Misleading Billing Practices & Poor Support – Be Cautious with Yelp Ads

When I signed up for Yelp Ads, the representative (Richard) explained that I would be charged per click and that unused budget would not be spent. Based on this, I agreed to move forward and accepted a $300 promotional credit to try the service.

For several weeks, my Yelp dashboard showed a remaining balance of $112, which led me to believe that my promotional credits were still active. Then, without warning, the balance suddenly dropped to $0, and my card was unexpectedly charged $151.

During this time, my ads generated 47 total clicks, but zero actual business, providing no return on investment. While poor performance is frustrating, the real issue is the misrepresentation of billing terms and the misleading way credits were displayed, which directly caused this unexpected charge.

I contacted Yelp support for help. At one point, my case was being reviewed and the original sales call was pulled for verification, but the call dropped mid-conversation and I never received a follow-up. Eventually, I was informed that no refund would be issued, despite the circumstances and the fact that the ads produced no results.