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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the software for its seamless integration, intuitive interface, and the significant time it saves by automating tasks like competitor price checks and rate updates. Consumers highlight the platform's ability to dynamically adjust rates based on market trends, demand, and competitor analysis, leading to increased revenue and optimized occupancy. People also praise the company's customer support, describing the staff as enthusiastic, professional, and quick to respond to inquiries. Reviewers value the ability to customize pricing strategies and the transparency of the system, which clearly explains the reasoning behind each price adjustment. The software is considered a valuable tool for businesses of all sizes, helping them to stay competitive and maximize profits.

Based on these reviews

Rated 5 out of 5 stars

Simply system to use, highly dynamic, very effective. A very nice team always ready to help and the platform is every time update with the latest techs available. A 100% complete system! Try it and yo... See more

Rated 5 out of 5 stars

Hi all, the entire process was very professional and structured as onboarding should be. The onboarding process was very quick as well. highly professional Tutorial either live or recorded so you c... See more

Rated 5 out of 5 stars

We had a good experience onboarding, training was thorough, the product works well and saves a lot of staff time. Works well.

Rated 5 out of 5 stars

We have been using Smartness for many years and are completely satisfied with its performance and continuous development over time. It’s a tool that consistently improves, and the customer support is... See more

Rated 5 out of 5 stars

We've been using smartpricing for a while now , and it has truly transformed the way we manage our hotel's pricing strategy. The software is incredibly intuitive, making it easy to adjust rates dynami... See more

Rated 5 out of 5 stars

Best experience ever, I tried others system before but this was the best

Rated 5 out of 5 stars

I have been using Smartness since 2023, and my experience has been excellent. The platform has helped me increase my revenue significantly in a completely automated way, freeing up a lot of time... See more

Rated 4 out of 5 stars

Excellent Support for Pricing Strategy! I've been Smartpricing client for a while and recently activated Smartconnect, which has proven to be a valuable ally. The implementation was smooth and... See more

Rated 5 out of 5 stars

I have been using Smartpricing for a while now, and I have to say it has completely changed my approach to rate management. Before, I would spend hours checking prices, monitoring the comp... See more

Rated 5 out of 5 stars

I manage around 100 apartments in Verona, I used to spend hours on Booking.com manually checking competitors’ prices and updating rates in Excel. It was time-consuming and often felt like guesswor... See more

Rated 5 out of 5 stars

As someone running a small boutique hotel, I gotta say – tech usually isn’t my thing. I’m more about the guest experience and keeping the rooms spotless. But Smartness.com? Total lifesaver. We we... See more

Rated 5 out of 5 stars

So far, I can only report positive experiences from our company's use of Smartpricing. The programme offers an extremely attractive and clearly designed user interface, and all functions are expl... See more

Rated 5 out of 5 stars

We have been collaborating with Smartpricing for two years. The process of interfacing with our management system, data acquisition, and the guidance and consulting path for launching functionalities... See more

Rated 5 out of 5 stars

I’ve been using the Smartpricing platform for a while now, and I’m very satisfied with the results. The setup was quick and seamless, and the system itself is intuitive and easy to use. I’d like to es... See more

Rated 5 out of 5 stars

As we are a small/medium sized company, we enjoy the value that this platform adds to our revenue streams. We do not have the number of employees to focus on daily pricing and market placement strateg... See more

Rated 5 out of 5 stars

Smartness is a very helpful software either for a small family Hotel or big chain, it is highly suggested. Thanks.

Rated 5 out of 5 stars

Very smart to use, extremely intuitive, and gives me a detailed overview of competitors.

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Company details

  1. Software Company
  2. Business Hotel
  3. Holiday Accommodation Service
  4. Internet Marketing Service
  5. Vacation Rental

About Smartness

Written by the company

🇬🇧 Smartness is an AI-powered platform designed for managing hotels, B&Bs, apartments, and vacation rentals.

But Smartness goes beyond just providing data and streamlining tasks. It automates all the essential activities needed to grow your property.

From dynamic pricing to email marketing campaigns, upselling, cross-selling, and guest communication – with Smartness, you can achieve all your goals effortlessly.

  • ✅ Increase your revenue by an average of +30%
  • ✅ Cut up to 20% in OTA commissions
  • ✅ Enhance the guest experience and build loyalty

🇮🇹 Smartness è la piattaforma basata su Intelligenza Artificiale per la gestione di hotel, b&b, appartamenti e case vacanze.

