Good at money making, not very good at cars.
My comments here relate to a visit I have just made to my local ATS branch, but sadly, the comments may equally apply to some other tyre suppliers I have used over past decades. The industry business model seems to be geared to guarantee dissappointment.
Things started well. A friendly welcome and a look around my car to determine that I needed a complete set of new tyres (which I already knew - they were very old and were deteriorating badly, in spite of being technically legal tread-wise). After some previous research, I had decided upon the tyres I wanted to try (top grip rating, reasonably priced for a mid-range tyre and UK manufactured). I was given a price (which was in line with expectation) and was further told that they had 4 of that tyre in stock, in my size and they could fit them there and then.
At this point I was so impressed that they were well on their way to a five star rating......Until... "We'll do a free tracking check for you sir". Well, anybody who has been in this situation will be ahead of me at this point and know exactly where this is going.
Sure enough, my tracking was 'out' and needed correcting (surprise, surprise). When I pointed out that the previous tyres had been on the car for years (low milage car, so, as said, they had deteriorated rather than worn-out) and seemed to have worn evenly over that time, I got the usual sales pitch "The tracking may have only recently been knocked out of alignment" and "There is a bit of feathering on the outside of the tyre" (which I hadn't noticed). Then the whammy. "We can put that right for £47" !!!! Which, of course, is precisely where the whole 'customer experience' fell to pieces.
I was left open-mouthed and couldn't help myself sayng "What??? nearly fifty-quid to twiddle two track rods???...Jeez, that's a LOT of money!". As a 'concession' (or fearing that I was about to collapse from apoplectic shock) I was told that as I'd had all four tyres replaced, they would do it for a mere £37. I stood there and 'ummed and arred' for a while, well aware that they have you over a barrel - not a good situation to put a customer in. Eventually, against my better judgement, I agreed to let them do it, but from then on the whole 'customer experience' I mentioned was nastily tainted. The smiles had gone and whole atmosphere was much more cool and business-like.
They did the job, I paid the bill and left. This is what has driven my 3 star rating. They did do the job, in a reasonable time, and as far as I can see, competently, which I think deserves a basic, 'adequate job' rating. Any additional 'wow! factor' which might drive a higher rating was lost. *SEE UPDATE*
The price of the four tyres I bought was £196 exactly (inc VAT). by the time I left, with all the add-ons, the final bill was inflated (no pun intended) to £283.32. I noticed afterwards that they had even charged me £5.20 for 'nitrogen inflation' without even asking me if I wanted nitrogen inflation. Nitrogen inflation may be of some use on a formula 1 race car, but on a low milage, ageing, shopping car? Really? I seem to have managed perfectly well with a few puffs of fresh air for decades.
These places really don't understand customer satisfaction. It is really quite simple - you set an expectation, then exceed it. They seem to do exactly the opposite, ensuring the customer walks away feeling as though they've been 'had'.
When I thought about this afterwards, I attempted to analyse the uncomfortable feelings I was having over this transaction. I decided the problem was probably one of 'proportionality'. The cost of the tracking, for example, was disproportionate to the overall cost of the transaction. If they had said that the tracking was out, and they would put it right, for, say, a tenner, I doubt I would have blinked because it was a proportionally small charge in the overall scheme of things. When, however, this (relatively small) job adds the cost of a complete extra tyre to the bill, it just doesn't pass my test of 'reasonableness'.
I look forward to one day using a tyre supplier where customer satisfaction is understood and such things as fitting, tracking set etc. are 'free and just part of the service, Sir'. What a difference that would make to customer perception (even though the cost would have undoubtedly been built into the cost of the tyre in the first place). Yes, I know it's a competitive market, but if one company tried that approach, I'm sure it would pay dividends to the point where others would have to follow.
As it is, when relating my experience here to family and friends, (potential future customers) what will I remember in the long-term? Any 'positives' will undoubtedly be overshadowed by the overwhelming feeling I have of being the victim of some 'sharp practices' and having my 'pockets picked' as a consequence.
