Direct4Baby Reviews 1,837

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the company's delivery service, highlighting its speed and efficiency. Many consumers appreciate the competitive prices and consider them a significant advantage. People also mention the ordering process, describing it as easy and straightforward. While opinions on customer service and contact experiences are varied, many reviewers specifically commend the helpfulness and knowledge of the staff. Consumers report positive interactions with staff members, particularly appreciating their prompt responses and willingness to assist with inquiries.

Based on these reviews

Rated 4 out of 5 stars
Verified

Purchased a branded i-size car seat at convenient price. Discount was really good, everything was quick and easy. The reason I don't give 5 star is delivery time: ordered on Saturday with promise t... See more

Rated 4 out of 5 stars
Verified

Good customer service - When only one shoe arrived the team was apologetic and very prompt at getting the other one sent out.

Rated 4 out of 5 stars
Verified

Products are great, but came in two shipments with different delivery companies, and I would have appreciated notice, as I panicked that there was an error!

Rated 5 out of 5 stars
Verified

Ordered an Oyster Backpack which was a replacement for the bag my daughter had got with her Oyster pram system last year. The original bag zip had broken due to her over filling it! The colour she nee... See more

Rated 5 out of 5 stars
Verified

Fab company, super fast delivery and excellent price - couldn’t find item cheaper anywhere and postage was so reasonable which is really rare these days. Would certainly order again from them

Rated 5 out of 5 stars
Verified

Was delighted to find the shoes for our grandson at a reasonable price and in his size. The order was dealt with immediately and we received it promptly via Royal Mail.

Rated 5 out of 5 stars

I just bought the Oyster 3 bundle with Maxi-Cosi car seat and ISOFIX and the price on Direct4Baby was the cheapest on the market that I could find. I was a little worried that something would go wrong... See more

Rated 5 out of 5 stars
Verified

Great purchase, very good price . My daughter's very pleased . She hasn't used it yet ,but all seems good. Great for putting up / down . Great service and arrived on time before Xmas

Rated 5 out of 5 stars
Verified

The service was great and efficient. Having read other reviews, I was worried about whether the item would be in stock, so I emailed and had a very prompt response to confirm the item was available. I... See more

Rated 5 out of 5 stars
Verified

Although there was a wait for the item to be stocked, the company communicated so well throughout and gave me different options incase I wasn’t able to wait and continued to keep me in the loop. Defin... See more

Rated 5 out of 5 stars

I bought my pram months ago and forgot to leave a review. My babs is due Feb so I search well in advance and bought my pram and travel system in Sep. What I have- iCan... See more

Rated 5 out of 5 stars
Verified

Bought an Isofix base for my car seat. Price was discounted & was much better than competitors. Delivery was quick. Would use this company again.

Rated 5 out of 5 stars
Verified

Ordered 2 Axkid 4s in the sale and they arrived super quickly only two days later. They were the cheapest but I found by far for the car seats that are usually very expensive.

Rated 5 out of 5 stars

Would just like to start off by saying thank you to David for the help. when we ordered the pram from them online. Got back to me straight away to say it was in stock. It would be fast delivery The... See more

Rated 5 out of 5 stars
Verified

Ordered received very quickly, unfortunately the wrong colour car seat arrived, however this was quickly sorted for me

Rated 5 out of 5 stars
Verified

Product as I’d ordered, easy ordering process. Good comms from Direct4Baby and delivery company, super quick despatch.

Rated 5 out of 5 stars

Excellent! Very helpful customer service, they quickly answered for my emails about availability, really fast delivery and good prices. High recommend!

Rated 5 out of 5 stars
Verified

Everything was easy from start to finish and delivery was fantastic order 1 day delivered the next day cant fault

Rated 5 out of 5 stars
Verified

Amazing product, delivered next day as promised, really good discount would definitely order again

Rated 5 out of 5 stars
Verified

Just what we needed to put the car seat onto the pram chassis. Delivered speedily and were kept informed through the process

Rated 5 out of 5 stars
Verified

Item was delivered quickly and the overall customer service was brilliant (I had a query which was answered in a way which exceeded my expectations).

