Rough Guides listened and understood what I wanted out of a holiday. From Sara, who started the process, to Monica Mendes from Be in Travel Portugal who perfected the trip details, everything went... See more
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Tailor-made trips by local experts to bring you off the beaten path, effortlessly
Contact info
7 Bell Yard , WC2A 2JR, London, United Kingdom
- trips@roughguides.com
- www.roughguides.com
Replied to 100% of negative reviews
Typically replies within 48 hours
Very reliable services.
My husband and I enjoyed our trip! He kept remarking that I did a good job planning it and I said I couldnt take all the credit! Everyone I was in contact with (especially Marianne) were very easy to work with. All our connections went smoothly. Our tour guides were very knowledgeable and friendly. I hope to go back to Italy and travel in the northern part of the country and I will use Rough Guides again!
Rough guides planning far from rough, just perfect…
Rough Guides listened and understood what I wanted out of a holiday. From Sara, who started the process, to Monica Mendes from Be in Travel Portugal who perfected the trip details, everything went brilliantly.
The private walking guides were excellent with particular reference to Maria Joao Matos in Evora.
In hindsight, doing a self drive road tour, I should have elected to spend more than two nights in some of the smaller towns like Evora and Tomar. Distances are not great when accessing the good freeway system. Driving only becomes a problem if staying in the smaller places in the old parts of the town where to get a parking spot near accommodation is almost impossible and the streets are so narrow that on occasions had to turn in the side mirrors. Another difficult with self drive is the drop off at Lisbon airport - a nightmare.
Our holiday in Portugal with the guidance of Rough Guides and Be in Portugal was wonderful. All the hardwork of planning a trip with accommodation, driver pickups from airports, guides and 24hour help line if needed taken care of made for a top class
holiday
So easy to plan with superb service both before and during the trip
So simple to arrange and the itineraray was easily adjusted to suit our own requirements. Fabulous organisation when we were there doing the trip and every single person working for Quality India Tours was exceptional.

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Our trip was well planned and the hotels are centrally located.
Our trip was well planned and the hotel locations were great. The local guides were friendly and accommodating, especially our guide Yuji in Osaka. The reason I didn't give the rating 5 stars is even though the guides were trying very hard, other than Yuji we can hardly understand them so we missed a lot of what they were trying to tell us. Tom our agent was very responsive, however, when it came to our registration, train and event tickets he only sent them to my travel companion which causes problems at times during the trip when my companion couldn't find the tickets or when we want to go separately.

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Drivers and guides were professional and helpful at all times.
We found that the driver was always on time except for the occasion of a flat tire. The driver and guides were very professional and were helpful with all of our needs.

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We just returned from an incredible visit to Morocco
We just returned from an incredible 10-day trip to Morocco, and it truly exceeded our expectations! Traveling all the way from the USA, we weren’t sure what to expect, especially since we follow a vegetarian diet, but everything was handled so thoughtfully and seamlessly.
From the moment we landed, our guide Aziz made us feel welcome and cared for. He was not only extremely knowledgeable about Morocco’s rich history, culture, and traditions, but also warm, patient, and attentive to every detail of our journey. Aziz went above and beyond to ensure that our vegetarian meals were always delicious and varied, whether it was a fragrant tagine in Marrakech, a flavorful couscous in the Sahara, or fresh seasonal salads in Fez.
The itinerary was wonderfully balanced. We explored the bustling medinas of Marrakech and Fez, wandered through the Roman ruins of Volubilis, admired the blue charm of Chefchaouen, and marveled at the stunning architecture of Casablanca’s Hassan II Mosque. One of the highlights was our unforgettable desert experience—riding camels over the golden dunes, watching the sunset, and then stargazing after a cozy dinner in the Sahara.
Aziz also shared personal insights and stories that helped us connect with Morocco on a deeper level. We never felt rushed, and he always adjusted the pace to match our preferences. His care and professionalism turned what could have been a simple tour into a truly personal journey.
We came home not only with beautiful photos, but also with lasting memories and a deep appreciation for Moroccan hospitality. If you are considering Morocco—especially as a vegetarian traveler—rest assured you’ll be well taken care of. And if you can, ask for Aziz as your guide. He made our trip truly special.
Highly recommend this experience to anyone looking for a magical and stress-free adventure through Morocco!

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Costa Rica Trip
What a wonderful experience.Everything was thoughtfully planned , eco lodges, transfers to different locations even eating the local cuisine.

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Great experience in Costa Rica.
Roberto, our travel guide, did an amazing job customizing a trip to our needs and interests. Whenever there was an issue, like weather impacts, communication was clear and prompt. Rough Guides helped make my first trip to Costa Rica an amazing experience!

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Peru 2025
The itinerary covered all the places we wanted to visit and it was great to have the internal flights, transport and logistics organised for us. The arrangements put in place worked very well and saved us a lot of time and hassle, enabling us to enjoy the trip even more. Overall we had a great time.
The one point for improvement was the choice of some of the hotels we were allocated. Many of them were really more suited to and dealt mostly with large groups of travellers so the two of us did feel rather "second best" and squeezed at times as we competed for service (and even food) with large coach parties. Smaller, more boutique style places (like those generally recommended in the Rough Guide itself) would have been better for us.

