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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. They appreciate the high quality of the products, highlighting that the paint is easy to apply, has great coverage, and dries quickly to a smooth finish. Customers also mention the fantastic selection of colors available. Many consumers have successfully used the paint for various projects, such as walls, furniture, and even bathrooms, with excellent results. Consumers praise the customer service team for being quick, attentive, and helpful. They highlight specific employees who went above and beyond to resolve issues and provide expert advice on color selection and pairings. The company's willingness to offer replacements and send samples is also appreciated. Moreover, people value the convenience of ordering online and the prompt delivery service.

Based on these reviews

Rated 4 out of 5 stars

I love Lick paint. I used Pink 02 for my hall, amazing coverage and wonderful quality accessories too. Currently I am waiting for two blues for my bathroom but customs are sitting on it at the moment,... See more

Rated 3 out of 5 stars

Personally found Lick paint to be rubbish to work with. Needed about 4 coats to get an even coverage and even then there’s still a few areas that need going over. However, once the coverage is even, t... See more

Company replied

Rated 3 out of 5 stars

After using lick paint once before on my son’s bedroom I was confident to use again for our en-suite bathroom and bedroom but am really disappointed. The paint does go on nicely but that’s about... See more

Company replied

Rated 3 out of 5 stars

Good range of colours and good customer service. I've marked it down a couple of starts for two reasons. The first is the coverage - we measured our walls and made sure we bought enough according... See more

Company replied

Rated 5 out of 5 stars
Verified

Ordered online & paint arrived promptly, as promised. Ready for our decorators. The quality is great and the colour exactly as we wanted, maybe even better as it deepens as light fades by the window.... See more

Company replied

Rated 5 out of 5 stars

Really easy to order and the paint is excellent providing an ultra flat matt. Goes on well with brush or roller and dries to touch dry with great coverage. If you over order returns are handled reall... See more

Company replied

Rated 2 out of 5 stars

Needs some research before use. Bought Matt brilliant white believing 1 coat would be ok. Wished I’d watered it down now for the 1st coat it’s very thick and i can see brush strokes which is irri... See more

Company replied

Rated 5 out of 5 stars

Been a decorator for 35yrs and I've just used lick paint for the first time . It was the customer's choice i was surprised how far it covered especially on new plaster and only applying 2 coats witho... See more

Company replied

Rated 5 out of 5 stars

Just spent 20mins in the store in Northcote Road - fabulous COLOURS - but also amazingly helpful staff, right level of listening skills as well as knowledge! Respect there decision to save environmen... See more

Company replied

Rated 5 out of 5 stars

Moved house many times over the years and have bought paint from all budget amount and colour story and Lick is the best I’ve used. For the most part I’ve only need one decent coat and has dried quick... See more

Company replied

Rated 5 out of 5 stars

We used the colour consult in home service and were given incredibly thoughtful and considered advice by Lulu on the perfect colour palate for our home. We're so happy with the results - both in terms... See more

Company replied

Rated 2 out of 5 stars

Purchased 3 x 2.5 litre tins of white 03 in total. First tin went on and had a green tinge to it, quite different to the sample but I liked it a lot. It also went on beautifully. 2nd tin t... See more

Company replied

Rated 5 out of 5 stars

Great product, would recommend from start to finish. The delivery was super speedy, which made the whole process so easy. I loved trying out the samples – they were thoughtfully designed and really he... See more

Company replied

Rated 5 out of 5 stars

Lulu and team has been extremely helpful on choosing the colour of our house walls. The online call have helped us understand not just the different options of colours but also the mood we w... See more

Company replied

Rated 5 out of 5 stars

We used the Teal 01 Eggshell paint to redo our built-in wardrobe. We bought all the lick tools, which were amazing (especially the tape and drape, which managed to help us not get a spot of paint on t... See more

Company replied

Rated 5 out of 5 stars

Truly Awesome Paint! Water based paints have finally surpassed oil based. This paint has fantastic coverage, is extremely deeply pigmented so only needs 1 coat. Never drips. Dries to a really smooth f... See more

Company replied

Rated 5 out of 5 stars

Absolutely fantastic customer service from Lick. They offered me great advise regarding colour pairing and what would suit my room. The team are extremely knowledgeable. The paint itself is beautifu... See more

Rated 2 out of 5 stars

Paint great. Customer service dreadful. No one answers the telephone! Automated response via email , long delay of a week so far and no one has issued me a DPD returns label ??? My 30 days retur... See more