Rated 5 out of 5 stars
Verified

Really impressed, delivery was next day with 1 hour timeslot. Price was unbeatable

Rated 5 out of 5 stars
Verified

Really nice members of staff, really helpful and knowledgeable about their products - all at the Aintree store! Thank you :) x

Rated 5 out of 5 stars
Verified

We were kept informed about order and arrived within the date specified.

Rated 5 out of 5 stars
Verified

Excellent! Very helpful customer service, quick response about availability of product, fast shipping, very good price. High recommend

Rated 5 out of 5 stars
Verified

Quick delivery, item as described, best price in the market.

Rated 5 out of 5 stars
Verified

Had a very professional service from this Company,delivered on time and well packaged

Rated 5 out of 5 stars
Verified

Really good customer service, delivery slightly delayed but was kept up to date and given options for a speedier delivery date.

Rated 5 out of 5 stars
Verified

Great communication, swift responses to emails. The travel system package is brilliant 👏

Rated 5 out of 5 stars
Verified

Amazing service, super fast delivery! Thank you :)

Rated 3 out of 5 stars

Ordered a car seat online during Black Friday sales. Was told to expect delivery in 2-3 days. 10 days later no sign of it so called, and was told they'd speak to manager and call me back. Had to chase... See more

Rated 5 out of 5 stars
Verified

Fast, reliable and professional service, wholeheartedly. and all happily (:

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Company details

  1. Baby Store
  2. Children's Furniture Store
  3. Children's Store
  4. Children's Toys Store
  5. Gift Shop

About Direct4Baby

Written by the company

PRAMS & PUSHCHAIRS
CAR SEATS & TRAVEL
NURSERY

About Direct 4 Baby

Direct 4 Baby is a leading nursery retailer offering a comprehensive range of mother and baby products from the worlds best brands including, Bugaboo, Joie, Nuna, iCandy, Maxi-cosi, Mima, Baby Jogger, Cybex, Egg, Silver Cross, Oyster, Joolz and many more.

Products and expert demonstrations are available in both our Aintree Liverpool Baby Shop and our Burscough Baby Store in Lancashire.

We stock baby feeding products, nursery furniture, a huge selection of car seats and many gifts are available both in store and online.

Direct 4 Baby offers payment plans and credit options with Klarna and Clearpay so we can help facilitate the larger transactions with ease.

Our website offers over 3000 in stock items, we're proud to offer offer fast free delivery and next day options are available.

Trust Direct4Baby to deliver!


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
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1-star

Hasn’t replied to negative reviews


Rated 1 out of 5 stars

Very poor customer service

I have never experienced unprofessionalism as much as I have with direct4baby.
I have tried to contact the company via calls and emails and not even a callback or an acknowledgement of any sort!
Feel so sad cos I referred a friend and we both need to exchange our products but have not been successful for over 1 month now!

January 16, 2025
Unprompted review
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Rated 5 out of 5 stars

Easy Peasy


I bought my pram months ago and forgot to leave a review.

My babs is due Feb so I search well in advance and bought my pram and travel system in Sep.

What I have-
iCandy 7 core system in Cookie
Cybex Cloud T i 360 base
Cybex Cloud T i car seat in Cozy Beige

I was picky about the colours as I didn't want black (heat) and I don't know the gender of my baby& with that fussiness comes a cost.

Anyway... because I allowed myself the time, I found deals across various sites to for everything. I bought all the deals I had found together and mentioned to David "I have found XYZ at this price... can you beat it?" He did.

Me being me, I tried to see if I could get it cheaper boxing day and now in the Jan sales... I physically can't.

There's that on the price.

Delivery wise... I obviously did not need my pram the next day so I could wait around if needed. It did get to a stage where I emailed and was a bit concern but within a few hours I had a reply and my delivery was on route.

