CC

C C

United Kingdom

Reviews

Review of Freda's Peanut Butter


Rated 5 out of 5 stars

I ordered the 3 X 180g Triple Gift Pack…

I ordered the 3 X 180g Triple Gift Pack (savoury) peanut butter but unfortunately it arrived damaged and the jar had leaked all over - the outer cardboard box looked a bit worse for wear and inside were polystyrene 'wotsits' and a bit of paper... the product was very poorly protected.

I tried to contact the company by phone first, as they present a number on their website, but it seems no one is taking calls... it rings for a bit then just goes to an answerphone. I’ve also sent an email and am currently awaiting a response.

At this stage, I can only rate based on the shoddy delivery experience and lack of initial support, hence the 2 stars. Should I receive a reply — and depending on the outcome and once I’ve actually had the chance to try the product — I’ll consider updating this review. Not impressed so far.


** Update: Jade has been in touch and offered an acceptable resolution - despite no one answering the phones, email responses seem to be quick and helpful. Expecting a replacement in the post. Updating my review to three stars and will amend once the replacement has arrived, and once I’ve tried the products.

*** Update... This review started with 2 stars. Jade's customer service upped it to 3. And I can now only give 5 stars, though more are deserved.

Jade has gone above and beyond in resolving my delivery issue, and to be fair... it wasn't realllllly their fault the item was damaged in transit (not realllllly) - however the replacement that was send was better protected with corrugated cardboard sleeve + the wotsit polystyrene things. But I have to say - the no-nonesense, swift resolution and email comms proves Freda's to be a company that cares about their customers. Replacement arrived in pristine condition.

I've also tried the product - and it's flippin lovely stuff. I'll be buying again for sure. Far superior to the claggy supermarket brands. Very happy overall despite a disappointing first impression. Excellent customer care. Thanks Jade!!

October 6, 2025
Unprompted review

Reply from Freda's Peanut Butter

Thank you so much for taking the time to share your experience , the good, the frustrating, and everything in between. We’re genuinely sorry that your first impression was marred by a damaged parcel and difficulty reaching us by phone. That’s not the kind of welcome we aim to give, and we’re grateful you gave us the chance to make things right.
We’re thrilled that the replacement arrived safely, and even more delighted that you enjoyed the peanut butter! “flippin lovely stuff” is music to our ears.

Thanks again for your honesty, patience, and kind words. Looking forward to sending more jars your way soon!

Warm wishes,
The Freda’s team 🥜

Review of Heatable


Rated 5 out of 5 stars

FLAWLESS - 11 out of 10!!!!

I’d been putting off getting a new boiler for far too long — mainly because plumbing jobs terrify me. Finally bit the bullet and went with Heatable, after browsing their website for the past 18 months or so... and I’m honestly kicking myself for not placing my order sooner.

Dan, the engineer, was absolutely superb. He turned up early, grafted non-stop all day, and still kept everything tidy and organised. Proper thorough job, no corners cut, and you can tell he takes pride in what he does. On top of that, he’s just a genuinely decent bloke — exactly the kind of person you feel lucky to have working in your home on such an important job. Replacing a system boiler with a combi, and ripping out a massive water cylinder, is no joke... but he had no problems at all and set about it in the most chilled out way. That made me feel at ease.

The rest of the process has been just as good. From the online quote to the scheduling and ongoing text and email updates to keep me informed along the way, it all felt (too) easy and stress-free. I did send a message before the installation to say 'are you sure you don't need anything from me??' - and was met with 'nope, all good... everything looks decent!'. And it was!

Communication was spot on — Liv in customer service deserves a mention for being not just helpful, but properly funny as well. Makes the whole experience feel less like “buying a boiler” and more like dealing with people who actually care.

I’m over the moon with the new Worcester Bosch and with Heatable in general. Service like this is so, so rare — they’ve nailed it.

And if you catch me looking a bit misty-eyed about it… I’m not crying, it’s just my new boiler making me emotional. 😉

September 22, 2025
Unprompted review

Reply from Heatable

Hey Colin!

