Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its exceptional service and high-quality products. Consumers appreciate the ease of navigation on the website and the ready availability of helpful advice and tips. The promptness of delivery, often with specific time slots, is a highlight for many. People also value the helpfulness and politeness of the customer service team, who are quick to resolve issues and provide support. The quality and effectiveness of the products, particularly in nail care, receive high marks from reviewers. Overall, customers feel valued and well-supported by the company's efficient and caring service.

Based on these reviews

Rated 5 out of 5 stars

I had the great pleasure of dealing with Elle today. She couldn’t have been more helpful. Unfortunately my delivery went missing and when she discovered (after much investigating) that we couldn’t l... See more

Company replied

Rated 5 out of 5 stars

I’ve always said Sweet Squared are second to none. Once again placed my order at 7.45pm not expecting next day delivery but wow, next day at 4.30pm my parcel arrived. You will know how much I love thi... See more

Company replied

Rated 5 out of 5 stars

Always 5 ⭐️ professional service. I have been part of the S2 family for 13 years and the service has been the best I have experienced in our industry. I feel that I am a valued customer and receive th... See more

Company replied

Rated 5 out of 5 stars

Safiah was extremely helpful and professional and sorted out a small problem that had occurred I would highly recommend Sweetsquared to anyone with a busy salon who wants a supplier with top qualit... See more

Company replied

Rated 5 out of 5 stars
Verified

Bar none the best hair and beauty distributor in the uk. Free next day delivery when ordering up to 7.30 pm! Amazon eat your heart out. SSQ are innovative and leaders in our industry, procuring b... See more

Company replied

Rated 5 out of 5 stars

Sweet Squared is the best nail supplier I've used, all the staff are absolutely lovely, spoke with Jess today to place My cnd shellac order for my salon and she went above and beyond to help me with w... See more

Company replied

Rated 5 out of 5 stars

Sweet Squared are just incredible! From their customer service to their range of products - top class. Nothing is ever too much for anyone when you call the CX Team - they really do go above and beyo... See more

Company replied

Rated 4 out of 5 stars

I use Sweet Squared for purchasing Footlogix products mainly, but do choose a few more items often on ordering. I prefer to talk to them and make my order over the phone and they are very poliet pos... See more

Company replied

Rated 5 out of 5 stars

Sweet Squared are the absolute bees knees 😍 As a salon owner I know I can always rely on S2 to have our back. We stock a wide range of their brands for nails, hair and beauty because we know th... See more

Company replied

Rated 5 out of 5 stars

Love this amazing distribution company, Free next day delivery with a multitude of high end products for both the hair and beauty industry. They are for the professional only which is amazing. Trainin... See more

Company replied

Rated 5 out of 5 stars

I can always count on Sweet Squared for amazing service. Their customer service isn’t just great - it’s consistently efficient and they go above and beyond. Their website makes ordering effortless, an... See more

Company replied

Rated 5 out of 5 stars

Fabulous products - have used the Vinylux Nail Polishes and Top Coat for a number of years usually through the Salon I visit. However this time I ordered on line. Excellent customer service and Elle w... See more

Company replied

Rated 5 out of 5 stars

I’ve been a loyal customer of Sweet Squared for over 10 years, and they continue to exceed my expectations. As a salon owner, I rely on them to keep my business stocked with high-quality product... See more

Company replied

Rated 5 out of 5 stars

Web site is easy to navigate help always on hand with advice or tips if you need to call them. Speedy delivery with, usually an hour time slot given. Professional products for professional people. Al... See more

Company replied

Rated 5 out of 5 stars

Very thorough and efficient from start to finish. Elle’s customer service was absolutely top tier.

Company replied

Rated 5 out of 5 stars

My experience ordering from Sweet Squared was absolutely amazing!! Anything I was unsure about I emailed or rang before placing my online order, getting answers to all queries posed. My order arri... See more

Company replied

Rated 5 out of 5 stars

On a random Thursday I came across a video on instagram of someone using footlogix products, instantly I wanted to know more about them! I then made account with yourselves to try and purchase and was... See more

Company replied

Rated 5 out of 5 stars

Since discovering Sweet Squared many years ago, as a salon owner I have always been able to trust in every single brand they have brought on, knowing they only with the highest quality products. Their... See more

Company replied

Rated 5 out of 5 stars

Customer service are always super helpful, delivery is always prompt and the CND Rescue RXX is the most amazing product which has transformed my nails in about 4 months. They were badly damaged from... See more

Company replied

Rated 5 out of 5 stars

I went to a Sweet Squared Event & now I am utterly obsessed with them. Sam & Sam are just amazing human beings with so much passion for the industry & because of this my trust is completely with them.... See more

Company replied

Rated 5 out of 5 stars

I am not a person who trusts internet sale easily, But due to excellent sale for Vinylux, I had to chance it. One nail polish was broken in delivery, As soon as they found out, In the kin... See more

