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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers are particularly satisfied with the quality of the products, noting that they leave hair soft and shiny. Consumers also appreciate the personalized service, with colorists providing expert advice and tailoring the color to their specific needs. People find the instructions easy to follow and the application process simple. Many reviewers highlight the excellent customer service, praising the responsiveness and helpfulness of the team. The company is commended for its ability to accommodate individual preferences and make adjustments to ensure customer satisfaction. While opinions on the order and delivery service are mixed, the overall sentiment towards the company remains overwhelmingly positive.

Based on these reviews

Rated 4 out of 5 stars
Verified

Good experience (not great). Wasn't expecting another "touch up" shipment, as received this last time. Has been several weeks since my last "full" color. A lot of "gray" showing. Please advise. Thank... See more

Company replied

Rated 4 out of 5 stars
Redirected

Love the personalised kits, the pack truly provides everything you need. The sticker to hang the instructions what a nice touch. I have struggled to get the last two dyes done efficiently but that's m... See more

Company replied

Rated 4 out of 5 stars
Verified

The add on shampoo etc is a small bottle for long hair. I like the product overall, just a little expensive. I will be going to Mexico for the winter and will have to cancel my subscription. Unless... See more

Company replied

Rated 5 out of 5 stars
Redirected

I have been living my custom color from ESalon for many years. Just recently I notice my hair thinning a bit and the color has been looking a bit blondish and not red. I wrote to my colorist who “twe... See more

Rated 5 out of 5 stars
Redirected

Thank you thank you thank you for the exact colour I was looking for. I’m so excited to get my next colour box because I have a wedding coming up and I know that this colour is gonna stand out perfect... See more

Rated 5 out of 5 stars
Verified

Esalon has made this simple enough that anyone can get it right. Ordering was easy and instructions were very clear. I have a personal stylist and can change, order or even cancel with ease. The co... See more

Rated 5 out of 5 stars

Wow! So impressed with the colour, a perfect ash dark brown with no red undertones! Exactly what I asked for, I’ve been trying to achieve this colour for a while even paying over £100 at the salon and... See more

Rated 5 out of 5 stars
Verified

I love the color. My hair is healthy and this color doesn’t fade nearly as quickly as box color. The highlights were difficult for me and the results were not good but I’m sure it was my problem not t... See more

Rated 5 out of 5 stars
Verified

Great color. And when I want to want to customize my current color to darker or lighter, they respond quickly and do a phenomenal job.

Rated 5 out of 5 stars
Verified

ESalon has been extremely helpful while I searched for my perfect hair color. The customer service is next level. I was so impressed! Alexandria was my stylist and she was very responsive and friendly... See more

Rated 5 out of 5 stars
Redirected

No puedo imaginar mi vida sin este producto. Has ahora a mi me llena de confianza desde el primer día de uso por eso te estaré eternamente agradecida a ver dado el paso de comprarlo desde que lo... See more

Company replied

Rated 5 out of 5 stars

I bought into esalon from a Facebook pop up. I only started dying my hair this year, age 35 as I'm a natural red head. The colour was close to perfection. My natural colour. The trial price of 12 poun... See more

Rated 5 out of 5 stars

I love my e salon colour .Started colouring my own hair with esalon colour approximately 8 months never going back to hairdressers for colour again. Instructions are quite clear with everything you... See more

Rated 5 out of 5 stars
Verified

I really liked the hair color that was made for me, it was perfect! Made my hair super soft, has been 4 weeks since I have used it and it still looks good, I'm impressed! The only complaint I have is... See more

Rated 5 out of 5 stars
Redirected

I've used hair dyes on and off for 40 years and I can honestly say, this is by far the best one ever, your hair will look and feel like you have just come out of the hair dressers after. It doesn't ju... See more

Company replied

Rated 5 out of 5 stars

I contacted esalon for colour advice as I was unsure how to achieve what I wanted. Romina was amazing, she spent time going through exactly what I wanted and advised on colour, aftercare and products... See more

Rated 5 out of 5 stars
Redirected

I’ve been a member of esalon about 5-6 years if I’m not mistaking. First of all, the quality of the product is highly recommended. They make me feel as if I am the only customer they have, upon reque... See more

Rated 5 out of 5 stars
Redirected

The best service from esalon every time. I have to particularly mention my colourist Romina who is just a hair angel on earth. The most knowledgeable, polite, kind, passionate woman. She has called me... See more

Rated 5 out of 5 stars
Verified

I LOVE eSalon! I HIGHLY recommend to everyone! The color is consistent and NO surprises. If I have questions or want to make any changes to my color, the response is always quick and helpful. The... See more

