SmartBuyGlasses Reviews 4,865

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its exceptional service, noting the ability to easily track orders. Consumers appreciate the quick and timely delivery, even during challenging times. The quality of the frames and lenses is frequently highlighted, with many reporting flawless manufacturing and accurate prescriptions. People also value the competitive pricing and the wide selection of products. Consumers have also expressed their satisfaction with the customer service, citing prompt and professional handling of issues. The virtual try-on feature is appreciated for providing confidence in choosing frames online. Overall, reviewers find the company reliable and recommend it for its quality products, efficient service, and excellent value.

Based on these reviews

Rated 5 out of 5 stars
Invited

Speedy delivery and perfect product. I had an issue with the case that was delivered and they resolved it very quickly and promptly. Definitely my go to platform for buying glasses / sunglasses.

Rated 5 out of 5 stars
Invited

Original products, quick delivery, beat price and responsive and quick support! What else one would need!

Rated 5 out of 5 stars

I ordered some optical inserts and got exactly what I ordered and on exactly the day they said they would arrive. Well priced, well executed, perfectly done.

Rated 5 out of 5 stars

I had issues with a product I bought a while back. I contacted customer service who handled the situation very professionally. Reply was really fast and efficient - especially Romar from the serv... See more

Rated 4 out of 5 stars
Invited

Remember delivery time may be long, but from my experience the customer service was nice and helpful. 5 starts from me there. Website and shopping experience isn’t good. Unless it has been updated... See more

Rated 4 out of 5 stars
Invited

These new glasses of mine are excellent for driving, as they really help me see things and signs clearer on the long distance. But close up, they are not so good. So I can’t wear them walking on the s... See more

Rated 4 out of 5 stars
Invited

Great price and nice quality lenses. Decently fast shipping, although the package got picked for a routine check in Holland. One of the lenses is a bit loose though which I will probably need to get... See more

Rated 5 out of 5 stars
Invited

Great choice of sunglasses, good prices and fast delivery. Ordered multiple times and super happy about each purchase

Rated 5 out of 5 stars
Invited

Excellent service, even called me to double-check my prescription settings. Very pleased with the results

Rated 5 out of 5 stars
Redirected

I purchased prescription glasses for all-day use and received excellent quality with very fast delivery to my apartment. I highly recommend this service.

Rated 4 out of 5 stars
Invited

- At the best prices. Also glasses that are hard to find elsewhere. Responsive customer service.

Company replied

Rated 5 out of 5 stars
Invited

Great service, fast response, fast delivery! The glasses are good quality and fits perfectly.

Rated 5 out of 5 stars
Invited

Nice service... Replacement of broken glasses, and everything went smooth...

Rated 5 out of 5 stars
Invited

Nice and helpfull customer service, and I got my order how I wished it to be.

Rated 4 out of 5 stars
Invited

Hi.i will be honest with you.there were a few issues regarding customs duty which made a lot of trouble for me and a whole lot of emails.but in the end customer care solved the ussue..so please make s... See more

Rated 4 out of 5 stars
Invited

This was my first experience with SmartBuyGlasses. Fast efficient service. Glasses are a perfect fit. I have a very small face and adult glasses DO NOT fit me properly. I have bought two other glasses... See more

Rated 5 out of 5 stars
Invited

I was quite impressed by the quality of the frame and the speed at which the lenses were added and the arrival. I live in Canada so that might be the reason. I'm yet to receive feedback from the optic... See more

Rated 5 out of 5 stars
Invited

I am absolutely inlove with my frames! They came within a week during COVID-19. It was efficient and my frames fitted perfectly and looked better than I could have expected. So happy and would definit... See more

Rated 5 out of 5 stars
Invited

I’ve ordered from smartbuyglasses 4 times now. 3 times from the USA and once from South Africa. The company is in Hong Kong and you will have to wait a few weeks. But the quality brand names and servi... See more

