Good Potential, But far from perfect
As a frequent traveller I am always keen to find any time and effort saving options when transitioning through the airport and to my onward destination. Technology has made checking in and obtaining a plane ticket so much easier, and in similar cases with hotels. One part of that journey has always been the rental car. Often hit and miss with many organisations you never know the car you will end up with, the queue at the check in desk and the length of time it takes to process your booking. Much like with hotels I always find it frustrating that even if you provide all of your details, payment information and identity, the rental agent will spend a very long time typing away while you wait patiently. This is the perfect market to enter, much like Lime scooters, UFO provides an app based service with very little steps required at pick up. Sounds perfect!
The Good. The app is well designed, easy to follow and intuitive. I had no issue making the booking and concluding the rental (the sign up and validation phase, I will come back to). In addition you rely on the app to use the car, as no physical keys are used. The app never crashed but does require an active internet connection at all times to be used. In addition the car (a VW ID4) was almost brand new and not the basic model. In addition the car was 100% charged.
The Bad: My booking was in the very recently reactivated (due to COVID) branch in Brussels airport. Upon arrival to the airport the app provides a video which guides you to the location (as you cannot rely on the ‘Rental Cars’ signs), which was easy to use- But out of date. Turns out the location had been moved elsewhere. Thankfully there was a buzzer that the parking staff answered and provided me an updated location. This location was a little difficult to understand and I ended up on a tour of the parking facility (taking 10 additional minutes). Finally, I located the parking location and found the two VW cars. From here you confirm the vehicle condition and number plate. However.. The plate did not match, the last two numbers were different. I assumed that this was a simple clerical error, but after starting the rental it would not unlock the car. Eventually the parking staff helped me and confirmed that I was the first customer to use the service and that someone from the company were arriving in 10mins. While waiting I contacted the customer service team who were quick to connect, questioned why I started the rental, and asked me to look around for the car!? Eventually the UFO staff member arrived and made a few phone calls to move my booking to the car that was there. Finally, it worked. I was able to use the car… which was in French. As the staff member was still there he was able to change the car settings. Note: Though I cannot always assume the vehicle is in English (local language applies) but it would cause problems for many customers using a vehicle for the first time. Finally, and almost 30mins later (from arrivals), I used the car (which, was brand new, clean and 100% charged). The car was great, until I arrived at my destination which was located two floors underground. Turns out the app requires a connection to lock (and unlock the vehicle), meaning that if you lose connection (or your phone) you are without a vehicle. I had to relocate the vehicle, much further from the hotel and walk back. This issue is quite concerning as many parking facilities will be located in a concrete and sometimes underground facility without cellular of Wi-Fi connection. Finally, the rental return. This was a bit trickier than usual as you don’t drop the car off in the airport guided ‘Rental Return’ signs. You have to do a little research prior, to ensure that when you arrive at the airport you target the correct parking facility. Finally, when I arrived at the parking location the UFO spaces were full.. So I had to leave the car near to the drop off point.
If the goal was to provide a quick pick up with minimal faff, it was a big failure. I put some of this down to the early issues of the company, but I was a paying customer, not a beta tester. For a low touch service, and if something goes wrong, you are standing in a car park on your own. The built in chat support is quick to connect, but can be frustrating at times where it’s late, you just want to get into the car and go - Which of course requires an internet connection that is not generally great in parking facilities. This also means that any technical issues you have with the 4G connection, or phone in general, your rental car becomes useless.
Finally, and despite my issues with the collection of the rental, there was no follow up communication or apology for the issues I had experienced from UFO.
I am keen to see how this develops, but not in a position to recommend this service. Not yet anyway.
September 12, 2022
Unprompted review