Verified
Fantastic customer service, we came in this evening with my 7 year old son to look for a sofa for our new home we were greeted and really looked after by your team, talked us through all our options a... See more
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Verified
I bought a Lorenza sofa today and Ms Kalpa assisted me through the process. I was very happy having her guiding me. She explained to me everything in detail in a very professional way. I will defini... See more
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Verified
Claudia was very patient with us and discussed options in accordance with what we needed. She also gave us time and space to make our decisions and helped us navigate purchasing what we needed.
Company replied
Verified
We made two or three visits to DFS and each time Samir was amazing. He took his time to understand our requirements, explained everything in great detail and was overall a really nice person to talk t... See more
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Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
3K reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
Verified
Sales person lied about delivery date time!
I needed a my sofa delivered urgently and the person at the Watford branch said that one of the two sofas I ordered will be delivered in 3 weeks. When I got home and tracked the order it said it would be delivered in 6 weeks at a minimum. So I’ve been lied to and it’s totally disrupted my plans. I asked for it to be cancelled and it’s now taken a week (still not resolved up until now). Every time I call they say someone will call you and it hasn’t happened. I spent a lot of money on the sofa and I need the money back so I can get a swift replacement in time. I’ve been very unhappy with the whole experience
October 12, 2025
Reply from DFS Furniture - Watford
Good Morning Nathan,
Thank you for taking the time to leave us your review. We do appreciate any feedback and for bringing this issue to our attention.
We are very sorry for the experience you have received with DFS and the delay in receiving your furniture. We will look into feeding this back to the relevant store to avoid this happening again. I can assure you it's not how we like to treat our customers.
I have chased this internally with the relevant department and advised the urgency to ensure you are contacted to discuss this.
Kind Regards,
Lorraine A
DFS Central Customer Support
Verified
Edmund was helpful
Edmund was helpful. He gave us time and space. Had a good sense of humour and was knowledgeable.
October 18, 2025
Reply from DFS Furniture - Watford
We're happy to hear that our team member was helpful, knowledgeable, and gave you time and space. We appreciate your positive feedback and your time.
Kind regards,
Vanessa
DFS Customer Support
Verified
Reply from DFS Furniture - Watford
We're glad you had a great experience with our team. Thank you for your positive feedback; we appreciate it a lot!
Kind regards,
Vanessa
DFS Customer Support
Verified
Ed was very warm
Ed was very warm, kind, explained everything so well, but there was no pressure.
October 18, 2025
Reply from DFS Furniture - Watford
We're happy to hear that you felt welcomed and well-informed, with no added stress. Thank you for your positive feedback and your time.
Kind regards,
Vanessa
DFS Customer Support
Verified
Great service from Sirhan
Great service! Very personable, warm and welcoming customer service. Sirhan was amazing, answering all questions and giving great advice.
October 16, 2025
Reply from DFS Furniture - Watford
We appreciate you taking the time to leave us a review! We are so happy to hear that you had a great experience and felt supported by our team.
Kind Regards,
Vanessa
DFS Customer Support
Verified
Very friendly and knowledgeable person
October 16, 2025
Reply from DFS Furniture - Watford
Good Afternoon Robert,
Thank you for sharing your lovely 5* review, your feedback is greatly appreciated!
Kind Regards,
Jordan
DFS Customer Support
Verified
Reply from DFS Furniture - Watford
We're glad you found our sales team member knowledgeable and helpful. We appreciate your positive feedback and thank you for sharing.
Kind Regards,
Vanessa
DFS Customer Support
Verified
Very helpful
Very helpful
1 star rating was a mistake.
I did not even rate the star rating
October 4, 2025
Reply from DFS Furniture - Watford
Hi Princy,
Thank you very much for your kind review. Here at DFS we are committed to providing world class customer service from the sale, through to the delivery and aftercare.