Company replied

Rated 2 out of 5 stars

Bought damask wallpaper. Colour does not match the swatch and nothing to replace it with for a few weeks and no guarantee next print run will match either. Customer services have tried to help but it’... See more

Rated 5 out of 5 stars

I purchased a tin of paint from B&Q which turned out to be darker than expected. After contacting Lick customer service on WhatsApp they took some details/images and we're quick to offer a rep... See more

Rated 5 out of 5 stars

Received my replacement paint with stir paddle in side 06 blue , instantly removed lid and noticed no residue as before , so very happy with lick response very good out come problem resolution no quib... See more

Rated 5 out of 5 stars

I’m super impressed with Lick paint. It was a pleasure to use on my panel wall with great coverage. It also wipes easily (tested with my 2 little children). I used the primer, Green 03 and White... See more

Rated 5 out of 5 stars

Highly recommend! Lulu at Lick has been an absolute star throughout my flat makeover, always on hand to help with my many many many questions! She encouraged me to be a bit daring and I am so glad I d... See more

Company replied

Rated 5 out of 5 stars

Thank you so much to Rose for turning my experience round completely. I purchased a couple of faulty tins from B&Q and Rose could not have been more helpful, she replaced them without hesitation and e... See more

Rated 5 out of 5 stars

Recently purchased Lick tools and paint to redecorate a large cupboard. Quality and price point of the products was fantastic plus easy to use. Will be using again for entire rooms. Their stick-on sam... See more

Company replied

Rated 2 out of 5 stars

We have just painted our large dining room and kitchen. When doing research, we didn't want to cut corners. We wanted a paint that would be durable, had a wide colour range and is scrubbable. We used... See more

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Rated 5 out of 5 stars

I have been a decorator of 30 years I have over good last few month started using a lot of the lick products paint is amazing if you have the experience of paint and the know how to.. I see few neg... See more

Company replied

Rated 5 out of 5 stars

When decorating the entrance to our home we wanted to use a paint that was hard wearing and covered easily. We chose Lick 09 for the walls and limited edition 40 Black MAC for the stairs and skirting... See more

Company replied

Rated 5 out of 5 stars

Just a small backdrop to my story, lifelong Farrow and Ball customer who over many years has decorated 4 homes all in Farrow and Ball costing thousands of pounds. I have recently moved again and as us... See more

Company replied

Rated 3 out of 5 stars

Purchased the griege 02 Lick Matt emulsion from B&Q ,was expecting a slight hint of grey in this and there’s none just looks like dark cream very disappointed . Easy to apply and good coverage though... See more

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Rated 2 out of 5 stars

Two tins of Lick Teal02 purchased from B&Q to paint a large kitchen/diner. Decorators used the first tin for the first coat and some of the second coat. Started the second tin and noticed the colour... See more

Company replied

Rated 5 out of 5 stars

I placed an order with Lick. Twenty minutes after ordering I realised I had ordered the wrong colour contacted Lick through live chat and explained the situation. Rosie got in touch shortly after and... See more

Rated 5 out of 5 stars

Ordered the paint at 7pm on Monday and it arrived at 1.45pm on Tuesday…. amazing service ! The selection of colours is great and the Lick Pro coming in 5 litre cans made it excellent value. We have... See more

Company replied

Rated 3 out of 5 stars

Pros - best selection of white paints particular ly white 02 and 06 are lovely shades - goes on easily with good coverage - cleans well Cons - so much wasted paint! The smallest tins are... See more

Company replied

Rated 5 out of 5 stars

The decision to try Lick Pro paint has made our recent house renovation a total triumph. We used the Screwfix app to order and found this speedy and user friendly when ordering for both in-store colle... See more

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Rated 5 out of 5 stars

I love this paint!! Had previously purchased Valspar paint to apply the top coat of a media wall. The Valspar paint was horrible, hard to apply and an extremely poor finish. Spent hours sanding it o... See more

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Rated 5 out of 5 stars

Great quality paint. Love the colour and the customer service team are really helpful.

Company replied

Rated 2 out of 5 stars

We bought lick teal 01 from B&Q, it said in store that it would be okay for bathrooms. We applied two coats and waited for it to dry for a day. The next day we used the bathroom and it shows in wet ma... See more

Company replied

Rated 5 out of 5 stars

Customer service team put all the others to shame, quick, attentive and go the extra mile! And the paint is so good!! I have ordered from lick and screwfix lick so far and zero complaints from me!