Company replied

Rated 5 out of 5 stars

Elle the lady I spoke with at sweet squared was very polite and very very helpful. After requesting training dates close to my location she was very prompt with the information , I was blown away wi... See more

Company replied

Rated 5 out of 5 stars

I’ve been a sweetsquared customer for a few years now. Great service. Best part being free next day delivery. Recently used their online chat and the girls were super helpful, quick and so polite. Ter... See more

Company replied

Rated 5 out of 5 stars

I have been a customer of Sweet Squared since day one and previously too. I have always had the best experience from their customer care team and members of staff. One of the best, most memorable ex... See more

Company replied

Rated 4 out of 5 stars

I've been a loyal customer of Sweet Squared for over 21 years, and the team has consistently been incredibly helpful and attentive. Each order I've placed has arrived well-packaged and impressively qu... See more

Company replied

Rated 5 out of 5 stars

I always have a good customer experience. Easy to order, fast delivery, customer services are always really helpful and no question seems too much trouble. I have been ordering from Sweetsquared for m... See more

Company replied

Rated 5 out of 5 stars

Stacey has been brilliant from start to finish to make an easy transition of a new skincare . Excited to get started .

Company replied

Rated 5 out of 5 stars

I had a question to ask about a colour I couldn’t find on your website & within 5 minutes I had a reply, disappointingly the colour I needed has been discontinued. I was very grateful for such a speed... See more

Company replied

Rated 5 out of 5 stars

I've been a customer of Sweet Squared for over 21 years now and everyone I have dealt with over the years have been extremely helpful and always go the extra mile. Delivery is also super fast so this... See more

Company replied

Rated 5 out of 5 stars

Ordering is super easy, I didn’t have access to a product on the website so rang the team ant head office and Lauren kindly helped me, It Took seconds. The team are friendly and so helpful It’s al... See more

Company replied

Rated 5 out of 5 stars

Products all arrived well packaged and on the next day after ordering online. Team are always really helpful when you call with any questions, would highly recommend using seeet squared.

Company replied

Rated 5 out of 5 stars

I’ve been a customer of Sweetsquared for a number of years now and the service, support, advice has always been exceptional. Yesterday I had an issue with a product that had arrived in my order… I con... See more

Company replied

Rated 5 out of 5 stars

Absolutely blown away, again! I ordered just before the cutoff time for next day delivery, and my order was safely on my doorstep at 9.30am next day. I don’t know how you guys do it, but you offer con... See more

Company replied

Rated 5 out of 5 stars

I raised a query/order with Elle on Friday morning, she worked on it straight away and I've just taken delivery of my order (Saturday morning) Excellent service, thank you very much Elle x

Company replied

Rated 5 out of 5 stars

Consistent high standards of products, service and support from this company.. always use them as I know I can trust them and any tiny issues always easily resolved

Company replied

Rated 5 out of 5 stars

Safiah Was so lovely and helpful she’s a credit to the company thank you so much for your help

Company replied

Rated 5 out of 5 stars

My go to for nail essentials ! Topped up my cleansers and bought a few of the Yours stamping products and as usual service is amazing and delivery is on time and packaged carefully ! I am Delighte... See more

Company replied

Rated 5 out of 5 stars
Verified

our experience with sweetsquared has always been good (5 star). Unfortunately we did have a delivery issue with the couriers with our last order but this was quickly resolved by sweetsquared. Thank yo... See more

Company replied

Rated 5 out of 5 stars
Verified

Would never go anywhere else for products , sweet squared go above and beyond , love & respect 😘

Company replied

Rated 5 out of 5 stars

Whenever I contact Sweetsquared I am always felt really welcome by any of the staff. Today was no exception. Elle went over and above to help me out with my concern. She got me sorted in no time. Than... See more

Company replied

Rated 5 out of 5 stars

Been ordering from Sweet Squared for many years. Their customer service is excellent and delivery is always super quick and items are well packaged.

Company replied

Rated 5 out of 5 stars
Verified

I’m very happy with the delivery, always on time and reliable. The website is also very clear and easy to use, which makes ordering stress-free.

Company replied

Rated 5 out of 5 stars

Great customer service , products always get delivered very quickly .

Company replied

Rated 5 out of 5 stars

Excellent service from start to finish- easy online shopping .. super fast next day delivery 📦 Fabulous as always 👌🏽

Company replied

Rated 5 out of 5 stars

Fast efficient service with super helpful and friendly staff x

Company replied

Rated 5 out of 5 stars

Fantastic service, Fast delivery wish is great especially if you are running low on a product 5⭐️

Company replied

We perform checks on reviews


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty School
  4. Cosmetic Products Manufacturer
  5. Cosmetics Industry
  6. Hair Product Store

Written by the company

Sweet Squared is smitten with the professional beauty industry. Nails, nail art, hair, hair colour, skin, lashes, wax products... are what we LOVE. We offer exclusive, multi-award winning 'Best in Show' brands to our certified professional-only industry artists. We strive to deliver on-time, next day, lovingly-packed products and goodies to our professional-only customers. Our team live everyday to 'Serve the Pro' with our unique, one-of-a-kind patented 'Love & Respect'!


