Alphabet Int. Reviews 464

TrustScore 1 out of 5

1.2

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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Customers express significant dissatisfaction across multiple areas. People are particularly unhappy with the level of customer service they receive, often describing it as unhelpful and frustrating. Consumers report difficulties in contacting the company, leading to delays and unresolved issues. Reviewers also highlight problems with the service provided, including issues related to warranty claims and the delivery service. The overall sentiment indicates that many people feel the company fails to meet their expectations, resulting in a negative perception of the business.

Based on these reviews

Rated 1 out of 5 stars

Terrible service after my clutch broke on my 10 month car I was made to pay £3008 to get it repaired by Nissan who said it was wear and tear after 9k mile. I ask Alphbet to look into the issue, alls... See more

Rated 1 out of 5 stars

I leased an EV from Alphabet in June last year.. Govt changed the Road tax.. however there was a workaround to renew Road tax early to avoid the majority of the additional cost.. obtaining another 10... See more

Company replied

Rated 1 out of 5 stars

Awful experience. Took a car out and have spent the last 2.5 years asking for an early termination. All mind boggling to terminate . The last one, higher than last months. So it has an increase despit... See more

Company replied

Rated 1 out of 5 stars

So you need to be very aware of the extra costs with this leasing company as I regularly get made up direct debit removing £25 every couple of months from my account. Today as an example I found an ex... See more

Company replied

Rated 2 out of 5 stars

Please avoid this company they will rip you off at every level. They will say one thing them try and get out of it after. I had a service agreement which as the car was being returned within the mo... See more

Rated 1 out of 5 stars

Appalling. Took 16 months for them to accept Rejection for vehicle with Serious safety issues. Fought the ombudsman the whole way and only refunded costs due to the legal force of ombudsman’s findings... See more

Company replied

Rated 1 out of 5 stars

An appalling company to deal with. Spend their time passing you from department to department, each time taking 7-10 days to respond to queries. Telephone numbers which never seem to get through to th... See more

Company replied

Rated 1 out of 5 stars

Dreadful company. I have a vehicle on finance with them and they have a deal with private car parks all over Britain where they gang up on their own customers forcing them to pay extortionate, often u... See more

Rated 1 out of 5 stars

Awful experience, I had a parking fine from a private company which I am refusing to pay. Now for some reason alphabet charge me 3x different admin fees every month, in total £40 this month?? What... See more

Company replied

Rated 1 out of 5 stars

I didn't want to give this any stars and why am i not surprised the rating is so low. They have caused me nothing but hassle and upset, either staff are incompetent or just very uninterested. Was ad... See more

Company replied

Rated 1 out of 5 stars

An appalling outfit. 2 years and the Financial Ombudsman has just found in my favour. They are without a doubt the most unprofessional people I have ever dealt with. I know it’s easy to say and every... See more

Company replied

Rated 1 out of 5 stars

Terrible return service have been trying for 3 weeks to return car and they keep saying that we haven’t paid the full 12 months lease and we have. No one will call you, no customer service at all. Do... See more

Company replied

Rated 1 out of 5 stars

After a bad experience when my car needed it's first service, It is followed up with an equally negative and frustrating experience now it's due it's second service. I have tried 3 times a day for 3... See more

Company replied

Rated 1 out of 5 stars

Just awful service. went through a toll tunnel that i didnt even realise as there are no booths and it was the first time i had visited the area. the charge was £2....... alphabet didnt care and... See more

Company replied

Rated 1 out of 5 stars

Terrible terrible company. I would advise buying another car or from another dealer if Alphabet is the only option for leasing. I leased my electric BMW via alphabet and not long after purcha... See more

Company replied

Rated 1 out of 5 stars

I had 2 BMW X5 with Alphabet, car is wonderful, average experience with them on the 1st one but with this one the condition has been much worse and now I have been ask to pay the supertax (italy 1'300... See more

Company replied

Rated 1 out of 5 stars

I expect someone to call Mr J Brown urgently, It’s a shame you cannot give 0 stars. This company are awful, they are refusing to put us into the contract that was agreed a signed. They claim they em... See more