Rated 5 out of 5 stars

The customer service of Lick is second to none. The paint itself is fantastic but when I had an issue the customer service was second to none.

Company replied

Rated 5 out of 5 stars

I bought a LICK range paint from b&q and had an issue with it and when I got in touch with them, Lulu was so professional and quick to help with my problem, Lulu is a credit to the team. Thank you s... See more

Company replied

Rated 5 out of 5 stars
Verified

Great delivery and fantastic paint and wallpaper. Both brilliant quality and wallpaper very easy to hang. Our bedroom looks amazing now!

Company replied

Rated 5 out of 5 stars

Honestly the customer service was brilliant. Got all the advice and help I needed from them and the paint is brilliant as well.

Company replied

Rated 5 out of 5 stars

Fantastic product and great customer service, did everything possible to help with my order and when I hit a problem they offered a very quick resolution to the problem. As a professional Decorator it... See more

Company replied

Rated 3 out of 5 stars

I’ve just used a Lick roller set to decorate a bathroom. I chose the set for its eco credentials. The brush was good but sadly the pulp tray was just not really fit for purpose. The first thing I not... See more

Company replied

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Company details

  1. Decoration and Interior Design Store

Written by the company

Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.


Contact info

3.8

Great

TrustScore 4 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically takes over 1 month to reply


Rated 1 out of 5 stars

Really disappointed and wasted a lot of money and time

So disappointed! I’ve bought matt emulsion Lick in the past, loved the colour and was happy with the finish so decided to try them again - an eggshell for a bathroom re-paint this time. We weren’t sure what type of paint thr previous home owners had used so sanded down and did 2 coats of primer. Well, the coverage is totally dreadful. We’ve done a small patch and we’re now on 3 coats and you can still see the white through (a lot). Also we ordered via B&Q and the first time Lick sent Matt emulsion instead of eggshell so it had to be refunded and I had to order again. The paint is also in an emulsion tin with emulsion instructions. Should’ve stuck with Dulux. Really disappointed and wasted a lot of money and time.

October 4, 2025
Unprompted review
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Reply from Lick

Hello,

Thank you for taking the time to leave your feedback we’re sorry to hear of your recent experience.

We’re sorry to hear of the initial mix-up with your order via B&Q, this certainly isn’t the experience we want our customers to have.

We’d really like the chance to look into this further and offer tailored support to get things back on track. If you’d be happy to, please reach out to us directly at hello@lick.com so our team can help resolve this.

Lick Customer Support Team

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Rated 1 out of 5 stars

Inconsistency in colour

Bought 3 tins of the same paint, same colour, same finish, however once on the walls there is a vast difference in colour. The first two tins a lovely warm finish, the second tin much lighter in colour and colder. They offered to send me new tins but means painting my whole wall again. Never had this issue with other brands before. Seems Lick paint cannot get their consistency in colour right! They will tell you to box paint all together but then that changes the colour altogether and is different to the sample sticker provided by lick.

October 2, 2025
Unprompted review
Lick logo

Reply from Lick

Hello Louise,

Thank you for taking the time to share your feedback we truly do value it. We’re really sorry to hear that your experience with us hasn’t been as smooth as it should have been.

As you’ve mentioned, we’ve already been in touch directly and provided replacement tins to help resolve the issue. We hope this has supported you in achieving the best possible finish, as colour consistency is something we take very seriously.

If you do require any further assistance please don’t hesitate to get back in touch with us, we’ll be more than happy to help.

Lick Customer Support Team

Rated 5 out of 5 stars
Verified

Great quality & service

Ordered online & paint arrived promptly, as promised. Ready for our decorators. The quality is great and the colour exactly as we wanted, maybe even better as it deepens as light fades by the window. Would definitely order Lick paints again

September 23, 2025
Lick logo

Reply from Lick

Hello Janet,

Thank you so much for taking the time to share such lovely feedback, we’re so pleased to hear your order arrived promptly and that the colour turned out just as you’d hoped.

We hope your decorating goes smoothly and that you love the finished result.

Lick Customer Support Team

Rated 1 out of 5 stars
Verified

failed to deliver

September 23, 2025
Lick logo

Reply from Lick

Hello Nicholas,

Thank you for sharing your feedback. We’re sorry to hear your order did not arrive as expected. We completely understand how disappointing this must have been and it’s certainly not the experience we want for any of our customers.

I can see that you’ve already been in touch with our Customer Support team, who have offered to send out a replacement. Please don’t hesitate to reach back out to us at hello@lick.com so we can get this sorted for you as quickly as possible.