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars

Great customer service

Great customer service , products always get delivered very quickly .

October 11, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

We appreciate you NLP thank you so much for posting!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Very thorough and efficient from start…

Very thorough and efficient from start to finish. Elle’s customer service was absolutely top tier.

October 16, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Thank You Zara - what a super review - Elle will be thrilled!!! We appreciate you!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Elle is a superstar!!

I had the great pleasure of dealing with Elle today. She couldn’t have been more helpful. Unfortunately my delivery went missing and when she discovered (after much investigating) that we couldn’t locate my delivery she speedily arranged a new delivery to be sent on a pre 10.30am so I had the goods before starting work the next day.
We also needed to deal with some items that became out of stock due to the missing delivery and Elle dealt with that in the most helpful way and said her supervisor would call me the following day. Which they did and I received a credit for these items.
Thank you so much for all your help Elle.

September 9, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

First Kirsty we're very sorry your delivery went awry (sometimes these things happen) but we're equally thrilled Elle was able to help you and that we followed up on our promise!! Thank you for sharing!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Safiah Was so lovely and helpful she’s…

Safiah Was so lovely and helpful she’s a credit to the company thank you so much for your help

October 10, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Cheryl thank you so much for the shout out on Safiah. She is a newer edition to the team so to see this is just lovely!!! We appreciate the time you took - Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Fast efficient service with super…

Fast efficient service with super helpful and friendly staff x

October 8, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Thank you T - we appreciate you taking the time to review!! Love & Respect Samantha Sweet

Rated 1 out of 5 stars

Delivery time & customer service

Disappointed this time. A week since I placed an order. Emailed twice before someone resolved my issue without an apology.

October 7, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Amy this is not our usual service and I am so sorry we have let you down. I will delve into this immediately to find out what happened!! We truly appreciate you letting us know and again - please accept our sincere apologies!! Love & Respect Samantha Sweet

Amy I have personally emailed you but we can now see that your order was randomly stopped in customs which can occasionally happen to orders going to Ireland. We sent a replacement order which should be with you tomorrow and again we are sorry that we didn't respond quickly enough to your situation!!

Rated 5 out of 5 stars

I’ve always said Sweet Squared are…

I’ve always said Sweet Squared are second to none. Once again placed my order at 7.45pm not expecting next day delivery but wow, next day at 4.30pm my parcel arrived. You will know how much I love this company by my other reviews. Thank you ☺️ ⭐️⭐️⭐️⭐️⭐️

October 3, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Lorraine thank you - these reviews mean so much to us!! We appreciate them so very much!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Very helpful

Very helpful

October 3, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Hello and thank you so much - short and sweet but much appreciated!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Always 5 ⭐️ professional service

Always 5 ⭐️ professional service. I have been part of the S2 family for 13 years and the service has been the best I have experienced in our industry. I feel that I am a valued customer and receive the love and respect they promote.

October 3, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Gemma what a lovely review - thank you so SO much!!! We are beyond happy that you feel valued and we are a family!! Love & Respect and wishing you a super weekend!! Samantha Sweet

Rated 5 out of 5 stars
Verified

Would never go anywhere else for…

Would never go anywhere else for products , sweet squared go above and beyond , love & respect 😘

September 25, 2025
Sweet Squared logo

Reply from Sweet Squared

Humpty007 :) - THANK YOU!!! Love & Respect right back!! Samantha Sweet

Rated 5 out of 5 stars

Excellent service from start to finish-…

Excellent service from start to finish- easy online shopping .. super fast next day delivery 📦 Fabulous as always 👌🏽

September 24, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Wonderful Cheryl - thank you for reviewing us!! We appreciate you!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Stacey has been brilliant from start to…

Stacey has been brilliant from start to finish to make an easy transition of a new skincare . Excited to get started .

September 26, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

That's fabulous to hear Kevin!! Stacey is a total star - you're in good hands!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Easy to order online

Easy to order online, and everything was delivered the following day. Amazing!!

September 24, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Thank you for letting us know Yvonne. Thrilled you're happy with our service! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Fantastic service

Fantastic service, Fast delivery wish is great especially if you are running low on a product 5⭐️

September 11, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Thank you Julie we so appreciate it!!! Love & Respect Samantha Sweet

Rated 5 out of 5 stars

Super quick delivery.

Super quick delivery.

September 11, 2025
Unprompted review
Sweet Squared logo

Reply from Sweet Squared

Yehhh good to know - thanks SF!!! Love & Respect Samantha Sweet

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look