Great idea..short term results
I bought this paint 2 years because I had a newborn and didn't want the chemicals, 100% the right choice at the time for our child. I believe we bought the matt paint.
Unfortunately it doesn't last long, It needed 3 layers and still patchy, any slight touch from your hand will mark the wall, we got a dark blue and its now white in places (mainly higher up so not through touch).
We will have to re paint soon which is unfortunate (and expensive) because I absolutley love the premise behind this paint but very expensive for very short term results.
Reply from Lakeland Paints