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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers express significant dissatisfaction with various aspects of the business, particularly concerning orders, customer service, and delivery services. People report prolonged delays in receiving their orders, with some waiting for several months without any updates or clear communication from the company. Consumers also highlight issues with customer service, describing it as unresponsive and unhelpful. Many mention difficulties in contacting the company and receiving timely assistance. The lack of human interaction and reliance on AI chatbots have left numerous reviewers feeling ignored and frustrated. Additionally, some reviewers express concerns about the company's handling of refunds and spare parts, reporting long waiting times and a lack of communication.

Based on these reviews

Rated 2 out of 5 stars

Just brought my bike to the dealer (het zwarte Fietsenplan /lijnbaansgracht/amsterdam) for repair on the 18th.. they just told me that most likely it’s a torq problem and they ordered the spare p... See more

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Rated 2 out of 5 stars

Have been waiting for 8 months and still no bike. Placed the order in December 2024, delivery dates have been updated for 5 times now with most recent delivery window between 30th of July- 6th of Augu... See more

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Rated 2 out of 5 stars

Purchased spare parts two weeks ago and nothing has arrived and all communication ignored #319561

Rated 4 out of 5 stars

Recently bought my Comboy bike and until now I am very pleased with the experience. The bike is a headturner and the automatic gear is very pleasant to use. I sincerly hope that the new investment wi... See more

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Rated 1 out of 5 stars

⭐☆☆☆☆ Still no bike after 6+ months – and no clear communication I ordered my Cowboy bike back in April and the full payment was withdrawn immediately. Since then, I’ve had no proactive... See more

Rated 1 out of 5 stars

DO NOT BUY I’m sure that they are going bankrupt and have a real liquidity crisis. They’re accepting payments but not delivering any products. You won’t get your money back and credit providers are... See more

Rated 1 out of 5 stars

I am trying to get a replacement for my key bike and I don't get any answer nor update. The customer service is terrible, they are ignoring all my messages and I am literally talking with myself. I... See more

Rated 1 out of 5 stars

They are showing all the signs of a company ready to declare bankruptcy. Orders stuck in waiting for months , Cancellation requests done 5 times over last 8 weeks. Every time a generic respose... See more

Company replied

Rated 1 out of 5 stars

Bought a Cowboy C4 ST, told on 2 May 2025 to stop using it due to a safety defect. Four months later, through the entire summer when I actually want to ride, no replacement date. I have now reque... See more

Rated 1 out of 5 stars

Update: After almost a year of waiting (order placed in November 2024), I never received the product nor a refund response in time from Cowboy, despite my formal cancellation request.... See more

Rated 1 out of 5 stars

Cowboy have to be the worst company to ever exist. They have absolutely no customer service. I have managed amazingly to have arm email from a ‘real person’ but it’s the same excuses “we’re sorry... See more

Rated 1 out of 5 stars

They have done it yet again , after 5 months of non part availability, again an apology email . I wonder how is am e-bike company working without spare batteries? 12 weeks since asked multiple t... See more

Rated 1 out of 5 stars

Totally, TOTALLY poor after sales service that has left me owed £80 for tyres purchased 3 months ago that never arrived. This was compounded with the ZERO customer service, literally no responses for... See more

Company replied

Rated 1 out of 5 stars

I am giving this review as part of a marketing campaign of Cowboy promising a reward for any ruffled reviewer. Nevertheless, i can only give a very negative review. If the bike is working great! H... See more

Rated 1 out of 5 stars

There is no real customer service at Cowboy anymore. I have been waiting for more than 4 months for a replacement tire, without receiving any information. My emails go unanswered, and the only way to... See more

Rated 1 out of 5 stars

I cancelled my order after 10 months of waiting (purchase in November 2024), and still product was not delivered. I haven't received my money back, even though they constantly claimed they "under... See more

Company replied

Rated 1 out of 5 stars

This company's customer service is simply terrible. The delivery date for my bike has been postponed several times. I never received any notification about the postponements. The chatbot always refers... See more

Rated 1 out of 5 stars

They "sell" to you a replacement battery Only after the checkout , you are notified the battery won't arrive for 3 months When you want to cancel the order and get a refund , they don't re... See more

Rated 1 out of 5 stars

I ordered a Cowboy Cross ST back in May, with a promised delivery date of August 26th. That turned out to be a complete lie. I tried to contact Cowboy multiple times, but there was absolutely n... See more

