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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers highlight the high quality and cuteness of the products, emphasizing that the items are well-packaged and arrive safely. People appreciate the unique and delightful surprises in each box, making it a perfect gift for themselves or their loved ones. Consumers find the element of surprise exciting, comparing it to a box of chocolates. The subscription box is praised for its diverse range of kawaii items, including stationery, plushies, and snacks, often sourced from Japan. Reviewers also commend the company's customer service for being quick, kind, and helpful in resolving issues. The website's user-friendliness and reasonable shipping costs are additional positive points.

Based on these reviews

Rated 5 out of 5 stars

This is actually a trustworthy company, including their giveaways. It’s a cool and fun site to receive Japanese items/toys. I’d especially recommend this site for those who have children. It’s a great... See more

Rated 5 out of 5 stars

I love getting the really cute items in the mail. We even save some to give out for trick-or-treating and all the neighbourhood kids love it. I would definitely recommend this box because you get cute... See more

Rated 5 out of 5 stars

Excellent mixture of cute items! My tween daughter loves getting this subscription each month! Her favorite is the stationary items and the boxes don't repeat items which I appreciate!

Rated 5 out of 5 stars

The service was amazing, and they have great price plans! I adore their service, even though I couldn't continue the subscription when my email was hacked... the shipping was flawless as long as I was... See more

Rated 3 out of 5 stars

So after a huge gap of over three months the boxes have started arriving again. Unfortunately this has left a really sour taste as my wife had been enjoying the contents of the boxes before they stopp... See more

Company replied

Rated 4 out of 5 stars

I love the variety of items you can get when purchase from Kawaii Box! Their themes, items, and prices are great for those who love all things kawaii. Also, it’s good if you’re looking for extra goodi... See more

Rated 5 out of 5 stars

I have bought from this brand, recieved kawaii boxes, and most recently won a giveaway. This is a legitimate and trustworthy business. Shipments are timely and products are as advertised.

Rated 5 out of 5 stars

Absolutely amazing! It was my first box and I absolutely love it , i would highly recommend . The shipping took almost 2 weeks to the Netherlands and the products have good / high quality. I’m real... See more

Rated 5 out of 5 stars

These are some of my granddaughters favorites. Absolutely love that I found these adorable gifts for them. Thank you

Rated 5 out of 5 stars

Kawaii Box is a great gift to recieve or give as a gift I gave one to my daughter and it brought her so much joy she told her friends and now they love it and I just have to get her some more I got he... See more

Rated 5 out of 5 stars

Kawaii Box support team gave me quick assistance and were super kind to help me with solving a problem I had with an order I placed. They were not rude about it and actually responded to my emails. Th... See more

Rated 5 out of 5 stars

I got the Kawaii Box for my niece last year. I was away and not able to see her so I thought it was a cool and fun way to stay in touch every month. She loved it and always sent me pictures or we woul... See more

Rated 5 out of 5 stars

Kawaii Box makes me smile. I appreciate the thoughtfulness and perfectionist mindset when choosing a product and the quality is amazing of course.

Rated 5 out of 5 stars

I can recommend this shop. The items have a good quality and every order arrives to you safely. Also it is always lovingly packed. They have loads of cute stuff. So if you love japanese popculture... See more

Rated 4 out of 5 stars

I love this original idea that comes directly from Japan and I love seeing all the cute things that can be found inside even if I have never bought one, but sooner or later I hope to be able to do it

Rated 5 out of 5 stars

Kawaii box is a world of surprises, you subscribe and when your package arrives it is like a box of chocolates, you never know what will happen to you. It's exciting

Rated 4 out of 5 stars

Finally got the box in the post. I will say it is very cute and my daughter loves it. I wouldn't bother checking the tracking until 4 or 5 weeks after you order because it won't have any updates. That... See more

Rated 4 out of 5 stars

Took 8 weeks to arrive, I was worried for how long it took but overall, my daughter loves her box and we will be ordering again soon

Rated 4 out of 5 stars

Good product and quality. Just wish that they can get better at the paying option so that you dont have to pay so big price in the whole year ahead, thy could split it per month instead.

Rated 5 out of 5 stars

My daughter loved receiving these boxes every month. She would wait in anticipation for the next box.

Rated 5 out of 5 stars

They gave me the cutest little thing ever. They’re so great for getting trinkets or even food. I just love them so much and the time estimate was almost exact.

Rated 5 out of 5 stars

Best subscription box I've subscribed to. Box arrives in the beginning of the month, not the end which is nice. High quality licensed products for a good price

Rated 5 out of 5 stars

Love love love this company and their boxes! It's the best Sanrio box on the market!! They go way beyond expectations!

Rated 5 out of 5 stars

I absolutely love Kawaii Box they have the cutest merchandise and the page is super easy to navigate and shipping isn't that much I highly recommend

Rated 5 out of 5 stars

Boxes always come in on time and never any damage! Such cute pink boxes!! I t s so girly cute and fun I get one every year!!

Rated 5 out of 5 stars

LOVE Kawaii Box! Always quality and CUTE products! My daughter loves it, too.

Rated 5 out of 5 stars

This box is the best. you get latest kawaii brands and the items are so useful for everyday life!