Smartness non si limita a fornirti dati e snellire il lavoro, ma automatizza tutte le attività necessarie a far crescere la tua struttura ricettiva.

Dal dynamic pricing alle campagne di email marketing, dall’upselling e cross-selling fino alla comunicazione con gli ospiti, con Smartness puoi raggiungere ogni obiettivo, senza sforzo.

  • ✅ Aumenti il fatturato del +30% in media
  • ✅ Riduci le commissioni OTA fino al -20%
  • ✅ Migliori l’esperienza di soggiorno e fidelizzi gli ospiti

Smartness is Smartpricing and way more

Written by the company

🇬🇧 What software does Smartness include?
✔️ Smartpricing: automatically calculates the best rate (+30% revenue on average) ✔️ Smartconnect: automates marketing and boosts direct bookings ✔️ Smartfree: analyzes your competitors and suggests pricing strategies for free
🇬🇧 What makes Smartness different?
Smartness takes care of the tasks you don’t have time for or expertise in: ✔️ Optimizing prices daily ✔️ Analyzing internal data and market trends ✔️ Managing guest communication ✔️ Running email marketing for direct bookings ✔️ Selling extra services through upselling and cross-selling
🇮🇹 Quali software include Smartness?
✔️ Smartpricing: calcola in automatico la tariffa migliore (+30% fatturato in media) ✔️ Smartconnect: automatizza il marketing e aumenta le prenotazioni dirette ✔️ Smartfree: analizza gratis i tuoi competitor e suggerisce strategie di prezzo
🇮🇹 Perché Smartness è diverso?
Smartness si occupa direttamente delle attività per cui non hai tempo o competenze: ✔️ Ottimizzare i prezzi quotidianamente ✔️ Analizzare dati interni e trend di mercato ✔️ Gestire la comunicazione con gli ospiti ✔️ Fare email marketing per le prenotazioni dirette ✔️ Vendere servizi extra in upselling e cross-selling

What we guarantee

🇬🇧

✅ Onboarding included
We guide you through the software setup, including up to 3 sessions with our experts.

✅ Continuous support
Support available 7 days a week via WhatsApp, phone, chatbot, and email, with video tutorials on the platform and weekly webinars with our experts.

✅ Ongoing training
With Smartness, you get access to LAB, our Academy with courses and tutorials on revenue management, marketing, and much more.

🇮🇹

✅ Onboarding incluso
Ti accompagniamo nella configurazione del software, includendo fino a 3 incontri con i nostri esperti.

✅ Supporto costante
Supporto 7 giorni su 7 via WhatsApp, telefono, chatbot ed email, video tutorial in piattaforma e webinar settimanali con i nostri esperti.

✅ Formazione continua
Con Smartness hai accesso a LAB, l’Academy con corsi e tutorial su Revenue, Marketing e molto altro.


Contact info

Promotion box for Smartness

Join the Smartness revolution

Automation for independence, from OTAs and manual tasks.

4.6

Excellent

TrustScore 4.5 out of 5

87 reviews

5-star
4-star
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1-star

Replied to 28% of negative reviews

Typically replies within 2 weeks


Rated 5 out of 5 stars

Ease of use, great UI design, helpfull all around automatisation of pricing

So far, I can only report positive experiences from our company's use of Smartpricing.
The programme offers an extremely attractive and clearly designed user interface, and all functions are explained in detail with pop-ups (and, of course, during onboarding, etc.).
The programme provides significant support for pricing and adds a level of automation that would otherwise be impossible to achieve with human resources and which seems simply unavoidable nowadays, as the competition is certainly also using similar software.

It takes a lot of work off our hands and at the same time tries to maximise profits wherever possible – after a year, it is somewhat difficult to estimate exactly how much profit has been maximised, but we have repeatedly noticed on individual days or when demand suddenly increases on dates that seem ‘insignificant’ to us that we could certainly have sold much less or at a lower price with our previous pricing.

October 8, 2025
Unprompted review
Rated 5 out of 5 stars

Simply and efficient system to use

Simply system to use, highly dynamic, very effective. A very nice team always ready to help and the platform is every time update with the latest techs available. A 100% complete system! Try it and you will see you cannot go back again!

