We own and rent a property on the Isle of Wight U.K. We pay to advertise with a company called simply owners.com and also .net. This company does not charge the holidaymakers a fee, as they put the holidaymakers directly in touch with the owner. I was disturbed to discover that when I did a Google search and typed in Simply Owners, the top hit was a company called vacationrenter.com and there headed two words were Simply Owners.
When I did a search on their site I discovered that our property was listed with them without our permission and that they were directing enquiries to VRBO.
VRBO charge holidaymakers quite a hefty commission if you book through them.
Ie. you are not dealing with the owner direct, as their site suggests.
So Holidaymakers beware please.
Ken.