Rated 5 out of 5 stars
Redirected

Absolutely love esalon I have had 3 orders so far. The first colour wasn't quite right for me so I got intouch with customer support who were brilliant a few tweaks and now it is spot on. They real... See more

Rated 5 out of 5 stars
Verified

I love my custom color. Easy to follow instructions, gorgeous color that lasts. It's super easy to modify your color, just ask your stylist. Plus eSalon sends out emails with current trends and h... See more

Rated 5 out of 5 stars

I am absolutely in LOVE with my color from eSalon! There is definitely a big difference in how gentle the solution is compared to boxed dyes. In addition, I notice I received a heightened color that s... See more

Rated 3 out of 5 stars

According to my selection for coloring the results should have been complete gray coverage. I applied the color as instructed (roots/grays first for 20 minutes then follow with rest of hair). And the... See more

Company replied

Rated 5 out of 5 stars
Verified

Been with e-Salon for a year now and I am extremely pleased. Usually zi am allergic to hair coloring. Since zi been with e-Salon my hair has become heathy and everyone loves my color. Their phone ser... See more

Rated 5 out of 5 stars

I returned to the salon after feeling deeply disappointed with my colourist. I didn’t enjoy being pressured into the colour and felt ignored as a 50-year-old woman. It was disheartening to experi... See more

Rated 5 out of 5 stars
Verified

The eSalon custom hair color is excellent! The process is easy, and the personalized instructions make application simple. My hair looks and feels amazing – super soft, shiny, and the color is exactl... See more

Rated 3 out of 5 stars
Verified

The hair color I like is copper red. The problem is, the color I have been receiving does not color all of the grey. I have followed instructions. But my roots end up a mix of red with grey. I am go... See more

Company replied

Rated 5 out of 5 stars
Verified

I was getting my hair color through them and it was the perfect color. I got the first shipment, then the second shipment and have not received one since. They just stopped sending then. Then I remem... See more

Company replied

Rated 5 out of 5 stars
Verified

Amazing color that doesn’t harm my hair, thanks to no ammonia! Shiny and healthy look for weeks….Very wonderful customer service team, that gets back to you very quickly and with kindness. I’m goi... See more

Rated 5 out of 5 stars
Verified

I have been using eSalon products since 2020. I was very happy to have found this online company during COVID when my salon closed down due to the pandemic. I got custom color and high light kits suit... See more

Rated 3 out of 5 stars
Verified

This color is easy to apply, has a pleasant smell and very little allergic reaction for my sensitive scalp. I was disappointed in the lack of shine after color and the shades fade really quickly. It... See more

Company replied

Rated 5 out of 5 stars
Verified

Great company to deal with. The product was a perfect match to my hair color. Unfortunately a medical problem has popped up and will not be coloring my roots for a while. Highly recommend their servic... See more

Rated 5 out of 5 stars
Verified

I have tried e salon in the past but I didn’t stick with it. I tried it again this time and o honestly really love it. I w after to go back to dark (my natural color is dark brown). With the help o... See more

Rated 5 out of 5 stars
Verified

I’m very happy with eSalon’s product. The kit comes with everything needed and personalized instructions. A Customer service representative is available for any concerns or changes you would like to m... See more

Rated 5 out of 5 stars
Verified

I’ve been very happy with your hair color program. Please contact me, as I have returned home and would like to continue receiving my hair color. I give you and my colorist 5 ⭐️⭐️⭐️⭐️⭐️! Carol Loc... See more

Rated 5 out of 5 stars
Verified

Having an actual color expert to communicate with was great. It took a few tries to get the color just right. But actually less time this way than with an on site stylist.

Rated 5 out of 5 stars
Verified

Esalon is always on point with color. Customer service is always great and they are willing to accommodate you with color and or suggestions! The products are really nice and leave your hair soft and... See more

Rated 5 out of 5 stars
Verified

The color was perfect! And I know I can always get the color I want every time! Another good thing about eSalon is it is delivered directly to your home. No running to the store trying to find the... See more

Rated 5 out of 5 stars
Verified

It is easy to change delivery dates and recurring purchases. The hair color works well and my hair is soft and shiney.

Rated 5 out of 5 stars
Verified

The color is wonderful. The instructions are easy to follow. The results are the best part, best experience ever!! The customer service is amazing, also.

Rated 5 out of 5 stars
Verified

So far coverage is total, and I have shampoo hair and color seems to be to my liking, your products and your customer service are excellent.

Rated 5 out of 5 stars
Verified

eSalon is so easy to use. I feel very much like someone is always there should I need assistance. My color is great, and the tips and videos are endless and very helpful - in case you need them. Great... See more

Rated 5 out of 5 stars
Verified

Customer service is 12 out of 10 stars !! Products come along with a concierge feeling. Top notch!

