INOV8 a brand which will grow and grow.
What do I love about INOV8? Firstly I love the products, the materials always make us feel we are buying quality items (several running tops don't get used for running as they are too good and get worn out and at work). The online service with it's price match promise is superb and you not only say it, but deliver it! We often go to the shop in Bakewell, the staff are genuinely friendly, helpful and knowledgeable. Having runners who speak and sell to runners (hikers too), is fantastic. There is little worse than trying to buy from a store where the staff do not know, or particularly care about the subject and equipment they are supposed to be selling. Offering no advice, or worse, bad advice to people trying to make an informed choice. Never the case with INOV8. We also like the after sales support and confidence that if there is an issue, we will be taken seriously and taken care of. INOV8 are a model, in my mind, of what a brand needs to be in order to be truly successful. On a side note and only my opinion, the general change I have seen from the 8 shaped like a foot, to the number 8 is a winner. In conversations with other runners / hikers or people at work when I'm wearing your kit, the INOV8 is easier to understand. I fear that when people are unsure how to pronounce a brand, they steer clear of it to save themselves from looking silly should they pronounce it wrong.
Please do not follow the crowd with the massive soles we are seeing on many other running brands! The closer we can keep to barefoot running the better , ask any good physio, However, I love rock plates for off road, grip for all surfaces and waterproofing for comfort, whilst still gibbering on about barefoot running (I'm sure you understand, well, I hope that you do anyway). :)
Please keep up the good work, don't change your principles and I with INOV8 all the best of luck as your brand and your story grows and grows.
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