Look Fabulous Forever Reviews 9,609

TrustScore 4.5 out of 5

4.4

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the high quality and suitability of the products, particularly for older skin. Many find the eye makeup, including the eyeshadows and eyeliners, to be exceptional, with some specifically praising the natural look and ease of application. The tutorials available on the website are frequently mentioned as being very helpful, guiding consumers on how to best use the products. Consumers also highlight the excellent service, fast delivery, and beautiful packaging. The company's return policy and customer service are commended, with reviewers noting quick refunds and helpful assistance. While opinions on specific aspects like the effectiveness of the lip primer or certain color matches may vary, the overall sentiment towards the brand and its products remains highly positive.

Based on these reviews

Rated 4 out of 5 stars

I have been using LFF eyeshadows and highlight for a few years now and I really like them although I do find that some eyeshadows go very powdery at times . I ordered a highlight this week and as usy... See more

Rated 4 out of 5 stars
Verified

I have been buying Look Fabulous Forever products for several years and particularly like the eye and lip primers, cream blush and foundations. I would have give 5* if the packaging were better. I hav... See more

Company replied

Rated 4 out of 5 stars
Verified

Great, swift service. Wonderful products. I ordered two lipsticks which just have the best texture I have ever experienced in a lipstick. The only downside is that the hollywood red seems a tat too... See more

Company replied

Rated 4 out of 5 stars
Verified

Unfortunately the foundation was not for me. It was difficult to blend and 'piled'. I understand though that this could be due to many factors including the moisturiser I wear. However, the blush... See more

Company replied

Rated 5 out of 5 stars

I am in the US and I love ordering from LFF. Always fast at processing the order, professional customer service when needed, products are top level. I recently ordered another lipstick (the long lasti... See more

Rated 5 out of 5 stars

The long lasting lipsticks are great. My favourites are Sweet Pea and Dusky Pink for evening and day respectively. Before ordering Dusky Pink, I was concerned that it may be too pale, given that it is... See more

Company replied

Rated 5 out of 5 stars

I am new to LFF. I am a senior citizen who likes to use a blue shadow which has been very difficult to find lately or too shiny. My two new shadows are perfect and blend easily on to my eyelid, and... See more

Company replied

Rated 5 out of 5 stars

I didn't really wear makeup, partly because I tended to be allergic to so many products and partly because I could get away without it. I'm 64 now and saw a picture of myself recently - oh dear. Ner... See more

Company replied

Rated 5 out of 5 stars

Not many companies gives you free returns but no trouble here.cosmetics of excellent quality and Julie so helpful .my skin is super sensitive and it reacts to almost everything.so grateful you can try... See more

Company replied

Rated 5 out of 5 stars

Look Fabulous Forever make up and skin care really are fabulous. There is an excellent range of colours and the quality of the products is excellent. Customer Service personnel are very helpful I... See more

Company replied

Rated 5 out of 5 stars

I cannot quite believe it but my order of two items placed Sunday morning 7th July was delivered by my postman at 9am this morning Monday 8th July !! What efficiency ! Amazing, well done. I cont... See more

Company replied

Rated 5 out of 5 stars

Fabulous Forever has some great products, from makeup to skin care. I recently tried their night cream and I like it a lot. I'm out hiking in cold and wind often and my face needs more moisturizer. Th... See more

Company replied

Rated 5 out of 5 stars

Several months ago I ordered some foundation. When the box arrived I opened it and it was empty! I rang and told a very helpful lady, having also sent a photo of the wrapping from my phone. It was r... See more

Company replied

Rated 5 out of 5 stars

Look Fabulous Forever has skincare and make up of high quality! If a product is not suitable there is a returns policy and if you have any problems the customer service is excellent! Love this compan... See more

Company replied

Rated 5 out of 5 stars

I am 70+ and live in the mountains of Colorado. The air is dry, and our winters can be fierce, but summer days have abundant sunshine. Maintaining the skin requires a lot of help! In the last year I... See more

Company replied

Rated 5 out of 5 stars
Verified

This is the most fabulous online company I have ever dealt with. The products are wonderful, at a reasonable price and customer service is the best I have ever experienced. In addition there are spe... See more

Company replied

Rated 5 out of 5 stars
Verified

I have purchased from LFF several times. Never disappointed with quality of products. My personal favourites are the Face Prime, Light Look Beauty Balm and the Blush, which seems to have better stayin... See more

Company replied

Rated 5 out of 5 stars
Verified

I have received the serum lipstick lip primer and eyeshades and I am thrilled. I feel the colours are suited to me. I am pleased with delivery and the packaging. I look forward to purchasing more prod... See more

