4 stars because, same as others mentioned here... Painfully long delivery times, 5 weeks for my last order, (but popular items arrive within a week) Also you pay for returns to Belfast (£5.39 for a jacket, Royal Mail signed for). So why 4 stars?
...Because the prices are awesome, the quality and style looks like double the price you paid. But yeah, the long delivery times are long, but accept that and it's all good