Rated 5 out of 5 stars
Invited

I've been ordering lenses from here for years. They are a bit slow sometimes on delivery because the products are from Shanghai, but their customer service is really polite and nice. Great service, bu... See more

Rated 4 out of 5 stars

Would rate it 5 stars if the delivery service was faster. I have already suggested to them to possibly change the courier. One thing is to wait two weeks for your original order but it gets worse when... See more

Rated 4 out of 5 stars
Invited

The only reason I didn't give 5 stars is that the domain from where I ordered the goods was a South African domain I. E. Where I live, and as it said the goods were in stock. So I expected a quicker t... See more

Rated 4 out of 5 stars
Invited

It worked fine, I got my glasses and they were exactly what I expected. It took about 2 weeks. The only negativ thing I have to say about it is that they could have updated the tracking link a bit bet... See more

Rated 4 out of 5 stars

When the item I wanted was no longer being made they gave me wonderful alternate choices at lower prices and many appologies. They are eager to help/please, and helpful every step of the way. I LOVE... See more

Rated 3 out of 5 stars

It took about 14 days before I got my glasses. When I ordered the glasses i thought it would take few days. If smartbuyglasses.dk just told me that it would take some time, it would be okay. Before I... See more

Rated 4 out of 5 stars

I was very happy that I could get exactly this model of Ray-Ban from Smartglasses since it's not to be found anywhere else on the internet in Europe or in stores in Denmark (too expensive to buy from... See more

Rated 4 out of 5 stars

I ordered my Ray Ban RB2132 New Wayfarer in the easter and got the glasses delivered two and a half week later. They even send me a cleaning kit with my glasses. Lovely company. The reason why they "o... See more

Rated 4 out of 5 stars
Verified

complained about not receiving glasses after 10 days, which was poor! Got contacted by smartbuyglasses right after and it seems they did their best to help me by complaining to the handling company.... See more

Company replied

Rated 4 out of 5 stars

Dear Serviceteam at SmartBuyGlasses, Thank you very much we have received the sunglasses so everything is well here :O)) Even though we had to wait till after our summer holiday to get the glass... See more

Rated 4 out of 5 stars
Invited

Authentic, Legit. Cheaper than any other online store, I'm happy because i got a big discount than to buy in the mall plus free shipping and arrive earlier than expected. The virtual try on really hel... See more

Rated 5 out of 5 stars
Invited

I have ordered 2 pair of glasses from SmartBuyGlasses over the past 6 months and have been delighted with them. The service is superb, especially as you can track your order to your door. Will gladl... See more

Rated 5 out of 5 stars
Invited

Despite reading negative reviews I thought I'd give it a shot. I am from South Africa, shipment was quick and on time. Great communication. Glasses are really cool and work well for prescription at m... See more

Rated 5 out of 5 stars
Invited

Just excellent. Agreed to replace defective lenses 5 months after the warranty period expired. You won't get that anywhere else! I expected a massive haggle but instead Ronald addressed my concerns i... See more

Rated 5 out of 5 stars
Invited

My most recent purchase from Smartbuy was excellent. The manufacturing process achieved a quality result- flawless. I received my order in less than one week after placing it. Fantastic price - unbeat... See more

Company replied

Rated 4 out of 5 stars
Invited

I can recommend this company, had doubts because I have progressive glasses and astigmatism, but ordered anyway. Glasses perfect, sight perfect, prescription accurate! So pleased. Unfortunately have t... See more

Rated 4 out of 5 stars
Invited

I ordered a nice pair of Kate Spade glasses, and my prescription was accurate. But, unfortunately, I decided to return them because they felt too heavy on my face. But the customer service was prompt,... See more

Rated 3 out of 5 stars
Invited

BEWARE taxes will be added once you recieve your glasses! (could be made more clear on their webpage!) Otherwise - glasses and delivery time was fine UPDATE: Got the tax refunded from SmartBuyGl... See more

Company replied

Rated 5 out of 5 stars
Invited

The product is great, the price was great but I didn't know that I had to pay duty in the United Arab Emirates. The prices on the localized website smartbuyglasses.ae should include the custom duty.... See more

