I bought this pillow after having a bad time with a Tempur pillow that had a very high loft. I had terrible neck ache. This pillow is so well designed to support the neck and keep the head in alignment with the spine. So many (I know - I have tried..) memory foam pillows are quite hard. This is just right. Supportive but with softness. Neck ache all gone. I really recommend this pillow. I have had it for a couple of months and am sleeping so much better. Thank you Groove!