October 1, 2025
Unprompted review
Rated 5 out of 5 stars

Hi all

Hi all, the entire process was very professional and structured as onboarding should be. The onboarding process was very quick as well. highly professional Tutorial either live or recorded so you can get into the topic at any time. Smart Pricing/Smarness is very intuitive thus make the process easy as well. Also a 'My wish' button is integrated to you may influence the platform together with the team. Very nice and very well trained staff for integration. Really I can not imagine to make the process any more professional or shorter. Thanks to the entire Team especially to Natalia who was so nice and helpful and of course patient with me 😏 🙏🙏🙏

Best
Markus

September 23, 2025
Unprompted review
Rated 5 out of 5 stars

I’ve been using the Smartpricing…since 2025

I’ve been using the Smartpricing platform for a while now, and I’m very satisfied with the results. The setup was quick and seamless, and the system itself is intuitive and easy to use. I’d like to especially highlight their professional customer support team—always ready to assist and answer any questions. It’s also great that they offer free consultations, which makes the whole process much smoother. I highly recommend Smartpricing to anyone looking for an effective solution for pricing and increasing sales.

September 17, 2025
Unprompted review
Rated 5 out of 5 stars

Smartness Makes Revenue Management Easy, Fast, and Profitable

I have been using Smartness since 2023, and my experience has been excellent. The platform has helped me increase my revenue significantly in a completely automated way, freeing up a lot of time that I used to spend managing prices. It integrates seamlessly with my PMS, Ciaobooking, which makes everything smooth and hassle-free.

What impressed me most is the team behind Smartness. From sales accounts to product managers, revenue consultants, and technical support, everyone is enthusiastic, professional, and genuinely focused on customer satisfaction. They respond quickly via email or phone, which makes a huge difference compared to companies that only use ticket systems.

I spend very little time managing the platform—about two hours per month reviewing data and tweaking strategies if needed—and I’ve never experienced service interruptions. The platform keeps evolving, with frequent improvements and new features that make it even more effective over time.

Overall, Smartness has been a real game-changer for my business. I highly recommend it to anyone looking to optimize revenue, save time, and work with a proactive, customer-focused team.

August 15, 2025
Unprompted review
Rated 5 out of 5 stars

What a hotel needs to compete in time

We have been using Smartness for many years and are completely satisfied with its performance and continuous development over time. It’s a tool that consistently improves, and the customer support is truly outstanding.

January 15, 2025
Unprompted review
Rated 4 out of 5 stars

Excellent Support for Pricing Strategy!

Excellent Support for Pricing Strategy!
I've been Smartpricing client for a while and recently activated Smartconnect, which has proven to be a valuable ally. The implementation was smooth and integration was straightforward, thanks to the prompt support from their team.

I really appreciate the intuitive interface, which makes managing and applying pricing strategies easy. The ability to control price ranges and apply corrective factors gives me the necessary oversight, while still benefiting from automation.

Smartconnect has improved my ability to automate communications and personalize offers, which is crucial for customer loyalty. I consider the subscription an investment that pays off by reducing manual workload and, hopefully, optimizing revenue.

To get the most benefit, it's crucial to trust the system's data, and Smartpricing is definitely a reliable partner in that regard. For a 5-star rating, I hope to see even more advanced customization options in the future. Overall, I'm very satisfied!

July 19, 2025
Unprompted review
Rated 5 out of 5 stars

Game changing tool for Hotelliers

As we are a small/medium sized company, we enjoy the value that this platform adds to our revenue streams. We do not have the number of employees to focus on daily pricing and market placement strategies on a daily basis, but SmartPricing does it all with successful results that we can easily notice since our 2-years use. I also take advantage of the many reports available, which are accessible through a user-friendly platform and easy-to-read scenarios of my monthly room planning.

January 1, 2025
Unprompted review
Rated 5 out of 5 stars

Smartness.com – real game changer for us

As someone running a small boutique hotel, I gotta say – tech usually isn’t my thing. I’m more about the guest experience and keeping the rooms spotless. But Smartness.com? Total lifesaver.

We were juggling 4 different systems before – bookings here, pricing there, analytics god knows where. Smartness somehow pulls it all together in one place. I don’t know how it works under the hood, but I do know I check one dashboard now and actually understand what’s going on.

Also gotta give them props for support – real people, super patient (even when I asked the same thing twice lol). Felt like they actually wanted us to succeed, not just sell us something.

