Switched to Woocommerce from Shopify mainly for extra control and it delivers. Way more flexibility when it comes to design, features and preety much every part of the store. On the other side, it does come with a bit more hands on setup. Things that are plug-and-play on Shopify sometimes need a plugin (or three) here. Not a dealbreaker, but something to keep in mind if you are not techy. Overall, worth it for freedom, just expect more DIY along the way.