Ok... Firstly I do like to try and support the smaller shops / retailers where possible as opposed to large companies like Angling Direct but when they are on one's doorstep and the prices are good it's a bit of a no-brainer for me, So...

I have been using my local Angling Direct in Rayleigh, Essex for a number of years now, and it is nice that just about everything an Angler needs is under one roof.

Pros:
- Competitive prices.
- Good head of stock.
- Friendly, helpful staff happy to give advice.
- Staffed by Anglers.
- Staff do not automatically try and sell you the most expensive items.
- Will order in out of stock items from sister shops.

Cons:
- Some cheaper / lesser known brands not stocked so best to still look online in some cases.
- Sometimes completely sell out of certain items.
- Do tend to push Angling Direct's own 'Advanta' brand items where applicable, but then again, their 'Advanta' brand items are usually reasonably priced!

Last 'personal' experience:
I wanted a compact 3 Rod Holdall and had been looking at a 'Korda' Brand one in stock. When I asked for advice from a staff member telling them I was after a three rod holdall, I was actually shown a cheaper holdall by a different manufacturer and had to explain it was not the one I was interested in.
That kinda confirmed to me, they were not just trying to sell me the more expensive item, which I did end up purchasing and must say I am VERY happy with it.