Absolutely hate it, only use as a last resort if there’s a series that I really want to watch that’s already gone to ITV X only!
Hate the sponsored programs with repetitive jingles on all Ad breaks, I mute immediately and clear out some emails whilst waiting for the Ads to stop. Tesco ones are particularly annoying, certainly won’t make want me to shop there, Tesco’s you are wasting your money sponsoring these programmes.
ITV X get real, look at these reviews, do something to improve it.