Amazon Prime Video is systematically going through the service shittification process. Now that all of the market share has been captured and no growth is possible, they are steadily making the experience worse for users to push towards premium tiers that did not exist before.

It used to be no ads, and cheaper. Then ads between episodes. Now , without an additional premium, there are THREE ADS DURING AN EPISODE of 45 minutes.

If it was possible to unsubscribe from this and reduce the cost of prime delivery, it would be absolutely worth it, as by now it has reached the level of "awful" service, similar level to cable television.