Company replied

Rated 5 out of 5 stars
Verified

Really good colours for my warm skin tone, all products are easily applied. My makeup looks more professional since watching the tutorials and using the right makeup brush for the job. The packaging l... See more

Company replied

Rated 5 out of 5 stars

I’ve just received my third order from this wonderful company, beautifully packaged and the colours are just right. It’s so refreshing to have cosmetics that are specifically designed for more mature... See more

Rated 5 out of 5 stars
Verified

Look Fabulous Forever is the very best online company I have ever used and believe me I have used a lot of them. From the fantastic customer service (even during lockdown) to the products and the own... See more

Company replied

Rated 5 out of 5 stars
Verified

Look Fabulous Forever is exactly that fabulous! The products are great, customer service is the very best I have ever experienced. What other company says, try the product and if you don’t like it r... See more

Company replied

Rated 5 out of 5 stars
Verified

I felt I'd lost my way as far as makeup and skin care was concerned. I didn't feel comfortable approaching beauty counters and as a result spent a fortune buying products that weren't right for me. Lo... See more

Company replied

Rated 5 out of 5 stars
Verified

I love using the products that I have from you.I don't wear much makeup because some times when I haven't any on people think I am wearing makeup so sometime I have to prove that I am not, my skin is... See more

Company replied

Rated 5 out of 5 stars
Verified

A well deserved five stars. At the age of 90 one requires a little help. Have been using LFF for several years,love the day & night creams my skin is so smooth (wish it would magic away the... See more

Rated 5 out of 5 stars
Verified

Just received another order from LFF and as usual it has arrived only 3 days after ordering and packaged well . I am looking forward to trying the primer and serum after now having eye shadows in 5 s... See more

Company replied

Rated 5 out of 5 stars
Verified

The website is amazing! So easy to navigate and I love the video tutorials which certainly give great ideas on how to apply makeup. Packaging and products are good quality and delivery quick. I hav... See more

Rated 5 out of 5 stars
Verified

From my first order of foundation i was hooked ! Such a perfect product had tried endless amounts of foundations for my eczema rosacea skin and this is just perfect. The colour and finish is just perf... See more

Rated 4 out of 5 stars
Verified

Great advice and tutorials. Lovely selection for warm or cool tones and all the tools to help you apply your makeup. My only criticism is that the lipstick colours are not very true to image online. I... See more

Company replied

Rated 5 out of 5 stars
Verified

I have always had a good experience with LFF. My one criticism is there have been no samples as it's difficult to buy foundation, for instance, without trying the colours on your face. I'm sure they... See more

Company replied

Rated 5 out of 5 stars
Verified

Have wondered about ordering for a while.... had the face primer recommended by a friend ... it’s fabulous! Also like the eye primer, wear it every day -no shadow but it just looks so natural and mean... See more

Rated 5 out of 5 stars
Verified

I was delighted to discover a company devoted to making older women more visible. I love the eye make-up (and the essential tutorials) and particularly the eyeliner (I'm using the charcoal eye shade... See more

Company replied

Rated 5 out of 5 stars
Verified

Been looking for a while for no ‘glitter’ eye shadows and bought two eye shadow trios. The eye shadow is super and the dark shades are ideal for use as eyeliner. The lipstick I bought didn’t suit me a... See more

Rated 5 out of 5 stars
Invited

Delighted with the speed of delivery and the quality of packaging, which is beautiful. The Tutorials were very helpful and was the reason I decided to try the products. Don't have them all yet but... See more

Rated 5 out of 5 stars
Invited

The make up is excellent and really suits older skin. The pale green shadow for the eyelid with the taupe in the crease of the eye creates a really beautiful effect. The eyebrow liquid brush is geniu... See more

Rated 5 out of 5 stars
Invited

I have always found it hard to get natural looking brows, some pencils are too harsh , so I thought I would try Look fabulous forever brow colour, It did take a few goes to get it right and to gai... See more

Rated 5 out of 5 stars
Invited

I have a very sensitive skin, often reluctant to buy cosmetic products. Having read the positive reviews encouraged me to buy Fabulous Prime, Fabulous Lip Prime and the Foundation Brush, Well, my... See more

Rated 5 out of 5 stars
Invited

For a long time i have been looking for a product to define my very fair eyebrows and make them look natural. I have also been trying to find an eyeliner which doesn't leave me with two black eyes... See more

Rated 5 out of 5 stars
Invited

Look Fabulous Forever Products are without exception excellent. I love them all. I couldn't live without them now! The speedy delivery of each order is fantastic, usually received the next day in a l... See more

