Almost caught me out, started filling in info etc. no sign of disclaimer about it being a 3rd party site.

Noticed before payment does not even give an amount to pay - looking here I can see it was gonna be almost 5X what you should pay!

Google should not allow these pages to be promoted to top of the results way above the genuine ESTA site. I guess they get away with it because its a RIP-OFF rather than a SCAM.

And what do they do with all this passport and personal data they gather???

Avoid at all costs!