We truly value your feedback and hope to turn this experience around for you.

Lick Customer Support Team

Rated 5 out of 5 stars

A Great Matt Finish Paint

Really easy to order and the paint is excellent providing an ultra flat matt. Goes on well with brush or roller and dries to touch dry with great coverage. If you over order returns are handled really well too. Highly recommended.

September 23, 2025
Unprompted review
Lick logo

Reply from Lick

Thank you so much for your lovely review! We’re so pleased to hear how easy you found the ordering process and that you’re enjoying the ultra-flat matt finish with such great coverage.

It’s also wonderful to know the return process worked smoothly for you , we always want everything to feel as straightforward as possible.

We truly appreciate your recommendation and look forward to helping you with your next project!

Lick Customer Suport Team

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Rated 5 out of 5 stars

Great paint and store experience on…

Great paint and store experience on northcote road

September 30, 2025
Unprompted review
Lick logo

Reply from Lick

Thank you so much! We’re delighted to hear you had such a positive experience with both our paint and our Northcote Road store. It means a lot to us to know you’re happy, and we hope your project turns out beautifully. We’d love to welcome you back again soon!

Lick Customer Support Team

Rated 2 out of 5 stars

Needs some research before use

Needs some research before use.
Bought Matt brilliant white believing 1 coat would be ok.
Wished I’d watered it down now for the 1st coat it’s very thick and i can see brush strokes which is irritating.
I’m going to have to wall paper now. Needs lots of prep and I’d recommend watering down the 1st coat.

September 27, 2025
Unprompted review
Lick logo

Reply from Lick

Thank you for sharing your feedback. We’re sorry to hear the application didn’t go as smoothly as expected. Our paints are designed for great coverage so we do apologise if this has not been your experience.

If you’d like, our team would be more than happy to support you further and help troubleshoot so you can get the best finish possible before wallpapering. Please don’t hesitate to reach out to us at hello@lick.com and we’ll be glad to assist.

Lick Customer Support Team

Rated 1 out of 5 stars

waste of money

I had used Lick before for some rooms in our flat. We loved the colour so much that we went for the same one for one of the remaining rooms, plus giving the previous room a refresh.

I had an unopened tin from my previous order and bough 2 new ones. To our surprise the same colour number is now a very different shade. Tin 1 (older one) had a lovely warm shade. Tin 2 and 3 now are just pure grey, almost blue.

It all has resulted in mess, waste and frustation, so I have had to buy from a different brand.

Such a waste of time and money.

September 25, 2025
Unprompted review
Lick logo

Reply from Lick

Hello,

We’re really sorry to hear about your experience and the frustration this has caused. That’s certainly not what we want for anyone using our paints.

So that we can look into this properly and support you further, please do get in touch with us at hello@lick.com
and a member of our team will be more than happy to help.

Lick Customer Support Team

Rated 5 out of 5 stars

Moved house many times over the years…

Moved house many times over the years and have bought paint from all budget amount and colour story and Lick is the best I’ve used. For the most part I’ve only need one decent coat and has dried quick should I need to do a second. Aside form the colour selection my favourite thing is how there is no smell!! I used another brand alongside this on day one of the move and the room I used Lick in didn’t pong compared to the other. Genuinely will not use any other brand of paint now - only wish now is they make more colours.

September 17, 2025
Unprompted review
Lick logo

Reply from Lick

Hello Holly,

Thank you so much for sharing such a lovely review. We’re so pleased to hear how much you’ve enjoyed using Lick, from the quick coverage to the low odour, it’s wonderful to know it’s made such a difference, especially during your move.

We love that you’d like to see even more colours from us too, feedback like this really helps shape what we do next. We can’t wait to be part of your future projects!

Lick Customer Support Team

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Rated 5 out of 5 stars

Been a decorator for 35yrs and I've…

Been a decorator for 35yrs and I've just used lick paint for the first time . It was the customer's choice i was surprised how far it covered especially on new plaster and only applying 2 coats without a mist coat . I would recommend using this again or even consider using it in my own home. I also picked up a 2 inch synthetic brush and happy how it flowed with the soft touch bristles. Highly recommend this brand .

September 13, 2025
Unprompted review
Lick logo

Reply from Lick

Hello Richard,

Thank you so much for taking the time to share your experience. It means a lot to hear such positive feedback from someone with your level of expertise. We’re delighted that the coverage and finish impressed you.

Great to hear you enjoyed using the brush too, we really appreciate your recommendation and look forward to being part of many more projects with you.