That's it. I'm framing this review and getting it as a wall sticker for the office 🤩

Thank you so much for THE best review we would ask for. We shouldn't have favourites but your engineer, Dan is one of our best so it's no surprise to us that you were so impressed with him on the day too. He's an incredible engineer and the nicest guy you could meet so what's not to love💖

Thank you for your fabulous feedback about our website and ordering process too. We're super proud of our service so reviews like this genuinely mean the world to us 🙌🏼

We'll leave you and your shiny new Worcester Bosch to enjoy each other's company; I'm sure you'll have many years of happiness together. As ever, just let us know if you anything and we'll always be here to help.

Take care, Colin and have a lovely weekend!

Liv 💃🏼

P.S. I will now be wearing a "properly funny" badge round the office and no one will be able to forget it😎

Review of DPD UK


Rated 5 out of 5 stars

We have the same DPD driver every time…

We have the same DPD driver every time - and every time, he's got a big smile on his face, always super polite, always really friendly... always on time. He is a credit to DPD and deserves recognition.

August 16, 2025

Review of The AA Smart Care


Rated 1 out of 5 stars

Absolutely disgraceful service from The AA – ignored, overcharged, misled

I booked front and rear brake replacement with The AA's Smart Care service for 27 June 2025. Total quoted: £490.31 + VAT, spread via finance provider Payment Assist.

On the day, the mobile mechanic only completed the rear brakes, citing a "seized component" on the front and an inability to source the necessary part (despite the breaks having been completely disassembled a few months prior - with no issues - for a service & MOT). He reinstalled my original front brakes and told me I could rebook or take the car elsewhere — and explicitly stated I'd only be charged for work done.

I immediately called AA Customer Services and spoke to 'AJ', who told me I would only receive a partial refund of ~£120 for the uncompleted front brake job — which was quoted at £249.66 + VAT. I disputed this and AJ wasn't able to do anything, and said he’d escalate to a supervisor and I’d get a call on Monday.
That call never came.

I sent a formal complaint the same day by email The AA, copied to Payment Assist, clearly outlining the situation and requesting the invoice be corrected to reflect only the rear brake job. I received no response at all from the AA and, despite multiple follow-ups, The AA never acknowledged any of my subsequent emails. Absolutely abysmal customer service.

I phoned again a few days later given none of my emails were being acknowledged by The AA, and spoke to Niall. He reviewed the case and had to confer with multiple colleagues, including AJ and 'Kirsten', before finally agreeing that I should only be charged for the rear brake work. Initially, even Niall said a partial reduction had already been sent to Payment Assist, but this was still incorrect.

He eventually confirmed the correct figure - I wasn't giving in to their foolishness...

Niall also told me that Kirsten from the AA had already contacted Payment Assist, but crucially, not me, the actual customer. That was confirmed — no email, no call, no direct contact from anyone at the AA.


According to AA Smart Care Terms & Conditions (v. Sept 2023):

“You will only be charged for the products and/or services that are actually provided.”

“You will not be charged for any additional work that you have not authorised.”

Despite this, I was initially told I’d only receive a partial refund for work that was neither completed nor authorised — a clear contradiction of their own published Terms.

Had I not repeatedly escalated this and challenged the responses, The AA would have left the overcharge in place, in violation of both consumer law and their own agreement.

The AA's Smart Care service is not fit for purpose. They:

- Ignored every email from me
- Broke promises to call back
- Initially misrepresented what I’d be refunded
- Contradicted their own terms and conditions
- Failed to notify me directly of any invoice amendments
- Left me to do all the chasing

For a brand that prides itself on trust (apparently), reliability, and roadside expertise — this was nothing short of a customer service failure from start to finish.

Avoid AA Smart Care. There are far better-run garages and services out there that will respect your time, your money, and the contract you agreed to.

Never again.

*** EDIT - In response to The AA's comment below***

Thanks for the reply – though it doesn’t inspire much confidence.