Rated 5 out of 5 stars
Verified

I ordered 4 products . They arrived quite quickly as promised and were nicely packaged The items are as described , the eye primer , eye shadows and application brush. I am delighted with them all an... See more

Company replied

Rated 5 out of 5 stars
Verified

I like this make up! The quality is good and I can find some colours to suit me (hopefully there will be more as the brand continues) My main quibble is the shiny non biodegrable envelopes in which th... See more

Company replied

Rated 5 out of 5 stars

I posted last month with nothing but praise for the products. However I’d had a problem with packaging which I felt hadn’t been resolved very well. All I can say now is WOW. You certainly responded po... See more

Rated 3 out of 5 stars
Verified

The products I had bought before are lovely and delivery is always very swift. However I sent in two queries to the offline web chat service and never got a reply. I can’t even remember exactly what... See more

Company replied

Rated 3 out of 5 stars
Verified

The process of ordering was fine. However as to the products most were ok - The face primer has made a difference to my makeup look - the highlighter I am still getting used to using - the rosy glow... See more

Company replied

Rated 5 out of 5 stars
Verified

Since discovering this amazing company I have been so impressed by both the products, which are absolutely fabulous and the owner, Tricia. The products particularly the primers are amazing and I have... See more

Company replied

Rated 5 out of 5 stars
Verified

Love the products, service and the tutorials. I am absolutely loving Tea Time at the Ritz with Trish, helping us through this very difficult period - keep up the good work Trish but also take care of... See more

Rated 5 out of 5 stars
Verified

Look Fabulous Forever products are simply the best. The web site is well organised and laid out so shopping is super easy. The products are dispatched quickly, well packaged and a joy to receive. Alth... See more

Rated 5 out of 5 stars
Verified

The cosmetics are wonderful, and the videos showing how to use the cosmetics are all very useable. The prices are mid range, and generally I've found they are of good quality and last well. After plac... See more

Rated 5 out of 5 stars

I ordered the grey eyeshadow palette, it arrived, well wrapped and promptly. The big mistake was that I'd ordered the refill! Phoned customer service and left a message, I got a call back and th... See more

Company replied

Rated 5 out of 5 stars

I am a new customer and feel the need to share my experience . Great makeup for the older face, no shine eye shadows, subtle colours, but very effective, love them. The products are excellent, w... See more

Company replied

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Company details

  1. Cosmetics Store

Information provided by various external sources

Our philosophy is simply that age is no barrier to looking fabulous. Our makeup is specially formulated for older faces, eyes and lips and is designed to work with the challenges of ageing.

Look Fabulous Forever

Written by the company

We celebrate the beauty, individuality and joie de vivre of older women.
Women who care less about looking years younger and more about being their best, most confident selves. Our website features a transformations gallery which is filled with inspirational before and after photographs of women over 50 using our premium makeup. You can also view video tutorials filled with hints and tips for great looking makeup when you're older.

Hassle-free returns

We offer a no quibbles returns policy!

Try our makeup for 30 days and if you are not happy, you can return for an exchange for a full refund. Contact our team of professional makeup advisers for more information on 0808 168 7447

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

10K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 2 weeks


Rated 5 out of 5 stars

Looking Fabulous makes me happy

I am in the US and I love ordering from LFF. Always fast at processing the order, professional customer service when needed, products are top level. I recently ordered another lipstick (the long lasting one) and refreshed my blue eyeshadow. Perfect tri-color palette since I seem to collect a lot of blue in my fall/winter wardrobe.

October 10, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing result with eyeliner

I bought two eyeliner pencils. They go on smoothly but sadly completely disappear after less than two hours.

July 15, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Susan

Thanks for taking the time to write a review and we are so sorry to hear the pencils are not working for you.

Have you had a chance to watch Sally's video on how to make eyeliner stay? You will find the video here https://www.youtube.com/watch?v=IK73_3HMIvg

We do hope this will help.

Warmest woshes,

Caroline
LFF Team

Rated 5 out of 5 stars

Happy new customer

I am new to LFF. I am a senior citizen who likes to use a blue shadow which has been very difficult to find lately or too shiny. My two new shadows are perfect and blend easily on to my eyelid, and stay matte all day. My new blusher is also great, going on as a cream but drying matte. I think all the marketing is excellent with helpful advice on applying the make up. I will be trying other products under this brand.

August 10, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Beryl

Thank you so much for taking the time to write a fabulous review. We are thrilled you love our products as much as we do.

warmest wishes,

Caroline
LFF Team

Rated 4 out of 5 stars

I have been using LFF eyeshadows and…

I have been using LFF eyeshadows and highlight for a few years now and I really like them although I do find that some eyeshadows go very powdery at times .
I ordered a highlight this week and as usyit came very promptly BUT !! One small product in a large cardboard box , what a waste!!