Lick Customer Support Team

Rated 5 out of 5 stars

Great quality paint

Great quality paint. Love the colour and the customer service team are really helpful.

September 12, 2025
Unprompted review
Lick logo

Reply from Lick

Hello,

Thank you so much for taking the time to leave such a lovely review, we truly appreciate it.

It’s fantastic to hear that you’ve had a great experience using our product at Lick along with Customer Service support. Feedback like yours means a lot to us and really helps other decorators too.

If there’s ever anything more we can do to support you, please don’t hesitate to get in touch!

Lick Customer Support Team

Rated 5 out of 5 stars

Amazing advice and paints!

We used the colour consult in home service and were given incredibly thoughtful and considered advice by Lulu on the perfect colour palate for our home. We're so happy with the results - both in terms of the colours used, but also the quality of the supreme paint - the walls look gorgeous! We'll definitely continue to use Lick paint moving forward as we continue our renovation plans

September 5, 2025
Unprompted review
Lick logo

Reply from Lick

Hello,

Thank you so much for taking the time to leave such a lovely review, we truly appreciate it.

It’s fantastic to hear that you’ve had a great experience using our product at Lick and our team were of great support. Feedback like yours means a lot to us and really helps other decorators too.

If there’s ever anything more we can do to support you, please don’t hesitate to get in touch!

Lick Customer Support Team

Rated 5 out of 5 stars

Just spent 20mins in the store in…

Just spent 20mins in the store in Northcote Road - fabulous COLOURS - but also amazingly helpful staff, right level of listening skills as well as knowledge! Respect there decision to save environment and NOT simply hand out a tiny "colour chart" - but left the shop after much pondering and advice with about 10 of their gorgeous subtle sample colours - about 20cm square - to stick on the walls at home! Re-positional samples, no mess, what's not to like!

September 3, 2025
Unprompted review
Lick logo

Reply from Lick

Hello,

Thank you so much for taking the time to leave such a lovely review, we truly appreciate it.

It’s fantastic to hear that you’ve had a great experience using at our store.

Feedback like yours means a lot to us and really helps other decorators too.

If there’s ever anything more we can do to support you, please don’t hesitate to get in touch!

Lick Customer Support Team

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Rated 5 out of 5 stars

Highly recommend

Highly recommend! Lulu at Lick has been an absolute star throughout my flat makeover, always on hand to help with my many many many questions! She encouraged me to be a bit daring and I am so glad I did. The living room is Pink 02 walls and Red 03 ceiling and I LOVE IT!! Ive had so many compliments too. Thank you Team Lick and Lulu.

August 4, 2025
Unprompted review
Lick logo

Reply from Lick

Hello,

Thank you so much for taking the time to leave such a lovely review, we truly appreciate it.

It’s fantastic to hear that you’ve had a great experience using our product at Lick and with our team. Feedback like yours means a lot to us and really helps other decorators too.

If there’s ever anything more we can do to support you, please don’t hesitate to get in touch!

Lick Customer Support Team

Rated 3 out of 5 stars

Great colours but otherwise disappointing

After using lick paint once before on my son’s bedroom I was confident to use again for our en-suite bathroom and bedroom but am really disappointed. The paint does go on nicely but that’s about the only good thing.
After purchased eggshell and flat Matt from B&Q I’ve found the performance of both really poor.
I have used the eggshell for doors and woodwork but even after 3 coats the white is still showing through and the paint easily peels off requiring several touch ups after only 4 weeks.
Even after trying again with a base primer (which I have never had to do before with other brands) it still chips and peels.
I used flat mat on the bathroom walls which the website said was suitable. We left to dry a decent amount of time and didn’t use the bathroom for a few days once dry and within a few weeks the walls have water drip marks which looks awful.
I love the colours Lick offer but wouldn’t recommend for anything except basic walls and won’t use them again sadly.

September 1, 2025
Unprompted review
Lick logo

Reply from Lick

Hi Nikki,

Thank you so much for taking the time to leave your feedback, and we’re really sorry to hear that your experience didn’t meet expectations.

Firstly, we want to apologise for the delay in getting back to you. We understand how important timely responses are, and we truly appreciate your patience.

Your feedback matters to us, and we’d really love the opportunity to make things right. Please feel free to drop us a message at hello@lick.com with your order number, and our team will be ready to help resolve this as soon as possible.

Thanks again for your honesty. We’re always working to improve, and your input is a big part of that.