Company replied

Rated 1 out of 5 stars

Kept changing the delivery time for 7 months, never properly said why this was the case, only getting scripted and pasted answers. I cancelled my order, who knows how much longer this would take.... See more

Company replied

Rated 1 out of 5 stars

I have been waiting for my bike for almost 9 months already. Purchased in November 2024 during Black Friday deals, I already lost track of how many times it has been delayed: started with February/M... See more

Rated 1 out of 5 stars

I cancelled my order with Cowboy several weeks ago. According to their own terms, the refund should have been processed within 14 days. Despite repeated follow-ups, I still have not received my m... See more

Rated 1 out of 5 stars

Customer Service is a nightmare! My bike needs a spare part, otherwise it is unusable. Since three weeks the item is in state "shipped", but the tracking number is unknown to DHL. Any attempt to get i... See more

Company replied

Rated 1 out of 5 stars

I placed an order for a bike in early January, and eight months later, the order page still shows “We’ve received your order.” The bike has not even gone into production. I have canceled my order fi... See more

Company replied

Rated 1 out of 5 stars

After 10 months of waiting (purchase in November 2024), and still no product delivered, I decided to cancel the order. Now, I want my money to be able to buy another bike form another brand (hopeful... See more

Company replied

Rated 1 out of 5 stars

Same critical fault occur on each of the 3 bikes Cowboy has sent. Each time the turn-around from contacting to receiving a replacement has been up to 2 months. Each bike has also been patched up by... See more

Company replied

Rated 1 out of 5 stars

. Brakes ordered in january 2025 , august 2025 still nothing . Order cancelled from Cowboy but my bank account has been debited... . Belts ordered also, same situation. Impossible to join them. Yo... See more

Company replied

Rated 1 out of 5 stars

My bike was deliverd not only 6 months later than promised but came with a problem in the crank axle. I have not managed to talk to any of their support technicians because you always ending up in AI... See more

Company replied

Rated 1 out of 5 stars

Ordered a Cowboy Cross back at the end of April 2025. Delivery date kept being pushed back. One generic email received to advise of production delays. Since then, delivery date continues to be push... See more

Company replied

Rated 1 out of 5 stars

Beyond frustrated with Cowboy. I'm now at the 8-month mark waiting for a bike I bought on Black Friday. The delivery date keeps getting pushed back every two months, and the customer service is comple... See more

Company replied

Rated 1 out of 5 stars

WORST COMPANY EVER! 3 months of waiting for an adapter so I can charge the European model of bike I was talked into after being promised adapter would be in box with bike/ Still being lied to.... See more

Company replied

Rated 1 out of 5 stars

I had my bike fixed a few months ago, on my own costs as I no longer had warranty. I now have the exact same issue, and Cowboy refuses to cover the repair even though it’s the exact same. Additionally... See more

Company replied

Rated 1 out of 5 stars
Invited

Cart doesn't work. Throws error message after adding options. After the error message you can no longer navigate to the cart page. Even though I received a discount code, that didn't work, it said... See more

Company replied

Rated 1 out of 5 stars

Hideous customer service: - I ordered a new battery in May 2025 and at this time in September 2025 I still don’t have it. - It is impossible to get a service in a major Dutch city (fully book... See more

Company replied

Rated 1 out of 5 stars

I waited 10 months for my Cowboy bike — it never arrived.I cancelled my order, and I still haven’t received my refund. I just want my money.

Rated 1 out of 5 stars

This is how you lose customer: I love my old Cowboy C3 - I’ve ridden 11000 kilometers on it! So, I placed an order for a Cruiser on 2024. November 6. (Order #---903). Delivery was promi... See more

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Rated 1 out of 5 stars

The bike is less than a year old and a part has broken. I invested thousands buying the bike to use as main mode of transport for work. I have now been waiting for 4 months for a part and I am loosing... See more

Company replied

Rated 1 out of 5 stars

I’ve been a Cowboy customer for a while, but this experience has been incredibly frustrating. I ordered a replacement battery for my Cowboy 4 over four months ago, and it still hasn’t arrived.... See more

Company replied

Rated 1 out of 5 stars

I bought a cruiser ST for my father (83 years), who was really happy with the bike. Unfortunately, there is a known security issue with the frame, which was promised to be fixed via customer service.... See more

Rated 1 out of 5 stars

I’ve been without a working Cowboy bike since January 2025 due to a cracked frame that Cowboy themselves acknowledged as part of their recall. Since then I’ve faced: Misdiagnoses (co... See more

