Sky Priority Passenger Missed Flight Due to SAS Ground Failure: No Support, No Compensation
I had a SAS Plus (Sky Priority) ticket from Zurich to Stockholm via Copenhagen on May 17th 2025. I arrived at Zurich Airport on time (08:50), fully checked in online with my baggage tag printed.
After asking for guidance, I was misinformed by airport staff that SAS did not offer self-service baggage drop. SAS has since confirmed in writing that this information was false. I attempted to proceed through the staffed baggage drop, but no SAS or Dnata personnel offered assistance or prioritized passengers with Sky Priority. A Dnata staff member even redirected passengers arbitrarily, with no regard for other destinations or ticket classes.
At the counter they checked in my bag.
I ultimately missed my flight despite fulfilling all procedures on time. SAS has since acknowledged in writing that:
Self-service baggage drop was available and should have been used
I arrived on time and acted proactively
Sky Priority support and ground handling were not delivered
Their ground services “broke down” and failed to assist me appropriately
Despite this, SAS refuses to reimburse CHF 114.76 for the missed connection, rebooking, transport, and accommodation or reinstate the 15,000 EuroBonus points I spent on a flight I never took.
Their explanation? That their "policies don’t cover misinformation from airport staff.” Even though the missed flight was clearly due to a broader failure in SAS ground handling, not a single miscommunication.
As a frequent flyer, I find this response disappointing and deeply unprofessional. When you purchase a Sky Priority ticket, you expect at least a basic level of support. SAS has shown that even when they admit failure, they are unwilling to stand by their customers or correct the consequences.
Flyers beware: in moments that matter, SAS may choose policy over people, even if it costs you time, money, and trust.