In the meantime, I'll keep all my listings open, just in case a miracle happens. I will have a hard time recovering my investment, and at this point I know for sure the net result will be negative.
July 10, 2024
Unprompted review