August 13, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service and products

Several months ago I ordered some foundation. When the box arrived I opened it and it was empty! I rang and told a very helpful lady, having also sent a photo of the wrapping from my phone. It was replaced with no quibble. All the makeup I've used from LFF is excellent and I've tried several brands before.

October 9, 2024
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Shirley

Many thanks for your fabulous endorsement and apologies again there was a problem with the initial delivery.

Warmest wishes,

Caroline
LFF team

Rated 5 out of 5 stars

The long lasting lipsticks are great

The long lasting lipsticks are great. My favourites are Sweet Pea and Dusky Pink for evening and day respectively. Before ordering Dusky Pink, I was concerned that it may be too pale, given that it is described as being neutral. However, I love the colour and brightness, which lifts my skin tone.

August 4, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Consumer 5

Many thanks indeed for your fabulous review which is much appreciated.

Warmest wishes,

Caroline
LFF team

Rated 5 out of 5 stars

Look Fabulous Forever’s products are excellent!

Look Fabulous Forever has skincare and make up of high quality! If a product is not suitable there is a returns policy and if you have any problems the customer service is excellent!
Love this company and products!

July 23, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Amanda

Thanks so much your truly fabulous review - it made our day!

Warmest wishes

Caroline
LFF Team

Rated 3 out of 5 stars

I’m struggling with my foundation

I’m struggling with my foundation, was supposed to be matched up with similar colour to what i used before, but very much darker, and i find it doesn’t sit on my skin it forms in globules, so rather disappointed.

July 18, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Liz

So sorry your are struggling with the foundation, sadly we are dependant upon partnering companies for the accuracy of the colour matches.

The issue you are experiencing sounds to us like 'pilling'. Often is it down to one of two things. Either not enough time is left between applying each 'layer' (i.e serum, moisturiser, primer then foundation) - each layer must be fully absorbed before applying the next.

Or it may be an incompatibility with a moisturiser so it is worth testing out both ideas to get to the bottom of what is causing the issue.

You might also like to try pre-mixing a pea-sized squirt of primer and foundation onto the back of your hand then swirl them together. Dot the mix over the face and work in a little with the fingers and then use a foundation brush, in circular motions, to really buff the mix into the skin.

Hope this helps and if not please do let us know and we will be pleased to arrange a refund or exchange for you.

Warmest wishes,

Caroline

LFF team

Rated 5 out of 5 stars

Very pleasantly surprised

I have recently started using some products and I am so pleased with the results! For a while I have struggled to find cosmetics that work for me. Well, I no longer have this issue. I will continue to try new products and re-order my now favourites.

June 23, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear M & B

Thank you so much for your fabulous review, it is very much appreciated.

Warmest wishes,

Caroline
LFF Team

Rated 5 out of 5 stars

Fabulous lipstick

The lipstick really brightens up my face and brings back the colour I’ve lost. The lipstick lasts well and I really like that the colours are coded as cool or warm toned.

June 12, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Jac Mac

Many thanks indeed for your fabulous endorsement whoch we very much appreciate.

warmest wishes,

Caroline
LFF Team

Rated 5 out of 5 stars

Super company

Not many companies gives you free returns but no trouble here.cosmetics of excellent quality and Julie so helpful .my skin is super sensitive and it reacts to almost everything.so grateful you can try first.thank you LFF

June 6, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Friend of Ted

We were thrilled to have received your review and delighted out makeup suits. Many thanks for taking the time to post.

Warmest wishes,

Caroline
LFF Team

Rated 5 out of 5 stars

70+ and Loving It!

I am 70+ and live in the mountains of Colorado. The air is dry, and our winters can be fierce, but summer days have abundant sunshine. Maintaining the skin requires a lot of help! In the last year I have taken stock of my skin and makeup needs, along with wardrobe and color choices that look better with my silver hair. In this pursuit, I have purchased numerous products from cosmetic companies that are geared to the older woman. It is now time to share with other 70+ ladies that Look Fabulous Forever products have made a huge difference in my life. I have no wish to be 50 years younger, but simply enhance the face that I have now. The tutorials are a great help, and the models are in a similar season of life. Look Fabulous Forever helps me step out of the door each day with a renewed confidence. Give it a try...you deserve it.

May 25, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Janet

Wow! We are knocked out by your truly fabulous review. Thank you so much, it is hugely appreciated.

Warmest wishes,

Caroline
LFF team

Rated 5 out of 5 stars

Exceptional service.