The fact remains: I already followed your process and submitted a formal complaint on the day of the failed service (27 June), followed by multiple chaser emails – none of which were ever acknowledged by The AA. No contact, no confirmation. Nothing.

The only reason this was resolved is because I made repeated contact and pushed for accountability. At no point did anyone from The AA proactively update me.

Your assurance that “our teams will reach out” remains to be seen. Based on my experience, I’ve no faith that your complaints process functions properly or treats customer concerns with any urgency.

I’ll await your response, but I won’t be holding my breath.

*** EDIT 16th August *** - Unsurprisingly - I never heard anything about this again, despite assurances the issue would be investigated and I'd be contacted, that never happened. I expected the AA's response was simply to save face and appear concerned/ interested to readers, and that they had no intention of investigating... and they've proved me right. Never, never again will I be giving them any business. Never. Absolute shambles.

June 27, 2025
Unprompted review

Reply from The AA Smart Care

Hi there, we’re sorry you’ve been left to feel this way and there was reason to raise a complaint. All complaints raised will be investigated and contact sent once complete. Our teams will reach out with any relevant updates and we hope all concerns were raised with the team.

Review of Paleoridge


Rated 4 out of 5 stars

Solid start – excellent food, great service, a few things to improve

I've been raw feeding for some time, but after my dog developed ongoing skin issues (redness, itching, and flare-ups that weren’t fully managed even with medication), I decided to put him on a strict elimination diet. My previous supplier doesn’t offer single novel proteins unfortunately, and that’s what led me to Paleo Ridge.

The quality is great — we’ve only tried the Classic Duck (80:10:10) so far as part of a single-protein diet, and the difference in my dog’s condition has been striking. His skin has cleared up, his coat is glossy, and he’s no longer constantly scratching or licking. His digestion has also improved; firm, healthy stools (hope you're not eating while reading 😄). He also seems happier and more settled overall.

We've had one delivery so far and placed our second this evening. The first delivery was reliable and well-timed, arriving frozen solid and in excellent condition. My only gripe is the lack of a “build your own box” option within the subscription model. Because I’m limited to one novel protein for now, I have to order manually and miss out on the subscription P&P discount and convenience.

Packaging is pretty good — well insulated, perfectly sized, and sensibly eco-conscious. A full box of 16 x 500g tubs fits neatly on one shelf of the freezer, which is ideal. Minimal plastic, recyclable materials — exactly what I’d expect from a brand with strong ethical values.

I did contact customer support regarding the subscription limitations and received a really helpful and constructive reply from Hollie. We exchanged a few emails and she succeeded in finding a solution — I was genuinely impressed by how well she handled it. No canned responses, just honest, thoughtful... human... support. From ordering through to delivery, the whole experience has been smooth and dependable so far, and I’m looking forward to the next delivery.

Paleo Ridge isn’t the cheapest option, but I feel I’m getting premium-quality, ethically sourced food — and that matters a lot to me. The improvement in my dog’s health makes it completely worth the investment.

That said, I do think there's still some room for improvement to earn that 5th star. For example:

1. A flexible “build your own box” subscription option — letting customers tailor their dog’s diet while still benefiting from automated orders and the P&P savings.

2. A simple return incentive for wool liners — my previous supplier offered £5 credit for every 8 returned (there were 3 in each box) and the £5 vouchers were stackable, unlike Paleo. Simple, effective, and encourages sustainable behaviour.

3. A modest subscription discount (e.g. 5%) to reward loyalty.

Each of these incentives contributed to why I stayed with my previous supplier for so long. I only moved because they didn’t offer single-protein meals — but so far, Paleo Ridge looks like a strong alternative.

One final note on the rewards scheme: I was pleased to discover that Paleo Ridge does offer one, including wool liner returns — but I have to be honest, it’s overly complex and not easy to understand or engage with.
For example:

- 3 Points – For every undamaged piece of Woolcool (minimum of 12 to be returned)...
- 2 Points – For every £10 spent (but not for customers in discount groups)...
- Only one discount or coupon can be used at a time...