Will I use this company again? No. Will I be reccommending them to anybody? No. When I next need tyres I will try yet another supplier in my long (and vain?) quest to find a company where I can walk away with a spring in my step, a smile on my face and a nice warm feeling that I've been treated fairly, got a good deal and that I'm a valued (and therefore probably a repeat) customer, rather than feeling I've been hoodwinked and exploited. Well, I can dream, can't I? Though I won't be holding my breath....
*UPDATE* My original review was done after I had returned from ATS. It is now a week after I had this work done and I have had the opportunity to do a few longer runs during this week which has minded me to update my three star 'basically competent job' rating to a one star rating.
As I noted in my original review, when told my tracking needed adjustment, I pointed out then that the existing tyres had been on the car for at least the 5 years I had owned it and were being replaced because of age deterioration of the rubber, and that I could see no uneven wear of the tyres.They still insisted the tracking needed adjustment.
Having had the opportunity this week to do the couple of longer and faster runs I mentioned, it is obvious the steering wheel is now set 'off centre' to the right quite noticeably when running straight. The car certainly doesn't feel 'right'. I'm aware they are different tyres, but that isn't what I mean - anyone who has had a car for some years and knows it well, will know what I'm talking about.The car doesn't want to 'hold a line' now and wanders, so I am constantly having to 'steer'. This is not something I've had before. This car always felt as though it was on rails. I don't know what they've done to it.
In my perception, therefore, I took my car in to ATS with no problems with the steering at all. It ran straight, the wheel was straight and there was no noticeable (to me), uneven wear on the tyres which had been on the car for years.The wheel is now crooked, the car doesn't feel right at all, and I am now obviously worried about future, uneven tyre wear which has not previously been an issue. I have to therefore conclude that they have charged me nearly £40 for unnecessarily 'messing' with my perfectly good steering and during this 'inept dabbling' have messed it up.
Where from here? I obviously feel outraged that they have charged me to unnecessarily 'tinker' with my car and have managed, in so doing, to create problems where there weren't any. The obvious, usual course of action would be to take it back and complain, but frankly, I don't want these incompetent, money-grubbing fools anywhere near my car again. This experience (and that of every other person here with a similar story), suggests that these people are so bad that I have no confidence that having messed things up, they would get it right a second time (or any other time). Consensus across the reviews here also suggests that their 'customer service' is such that to complain is generally futile in any case.
I guess I will have to chalk this up to experience, swallow the fact that they have stolen money from me (I don' know what else to call it) and messed up my car for the privilege, and pay the same amount again (hopefully to somebody who knows what they are doing) to have corrected what they have broken. These people will therefore have cost me a totally unnecessary additional spend of about £80. If I add add the cost of getting my car looked at again, to the existing bill, the 4 tyres I bought, at the basic price of £196 inc VAT, will end up costing me about £320. Their tyres have not proved particularly 'cheap'.
I guess we all make mistakes, but walking into ATS has proved one of the most serious (and expensive) mistakes I have made in quite a while
*FINAL ANALYSIS*
Took the car to a local independent dealer (one man band set-up) after two personal recommendations. (How I wish done this in the first place!). After having a look, he asked me if I'd had a go at the tracking myself - he saw things had been disturbed. I therefore related the story. If I have ever seen a 'knowing' look, this was it, though he diplomatically said nothing. He was quite happy to have me under his feet and showed me just what he was doing. Initial measurement showed my tracking out by 125%!!!! I.e. It should be 0 (straight) on my car. Max tolererance is 20'. This was out by 25% more than that!
He adjusted it back using the 'witness marks' from before (the clean threads which had been exposed from the previous 'fiddle'), and on his screen-thing, everything came straight. He also charged less to put it right than ATS charged me to break it. My steering wheel is straight again and my car is back on its 'rails'.
So. I am confident my previous criticisms are justified. How things became 'unadjusted' in the hands of ATS becomes irrelavent, because having charged me to correct it, It is absolutely inexcusable for it to be so wrong after supposedly being fixed. The reader can draw their own conclusions from this whole sorry tale.
April 4, 2019
Unprompted review