I ordered the grey eyeshadow palette, it arrived, well wrapped and promptly. The big mistake was that I'd ordered the refill! Phoned customer service and left a message, I got a call back and the whole matter was sorted in minutes!
Wonderful service, I was very impressed. The grey shadow pallette looks great and the grey eyeliner pencil is just what I've looked for for ages, but couldn't find anywhere!
Great products and exceptional service, what more can you want?

Well I know exactly what you want! The compact, very elegant, was delivered today 1st May. It took a day to arrive, fantastic! Thank you to the wonderful people at Look Fabulous Forever!!

April 30, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Thanks Lesley

We are thrilled you had a speedy resolution and loe the products. Thanks for letting us know.

Best wishes,

Caroline
LFF team

Rated 1 out of 5 stars

Bad review unpublished

This review is only in relation to one product (the foundation) and the fact that my one star review about this wasn’t published on the LFF site. The latter is deliberately dishonest, with prospective purchasers only able to see reviews which show LFF products in a positive light!
Most of these products are very good and I had been impressed with the company, however this has definitely put me off. The one unsuitable product I would have forgotten about, but not the fact that my negative review wasn’t published. Bad show LFF!

April 25, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Dianne,

Many thanks for taking the time to write a Trust Pilot and we are so very sorry but we've never received your review. Can you tell us what the problem is with the foundation and perhaps we can help? Also if you are not happy with a product they may be returned within 30 days of purchase for a refund or excahnge, used or unused and you will find the return details on the website here https://www.lookfabulousforever.com/returns

Best wishes,

Caroline
LFF Team

Rated 5 out of 5 stars

Excellent

Website easy to navigate, reasonable pricing and delivery on time and quick. Contacted Customer Service with a question and they came back straightaway.

April 24, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Thanks Catherine

This is lovely to hear and your review is much appreciated.

Best wishes,

Caroline

LFF Team

Rated 5 out of 5 stars

I am a new customer and feel the need…

I am a new customer and feel the need to share my experience .

Great makeup for the older face, no shine eye shadows, subtle colours, but very effective, love them.

The products are excellent, well packaged and prompt delivery.

April 13, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Hi Shannon

Thank you so much for your fabulous review, it is much appreciated.

Best wishes,

Caroline
LFF team

Rated 1 out of 5 stars

Lost Parcel

5April 2025
No help when parcel mis delivered by Royal Mail there was a mix up with address which I received a phone call about was dealt with (as I thought) but still haven’t received my £60 order I’m going round in circles and getting no where it’s a shame when product is so amazingly good - very disappointed in delivery I’m giving up now

April 5, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear Consumer 5

We are so sorry to hear your parcel has not arrived. Please do email info@lookfabulpusforever.com so we can have your name and order number and sort this out for you asap.

best wishes,

Caroline
LFF team

Rated 5 out of 5 stars

Look Fabulous Forever make up and skin…

Look Fabulous Forever make up and skin care really are fabulous. There is an excellent range of colours and the quality of the products is excellent.
Customer Service personnel are very helpful
I won’t wear anything other than LFF.

April 13, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Thanks Jan

We really appreciate the time you've taken to write a fabulous review.

Best wishes,

Caroline
LFF team

Rated 5 out of 5 stars

I love using the Daily SPF50+Serum…

I love using the Daily SPF50+Serum because my facial skin feels good and it is true what is says the lines on my face has gone and I also love using the Hydration Hold Serum it is true what it claims to do my facial skin is better.

March 29, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Thanks Patricia

We are thrilled to hear this.

Best wishes,

Caroline
LFF team

Rated 1 out of 5 stars

Disappointed. Didn’t live up to its promise…

Very disappointed with the continuous cover foundation. It is a much darker shade than it would appear from the information when ordering, and it is quite thick and not easy to apply evenly. It tends to ‘ rub up’ on the skin and leave flecks. I would not recommend this product.

March 10, 2025
Unprompted review
Look Fabulous Forever logo

Reply from Look Fabulous Forever

Dear CPar

We are so sorry to hear this. Often is it down to one of two things. Either not enough time is left between applying each 'layer' (i.e serum, moisturiser, primer then foundation) - each layer must be fully absorbed before applying the next.

Or it may be an incompatibility with a moisturiser so it is worth testing out both ideas to get to the bottom of what is causing the issue.

You might also like to try pre-mixing a pea-sized squirt of primer and foundation onto the back of your hand then swirl them together. Dot the mix over the face and work in a little with the fingers and then use a foundation brush, in circular motions, to really buff the mix into the skin.

Hope this helps and if not please do let us know and we will be pleased to arrange a refund or exchange for you.

Best wishes

Caroline
LFF Team

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