You get the idea. I still don't understand how this translates to 'savings'... I’d love to see this simplified — fewer conditions, more transparency. Sometimes less is more.

Overall - the food is great, the service has been great, and I’ve seen clear benefits in my dog’s health - which is what matters most. If Paleo Ridge can evolve their subscription options and simplify the rewards scheme, they’ll have a long-term customer in me.

May 21, 2025
Unprompted review

Review of Wmpeyewear


Rated 5 out of 5 stars

I read the reviews AFTER placing my…

I read the reviews AFTER placing my order, and surprised at the low rating for this company. I'm in the UK and ordered my glasses on the 6th April. It's the 9th April and my glasses have just been delivered from Arizona, USA.

Granted, I paid for express delivery - but still... Promise delivered! Comparatively, I placed an order for some clothes on the same day from a company less than 20 miles from where I live and they've still not dispatched the items yet (or responded to my 'where's my stuff' email).

As for the glasses - they're absolutely awesome quality. Nicely packaged and protected, brilliant and fashionable design and I could NOT be happier with them.

I have nothing even slightly negative to say - the price was good (I'd even say a complete bargain), and would like to think they'll attract more positive reviews. Had I looked here first, before placing my order, I probably would've decided to go elsewhere... don't believe everything you read.

Great products, great price, fantastic delivery (I chose to pay more to get them sooner... because, I've no patience). 5/5, guys. Well done!

April 9, 2025
Unprompted review

Review of Tony's Chocolonely UK


Rated 1 out of 5 stars

Tastes like cooking chocolate

Tastes like cooking chocolate. Wouldn’t buy again, even if it were a quarter of the price. Disappointing.

Never felt compelled to write a review about a bar of chocolate before… but I feel ripped off.

The one star is for the pretty decent branding.

** Edit… just read some of the other reviews and responses from the company. Pretty sarcastic and ‘awwww, poor you’ / ‘we don’t care what you think’ replies. Puts me off this brand even more. Such an apparent lack of sincerity and overconfidence leads me to believe this is a company run by a group of millennials who think they know better than their customers. Perhaps they’ve not spotted the negative reviews outweigh the positive. **

November 8, 2024
Unprompted review

Reply from Tony's Chocolonely UK

Sorry to hear you're not a fan of the chocolate we make or the way we write to people. Appreciate the feedback all the same.

Review of Naturaw


Rated 4 out of 5 stars

81 orders... £4k spent... 3 years a customer...

Some stats first....
- First order placed May 2021.
- 3 years of placing orders every 2 weeks, ave.
- 81 orders x 16 boxes of food each, since becoming a customer.
- £3,750 spent on dog food with Naturaw.

Now - here's what I love about Naturaw:
1. B Corp status - commitment to sustainability, eco-friendly, compostable packaging.
2. My dog loves the food and it's good quality.
3. Scheduled and regular deliveries via subscription.

Here's what I don't love:

1. Wool liner returns.

Each time I've sent wool liners back, I wait and wait and eventually have to chase up and ask for updates (where's the credit?). There seems to be some lingering operational inefficiencies. I’d like to return them and receive the credit on the same day they’re booked in. This would make the process smoother and more transparent.

2. Inability to apply wool liner credits to subscription orders.

To use the £5 credit per 8-liner return, you have to place a one-off order, which incurs a 5% premium (or £2.29 for a box of 16). This significantly reduces the benefit of the credit, while adding the inconvenience of taking the liners to a DPD collection point, with the uncertainty of when or if you'll receive the credit after having to chase it up. It’s a great idea – and I fully support recycling – but the execution falls short. I’d prefer the ability to apply the credits directly to my subscription orders, allowing me to make the most of both the 5% loyalty discount and the £5 recycling credit, without the extra hassle.