Company replied

Rated 1 out of 5 stars

If you are looking to lease a car, I would steer clear of this company and business. They have no clue of finance costs, rates, asset depreciation, how usage impacts the vehicle asset value. They rout... See more

Company replied

Rated 1 out of 5 stars

When things go wrong you are on your own. Even though we have a fully maintained contract we are still being passed around despite there being a warranty issue. The issue has been going on for... See more

Company replied

Rated 1 out of 5 stars

UPDATE - Their customer service care that much they reply 7 months later. The car went to auction, and is now for sale in Belfast for just over £18k, so they clearly didn't make what they wanted at... See more

Company replied

Rated 1 out of 5 stars

Awating road assistent for 3 hours !! And just before 3 hours passed get new update sorry we are coming later…..🤬🤬🤬🤬

Company replied

Rated 1 out of 5 stars

Truly awful company. Needed some information and was given the complete runaround. Avoid them at all costs.

Company replied

Rated 1 out of 5 stars

After going through an upsetting experience with my vehicle being stolen, I contacted Alphabet who were from the get go, unhelpful. On my 2nd call I was interrogated and made to feel like I... See more

Company replied

Rated 1 out of 5 stars

This is a review for alphabetw.com a clothing store that advertises on FB Not Alphabet.Int Do not order from this company. I ordered 2 shirts that were described as FLANNEL. They are not. The de... See more

Rated 1 out of 5 stars

I lost my train to the airport and flight, as the car arrived 20 minutes later than my booking.. NEVER AGAIN!!

Rated 1 out of 5 stars

Terrible staff, totally disinterested in resolving issues, promise to call back only to not bother.

Company replied

Rated 1 out of 5 stars

Appalling customer service from Alphabet all round. Your contracted and locked-in for the term, they take your money and then don't care about you as the customer. I am experiencing... See more

Company replied

Rated 1 out of 5 stars

Unfortunately I am currently undergoing a frustrating experience with Alphabet Driver Sales. Having attempted to communicate with both the Driver Sales Team and the next line of management I hav... See more

Company replied

Rated 1 out of 5 stars

I ordered a bmw 1 series via a broker with alphabet and got accepted immediately by just providing a credit score, however things took a drastic turn as I had to cancel my order due to covid-19 and it... See more

Rated 1 out of 5 stars

dont hire from them, tell you bank to only allow the set amount on the dd and no more

Rated 1 out of 5 stars

Shocking Service, Customer Service team don't listen and don't care about the actual customer. Horrendous service i wouldn't recommend them to anyone.

Company replied

Rated 1 out of 5 stars

Unacceptable service offering - Alphabet Having only obtained positive experience with Alphabet over last 3 years, their recent handling of my vehicle MOT has been nothing other than a shambles... See more

Company replied

Rated 1 out of 5 stars

Really bad, waited for 45 minutes and taxi not attended. Would not trust it .

Rated 1 out of 5 stars

Saved quotes not accepted Quotes ended at different cost Impossible to talk to Told ties that order wasn't accepted Then order was accepted and delivery in 4 weeks Manufacturer linked me to my... See more

Company replied

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Company details

  1. Leasing Service
  2. Car Rental Agency

Written by the company

Alphabet is a leading provider of Business Mobility in Europe, Australia and China. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered...


Contact info

1.2

Bad

TrustScore 1 out of 5

464 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 71% of negative reviews

Typically replies within 1 month


Rated 1 out of 5 stars

I agreed a new figure with alphabet for…

I agreed a new figure with alphabet for an EV for another 2 years they sent a contract which I signed but the figure I signed was above what we spoke about on the phone basically they snt me the figure minus VAT....point is i agreed 3 leases and 2 of them are correct and this one they will not accept responsibility......cusomer service is atrocious and staff are rude please avoid at all costs.