Rated 1 out of 5 stars

Refund process has gone on for over three months with no end in sight. Despite multiple attempts to contact their customer support team, I've received only vague and unhelpful responses. Each time,... See more

Company replied

Rated 1 out of 5 stars

Like many other Cowboy bike users the customer service is terrible, replacement parts do not arrive with no date for when to expect them, do not use Cowboy

Rated 1 out of 5 stars

I think this company is going to go bust. NO response to a refund that was due within 2 weeks but that is now 6 weeks ago. They keep saying it will be sorted but nothing happens, avoid at all costs

Rated 1 out of 5 stars

I ordered the Cross bike in Jan 2025 with the delivery expected in March 25, after several delays I cancelled the order in May 2025 and requested a refund, we are now in Oct and I have yet to see my r... See more

Rated 1 out of 5 stars

I think you will see like so many others here. PLEASE NEVER BUY FROM THEM! The bike is great when it works. My frame needs replacing. They said that months ago. But they won’t actually do it.... See more

Rated 1 out of 5 stars

This bike is a disaster. The back tyre literally fell off, the battery failed, the saddle broke, and every repair has taken months. It’s not just unreliable — it’s unsafe. After all of this, Co... See more

Rated 1 out of 5 stars

Really bad customer service experience, non response for weeks. The theft alert didn’t function well in my app. I tried to contact the customer service twice in the past few weeks. Either the staff di... See more

Rated 1 out of 5 stars

I love the brand and the design of the bike. It rides beautifully — smooth, stable, fun. All in all, a very good bike. I own a Cowboy C2, now 4 years old. On a normal ride, at 25%... See more

Rated 4 out of 5 stars

Very satisfied with my bike, although it was some issues with repair. Currently they have major issues with spare parts and you may have to wait for a couple of months for your part. But at the sam... See more

Rated 4 out of 5 stars

Initially, things got a bit tangled with the bike delay. But then, I decided to cancel the order and get my money back. The process of getting the money back took a tad longer than expected, but every... See more

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Company details

  1. Bicycle Store

Written by the company

Founded in 2017 in Brussels by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is redefining urban mobility with the world’s most connected e-bike. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology, and smart app connectivity for a seamless, intuitive ride. With models like the upright Cruiser and versatile Cross, Cowboy serves riders in over 2,500 cities across Europe. As the first e-bike company to earn B Corp status, Cowboy promotes sustainability through its Circular Program of refurbished bikes. Recognized with multiple Red Dot awards, TIME’s Best Inventions, and Wallpaper*’s Most Revolutionary Personal Transport, Cowboy continues to push the boundaries of e-bike innovation.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

6K reviews

5-star
4-star
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1-star

Replied to 73% of negative reviews

Typically replies within 1 week


Rated 1 out of 5 stars

DO NOT BUY

DO NOT BUY

I’m sure that they are going bankrupt and have a real liquidity crisis. They’re accepting payments but not delivering any products. You won’t get your money back and credit providers aren’t able to either.

October 15, 2025
Unprompted review
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Rated 1 out of 5 stars

I want my money

I waited 10 months for my Cowboy bike — it never arrived.I cancelled my order, and I still haven’t received my refund. I just want my money.

August 14, 2025
Unprompted review
Rated 1 out of 5 stars

⭐☆☆☆☆ Still no bike after 6+ months

⭐☆☆☆☆ Still no bike after 6+ months – and no clear communication

I ordered my Cowboy bike back in April and the full payment was withdrawn immediately.
Since then, I’ve had no proactive updates from the company – only a short message in August saying delivery was expected around September 30.

It’s now mid-October, and I still haven’t received the bike, a tracking number, or any concrete delivery date.

I’ve reached out several times on there web site, but the replies I get are vague and without real answers. For a premium brand like Cowboy, this level of service is simply unacceptable.

Delays can happen, yes – but six months without transparency, accountability, or compensation is not okay.

I sincerely hope Cowboy takes this review seriously, contacts me immediately, and ensures that I either receive my bike right away or get a full refund.

The bike is paid for, and my patience has run out.

October 15, 2025
Unprompted review
Rated 1 out of 5 stars

Refund of Cancelled Order (Update)

Update:

After almost a year of waiting (order placed in November 2024), I never received the product nor a refund response in time from Cowboy, despite my formal cancellation request.