Rated 5 out of 5 stars

Two years ago I won a kawaiibox giveaway, it took two months to arrive, I thought it would take longer to arrive but to my surprise it came early. It was perfect, the packaging, the content, it brough... See more

Rated 5 out of 5 stars

I haven't been subscribed to Kawaii Box in some time, but the one time I was, for about three months, the items were always well-packed and adorable! A selection of Sanrio, anime, kawaii, and all sort... See more

Rated 5 out of 5 stars

Great subscription box with all kinds of super cute details. I've bought from them several times without any problems. Shipping costs to Spain are expensive, but the items are original and high-qualit... See more

Rated 5 out of 5 stars

Kawaii Box is a fantastic subscription for anyone looking to add a regular dose of cuteness and fun to their life. It's perfect for fans of Japanese pop culture, stationery lovers, or anyone who enjoy... See more

Rated 5 out of 5 stars

Most of the items are of good quality ⋅ Always comes carefully wrapped

Rated 5 out of 5 stars

I am a HUGE fan of KAWALI! I love the Hello Kitty and friends, and I live the Squishmals! I had a great experience while on the website. I also have entered into the Sweepstakes. Thanks for the help a... See more

Rated 5 out of 5 stars

If you love kawaii stuff or anything cute. I would recommend. I'm 15 and I absolutely loved my products I received

Rated 5 out of 5 stars

I've only gotten Kawaiibox one time but it was a good experience. There was a lot of stuff I loved, I still have many of the items even though it has been a few years

Rated 5 out of 5 stars

the perfect gift for my grandchildren; they were truly enchanted; i wish i had known about the kawaiibox sooner.

Rated 5 out of 5 stars

I’m so in luv of the boxes, both products that are all cute but also chosen themes... I can’t get enough thanks to the team for this work that you provide us, you are too strong

Rated 5 out of 5 stars

I recently received my first Kawaii Box, and I have to say — it really lives up to its name! If you’re a fan of all things cute, pastel, and Japanese, this subscription is like getting a tiny celebrat... See more

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Company details

  1. Department Store
  2. Hobby Store

Written by the company

Kawaii-fy your life with a box filled with cute things from Japan! ✨ FREE Shipping Worldwide!


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

793 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 91% of negative reviews

Typically replies within 1 week


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Rated 1 out of 5 stars

Still no box for May or September

Still no box for May or September. Please send them. I've paid and you have not sent the goods. I have had 1 box of 3 and have paid once again. Please send my little girl is so disappointed.

October 21, 2025
Unprompted review
Kawaii Box logo

Reply from Kawaii Box

Hi Elizabeth! Thanks so much for your patience! I assure you that your May and September boxes will be shipped asap. ❤️

Rated 5 out of 5 stars

Perfect treat or surprise

I ordered a few months as a birthday present for my niece and she loved it, its the gift that keeps on giving and makes you feel special whenever it arrives. She treasures the permanent little gifts like her noodle bowl and cup among other things. I cant recommend it enough for a little treat or surprise!

October 21, 2024
Unprompted review
Rated 5 out of 5 stars

Great experience!

Fair price for items that are REALLY difficult to come by if you’re outside Japan. Only downside is now I’m craving snacks I don’t have easy access to lol

November 19, 2024
Unprompted review
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Rated 3 out of 5 stars

We liked some of the items but not all

We liked some of the items but not all. We only got one box.

November 30, 2024
Unprompted review
Kawaii Box logo

Reply from Kawaii Box

Hi Meghan! Thanks so much for your message and for trying out Kawaii Box! 🤗 We’re really happy to hear you liked some of the goodies inside. Every month’s box is a little different, so hopefully the next one will bring even more cute surprises your way! 🎀

If there’s anything specific you’d love to see in future boxes, we’d love to hear your ideas. ✨

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Rated 1 out of 5 stars

Very unhappy with my order

Very unhappy with my order. I understand the shipping issue, but it's said "shipped" since August 29th. I've emailed, Facebook Messeged and now sent a message on WhatsApp with no response. I will be filing a dispute with the credit card company.

August 24, 2025
Unprompted review
Kawaii Box logo

Reply from Kawaii Box

Hi Chris! Thanks for your patience! Your September box is on its way to you, and we already replied to your messages. Feel free to get in touch if you have more concerns or need assistance with something else.

Rated 1 out of 5 stars

Paid for 3 months, only 1 box received, no response

I ordered a 3 month Kawaii Box subscription, order KB1347. I only received the first box. The second one was marked as shipped on 1 September, but the tracking still says “Carrier received electronic or paper manifest, but shipment has not yet arrived” since 15 September. The third box was never shipped.

I contacted the company on WhatsApp with all the details, but they have not replied for several days. The communication is terrible and the order has clearly stalled.

I would like either the remaining boxes shipped immediately or a refund for the missing months.

October 5, 2025
Unprompted review
Kawaii Box logo

Reply from Kawaii Box

Hi Hugo! Thanks for your patience! Your October box is already on its way. 😊 The tracking information will update as soon as the next scan is processed, so you’ll be able to follow its journey shortly.

We also already replied to your message when I checked. 💌

If you have further concerns or need help with anything else, don’t hesitate to reach out. ❤️

Rated 5 out of 5 stars

Fabulous

Most of the items are of good quality ⋅ Always comes carefully wrapped

June 22, 2025
Unprompted review
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