October 29, 2025
Unprompted review
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Rated 2 out of 5 stars

Please avoid this company they will rip…

Please avoid this company they will rip you off at every level. They will say one thing them try and get out of it after. I had a service agreement which as the car was being returned within the month they refused to commit to the work but still took the money!. The car was returned two weeks early and after they confirmed I would get a refund of the contract for what i hadn't used they then denied they agreed to that !
Please be very wary of any dealings

September 3, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible service after my clutch broke…

Terrible service after my clutch broke on my 10 month car I was made to pay £3008 to get it repaired by Nissan who said it was wear and tear after 9k mile.
I ask Alphbet to look into the issue, alls they did was get the report from Nissan and excepted what they said without doing their own investigation. After lookers have my car for 6 months, I went to collect the car £3008 lighter only to find the gearbox is broken. I have send emails request a call but nothing don’t seem to want to know. Never ever use this company again

July 30, 2025
Unprompted review
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Rated 1 out of 5 stars

unfair payment request

I had 2 BMW X5 with Alphabet, car is wonderful, average experience with them on the 1st one but with this one the condition has been much worse and now I have been ask to pay the supertax (italy 1'300€) for 2023 when the car was delivered to me the 24th of january 2024!!! registration was cleverly done by them on 28th of december 2023 to pump up the 2023 total registration when the car was not even reached the dealer and now they want me to pay for their taxes!!! so unprofessional and we will see eachother in the legal deparment...

July 1, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Gentile Sig. Marinelli,
comprendiamo il suo disappunto sul pagamento della tassa automobilistica (superbollo).
Ci risulta che il tema sia stato affrontato con il nostro Servizio Clienti e che sia stata individuata una soluzione, dopo aver fornito i chiarimenti richiesti.
Il Servizio Clienti Alphabet resta a sua completa disposizione ai seguenti contatti:
servizio.clienti@alphabet.com
800 591 591

Rated 1 out of 5 stars

Terrible staff

Terrible staff, totally disinterested in resolving issues, promise to call back only to not bother.

June 9, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Nick. We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

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Rated 1 out of 5 stars

Terrible return service have been…

Terrible return service have been trying for 3 weeks to return car and they keep saying that we haven’t paid the full 12 months lease and we have. No one will call you, no customer service at all. Do not use. We are trying to return a car we have paid 12 months payments and car ithat is 5k below the excees mileage on the lease and they are saying that we owe more money? Please please can someone help us return this car.

June 4, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Lisa. Thank you for reaching out and sharing your experience with us. We’re sorry to hear about the difficulties you’ve faced while trying to return your car. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

Rated 1 out of 5 stars

Awful experience

Awful experience. Took a car out and have spent the last 2.5 years asking for an early termination. All mind boggling to terminate . The last one, higher than last months. So it has an increase despite a shorter term. The whole thing has felt like I’m chasing a carrot. Works out to more than just paying the agreement off for the remaining term. Joke of an outfit. Will make sure to use the ‘maintenance’ policy to the max. Cowboys.

June 3, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi, we’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

Rated 1 out of 5 stars

I leased an EV from Alphabet in June…

I leased an EV from Alphabet in June last year.. Govt changed the Road tax.. however there was a workaround to renew Road tax early to avoid the majority of the additional cost.. obtaining another 10 months for free. Requested Alphabet to complete this for me.. COMPUTER SAYS NO.. Customer Experience team says NO they won't do it.. asked for details to complete the process online myself.. NO won't provide.. so I'm lumped with paying 10 months road tax which any normal person with an EV could have avoided. And they have billed me for the entire 12 months charge rather than splitting it over the remaining lease period. P**D off! Won't use Alphabet again..

May 19, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Simon, I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet. Having spoken to our Customer Experience team, I’m aware that your complaint has been thoroughly reviewed and a decision reached. If you have any new information that could help with your case, please do make it available to us. Otherwise, I can only apologise that you remain dissatisfied and thank you for allowing us to review your concerns. Many thanks, Tasha

Rated 1 out of 5 stars

No comment………

No comment awful company

March 6, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi, we’re sorry to hear your thoughts on your recent experience. Please could you get in touch with us directly at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can find out some further details on what has happened? Knowing why will help assist us to solve any issues for you, as well as improve our service for you and other customers going forward.

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Rated 1 out of 5 stars

Shocking Service!!!

Shocking Service, Customer Service team don't listen and don't care about the actual customer. Horrendous service i wouldn't recommend them to anyone.