3. Unable to change product options within the subscription.

Once a selection is made, you're stuck with it unless you cancel the subscription and start a new one. I'd like the ability to mix up my dogs diet by selecting alternative flavours now and then, simply and efficiently.

4. Lack of 'Refer a Friend' scheme.

I’ve been so satisfied with the product that I’ve actively and enthusiastically recommended Naturaw to friends and associates in various groups I’m part of. I do it because I genuinely believe there’s no better alternative, and I’m proud to be doing what’s best for my dog – and I know others want the same for theirs. But… it would be great to see this kind of loyalty recognised with a ‘refer a friend’ scheme, as many other companies offer.

Overall, I think the product is great. Also, it's not easy to achieve B Corp Certification and harder still to maintain it - so I believe they're committed to high standards and focus on balancing profit with purpose.

My earlier stats speak of my loyalty and satisfaction with the product, but there are some things I'd love to see developed and improved to make being a customer that bit more satisfying, as I've detailed here.

(If you're reading @naturaw - I've emailed about the wool liners you received on the 24th September. Website says: 'Please allow a week after dropping your box off for us to receive your package and your voucher to be emailed to the address provided. We cannot provide updates to the status of your return before this time has elapsed'... I've waited two before checking in).

October 9, 2024
Unprompted review

Reply from Naturaw

thanks for the detailed review! I thought I would take the time to address your points.

1. Wool liner returns. We know sometimes there is a backlog and this is incredibly difficult to eliminate entirely, because no matter how efficient the process is at our end (it's much better in recent months) we are always reliant on staff. Staffing is a huge issue across all industries at the moment. Our HR team are constantly recruiting.

2. 100% agree with you - this is a technical limitation of our current platform that we are aware of and working on.

3. 100% agree with you - as above this is a technical limitation of our current platform that we are aware of and working on.

4. We are already working on this for launch in early 2025 :)

Thanks again and all the best xx

Review of Hickorys


Rated 5 out of 5 stars

Pretty surprised to see the 3.9 rating

Pretty surprised to see the 3.9 rating, to be honest. My son and I went to Hickory's Hutton (Preston) this evening and it was so good I'm writing a review! THE most attentive and friendly staff I've ever experienced whilst dining out. The food (and beer) was fantastic and the atmosphere was great. Kudos to the management team for recruiting first rate staff and praise to the staff for being awesome. Absolutely loved everything about it.

September 28, 2024
Unprompted review

Review of Royal Mail


Rated 1 out of 5 stars

The local postmen are fine but...

The local postmen are fine. But the outfit in general are just garbage. Consistently unreliable when it comes to 'next day delivery'... They should change it to 'at some point in the next 9 days if you're lucky, but brace yourself for items just not arriving at all'.

When your business only does one thing, you should be good at it. Royal Mail don't deliver. Terrible.

September 24, 2024
Unprompted review

Reply from Royal Mail

Thanks for your review, I'm really sorry it's a 1 star at the moment but we value all feedback.

If you'd like to raise any concerns, please contact our Customer Service Team via https://personal.help.royalmail.com/app/contact or if you have an X account you can also tweet/DM via X (@royalmailhelp).
My colleagues are available to help.
Matt

Review of Crumb


Rated 1 out of 5 stars

£2.95 postage

£2.95 postage? No problem! I understand that. However, when you advertise a 'free' service and then charge (in addition to the postage) without consent for a monthly subscription... that's not on. Absolute scam practice with purposefully opaque pricing structure.

Plus... no app. Can't recommend this at all. I want my money back.

September 18, 2024
Unprompted review

Reply from Crumb

Hi CC, thank you for your feedback. We did contact you for some further details, but unfortunately didn't hear back from you. Our subscription service is optional and no subscription is ever set up without the consent of a customer. We charge a small fee for the Premium and Premium Plus services which covers the ongoing cost of the service and all of the great features and benefits. We also offer a free service - you can log into your dashboard and see your pet's free profile by using the login option on the home page.