Rated 4 out of 5 stars

I ordered two packs of contact lenses. Today I received my order, but the one pack was missing. UPDATE: After contacting the customer service I received the other pack almost a week later.... See more

Company replied

Rated 3 out of 5 stars

5-11 work days shipping (received on the 11th day), fine! Informed very well in the process (updated emails), Perfect!! Sunglasses are fine, excellent!!! I would have rated the company... See more

Company replied

Rated 4 out of 5 stars

Large selction of design glasses which you won't find in any store and especially not at that price. Easy to order and fast delivery. I'll be back in 3-4 years for my next new glasses.

Rated 4 out of 5 stars

Very easy trading, fast delivery. Only trouble was I could not get through to anyone on the NZ phone number to correct delivery address. Loved the way sunnies could be tracked.

Rated 3 out of 5 stars

I ordered a pair of sunglasses because they said it would be dispatched the same day, but the day after the order track says it has been backordered and I would not get it until 1-4 weeks later. The... See more

Company replied

Rated 3 out of 5 stars
Invited

The Delivery System was not good but everything else was great!

Company replied

Rated 5 out of 5 stars

Got resolved! I purchased a pair of glasses from SmartBuyGlasses that broke shortly after normal use. Despite multiple attempts to contact them since early May, they have refused to assist... See more

Company replied

Rated 5 out of 5 stars
Invited

I'm required to give a review after SmartBuyGlasses is not stopping to send me those reminder emails. So here it is.

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Company details

  1. Contact Lenses Supplier
  2. Eye Care Center
  3. Fashion Accessories Store
  4. Glasses Store
  5. Optician
  6. Sunglasses Store

Information provided by various external sources

Siden 2006 har SmartBuyGlasses været markedsleder inden for designerbriller online. Med det største udvalg af designer solbriller, briller og kontaktlinser har SmartBuyGlasses leveret glas til tusindvis af tilfredse kunder

SmartBuyGlasses Denmark Details

Written by the company

180 mærker til gode priser
Hos SmartBuyGlasses finder du det største udvalg af designer solbriller og briller online, med mere end 80,000 produkter og 180 mærker. Find det perfekte par solbriller, briller eller kontaktlinser, og spar stort med vores fantastiske priser.
DEL DIN FEEDBACK PÅ TRUSTPILOT, OG DELTAG I VORES MÅNEDLIGE KONKURRENCE!
Fordi vi elsker at høre fra vores kunder, har vi valgt at udlodde et par af vores favorit solbriller til en tilfældig anmelder hver måned. Alt du skal gøre for at deltage i konkurrencen er at skrive din anmeldelse her på TrustPilot. I denne måned kan du vinde et par sporty Carrera CHAMPION solbriller!
Gratis, hurtig levering
Hos SmartBuyGlasses får du GRATIS, hurtig levering i hele landet på samtlige af vores solbriller, briller og kontaktlinser. Få dine designer solbriller eller briller sendt til døren uden ekstra omkostninger.
100-dages returret
Hvis du ikke er 100% tilfreds med dit produkt, er det ikke et problem, da vi hos SmartBuyGlasses tilbyder 100-dages returret. Det er nemt og ligetil, at returnere dit produkt, og du har op til 100 dage til at bestemme dig i. Vores 100-dages returpolitik gør shopping online risikofrit, og vi garanterer altid, at du kan få dine penge returneret.
2 års Garanti
Hos SmartBuyGlasses står vi ved vores produkters høje kvalitet, og har derfor 2 års garanti på alle solbriller og briller, for at garantere, at vores kunder kun får produkter af den bedste kvalitet. Vores eksklusive 24-måneders garanti dækker alle producentfejl i alle scenarier for både solbriller og briller. Vi har samtidig 3-måneders garanti på kontaktlinser.
Fantastisk kundeservice
Vores dedikerede kundeservice team står klar til at hjælpe med alle henvendelser og spørgsmål! Send os en e-mail og vi gøre alt, hvad vi kan for at besvare den indenfor 24 timer mandag til fredag. Hvad enten du har brug for hjælp til at vælge en bestemt stil eller har et spørgsmål omkring et produkt, er vi altid klar til at hjælpe. Kundetilfredshed er vores højeste prioritet.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

5K reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

Scam artists

Scam artists it seems.
Been waiting a whole month on my order. No updates to delivery since 23/09.
Haven't recieved my order.