May 14, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Adam. We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

Rated 1 out of 5 stars

Awating road assistent for 3 hours !

Awating road assistent for 3 hours !! And just before 3 hours passed get new update sorry we are coming later…..🤬🤬🤬🤬

May 5, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Dear. Mr. Mezonnov, what an unfortunate situation! We have tried to get in contact with you and are waiting for your response. Kind regards, Alphabet Driverdesk

Rated 1 out of 5 stars

Just too many add on costs you get charged for without your permission that you dont get told about in advance

So you need to be very aware of the extra costs with this leasing company as I regularly get made up direct debit removing £25 every couple of months from my account. Today as an example I found an extra £50 had been taken out for something described as a maintenance recharge- wth is that? Worst part is you have to submit an email query to even question it which takes ages for someone to respond to. I think others have mentioned the same. I am definitely not resigning up with these guys when the lease is up. Just too many add on costs that they dont tell you about.

May 1, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Caroline. We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you. Many thanks, Tasha.

Rated 1 out of 5 stars

Truly awful company

Truly awful company. Needed some information and was given the complete runaround. Avoid them at all costs.

March 28, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Abs. We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

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Rated 1 out of 5 stars

Like others received rubbish service

Saved quotes not accepted
Quotes ended at different cost
Impossible to talk to
Told ties that order wasn't accepted
Then order was accepted and delivery in 4 weeks
Manufacturer linked me to my order - totally wrong car
Wasted time effort and money on this useless disorganised untruthful company

March 5, 2025
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi, we’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or 0370 0120 342 so we can assist you.
Many thanks, Tasha

Rated 1 out of 5 stars

Unacceptable service offering - Alphabet

Unacceptable service offering - Alphabet

Having only obtained positive experience with Alphabet over last 3 years, their recent handling of my vehicle MOT has been nothing other than a shambles that has had a £350 impact on me personally. Whilst accepting that not everything goes as planned for different reasons, good companies stand up and take accountability and from what I have witnessed via Alphabet I have seen quite the opposite and I would not in any circumstance continue with an extended or new lease with them. To have one of their “approved” contractors Kwik Fit determine there is 4 failures on my car that are all MOT fail issues, vehicle is moved to another garage also approved by Alphabet who then say 3 of the issues are advisories and therefore with the only issue easily rectified, I then have to hold a hire car on lease for much longer than was needed. The follow up from Alphabet is a derisory offer of £50 which is flatly rejected. It’s a complete insult for the hours spent on the phone with staff from Alphabet, AA, Kwik Fit, Autoglass and local garage - terrible experience with no ownership or accountability - dealing with approx 8 different staff over 10 day period. Terrible experience but they don’t care at all. This is just one of the routes I will be dealing with this complaint. They shouldn’t be allowed to get away with this

Follow up response to Tasha - I think the fact that the so called “customer experience” team think that their response is anything that is half acceptable is more worrying, I had an issue with another service provider over Christmas period nothing to do with vehicles and how they have dealt with it has been first class - Alphabet are way off what you would want as a customer experience.

December 20, 2024
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi Jamie, I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet. Having spoken to our Customer Experience team, I’m aware that your complaint has been thoroughly reviewed and a decision reached. If you have any new information that could help with your case, please do make it available to us. Otherwise, I can only apologise that you remain dissatisfied and thank you for allowing us to review your concerns. Many thanks, Tasha

Rated 1 out of 5 stars

If you are looking to lease a car

If you are looking to lease a car, I would steer clear of this company and business. They have no clue of finance costs, rates, asset depreciation, how usage impacts the vehicle asset value. They routinely quote unrelated market intel, indicating naivety of how lease quotations are built up. Highly unprofessional in my experience and highly uncompetitive.

November 27, 2024
Unprompted review
Alphabet Int. logo

Reply from Alphabet Int.

Hi David, I’m sorry to hear your thoughts on your recent experience with Alphabet. We can see that you have been in contact with our Customer Experience team and that they have been working with you to investigate the issues you raised. Should you require any further assistance, please do get in touch with your Alphabet Customer Experience contact.
Many thanks, Tasha

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