Despite multiple attempts to contact Cowboy's customer service team, I only encountered automated responses by AI chatbot and no meaningful resolution whatsoever. Cowboy only asked me for more patience (as if 1 year of patience wasn't enough)...

A filed a formal complaint with ECC Netherlands and ECC Belgium to initiate cross-border consumer protection procedures; and using all the evidence I had I filed a complaint with my Credit Card provider, and Credit Card retrieved my money from Cowboy. (Yeah, it had to go in that way)

I will share my experience publicly through relevant consumer platforms so people do not get scammed by this company. And for the people who are still in my situation to be able to get their money back.

PS: I still think Cowboy should have to pay me for the interest of 1 year as I literally lent them money without interest.

You should not use customers to finance your company.
--
Roberto Barrios

October 15, 2025
Unprompted review
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Rated 1 out of 5 stars

I am trying to get a replacement for my…

I am trying to get a replacement for my key bike and I don't get any answer nor update. The customer service is terrible, they are ignoring all my messages and I am literally talking with myself. I just need a key its not that hard. Also I've been trying to get service in my bike for 3 months and it was not possible, now that I finally got an appointment I needed to cancel because I dont have my key.

October 10, 2025
Unprompted review
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Rated 1 out of 5 stars

I ordered the Cross bike in Jan 2025…

I ordered the Cross bike in Jan 2025 with the delivery expected in March 25, after several delays I cancelled the order in May 2025 and requested a refund, we are now in Oct and I have yet to see my refund. I am unable to speak to anyone and only get the chat bot on the web site that gives the standard message then ends the chat. I paid for this via Pay Pal and raised a claim with them - but they have closed the case saying it does not apply, as the payment was via credit card I am now speaking to them to claim back from Pay Pal - Cowboy have had my money for the last 9 months - Do not use this company the service is deplorable and what they are doing is theft.

October 3, 2025
Unprompted review
Rated 1 out of 5 stars

Really bad customer service experience

Really bad customer service experience, non response for weeks. The theft alert didn’t function well in my app. I tried to contact the customer service twice in the past few weeks. Either the staff disappeared, or no reply at all. I don’t know why it took so long to fix it. Or maybe they just can’t fix it?

September 30, 2025
Unprompted review
Rated 1 out of 5 stars

Worst customer service you can get

This company's customer service is simply terrible. The delivery date for my bike has been postponed several times. I never received any notification about the postponements. The chatbot always refers me to the customer portal for my order. If the delivery date shown is in the past, it says that production is planned for the coming weeks and the date will be updated. I feel like I'm being taken for a ride. If you escalate the conversation with the chatbot, it offers to put you in touch with a human employee and ends the conversation. Surprise! You don't get a human employee for support. Two email inquiries have remained unanswered for months. Why should I believe that the products are better than the service? My recommendation: Don't order a bike from this company!

October 1, 2025
Unprompted review
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Rated 1 out of 5 stars

Nice Product, no Service

I bought a cruiser ST for my father (83 years), who was really happy with the bike. Unfortunately, there is a known security issue with the frame, which was promised to be fixed via customer service. We are waiting for many months now. To be on the safe side we tried to order a spare bike (>4000€) which could also not be delievered for many months, order cancellation was ignored multiple times until I involved paypal, so that got got fixed (I will not have a spare Cowboy hence unfortunately). This old bike is still at risk to fail any time. I have tried to order a few necessary spare parts today (belt, bolt, tire) which is promised to be delivered in 60 days (way too long and I doubt will happen based on experience). You cannot reach anyone, customer service is just inacceptable. With this strategy I do not believe they will survive much longer, which is a petty as the product is really nice. I would keep my hands off a Cowboy bike - there is just too much complication with them for my taste. I want a hazzle free product and whenever something is wrong, I want an option to get it fixed. I am prepared to pay, just no servive is a no go.

May 30, 2025
Unprompted review
Rated 1 out of 5 stars

Love the bike — but 145 days waiting for a replacement battery with no proactive updates

I love the brand and the design of the bike. It rides beautifully — smooth, stable, fun. All in all, a very good bike.

I own a Cowboy C2, now 4 years old. On a normal ride, at 25% battery, the bike suddenly shut down and the battery never came back to life. After a cool, interactive, and supportive in-app experience, I ordered a new battery for €550 on 8 May (Order #307374).

