Yougov surveys are relevant to my everyday life in Britain about 70% of the time. The interface varies from great to not bad. At times the surveys try to get feedback on my views from my morning cereal to my thoughts on private medical insurance but sometimes asking me about pop culture that only teenagers would be keen on. I cannot be a 65 year old talking about cruise ship culture and a 16 year old talking about Taylor Swift gigs within days. But overall the surveys are relevant and most ask about age groups.