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Fantastic week in Iceland
We were connected up with Iceland Offbeat by Rough Guides, as I wanted to have an itinerary and accommodation booked for a week in Iceland and was finding it hard to plan.
Eric our travel planner was excellent, and produced a great itinerary consulting me on what we wanted and how long we had. He then booked all our accommodation and hire car and some activities.
We had an amazing week travelling round Iceland, the whole thing went like clockwork.
Eric is a specialist for Iceland and his knowledge completely made our trip. I recommend him and that you follow his suggestions and you'll have a brilliant trip!

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6-Day Kumano Kodo Experience
Our family just completed an unforgettable 6-day Kumano Kodo pilgrimage. The Rough Guides provided travels instructions were thorough and detailed, making navigation and daily planning easy. The accommodations chosen for us were excellent—clean, comfortable, and offering both modern amenities and authentic Japanese touches. We really appreciated the variety in style and the high standard of service across the board. This trip gave us the perfect balance of scenic hiking, culture, and relaxation. Highly recommended for any family seeking a genuine Japanese adventure!

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I can't praise or recommend the Rough…
I can't praise or recommend the Rough Guides strongly enough for the arrangements for our month in Peru with our two young children. When planning the trip, RGs were attentive, responsive, cheerful, sympathetic and constructive. The trip we ended up with was amazing: we achieved exactly what we dreamed of - and more. The travel partner RG partnered with in Peru were absolutely first class: everything happened like clockwork with local guides who were professional, informative, kind and always went the extra mile. We had genuine 24/7 contact with their Peruvian head office too, which eliminated a great deal of potential stress and prevented a number of logistical mishaps in circumstances outside their control. We would definitely recommend RG and are certainly going to use them again for our next big adventure!

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Amazing 10 days tour in GHANA!
Few months ago, I was looking for a Rough guide book over Ghana. I landed on a site that had a much better experience for me: Nuru-Deen, the amazing leader of TripAfrica Tours. He helped me design a custom trip for a group of 6, 4 young adults (27, 27, 21, 22), my husband and me. I explained him I was looking for a tour with plenty of physical activity, culture, safaris and beach… he managed to bring together all those elements in an unforgettable 10-days tour. He met each and every dream, desire, capricious idea we had. When we wanted to spend time in a market looking for customised shirts, or when we were getting into chatting with locals and forgetting time, or when we wanted to go an listen to Jazz or cool local pop music, he made everything and more happen. Nuru-deen is polite, funny, helpful and knowledgeable. By the end of the trip, he was more than a tour guide, he was truly part of the extended family. We are forever thankful.
Highly recommended!!

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Normandy and Paris trip
Used the Rough Guides local tour company to arrange a 9 night trip to Normandy and Paris. Very interesting time in Normandy especially - WWII museum, battle sites and cemetery, Mont St. Michel, Honfleur, Etretat. Paris is always a wonderful city to explore.

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Vaseem was helpful and knowledgeable…
Vaseem was helpful and knowledgeable about the area I was proposing to visit. He listened to what I had to say and didn’t interrupt me. He also provided some helpful suggestions and alternative places to visit that informed my itinerary.

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Our family trip to Iceland was amazing
Our family trip to Iceland was amazing. Rough Guides/Jenny helped us plan everything from places to stay, things to do and where to go. They sent a detailed itinerary which kept everything organized and on track.

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Multi generation Indonesia family trip
We used rough guides to plan a multi-generation trip (seniors, young kids, and parents) to Indonesia. We wanted to visit parts of Java, Komodo and a beach destination. The trip planner Jessica was very helpful. We started with a Bali itinerary, but she was receptive to our feedback and helped update it to go to Lombok instead.
On the ground experience was very good too. I had a WhatsApp group with Jessica and Shella (local support) and both were extremely supportive for any unforeseen situations and questions.
Last but not the least, my dad needed some support during the trip due to his age. All the guides helped provide care for him, at times going out of the way.
I have used Rough Guides before, and would use them again in future.

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Peru
My friend and I booked a tailored trip to Peru—our first time doing something like this—and it exceeded all expectations. Maria, who handles trips in Peru, Ecuador, and Colombia, was outstanding from start to finish.
She clearly communicated every detail before booking, adjusted the itinerary to our wishes, and handled everything professionally and with care. Payment was smooth, and she remained available whenever issues came up—even when our flights caused delays, she stepped in to help immediately.
The guides were knowledgeable, patient, and passionate, adding depth to our experience. The drivers were reliable, and the whole trip felt both well-planned and pleasantly spontaneous.
Even when minor problems came up, Maria resolved them quickly and efficiently. Her dedication made all the difference.

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Our driver and guide at times was…
Madagascar trip - Our driver and guide at times was really amazing as he really navigated us through all the bad roads and traffic. He was also gave us valuable insight to his country.
Driving to get from place to place just takes really long due to traffic and bad roads which we where aware off.
The local guides at each reserve where really super knowledgeable and a special shout out to Teddy at Mantida nature reserve who found the lemurs.

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Terrific trip to Greece
Our trip to Greece (Naxos, Santorini, and Crete) exceeded our expectations! Our local travel expert Julia from Somewhere We Know was wonderful. She was super responsive, helped us plan a wonderful trip, and helped when last minute changes came up (missed flight, changed tour start time etc...). All of the accommodations that were booked for us were beautiful and the tours/tour guides were informative, friendly, and engaging. We would definitely book through Rough Guides again, and would highly recommend Somewhere We Know tour agency in Greece

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