I've made the mistake and signed up for a Limitless membership, as I go to the cinema a lot and especially like the IMAX. However, little did I know how difficult it would be to actually book tickets using this membership. The problem is that both the app and the Web site booking system often throw an error particularly when there is much demand. It happens right after the payment step such that I don't know for sure whether I haven't accidentally been charged. Then, it tells me to try again. But the seats I had selected are still shown as blocked and I can no longer use my Limitless membership. I have to wait more than an hour before I can try again. Despite repeated complaints via email, phone and in the cinema, Odeon have still not fixed this issue.