Today is 30 September 2025 — that’s 145 days (~21 weeks, ~4 months and 3 weeks) later — and still nothing. This means I couldn’t ride all summer. Delays can happen, and I’d accept that if Cowboy were transparent and proactive. Unfortunately, that’s where things went wrong.

Timeline of shifting ETAs & poor communication:

- Initially promised July (already a long wait, but okay)

- Nothing arrived; I contacted support several times on my existing ticket — no real answer

- Only after I opened a new ticket did I get a generic “awaiting stock” message, and the app suddenly showed August

- August passed with no delivery; after I chased again, ETA moved to September

- September passed; now the ETA shows November

So yes: bikes are cool, but the customer support is extremely poor and intransparent. No proactive updates, just generic replies after each missed date. For long delays like this, I’d expect compensation, a loaner, or at least personalized communication.

Cowboy, please: ship the battery immediately with tracked delivery, and offer a large discount to compensate for waiting time — and communicate honestly. I’m happy to update this review once you resolve the case. Until then, I advise potential buyers to consider parts availability and after-sales support before purchasing.

September 30, 2025
Unprompted review
Rated 1 out of 5 stars

LIES, LIES & MORE LIES!

Cowboy have to be the worst company to ever exist.
They have absolutely no customer service. I have managed amazingly to have arm email from a ‘real person’ but it’s the same excuses “we’re sorry, doing the best we can” etc. ABSOLUTE LIES. You are NOT doing the best you can, maybe stop taking new orders and ripping more customers off and focus the orders you’ve already taken months ago and can’t fulfil. 5 months and still waiting for my order to be fulfilled. I don’t want and AI response thank you or an apology I want tk hear from a human and be told the exact steps being taken - DO NOT BUY FROM THESE COWBOY’s - YOU WILL REGRET IT LIKE EVERYONE WHO HAS PAID MONEY AND NOT RECEIVED A BIKE.

THEY ARE STEALING OUR MONEY BASICALLY JUST TO KEEP THE COMPANY FROM GONG BANKRUPT - YOU WILL NEVER GET YOUR BIKE.

September 29, 2025
Unprompted review
Rated 5 out of 5 stars
Verified

A different spin on joy-riding!

I wanted to bring this review back to the very core of Cowboy's relevance. Hands down, my Cowboy Classic is the best and most wonderfully designed e-bike offering the best natural ride even without electricity. I have made over 5000 km in less than a year without a single problem. Self-maintenance is easy. Available parts on that level are generic and available at any store (except for the tires). I'm deliberately ignoring supply chain problems, of which I hope these will be fixed quickly and the signals are good. The spares I ordered arrived much, much faster than anticipated. My expectations have been managed pretty, pretty good. Anyway, at the end it's all about the bike. Can't live without it anymore. Really, I can't!!

September 29, 2025
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Rated 4 out of 5 stars

Mone back - everything alright!

Initially, things got a bit tangled with the bike delay. But then, I decided to cancel the order and get my money back. The process of getting the money back took a tad longer than expected, but everything turned out alright in the end. The conversations were always friendly and professional. Knowing the company is going through a bit of a rough patch, I’m so glad I got my money back. I’m wishing the company all the best because they make some really nice bikes. Unfortunately, I’m not part of the community.

September 27, 2025
Unprompted review
Rated 1 out of 5 stars

Still waiting for my €3098 refund after cancellation

I cancelled my order with Cowboy several weeks ago. According to their own terms, the refund should have been processed within 14 days. Despite repeated follow-ups, I still have not received my money back.

Every time I contact Cowboy, I receive the same standard response from Thomas or Yasin: “your refund is logged in our system, we’re experiencing a high volume of requests, please be patient.” This has been going on for weeks now with no concrete timeline or action.

I am extremely disappointed in the lack of transparency and accountability. Waiting indefinitely for €3098 is unacceptable. Future customers should be aware that if you cancel your order, you may face long delays and endless excuses before receiving your refund, if at all.
At this point, my trust in Cowboy as a company is gone.

September 26, 2025
Unprompted review
Rated 5 out of 5 stars

I love my Cowboy Cross...

I bought my bike through an authorized dealer, so I have no experience with the online sales. For me it went really smooth and I had my new Cowboy Cross in no time. And I do love it. :) Great to ride on bumpy streets (Cologne) and it just feels like "butter" - really smooth ride. The Cross is a bit on the heavy side, but it's sturdy and won't fall over easy, even with a heavy load in the saddle bag I use.

September 1, 2025
Unprompted review

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