June 17, 2025
Unprompted review
Rated 1 out of 5 stars

Ongoing Billing After Contract…

Ongoing Billing After Contract Cancellation – Poor Support

I regret signing up for Smartpricing. After deciding the platform wasn’t right for our business, I formally cancelled the contract, disconnected the system from Guesty, and revoked the Direct Debit.

Despite this, the company continues to issue unauthorised invoices with no contractual justification. Their contract makes no mention of a 12-month penalty, yet they insist on enforcing one post-cancellation.

Repeated emails, legal notices, and formal complaints have gone unanswered. No one from their customer support or finance team has followed up properly. We are still receiving invoices months after cancelling – a clear breach of ethical and professional business practices.

This experience has been frustrating, unprofessional, and frankly, aggressive. I strongly advise reviewing the contract terms in detail and considering the long-term customer support implications before committing to this platform.

May 17, 2025
Unprompted review
Smartness logo

Reply from Smartness

Hi there,

Thank you for sharing your feedback. We’re truly sorry to hear about your experience and we believe there may have been a misunderstanding.

Billing at Smartpricing is always managed according to the contractual terms that are clearly explained during the onboarding process. Nothing is ever charged unless explicitly discussed and agreed upon beforehand.

Additionally, your review appears to have been posted anonymously, and we haven’t been able to identify any matching records in our system. If you’d like to reach out to us directly at support@smartpricing.it, we’d be more than happy to look into your case, understand what happened, and find a solution together.

We’re genuinely sorry this experience left you feeling frustrated, and we hope to have the chance to make things right.

Warm regards,
Federico

Rated 5 out of 5 stars

Great Software

I have been using Smartpricing for a while now, and I have to say it has completely changed my approach to rate management. Before, I would spend hours checking prices, monitoring the competition, and analyzing market demand. Now, the system handles everything automatically—and, more importantly, does it better than I ever could.

The interface is clear and intuitive, so you don’t need to be a revenue management expert to use it effectively. It’s fascinating to see how the system adjusts prices in real-time, often delivering results I never would have expected. Since using Smartpricing, I’ve noticed an increase in revenue and a more balanced approach to occupancy, all without the need for constant manual adjustments.

One of the things I appreciate most is the ability to customize pricing strategies based on my specific needs. While the software operates autonomously, it still gives me full control over the final decisions. And whenever I’ve needed clarification or advice, customer support has been quick, professional, and helpful.

What surprised me the most is how quickly the results became visible. It’s not just about raising prices or filling rooms—it’s about finding the perfect balance between pricing and demand, dynamically adapting to market changes. Before Smartpricing, I constantly worried about underpricing and leaving money on the table or overpricing and losing potential bookings. Now, those uncertainties are gone. The system takes into account countless variables that would be impossible to analyze manually with the same level of accuracy.

Another major advantage is transparency. Every price adjustment is clearly explained in the dashboard, allowing me to understand the reasoning behind each change. It’s not some “black box” algorithm setting prices randomly—it’s a tool that helps me make informed decisions.

The time savings alone are incredible. Once the initial setup is done, I only need to check in occasionally to monitor performance, rather than spending hours adjusting rates and tracking competitors. For someone managing multiple properties and juggling countless other tasks, this is a game-changer.

In short, Smartpricing is more than just software—it’s a true partner in rate management. Since I started using it, I have more time to focus on other aspects of my business, with the confidence that my pricing strategy is always optimized.

March 26, 2025
Unprompted review
Rated 5 out of 5 stars

A game changer for Revenue Management

We've been using smartpricing for a while now , and it has truly transformed the way we manage our hotel's pricing strategy. The software is incredibly intuitive, making it easy to adjust rates dynamically based on demand, market trends and competitor analysis. Overall, for us became a must-have tool to streamline pricing. boost revenue and stay competitive in the market.

March 26, 2025
Unprompted review
Rated 5 out of 5 stars

a profitable collaboration

We have been collaborating with Smartpricing for two years. The process of interfacing with our management system, data acquisition, and the guidance and consulting path for launching functionalities has been highly appreciated. The staff has always been available to address difficulties and delays encountered in various stages. The periodic consultation offered by Simone for constant performance improvement verification has consistently been of high quality. After two summer seasons, we can express our complete satisfaction.

January 23, 2025
Unprompted review

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