Happy to allow the advertising of Carcinogenic's?
Sent them this - never heard back:-
"I object to the AHDB using a very young child in their advertisements promoting meat and dairy which are carcinogenics:- "The International Agency for Research on Cancer (IARC) Working Group consisted of 22 experts from 10 countries. The IARC Working Group considered more than 800 different studies on cancer in humans (some studies provided data on both types of meat; in total more than 700 epidemiological studies provided data on red meat and more than 400 epidemiological studies provided data on processed meat). The risk increases with the amount of meat consumed, but the data available for evaluation did not permit a conclusion about whether a safe level exists. What types of cancers are linked or associated with eating red meat? The strongest, but still limited, evidence for an association with eating red meat is for colorectal cancer. There is also evidence of links with pancreatic cancer and prostate cancer.Red meat was classified as Group 2A, probably carcinogenic to humans. What does this mean exactly? In the case of red meat, the classification is based on limited evidence from epidemiological studies showing positive associations between eating red meat and developing colorectal cancer as well as strong mechanistic evidence." Dairy fares no better: "Bone Health: According to an analysis published in the British Medical Journal, most studies fail to show any link between dairy intake and broken bones, or fractures. In one study, researchers tracked the diets, exercise, and stress fracture rates of adolescent girls and concluded that dairy products and calcium do not prevent stress fractures. Another study of more than 96,000 people found that the more milk men consumed as teenagers, the more bone fractures they experienced as adults. Cancer: Research has linked the high fat content and hormones in milk, cheese, and other dairy products to breast cancer. One study of nearly 10,000 women found that those who consume low-fat diets have a 23 percent lower risk for breast cancer recurrence. They also have a 17 percent lower risk of dying from the disease. A 2017 study funded by the National Cancer Institute that compared the diets of women diagnosed with breast cancer to those without breast cancer found that those who consumed the most American, cheddar, and cream cheeses had a 53% higher risk for breast cancer. The Life After Cancer Epidemiology study found that, among women previously diagnosed with breast cancer, those consuming one or more servings of high-fat dairy products (e.g., cheese, ice cream, whole milk) daily had a 49% higher breast cancer mortality, compared with those consuming less than one-half serving daily. Research funded by the National Cancer Institute, the National Institutes of Health, and the World Cancer Research Fund, found that women who consumed 1/4 to 1/3 cup of cow’s milk per day had a 30% increased chance for breast cancer. One cup per day increased the risk by 50%, and 2-3 cups were associated with an 80% increased chance of breast cancer. Regular consumption of dairy products has also been linked to prostate cancer." I believe that the AHDB will already be fully aware of these health implications but I object to them using a young child to make their products appear 'wholesome' when they are clearly on a par with tobacco. At the very least a warning should appear on screen and only adult actors depicted. At best, you would ban the ad in the same way that tobacco adverting is no longer allowed to be screened."
February 27, 2022
Unprompted review