Arrival of delievery-
There was a piece missing - again a quick email and the missing piece was on route within a day.

The car seat was sent in black, as I said, black isn't for me personally so I mentioned this to them and a quick swap was arranged (all free and easy- wouldn't expect to be charged in this circumstance but I had proof I had asked for specific colouring from the off... it would NOT be this company's fault or issue if the colour was not clear from the off).

Any issues or concerns were literally resolved within a day which sometimes is more reassuring that you know any issues get resolved rather than it being fine and then you needing help a few months later (guarantees ect)& you're on your own.

Still to use the pram ect ... but honestly, any problems we face, I have the reassurance David will be all over it anyway.

Thanks guys!

September 1, 2024
Unprompted review
Rated 1 out of 5 stars

We paid over £2000 for a travel system…

We paid over £2000 for a travel system in June, my twins were born in July and we didn’t use the pram until August.

In November one of the sides on our pram lost its strength making the pram unsafe, after a few emails we were told direct for baby had shut down and our problem wasn’t their problem anymore after spending a lot of money with them
Pram was in use 4 months!

Avoid this company as any issues they will close the shop apparently

January 2, 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Great purchase

Great purchase, very good price . My daughter's very pleased . She hasn't used it yet ,but all seems good. Great for putting up / down . Great service and arrived on time before Xmas

December 6, 2024
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Rated 2 out of 5 stars
Verified

DisappointedThe girl in the store was lovely and…

The girl in the store was lovely and good time shopping with her support and being keep to help. BUT we haven't recieved the order yet ?! No one contacted us and no update email. We wanted the cot for our grandson as first time visiting us, the order should be delivered on 19/12/2024 but no contact no delivery till now.

December 8, 2024
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Rated 4 out of 5 stars
Verified

Good experience

Purchased a branded i-size car seat at convenient price.
Discount was really good, everything was quick and easy.
The reason I don't give 5 star is delivery time: ordered on Saturday with promise to deliver on Monday, it failed to do so.
I had to reschedule for end of the week since I wasn't in in the middle of the week. Luckily it had no bad consequences. Rescheduling was easy as carrier was DPD and their website is easy to use.

November 24, 2024
Rated 5 out of 5 stars
Verified

Quickly and easy service

Ordered 2 Axkid 4s in the sale and they arrived super quickly only two days later. They were the cheapest but I found by far for the car seats that are usually very expensive.

November 22, 2024
Rated 1 out of 5 stars

Order £2,000 worth of products from…

Order £2,000 worth of products from them. Items didn’t arrive on time or together, and one was significantly delayed. This item was then sent out eventually and was the incorrect one. If you try calling them it goes straight to a voicemail saying there phone lines are busy 24/7 and the are now ignoring my emails. The company have said on this occasion they can no longer source the item and are sorry. I’m now down £150 on the wrong item and need to repurchase the correct item from a more reputable company. AVOID!

December 4, 2024
Unprompted review
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Rated 2 out of 5 stars
Verified

Frustrating to to get hold of if you have a problem

We are still waiting confirmation of what is happening with our order which is incorrect. I think they’re genuinely trying to sort it out but whenever I try to call I just go through to an automated message which then ultimately ends the call (this has been happening on Friday, Monday and Tuesday). I don’t believe there’s a customer service “team” and it’s becoming a little frustrating now. We specifically waited until nearer Black Friday to look for good prices (babies are expensive) and I’m now worried with all the waiting and lack of being able to just speak with someone we may have missed the boat on a good price from another site. I don’t know if I’ll need to send our order back or if the missing items will simply be sent to us.

November 28, 2024
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Rated 5 out of 5 stars
Verified

Very Happy

Item was delivered quickly and the overall customer service was brilliant (I had a query which was answered in a way which exceeded my expectations).

November 22, 2024
Rated 5 out of 5 stars
Verified

Fab company

Fab company, super fast delivery and excellent price - couldn’t find item cheaper anywhere and postage was so reasonable which is really rare these days. Would certainly order again from them

November 28, 2024

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