Brevo, the annoying traffic warden on a power trip
"Your campaign has been suspended" - I hope you like the sound of that because get used to hearing it.
Brevo has a simple to use interface and could be a top email marketing platform but their rules around campaign performance and compliance are just too strict; so strict that it becomes obstructive to performance and makes the platform feel more like an annoying traffic warden that stops you for every tiny thing. We send B2B campaigns and got 'pulled over' because of a small portion of hard bounces (which we regularly maintain). The Brevo team are extremely quick off the trigger and will suspend your account if you don't get enough opens, too many unsubscribes or performance just isn't up to what they define as acceptable.
If you question their 'decision', Brevo's customer service team will interrogate you (one asked me to give them physical proof that I our data were all opt-ins). Utter nonsense and do yourself a favour, find an alternative provider that doesn't behave like a maladaptive police officer on a power trip.
Reply from Brevo
Thank you for your feedback.
Indeed, the results of campaigns have a direct impact on the reputation of Brevo’s sending IPs. In order to ensure optimal service quality for you and all of our clients, and to protect email users from spam, we must maintain a good reputation for all our IPs.
Hard bounces, complaints, and unsubscribes can significantly affect this reputation. That is why we suspend accounts that show issues to ensure our clients follow best practices for email deliverability.
In your case, if your campaign was suspended, it could be due to an issue with your database. If this problem is recurring, our technical team may ask specific questions to help improve your data collection practices and ensure compliance with Brevo’s marketing sending conditions.
If you have recurring hard bounces, this could suggest that your data collection method may not be optimal, which is why we would ask more detailed questions to help address this and ensure that you follow the best practices for data collection and email campaigns.
To have your account revalidated and implement these best practices, we encourage you to contact our support team at contact@brevo.com.
Thank you in advance for your understanding, and we wish you an excellent day.