Rated 5 out of 5 stars
Verified

Customer service is fast and efficient and the product is great. And, you can't beat the price or quality...a win, win!:)

Rated 5 out of 5 stars
Verified

I am so pleased with every product I’ve ordered. My hair color is absolutely perfect and I get compliments all the time!

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Company details

  1. #22 of 46 best companies in Hair Product Store
  2. #6 of 8 best companies in Hair Salon
  3. #1 of 2 best companies in Home Hairdresser

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colorists at our Los Angeles Headquarters, our award-winning custom hair color takes into account your unique needs to create your color, your way. Similar to the salon experience, each bottle of hair color starts with a consultation. By taking our quiz, our licensed colorists get to know you and your color goals before crafting a completely customized hair dye, made-to-order just for you. From the name on the bottle to the personalized instructions, we’re revolutionizing at-home hair color and taking things to the next level by giving you access to a personal colorist at every step along your color journey. Whether you want to adjust your shade (our patented customization technology can adjust your hair color down to a ¼ of a shade) or want to learn how to get the best gray hair coverage, our professional colorists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colors and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Color Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative color care (like toning treatments and at-home highlighting kits). Connect with a colorist today and start crafting your unique shade.


Contact info

4.2

Great

TrustScore 4 out of 5

5K reviews

5-star
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Replied to 97% of negative reviews

Typically replies within 24 hours


Rated 4 out of 5 stars
Verified

It's nice to have someone to consult…

It's nice to have someone to consult with you about changing up your hair color. They made me feel comfortable to change things up after I'd been doing the same thing FOR YEARS! It's exciting and I'm enjoying the experience. I've been coloring my hair at home for years. They've given me the confidence to branch out. Only thing, I "think" it fades out faster than I'm used to, but not totally sure.

August 23, 2025
Rated 1 out of 5 stars

Horrible customer service

The product is good. But their cusromer service is terrible, they ignore my email and no response at all.
I ordered once and unfortunately the color didn't work out. It was my mistake because I forgot to cancel, however not even a heads up from them that the renewal was coming up. I email them, no response and they decided to ship the product and charged me £27.
I will make sure I never buy from you again

October 15, 2025
Unprompted review
eSalon logo

Reply from eSalon

Hi Natalia,

Thank you so much for sharing your feedback. 

We are sorry about this poor experience with our color and customer service. This is absolutely not typical of our product or company, and we take your feedback seriously. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars
Verified

Quality color

Love the convenience and I love the quality of the color even when I adjust the color it is perfect. Every single time. Consistency is so important to me and eSalon delivers

September 29, 2025
Rated 3 out of 5 stars

Left my hair in nice condition but made…

Left my hair in nice condition but made it very dark, gave 0 grey coverage so the grey now stands out more as the rest of the hair around it became much darker. Tried a few times to change the formula but it didn’t work for me. Not a bad product just didn’t work to cover greys for me and they didn’t seem to be able to adjust it to any lighter than very dark.

October 12, 2025
Unprompted review
eSalon logo

Reply from eSalon

Elizabeth - Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can.

Rated 5 out of 5 stars
Verified

Great color

Great color. And when I want to want to customize my current color to darker or lighter, they respond quickly and do a phenomenal job.

September 30, 2025
Rated 5 out of 5 stars
Redirected

Coloring help when you need it

I have been living my custom color from ESalon for many years. Just recently I notice my hair thinning a bit and the color has been looking a bit blondish and not red. I wrote to my colorist who “tweeked” my color. I love it. The dye was ever so darker and I couldn’t even tell when done. My hairline now matches the rest of my hair. I’m so happy. Life changes and so does hair. It’s great having color specialists at your fingertips to help you with those changes.

September 6, 2025
Unprompted review
Rated 5 out of 5 stars
Redirected

Thank you thank you thank you for the…

Thank you thank you thank you for the exact colour I was looking for. I’m so excited to get my next colour box because I have a wedding coming up and I know that this colour is gonna stand out perfectly. Thanks again and let’s keep this colour consistently in my orders. I absolutely love it!

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

This product gave me itchy scalp scalp,also…

This product gave me itchy scalp,also made my hair dry & course. I didn't complain,I've had advise from my hairdresser. I'm angry they don't tell you you subscribe. Had email stating they've taken £27.95p out of my PayPal account & preparing my order.I don't colour my hair every month,I don't need to .Just wanted a change what a disaster

September 11, 2025
Unprompted review
eSalon logo

Reply from eSalon

Angela - Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars
Verified

So far coverage is total

So far coverage is total, and I have shampoo hair and color seems to be to my liking, your products and your customer service are excellent.

September 17, 2025

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