Review of DPD UK

Review of BrandAlley UK


Rated 5 out of 5 stars

An Example of Awesome!

I placed an order for a pair of Replay Jeans on Friday at 21:14. Standard delivery was £4.50 and only an extra £2 for express delivery, which I thought was worth it. My order was delivered at 15:51 today, Saturday 18th May. I genuinely did not expect to see it until Monday... I received order confirmation immediately, shortly after I received a tracking code and could see that Royal Mail had already collected my item. Brilliant and efficient processes, first class service, great product and great packaging to protect the product. First time ordering with Brand Alley and will be a returning customer... could not be happier!! THIS is what excellent service looks like!

May 18, 2024
Unprompted review

Review of The Grass People


Rated 1 out of 5 stars

"Next Day Delivery" apparently..

"Next Day Delivery" apparently... However, having placed an order and receiving a tracking number, it would appear that the order has not been handed over to the courier - 'Delayed' reason being given in the app. I thought the website looked pretty trustworthy, and the products sounded good... but my experience so far is not great. This delay has set me back on the project I'm working on now. Moreover, reading the many other recent reviews here... even if the order arrives, I have little confidence in the quality of the product based on what I'm reading.

There's no phone number to call this company despite being a small business - which makes no sense at all. If my experience changes, I'll update the review, but for now - I wish I'd done further investigation before placing my order with The Grass People. Not a happy customer.

** UPDATE 10th May - Still no movement on my order - The Grass People sent an email telling me the order has shipped and provided a tracking reference. My order was placed on the 7th at 12:45pm - they claim orders are shipped on the same day when they are placed before 2pm. Clearly not the case and I'm now hugely inconvenienced by this failure.

The courier tells me they have not collected the item from the supplier.... it's not been shipped at all. I've sent a message requesting a full refund and for the order to be cancelled. **

May 9, 2024
Unprompted review

Review of North West Timber Treatments


Rated 5 out of 5 stars

Amazing customer experience!

I called the Waterfoot branch with a number of questions and spoke to Jake. Not only did he answer my questions, he also offered additional advice and support and took time explaining things to me. What I need for my job is available at their store, I've arranged to call in later to collect, and they'll even cut down to size according to my specifications - all in all, outstanding service!!

March 8, 2024
Unprompted review

Reply from North West Timber Treatments

Thank you for your great review. At North West Timber Treatments, we work hard to offer a high-quality service to all. We will make sure to share this feedback with Jake to give him the recognition he deserves. I’m sure he will be delighted to hear your feedback!

Review of Lacey Plumbing & Heating Ltd


Rated 5 out of 5 stars

Absolutely brilliant

Absolutely brilliant. I've been having some issues with my boiler and looked for a Which? recommended plumber. Lacey Plumbing & Heating had good reviews, and are Which? recommended so I gave them a call. From the outset I felt they were a professional and courteous firm so made a booking. Baz arrived today to carry out the repair work, and I threw some questions at him looking for some advice on a few other things - he was super knowledgable, very friendly and a total asset to the company. He completed the job in good time and gave me a lot of additional advice. Will be using Lacey Plumbing again when I need anything else doing. First class service from start to finish, and not ridiculously priced either. Very happy customer!

February 29, 2024
Unprompted review

Review of Tesco Bank


Rated 5 out of 5 stars

Straightforward

Straightforward, fast responses and great mobile app. Overall, a great experience.

February 28, 2024

Review of Aircon Direct


Rated 5 out of 5 stars

Purchased a Meaco Arete 20L Low Energy…

Purchased a Meaco Arete 20L Low Energy Laundry Dehumidifier and HEPA Air Purifier with next day delivery. Arrived in super quick time (as to be expected) and at a market competitive price. The product arrived today, it is awesome and I'm way more excited than I should be about a dehumidifier, I accept that! Anyway... great comms throughout the order & delivery journey... what more can you ask for? Brilliant service... and am a returning customer already having just bought another one.

