A couple of months ago I treated myself to a full bike fit. Having increased my mileage and Endurace sportive attendance I wanted to understand if there were any gains to be made, increase comfort and in general just be better. One thing I was suffering from was sore feet on anything over 30 miles. Jimmy sorted me right out! My full feet measurements turned out I have wide feet (I'm 47 and didn't know...) so with some new Lake shoes and custom foot pads acquired, that pain is a distant memory. Some minor tweaks on the bike seat, cleat, saddle pressure mapping etc and knee alignment improvement with wider pedal axles I am now much happier on the bike over longer distances. Highly recommended.