Zuri

Rated 2 out of 5 stars

3 pots of white 03 all different shades

Purchased 3 x 2.5 litre tins of white 03 in total.

First tin went on and had a green tinge to it, quite different to the sample but I liked it a lot. It also went on beautifully.

2nd tin totally different shade being a creamy white. Returned to B&Q who confirmed different colours and exchanged for another pot.

Re-did room but new pot is a different shade again, basically harsh white.

So I've reverted to Dulux and wish I'd saved myself time and money by not trying a new brand.

August 17, 2025
Unprompted review
Lick logo

Reply from Lick

Hello,

Thank you so much for taking the time to leave your feedback, and we’re really sorry to hear that your experience didn’t meet expectations.

Your feedback matters to us, and we’d really love the opportunity to make things right. Please feel free to drop us a message at hello@lick.com with your order number, and any pictures of your walls and the cans barcode and our team will be ready to help resolve this as soon as possible.

Thanks again for your honesty. We’re always working to improve, and your input is a big part of that.

We look forward to resolving this for you.

Lick Customer Support Team

Rated 1 out of 5 stars

Decided to give lick a go

Decided to try lick for a a good coverage but after spending almost £150 on the stuff I’m absolutely fuming. The Mat 01 greige stinks worse than any paint I’ve used and after 4 coats it still looks patchy I wish I’d used a cheap emulsion because the walls have had basic emulsion every year for 40 years and never in all that time experienced such awful results

July 14, 2025
Unprompted review
Lick logo

Reply from Lick

Hi Mark,

Thank you so much for taking the time to leave your feedback, and we’re really sorry to hear that your experience didn’t meet expectations.

Your feedback matters to us, and we’d really love the opportunity to make things right. Please feel free to drop us a message at hello@lick.com with your order number, and our team will be ready to help resolve this as soon as possible.

Thanks again for your honesty. We’re always working to improve, and your input is a big part of that.

Lick Customer Support Team

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Rated 5 out of 5 stars
Verified

Great colour

Great colour

July 24, 2025
Lick logo

Reply from Lick

Hi Jade,

Thanks so much! We're thrilled you love the colour. Lick White 03 is a real crowd-pleaser! Enjoy the fresh, bright vibes it brings to your space.

Lick Customer Support


Rated 3 out of 5 stars

Great whites but too much waste

Pros
- best selection of white paints particular ly white 02 and 06 are lovely shades
- goes on easily with good coverage
- cleans well

Cons
- so much wasted paint! The smallest tins are 2.5lr which is far too big if you just want to do one wall or a small area. I need to touch up my bathroom where I’ve had to change a radiator and think it’s silly to buy an entire tin for a few brush strokes. I don’t think this company can call themselves “eco” and no idea how they got B corp status as I have so much wasted paint from tins that are too big.

- sticker samples are not always true to colour of the paint. I bought taupe 03 as I loved the sticker sample but the actual colour on the wall is a baby pink.

August 3, 2025
Unprompted review
Lick logo

Reply from Lick

Hi Yasmin,

Thank you so much for taking the time to leave your feedback, whilst we are happy you had a great experience with our White selection we’re really sorry to hear that you feel that way in regards to our can sizes and samples.

Firstly, we want to apologise for the delay in getting back to you. We understand how important timely responses are, and we truly appreciate your patience.

Your feedback matters to us, and we have taken note of this feedback. If you have anything you may need support with please feel free to drop us a message at hello@lick.com with your order number, and our team will be ready to help resolve this as soon as possible.

Thanks again for your honesty. We’re always working to improve, and your input is a big part of that.

Lick Customer Support Team

Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs. I bought 2 x 5 L tins of Beige 02 and I really regret doing so. After painting the walls and they fully dried, the moment I accidentally touched the wall with clean hands, the wall stained and a fingerprint showed on the wall. I tried wiping it off since the brand says it “DURABLE & WIPEABLE” and this removed the paint and it created a bigger patch!!! Horrendous company. I even tried to touch it up with further paint and this did not blend in. On the contrary it left a patch on the wall and in order to fix it you have you paint the full wall again ! Avoid buying this paint !

July 28, 2025
Unprompted review
Lick logo

Reply from Lick

Hi Albie,

Thank you so much for taking the time to leave your feedback, and we’re really sorry to hear that your experience didn’t meet expectations.

Your feedback matters to us, and I understand someone from our team is actively working with you now to find a suitable resolution.

Thanks again for your honesty. We’re always working to improve, and your input is a big part of that.

Lick Customer Support Team

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