February 5, 2024
Unprompted review

Reply from Aircon Direct

Dear Customer,

Thank you for your fantastic review! We're thrilled to hear that you had a positive experience with Aircon Direct. It's great to know that your Meaco Arete 20L Low Energy Laundry Dehumidifier and HEPA Air Purifier arrived quickly and at a competitive price. We understand your excitement about the product, as it's always satisfying to find a high-quality item that meets your needs.

We pride ourselves on providing excellent communication throughout the order and delivery process, so we're glad to hear that you were satisfied with our service. We appreciate your loyalty as a returning customer and hope to continue serving you in the future.

If you're in need of any other appliances, we recommend checking out our sister brands such as Appliances Direct, Laptops Direct, Furniture123, or Better Bathrooms. They offer a wide range of products that may interest you.

Thank you once again for your kind words, and we look forward to assisting you again soon.

Best regards,
Ivy

Review of Panelcompany


Rated 5 out of 5 stars

Exceptional Service and Quality from Start to Finish!

I recently made a purchase of the Sulcado Natural Oak Acoustic Slat Wall Panels, and I must say, the service I received was nothing short of exceptional. On spotting a sale price of £95 on 1st October, I needed an extra day to finalise the quantity. To my dismay, the price had increased by the time I returned. However, a representative from the Rotherham branch was understanding and honoured the sale price, making the purchase process smooth.

The communication was top-notch, with timely updates from the Huddersfield branch about the delivery scheduled for 5th October. Even when there was a slight delay, I was promptly informed. The delivery was seamless, and the quality of the panels exceeded my expectations.

From start to finish, every aspect of the service was impeccable. Based on this experience, I'll definitely be a returning customer. A big thank you to the entire team for making this a memorable shopping experience!

October 5, 2023
Unprompted review

Review of Trustpilot


Rated 1 out of 5 stars

Once hailed as the definitive platform…

Once hailed as the definitive platform for discerning the credibility of businesses, Trustpilot.com has unfortunately lost its sheen. In its prime, it was the beacon for consumers seeking genuine insights into products and services. It was the place where authenticity met consumer experience, providing a reliable compass for potential buyers.

However, recent times have seen a noticeable decline in the platform's reliability. A growing number of reviews on Trustpilot.com now appear to be disingenuous, if not outright fake. A common red flag is the prevalence of users who have left only a single review. Their feedback often seems scripted, lacking the organic touch of a genuine customer experience.

Moreover, there's an alarming trend of 'users' posting multiple reviews for the same organizations. These reviews, eerily similar in wording, betray an attempt to feign legitimacy. It's disheartening to see such practices on a platform that once stood for trust and transparency.

It's evident that certain companies are exploiting the system, flooding Trustpilot with fabricated reviews and counterfeit accounts. This manipulation is not only unethical but also undermines the very essence of what Trustpilot was built upon.

Drawing a parallel, the current state of Trustpilot mirrors the unreliability of Amazon reviews, which have long been criticized for their lack of authenticity.

In conclusion, while Trustpilot.com was once a trusted ally for consumers, it now stands as a cautionary tale. The platform's inability to curb fake reviews and maintain its integrity has significantly diminished its value. Consumers are advised to approach reviews on Trustpilot with a healthy dose of skepticism and cross-reference with other sources before making any purchasing decisions.

** Edit - in response to Trustpilot's reply **

'Doing lots' is apparently not working. My point here is that the platform can no longer be trusted to serve as a source for legitimate feedback. Hence, isn't something I can utilise any more.

I appreciate you offer a service for readers to flag potential violations, but surely that's something your team are/ should be picking up on rather than the general public. It's a shame, really.

***

August 28, 2023
Unprompted review

Reply from Trustpilot

Hi CC,

Thanks for the review. However, we do lots to protect our platform from fake reviews and misuse including dedicated people and clever technology. If you think a review breaks the rules, you can always flag this for our team to look into. If our team finds that it breaks the rules, action is taken.

Thanks,
BB | The Trustpilot Team