Just to make you aware you have rated DFS at 1 star, if you do have any concerns at all please contact a member of our team on 0333 9999 777 and we would be more than happy to assist you.
Kind Regards,
Vanessa
DFS Customer Support
I was helped by George at Watford Branch
I was helped by George - he was very patient, friendly and gave clear information on the sofa's I looked at. Thanks to Georges help I found the right Sofa for me and cant wait for it to be delivered.
Thank you for the great service, 10/10
I purchased from the Rowe Range.
Tina
October 12, 2025
Unprompted review
Reply from DFS Furniture - Watford
Good Afternoon Tina,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that George met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Verified
Reply from DFS Furniture - Watford
Good morning Humaa,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lia
DFS Customer Support
Verified
The salesman was very helpful and…
The salesman was very helpful and friendly his name was Ed
October 12, 2025
Reply from DFS Furniture - Watford
Good morning Sharon,
Thanks for this fabulous review, we appreciate you sharing it with others!
Kind Regards
Lia
DFS Customer Support
Verified
Very happy with our new furniture
Very happy with our new furniture - excellent delivery guys, good quality furniture for the price
December 18, 2024
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your great feedback with us.
Kind regards,
Holly M
DFS Customer Support
Verified
Nothing but good things to say
Nothing but good things to say, brilliantly full of knowledge, made us feel very welcome, really friendly.
October 13, 2025
Reply from DFS Furniture - Watford
Good Morning Leann,
Thank you for your kind 5* review. We are really happy to hear you enjoyed your experience in store. We look forward to you receiving the furniture!
Kind Regards,
Jordan
DFS Customer Support
Verified
Poor experience as a fist time buyer
I ordered for a cherished sofa 14th June 2025.
The first delivery date was end of 28th August 2025.
The delivery kept on changing week by week without any reason.
I was supposed to receive it on 7th October 2025. Now it has changed again to 16th October 2025 without any explanation.
June 14, 2025
Reply from DFS Furniture - Watford
Good Afternoon Adewale,
Thank you for taking the time to leave us your review. We do appreciate any feedback.
We are so sorry to hear you are awaiting delivery of the furniture as I can appreciate your frustration with this.
I have tried to contact you today to discuss this further however I am really sorry I missed you, if you could call us on 03339999777 and choose option 1 and our team will look to see if there is any earlier slots available.
Again please accept our sincerest apologies for any delays that have occurred.
Kind Regards,
Lorraine A
DFS Central Customer Support
Verified
I definitely recommend DFS because they…
I definitely recommend DFS because they low prices for high quality products. The staff is very knowledgeable, helpful , very professional and friendly.
October 11, 2025
Reply from DFS Furniture - Watford
Good Afternoon,
Thank you for your kind 5* review. We are really happy to hear you enjoyed your experience in store. We look forward to you receiving the furniture!
Kind Regards,
Lorraine A
DFS Central Customer Support
Verified
Very informative quick service with…
Very informative quick service with minimal delay. Everything explained very well
October 11, 2025
Reply from DFS Furniture - Watford
Good Afternoon,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Verified
Was able to view products without any…
Was able to view products without any pressure but when needing information/advice staff very helpful and knowledgeable.
October 10, 2025
Reply from DFS Furniture - Watford
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Verified
the sales assistant was lovely very…
the sales assistant was lovely very kind and helpful
October 10, 2025
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Lorraine A
DFS Central Customer Support
Verified
George the friendly salesperson
I really like the products, they have great features. I was greeted with smiles and George the salesperson was very friendly and personable.
October 10, 2025
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Verified
Plenty to choose from found a lovely…
Plenty to choose from found a lovely sofa salesman was very nice,knowledgeable and not pushy, all round good experience
October 9, 2025
Reply from DFS Furniture - Watford
We're happy to hear that you found a sofa you love and that the salesperson was helpful and not pushy. Thank you for sharing your positive experience!
Kind Regards,
Vanessa
DFS Customer Support
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