Seems like a have been scammed. Don't order from this company and lose your money like me.

September 17, 2025
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Rasmus,

Thank you for taking the time to share your feedback with us.

I understand your frustration that you still haven’t received your order, and I want to apologize for any inconvenience this may have caused. This is not the standard we aim to uphold.

We're a legitimate online retailer since 2006 in market experience that dedicated to provide an eyewear needs to our valued customers. We strive to maintain transparency and excellence in everything we do.

You can check more about us here: https://www.smartbuyglasses.dk/p/om-os/


Please know that your concerns have been heard, and I’m here to address them. Your satisfaction means a great deal to us, and we’d really appreciate the opportunity to make things right.

To help us move forward, may I kindly ask you to provide your order ID and the email address used for the purchase?

Looking forward to your response. Wishing you a great day ahead!

Kind regards,
Caztille

Rated 5 out of 5 stars
Invited

Good

I'm required to give a review after SmartBuyGlasses is not stopping to send me those reminder emails. So here it is.

October 7, 2025
Rated 5 out of 5 stars
Invited

Speedy delivery and perfect product

Speedy delivery and perfect product. I had an issue with the case that was delivered and they resolved it very quickly and promptly. Definitely my go to platform for buying glasses / sunglasses.

September 24, 2025
Rated 2 out of 5 stars

Quick delivery of what I will call a…

Quick delivery of what I will call a cheap plastic Oakley sunglasses, where Oakley logo was not pressent on one spectacle rod, but just on one of the spectacle rod. I must say they where cheap comparing to other sites, with the same pair of sunglasses, but the quality is not good.
I would question whether they are original Oakleys??

August 1, 2025
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello John,

Thank you for your feedback. I'm sorry to hear about your concern with the item you received. I'm here to help make things right and ensure you get the service you deserve.

Please rest assured that all our products are 100% authentic and sourced directly from the brand. Each item comes with full packaging and includes a 2-year warranty covering any manufacturing defects.

I will get back to you as soon as possible via email to provide further assistance.

Sincerely,
Gielle

UPDATE: Please note that I've sent you an email regarding your concern. In case you didn't receive it in your inbox, please check your spam/junk box. I'll be waiting for your response. Thanks!

Rated 5 out of 5 stars

SmartBuyGlasses refuses to comply with EU consumer rights – case reported to authorities

Got resolved!

I purchased a pair of glasses from SmartBuyGlasses that broke shortly after normal use. Despite multiple attempts to contact them since early May, they have refused to assist with the documentation my insurance company requires – something that should be a simple and standard part of customer service.

They have also declined to treat the issue as a warranty claim, even though the purchase is clearly covered by the EU’s mandatory 2-year consumer protection law. Instead, they offered a 15% discount on a new purchase – as if that cancels out their legal responsibility. It does not.

(Since the issue occurred within 12 months of purchase, I remind you that – under EU consumer law – the burden of proof lies with the seller. Unless you can prove that I caused the damage myself, I expect the issue to be treated as a valid warranty claim.)

I have now: Filed a formal complaint with Forbruger Europa (European Consumer Centre Denmark)

This appears to be a company hoping customers give up instead of asserting their rights. I strongly advise against buying from SmartBuyGlasses unless you are prepared to deal with issues completely on your own if something goes wrong.

May 7, 2025
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello August,

I've sent you an important email about this order. Please check your spam / junk emails if you can't find it in your inbox.

I hope to hear from you soon!

Sincerely,
Ellen

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