Primal Ice Reviews 32

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly satisfied with the product quality, highlighting its sturdiness and effectiveness. Many appreciate the chiller's ability to maintain consistent temperatures, offering a hassle-free experience compared to using ice. Consumers report incorporating the product into their daily routines, noting benefits such as improved energy levels and faster muscle recovery. People also commend the company's customer service, describing it as responsive, helpful, and professional. The support team is noted for addressing queries promptly and resolving issues efficiently, even going the extra mile to ensure customer satisfaction. Some reviewers also appreciated the quick and smooth delivery process.

Based on these reviews

Rated 5 out of 5 stars

The cedar tub is stunning. The guys went to extreme lengths to get it delivered to my house safely in what ended up being a more complex delivery than they anticipated. Prompt replies and Joe in p... See more

Rated 5 out of 5 stars

Had a really poor experience receiving a tub from Vital that arrived with a hole in it. Ended up speaking with Sam who advised the benefits of the higher powered chiller for QLD and engineering of the... See more

Rated 5 out of 5 stars

Initially I had a lot of problems with customs import tax etc and was disappointed. But when primal ices customer service kicked in they did all they could to rectify the problems. The product is ex... See more

Rated 5 out of 5 stars

The Primal Tub is easy to set up and use daily. The water stays clean thanks to the advanced filtration system, and the temperature control is precise. It's become an essential part of my day.

Rated 5 out of 5 stars

The ice bath system arrived well-packaged and was easy to assemble. The chillers keep the water icy cold without consuming too much power.

Rated 5 out of 5 stars

Joe was very helpful working through some set up issues, highly recommend.

Rated 5 out of 5 stars

The price might seem high initially, but the quality and benefits make it totally worth it. I've saved money on therapy sessions since using this product.

Rated 5 out of 5 stars

As a person living in a small apartment, I had space concerns. However, the Primal Tub’s small and compact design did not take a lot of space, while at the same time provided me with the performance n... See more

Rated 5 out of 5 stars

Use it 3-4 days a week, pretty consistently have it set to 4-5 degrees. Saves me going down the beach for recovery during footy season

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Company details

Written by the company

We build the most functional ice baths on the planet to maximise performance.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

32 reviews

5-star
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1-star

Replied to 66% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars

The cedar tub is stunning

The cedar tub is stunning. The guys went to extreme lengths to get it delivered to my house safely in what ended up being a more complex delivery than they anticipated.

Prompt replies and Joe in particular was on the ball, followed up promptly and showed great concern and care. Thanks again

September 3, 2025
Unprompted review
Rated 5 out of 5 stars

Stoked

Use it 3-4 days a week, pretty consistently have it set to 4-5 degrees. Saves me going down the beach for recovery during footy season

May 15, 2025
Unprompted review
Rated 5 out of 5 stars

Primal ice bath for my gym

Initially I had a lot of problems with customs import tax etc and was disappointed.
But when primal ices customer service kicked in they did all they could to rectify the problems.
The product is excellent and has been an asset to my gym business.

June 27, 2025
Unprompted review
Rated 5 out of 5 stars

We love our tub

We Love our Primal tub, and the timely service we have received post purchase. Excellent response time and outcomes. Definitely exceeding our expectations.

May 17, 2025
Unprompted review
Rated 5 out of 5 stars

Worth the Upfront

Needed something quiet for the apartment. Chiller’s softer than my air purifier. Fast freight and zero leaks so far.

June 3, 2025
Unprompted review
Rated 5 out of 5 stars

Physio Recommended

I prefer a gentler 10 °C plunge (my partner drops to 2 °C). Dial makes swapping temps easy. Shipping landed in five days.

May 12, 2025
Unprompted review
Rated 5 out of 5 stars

Quiet Workhorse

After three hour pull‑down it never drifts. Service team even rang to check everything arrived okay.

May 27, 2025
Unprompted review
Rated 5 out of 5 stars

Perfect for home use

Perfect for home use — the tub fits well in my basement gym, and the chiller runs quietly in the background. It's like having a professional setup at home.

May 7, 2025
Unprompted review
Rated 2 out of 5 stars

Primal Ice set up is NOT easy

I purchased the Primal Ice Pro a few months ago. Although they state it is a 5 minute set up - it is not. They fail to mention that the hoses need to be heated to fit on the fittings. They fail to be clear about the extra parts. They fail to be clear about the pump and filter set up. The instructions lack a tonne of necessary information and I ended up calling in a plumber as I could not stop the leaks. The solution would be to send out a detailed, step by step video
- not one that says whack this here, poke that there and it hey presto. Problem number two - the chiller had in internal leak and after sending videos and photos as requested it took a phone call to the owner to get the issue resolved and they promptly send me a new chiller unit which works well. Third issue - again the lack of detail on the set up instructions is an issue. The filter was not filling up even after we primed it multiple times. I was informed by support that this was fine but I had concerns that the water wasnt being filtered (which it wasnt). Support sent me another video which again wasnt much help and seemed to leave details out. And after some head scratching we figured out how to solve the issue. Fourth issue - the filter is quite whiney. The chiller is noisier than I expected when it kicks in

Multiple times I had to call in people with plumbing knowledge to help and even they said the instructions were vague.
Now the Ice bath is finally set up it is holding temperature well. The bath seems well built but would be hesitant to recommend, which is a shame, as I was keen to support some young aussie guys and their business.

May 10, 2025
Unprompted review
Primal Ice logo

Reply from Primal Ice

Hey Venessa, Sam here. I'm sorry that your unit got damaged in transport, we use the most reliable couriers but due to the nature of the product damage in transport can occur 1 in about 500. As i said when we spoke on the phone, we have a warranty process and because of the rarity of the situation it did take longer than i was happy with, hence the prompt replacement after we spoke. I hear your feedback regarding the setup - we have recently updated our chiller with a simplified design which now takes only 3 minutes, no matter how handy you are. I'm glad to hear your set up is working well if and i hope you get good use out of it!
I have gone ahead sent you 10 replacement filters to compensate for your experience.
Cheers

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